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EXPRESS SOCIO SURVEY REPORT 
Attitudes towards recent political events 
by Ukrainian population 
December, 04-07, 2014 
To the attention of Ambassador of Belgium to Ukraine, Mr.Luc Jacobs 
On the occasion of the official visit to Ukraine 
of Mr.Reynders, The Vice Prime Minister of Belgium 
1
THE ENTIRE LIST OF THE POLITICAL EVENTS 
UNDER THE “TEST” 
2 
• Russian President Putin has threatened Ukraine (represented by its President Poroshenko) with the 
full-scale military invasion in the nearest future. 
• New parliamentary coalition declared the intent of Ukraine to join NATO. 
• Ukrainian government has suspended social expenses on the occupied territories of Donbass region 
(i.e. pensions, state expenses etc) as of Dec 1st, 2014. 
• Prime minister Yatseniuk has announced pessimistic forecast (on continuous recession) of Ukrainian 
economy for 2015. 
• USA and European bodies started providing Ukraine with modern non-lethal weaponry. 
• The second wave of lustration of "old" officials started in Ukraine in the end of November. 
• At the World TOP-20 leaders' summit in Australia, President Putin has been exposed to the 
aggressive critics by the participants for the situation in Eastern Ukraine. 
• Three foreign specialists were invited and have joined the new government of Ukraine as the 
ministers. 
• Terrorist attack by Chechen insurgents (rebels) on the governmental forces in Groznyi - the capital of 
Chechnia. 
• The new Ukrainian Parliament has approved creation of the new Ministry: of information policy.
EXPRESS CONCLUSIONS 
3 
 The most positive perception receives the new wave of the second wave of lustration that 
started in November (76%), the criticism, president Putin got faced on World TOP-20 summit 
(76%) and the fact, that USA and Europe started the provision of Ukraine with modern non-lethal 
weaponry (71%). 
 The respondents assess negatively the threats of president Putin to invade Ukraine in the 
nearest future (85%) and the prime minister’s Yatseniuk claim on the pessimistic forecast for 
Ukrainian economics in 2015. 
 As the result of the survey, it was determined that respondents with the income below average 
are more likely to assess the political events negatively than those with the average and above 
average income. On the contrary, the respondents with above average income tend to perceive 
political events positively. Worth to mention, that men are more optimistic on the political events 
than women. 
 Almost all events, studied upon the survey, were considered by the respondents as important 
and scored more than 50%, except set up of the new ministry (of information policy) in the 
Ukrainian government. 
 The respondents with income above average consider as more important (than those with the 
below average income) the following events: beginning of provision of Ukraine with the modern 
non-lethal weaponry from the USA and Europe as well as the inclusion into the Cabinet of 
Ministers of three foreign specialists as ministers.
UKRAINE’S OPINION ON RECENT POLITICAL EVENTS 
NEGATIVE VS. POSITIVE 
Please describe your opinion on the following latest events: 
7 
3 
11 
12 
18 
17 
6 
2 
3 
25 
6 
8 
6 
3 
32 
25 
(1) (2) (3) (4) (5) (6) Index 
12 
8 
5 
8 
8 
8 
12 
11 
62 
10 
9 
20 
14 
81 
4 
6 
8 
8 
65 
59 
8 
54 
16 
35 
34 
27 
9 
4 
6 
13 
6 
15 
12 
71 
21 
16 
6 
4 
20 
10 
3 
2 
(out of 6) 
3 
4 
The new wave of lustration of "old" officials started in Ukraine 
in the end of November 
On the world top-20 countries leaders' summit in Australia, 
President Putin was exposed to the critics of other… 
USA and European bodies started provision of Ukraine with 
modern non-mortal weaponry 
New parliamentary coalition declared the intend of Ukraine to 
enter NATO 
Three foreign specialists where invited and entered the new 
government of Ukraine as its ministers 
Ukarinain government suspended strating Dec 1st, the funding 
of social expenses on the occupied territories of Donbass… 
Attack of Chechen insurgents (rebels) on the governmantal 
forces in Groznyi - the capital of Chechnia 
New Ukrainian parliament approved the creation of the new 
ministry of information policy 
Prime minister Yatseniuk announced the pessimistic forecast 
(on continous recession) of Ukrainian economy in 2015 
Russian President Putin threatened Ukraine (represented by 
its president) with the full-scale military invasion in the… 
B2B 
(1+2) 
T2B 
(5+6) 
5.1 10% 76% 
5.0 14% 76% 
4.8 15% 71% 
4.5 21% 62% 
4.2 23% 56% 
3.8 33% 49% 
3.3 40% 34% 
3.3 32% 26% 
1.8 79% 6% 
1.5 85% 5% 
Base: all respondents (N=508) 4 
04-06 of December 2014 
% 
New (2nd) wave of lustration 
Critics to Putin on the World TOP-20 summit in 
Australia 
Supply of modern non-lethal weaponry 
The new Coalition intends Ukraine to NATO 
Three “expat” Ministers into new Ukrainian Cabinet 
Suspend of funding of social expenses on the occupied 
territories 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
Pessimistic forecast (of continuous recession) for 2015 
by Yatseniuk 
President Putin’s threats of the full-scale military 
invasion 
negative positive 
Sorted by T2B 
B2B T2B 
Find more info at http://ivox.com.ua/en/research_results/
THE PERCEPTION OF POLITICAL EVENTS 
New wave of lustration 
Critics to Putin on the World TOP-20 summit in Australia 
Supply of modern non-lethal weaponry 
The new Coalition intends Ukraine to NATO 
Three “expat” Ministers into new Ukrainian Cabinet 
Suspend of funding of social expenses on the occupied territories 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk 
President Putin’s threats of the full-scale military invasion 
NEGATIVE-POSITIVE BY INCOME 
below average average above average 
B A 
5 
Please describe your opinion on the following latest events: 
A B C 
8 
8 
10 
13 
14 
24 
33 
29 
72 
91 
82 
83 
82 
75 
70 
57 
41 
24 
5 
3 
14 
23 
21 
30 
35 
40 
53 
35 
88 
78 
72 
66 
61 
52 
45 
41 
26 
23 
4 
8 
B2B (1+2) T2B (5+6) 
8 
11 
12 
18 
20 
32 
35 
31 
76 
87 
77 
80 
74 
64 
55 
50 
36 
31 
9 
5 
Base: all respondents (see details) 
Income 
C 
A 
N=151 N=211 N=134 
Sorted by T2B 
The respective value is significantly higher/lower at sig. level 95% 
A 
C 
* 2% of respondents refused to answer about their income
THE PERCEPTION OF POLITICAL EVENTS 
New wave of lustration 
Critics to Putin on the World TOP-20 summit in Australia 
Supply of modern non-lethal weaponry 
The new Coalition intends Ukraine to NATO 
Three “expat” Ministers into new Ukrainian Cabinet 
Suspend of funding of social expenses on the occupied territories 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk 
President Putin’s threats of the full-scale military invasion 
NEGATIVE-POSITIVE BY GENDER 
% 
6 
Please describe your opinion on the following latest events: 
Base: all respondents (see details) 
Sorted by T2B 
82 
Male (N=245) Female (N=264) 
82 
79 
69 
61 
57 
44 
25 
7 
9 
71 
71 
64 
57 
51 
42 
26 
27 
5 
2 
The respective value is significantly higher/lower at sig. level 95% 
Т2В (5+6)
THE PERCEPTION OF POLITICAL EVENTS 
UNIMPORTANT-IMPORTANT 
7 
Please describe your opinion on the following latest events: 
Base: all respondents (N=508) 
5 
2 
3 
1 
2 
3 
6 
5 
4 
5 
1 
12 
1 
2 
1 
2 
3 
2 
3 
7 
5 
4 
4 
5 
3 
6 
6 
8 
11 
B2B T2B 
16 
4 
8 
11 
8 
10 
9 
10 
18 
17 
23 
10 
14 
21 
22 
19 
14 
11 
24 
18 
75 
70 
62 
61 
64 
64 
66 
15 
45 
45 
27 
Russian President Putin threatened Ukraine (represented by 
its president) with the full-scale military invasion in the… 
New parliamentary coalition declared the intend of Ukraine to 
enter NATO 
Ukarinain government suspended strating Dec 1st, the funding 
of social expenses on the occupied territories of Donbass… 
Prime minister Yatseniuk announced the pessimistic forecast 
(on continous recession) of Ukrainian economy in 2015 
USA and European bodies started provision of Ukraine with 
modern non-mortal weaponry 
The new wave of lustration of "old" officials started in Ukraine 
in the end of November 
On the world top-20 countries leaders' summit in Australia, 
President Putin was exposed to the critics of other… 
Three foreign specialists where invited and entered the new 
government of Ukraine as its ministers 
Attack of Chechen insurgents (rebels) on the governmantal 
forces in Groznyi - the capital of Chechnia 
New Ukrainian parliament approved the creation of the new 
ministry of information policy 
(1) (2) (3) (4) (5) (6) 
President Putin’s threats of the full-scale military 
invasion 
The new Coalition intends Ukraine to NATO 
Suspend of funding of social expenses on the occupied 
territories 
Pessimistic forecast (of continuous recession) for 2015 
by Yatseniuk 
Supply of modern non-lethal weaponry 
New wave of lustration 
Critics to Putin on the World TOP-20 summit in 
Australia 
. 
Three “expat” Ministers into new Ukrainian Cabinet 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
mean 
B2B 
(1+2) 
T2B 
(5+6) 
5.4 6% 85% 
5.4 4% 84% 
5.4 2% 83% 
5.3 4% 83% 
5.3 4% 83% 
5.1 8% 78% 
5.2 8% 76% 
4.9 6% 69% 
4.8 8% 64% 
4.0 19% 42% 
% unimportant important 
Sorted by T2B
below average (N=151) average (N=211) above average (N=134) 
Please describe your opinion on the following latest events: 
President Putin’s threats of the full-scale military invasion 
The new Coalition intends Ukraine to NATO 
Suspend of funding of social expenses on the occupied territories 
Pessimistic forecast (of continuous recession) for 2015 by 
Yatseniuk 
Supply of modern non-lethal weaponry 
New wave of lustration 
Critics to Putin on the World TOP-20 summit in Australia 
Three “expat” Ministers into new Ukrainian Cabinet 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
A B C 
82% 
80% 
81% 
85% 
79% 
75% 
70% 
64% 
63% 
33% 
86% 
86% 
82% 
84% 
81% 
78% 
78% 
67% 
59% 
48% 
85% 
85% 
86% 
78% 
91% 
79% 
80% 
79% 
72% 
43% 
8 
Base: all respondents (see details) 
THE PERCEPTION OF POLITICAL EVENTS 
UNIMPORTANT-IMPORTANT BY INCOME LEVEL 
Sorted by T2B 
The respective value is significantly higher/lower at sig. level 95% 
Т2В (5+6) 
B 
A 
* 2% of respondents refused to answer about their income
THE PERCEPTION OF POLITICAL EVENTS 
UNIMPORTANT-IMPORTANT BY GENDER 
President Putin’s threats of the full-scale military invasion 
The new Coalition intends Ukraine to NATO 
Suspend of funding of social expenses on the occupied territories 
Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk 
Supply of modern non-lethal weaponry 
New wave of lustration 
Critics to Putin on the World TOP-20 summit in Australia 
Three “expat” Ministers into new Ukrainian Cabinet 
Attack of Chechen insurgents (rebels) in Groznyi 
Set up of Ministry of information policy 
% 
9 
Please describe your opinion on the following latest events: 
Base: all respondents (see details) 
Sorted by T2B 
86 
Male (N=245) Female (N=264) 
88 
86 
83 
84 
82 
79 
73 
70 
47 
83 
80 
81 
83 
81 
73 
74 
65 
58 
38 
The respective value is significantly higher/lower at sig. level 95% 
Т2В (5+6)
METHODOLOGY & RESEARCH OBJECTIVES 
10 
Research Objectives 
Study of the public opinion upon political situation in Ukraine. 
Data collection method 
Online survey based on iVOX panel of respondents across Ukraine. 
Target group 
Men and women aged 16-59 years in all regions of Ukraine. 
Geography 
Ukraine, all types of settlements, all regions (excluding Crimea). 
Effective sample size 
508 respondents. The sample is representative to general population of Ukraine (See above. 
"Geography") by gender, age, geography of residence. Stat. error= 4,3% at 95% reliability of the 
method. 
Length of interview 
~ 4 minutes 
Data collection period: 04-06 of December, 2014
Gender 
SOCIO-DEMOGRAPHIC PROFILE OF THE SAMPLE 
Male 48% 
Female 52% 
Age 
16-29 30% 
30-44 37% 
45-59 33% 
Region 
Kiev 6% 
North 9% 
West 23% 
Center 12% 
South 14% 
East 36% 
Income 
We do not have enough money even for food 2% 
We have enough money for food, but to buy clothing will 
be difficult 
27% 
We have enough money for food and clothing, but 
buying a TV, refrigerator or a washing machine is difficult 
42% 
We can buy the basic household appliances, but we cant 
afford a car 
23% 
Our resources are not enough to buy an apartment or 
private house 
3% 
If necessary, we can buy an apartment or a house 0.02% 
Refused to answer 2% 
Level of income 
Below average 29% 
Average 42% 
Above average 27% 
11 
Base: all respondents (N=508)
RFQ us: sales@ivox.com.ua 
IVOX ONLINE CONSUMER PANEL, 
THE QUALITY LEADER IN UKRAINE 
 The pioneer of the Ukrainian market, since 2008. 
 The panel members have been recruited gradually during 4 years, specifically for 
research purpose only. 
 No artificial acquisition (purchase of database or similar); all panelists were engaged 
consciously. 
 Double opt-in registration. 
 Deeply profiled panel => good quality of targeting respondents. 
 Well balanced by sources of recruitment: 40+ online sources + 10% offline recruitment. 
 Very moderate deterioration of the panel. We conduct on average about 3 effective 
interviews per year / one panelist.
iVOX Ukraine 
123 Peremohy avenue, Kyiv, Ukraine 03179 
+38 044 587 60 78 
sales@ivox.com.ua 
www.ivox.com.ua 
www.ivox.eu 
http://twitter.com/ivoxua 
https://www.facebook.com/ivoxua 
http://www.slideshare.net/ivoxua 
13

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071214 i vox_express political survey_v1

  • 1. EXPRESS SOCIO SURVEY REPORT Attitudes towards recent political events by Ukrainian population December, 04-07, 2014 To the attention of Ambassador of Belgium to Ukraine, Mr.Luc Jacobs On the occasion of the official visit to Ukraine of Mr.Reynders, The Vice Prime Minister of Belgium 1
  • 2. THE ENTIRE LIST OF THE POLITICAL EVENTS UNDER THE “TEST” 2 • Russian President Putin has threatened Ukraine (represented by its President Poroshenko) with the full-scale military invasion in the nearest future. • New parliamentary coalition declared the intent of Ukraine to join NATO. • Ukrainian government has suspended social expenses on the occupied territories of Donbass region (i.e. pensions, state expenses etc) as of Dec 1st, 2014. • Prime minister Yatseniuk has announced pessimistic forecast (on continuous recession) of Ukrainian economy for 2015. • USA and European bodies started providing Ukraine with modern non-lethal weaponry. • The second wave of lustration of "old" officials started in Ukraine in the end of November. • At the World TOP-20 leaders' summit in Australia, President Putin has been exposed to the aggressive critics by the participants for the situation in Eastern Ukraine. • Three foreign specialists were invited and have joined the new government of Ukraine as the ministers. • Terrorist attack by Chechen insurgents (rebels) on the governmental forces in Groznyi - the capital of Chechnia. • The new Ukrainian Parliament has approved creation of the new Ministry: of information policy.
  • 3. EXPRESS CONCLUSIONS 3  The most positive perception receives the new wave of the second wave of lustration that started in November (76%), the criticism, president Putin got faced on World TOP-20 summit (76%) and the fact, that USA and Europe started the provision of Ukraine with modern non-lethal weaponry (71%).  The respondents assess negatively the threats of president Putin to invade Ukraine in the nearest future (85%) and the prime minister’s Yatseniuk claim on the pessimistic forecast for Ukrainian economics in 2015.  As the result of the survey, it was determined that respondents with the income below average are more likely to assess the political events negatively than those with the average and above average income. On the contrary, the respondents with above average income tend to perceive political events positively. Worth to mention, that men are more optimistic on the political events than women.  Almost all events, studied upon the survey, were considered by the respondents as important and scored more than 50%, except set up of the new ministry (of information policy) in the Ukrainian government.  The respondents with income above average consider as more important (than those with the below average income) the following events: beginning of provision of Ukraine with the modern non-lethal weaponry from the USA and Europe as well as the inclusion into the Cabinet of Ministers of three foreign specialists as ministers.
  • 4. UKRAINE’S OPINION ON RECENT POLITICAL EVENTS NEGATIVE VS. POSITIVE Please describe your opinion on the following latest events: 7 3 11 12 18 17 6 2 3 25 6 8 6 3 32 25 (1) (2) (3) (4) (5) (6) Index 12 8 5 8 8 8 12 11 62 10 9 20 14 81 4 6 8 8 65 59 8 54 16 35 34 27 9 4 6 13 6 15 12 71 21 16 6 4 20 10 3 2 (out of 6) 3 4 The new wave of lustration of "old" officials started in Ukraine in the end of November On the world top-20 countries leaders' summit in Australia, President Putin was exposed to the critics of other… USA and European bodies started provision of Ukraine with modern non-mortal weaponry New parliamentary coalition declared the intend of Ukraine to enter NATO Three foreign specialists where invited and entered the new government of Ukraine as its ministers Ukarinain government suspended strating Dec 1st, the funding of social expenses on the occupied territories of Donbass… Attack of Chechen insurgents (rebels) on the governmantal forces in Groznyi - the capital of Chechnia New Ukrainian parliament approved the creation of the new ministry of information policy Prime minister Yatseniuk announced the pessimistic forecast (on continous recession) of Ukrainian economy in 2015 Russian President Putin threatened Ukraine (represented by its president) with the full-scale military invasion in the… B2B (1+2) T2B (5+6) 5.1 10% 76% 5.0 14% 76% 4.8 15% 71% 4.5 21% 62% 4.2 23% 56% 3.8 33% 49% 3.3 40% 34% 3.3 32% 26% 1.8 79% 6% 1.5 85% 5% Base: all respondents (N=508) 4 04-06 of December 2014 % New (2nd) wave of lustration Critics to Putin on the World TOP-20 summit in Australia Supply of modern non-lethal weaponry The new Coalition intends Ukraine to NATO Three “expat” Ministers into new Ukrainian Cabinet Suspend of funding of social expenses on the occupied territories Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk President Putin’s threats of the full-scale military invasion negative positive Sorted by T2B B2B T2B Find more info at http://ivox.com.ua/en/research_results/
  • 5. THE PERCEPTION OF POLITICAL EVENTS New wave of lustration Critics to Putin on the World TOP-20 summit in Australia Supply of modern non-lethal weaponry The new Coalition intends Ukraine to NATO Three “expat” Ministers into new Ukrainian Cabinet Suspend of funding of social expenses on the occupied territories Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk President Putin’s threats of the full-scale military invasion NEGATIVE-POSITIVE BY INCOME below average average above average B A 5 Please describe your opinion on the following latest events: A B C 8 8 10 13 14 24 33 29 72 91 82 83 82 75 70 57 41 24 5 3 14 23 21 30 35 40 53 35 88 78 72 66 61 52 45 41 26 23 4 8 B2B (1+2) T2B (5+6) 8 11 12 18 20 32 35 31 76 87 77 80 74 64 55 50 36 31 9 5 Base: all respondents (see details) Income C A N=151 N=211 N=134 Sorted by T2B The respective value is significantly higher/lower at sig. level 95% A C * 2% of respondents refused to answer about their income
  • 6. THE PERCEPTION OF POLITICAL EVENTS New wave of lustration Critics to Putin on the World TOP-20 summit in Australia Supply of modern non-lethal weaponry The new Coalition intends Ukraine to NATO Three “expat” Ministers into new Ukrainian Cabinet Suspend of funding of social expenses on the occupied territories Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk President Putin’s threats of the full-scale military invasion NEGATIVE-POSITIVE BY GENDER % 6 Please describe your opinion on the following latest events: Base: all respondents (see details) Sorted by T2B 82 Male (N=245) Female (N=264) 82 79 69 61 57 44 25 7 9 71 71 64 57 51 42 26 27 5 2 The respective value is significantly higher/lower at sig. level 95% Т2В (5+6)
  • 7. THE PERCEPTION OF POLITICAL EVENTS UNIMPORTANT-IMPORTANT 7 Please describe your opinion on the following latest events: Base: all respondents (N=508) 5 2 3 1 2 3 6 5 4 5 1 12 1 2 1 2 3 2 3 7 5 4 4 5 3 6 6 8 11 B2B T2B 16 4 8 11 8 10 9 10 18 17 23 10 14 21 22 19 14 11 24 18 75 70 62 61 64 64 66 15 45 45 27 Russian President Putin threatened Ukraine (represented by its president) with the full-scale military invasion in the… New parliamentary coalition declared the intend of Ukraine to enter NATO Ukarinain government suspended strating Dec 1st, the funding of social expenses on the occupied territories of Donbass… Prime minister Yatseniuk announced the pessimistic forecast (on continous recession) of Ukrainian economy in 2015 USA and European bodies started provision of Ukraine with modern non-mortal weaponry The new wave of lustration of "old" officials started in Ukraine in the end of November On the world top-20 countries leaders' summit in Australia, President Putin was exposed to the critics of other… Three foreign specialists where invited and entered the new government of Ukraine as its ministers Attack of Chechen insurgents (rebels) on the governmantal forces in Groznyi - the capital of Chechnia New Ukrainian parliament approved the creation of the new ministry of information policy (1) (2) (3) (4) (5) (6) President Putin’s threats of the full-scale military invasion The new Coalition intends Ukraine to NATO Suspend of funding of social expenses on the occupied territories Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk Supply of modern non-lethal weaponry New wave of lustration Critics to Putin on the World TOP-20 summit in Australia . Three “expat” Ministers into new Ukrainian Cabinet Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy mean B2B (1+2) T2B (5+6) 5.4 6% 85% 5.4 4% 84% 5.4 2% 83% 5.3 4% 83% 5.3 4% 83% 5.1 8% 78% 5.2 8% 76% 4.9 6% 69% 4.8 8% 64% 4.0 19% 42% % unimportant important Sorted by T2B
  • 8. below average (N=151) average (N=211) above average (N=134) Please describe your opinion on the following latest events: President Putin’s threats of the full-scale military invasion The new Coalition intends Ukraine to NATO Suspend of funding of social expenses on the occupied territories Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk Supply of modern non-lethal weaponry New wave of lustration Critics to Putin on the World TOP-20 summit in Australia Three “expat” Ministers into new Ukrainian Cabinet Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy A B C 82% 80% 81% 85% 79% 75% 70% 64% 63% 33% 86% 86% 82% 84% 81% 78% 78% 67% 59% 48% 85% 85% 86% 78% 91% 79% 80% 79% 72% 43% 8 Base: all respondents (see details) THE PERCEPTION OF POLITICAL EVENTS UNIMPORTANT-IMPORTANT BY INCOME LEVEL Sorted by T2B The respective value is significantly higher/lower at sig. level 95% Т2В (5+6) B A * 2% of respondents refused to answer about their income
  • 9. THE PERCEPTION OF POLITICAL EVENTS UNIMPORTANT-IMPORTANT BY GENDER President Putin’s threats of the full-scale military invasion The new Coalition intends Ukraine to NATO Suspend of funding of social expenses on the occupied territories Pessimistic forecast (of continuous recession) for 2015 by Yatseniuk Supply of modern non-lethal weaponry New wave of lustration Critics to Putin on the World TOP-20 summit in Australia Three “expat” Ministers into new Ukrainian Cabinet Attack of Chechen insurgents (rebels) in Groznyi Set up of Ministry of information policy % 9 Please describe your opinion on the following latest events: Base: all respondents (see details) Sorted by T2B 86 Male (N=245) Female (N=264) 88 86 83 84 82 79 73 70 47 83 80 81 83 81 73 74 65 58 38 The respective value is significantly higher/lower at sig. level 95% Т2В (5+6)
  • 10. METHODOLOGY & RESEARCH OBJECTIVES 10 Research Objectives Study of the public opinion upon political situation in Ukraine. Data collection method Online survey based on iVOX panel of respondents across Ukraine. Target group Men and women aged 16-59 years in all regions of Ukraine. Geography Ukraine, all types of settlements, all regions (excluding Crimea). Effective sample size 508 respondents. The sample is representative to general population of Ukraine (See above. "Geography") by gender, age, geography of residence. Stat. error= 4,3% at 95% reliability of the method. Length of interview ~ 4 minutes Data collection period: 04-06 of December, 2014
  • 11. Gender SOCIO-DEMOGRAPHIC PROFILE OF THE SAMPLE Male 48% Female 52% Age 16-29 30% 30-44 37% 45-59 33% Region Kiev 6% North 9% West 23% Center 12% South 14% East 36% Income We do not have enough money even for food 2% We have enough money for food, but to buy clothing will be difficult 27% We have enough money for food and clothing, but buying a TV, refrigerator or a washing machine is difficult 42% We can buy the basic household appliances, but we cant afford a car 23% Our resources are not enough to buy an apartment or private house 3% If necessary, we can buy an apartment or a house 0.02% Refused to answer 2% Level of income Below average 29% Average 42% Above average 27% 11 Base: all respondents (N=508)
  • 12. RFQ us: sales@ivox.com.ua IVOX ONLINE CONSUMER PANEL, THE QUALITY LEADER IN UKRAINE  The pioneer of the Ukrainian market, since 2008.  The panel members have been recruited gradually during 4 years, specifically for research purpose only.  No artificial acquisition (purchase of database or similar); all panelists were engaged consciously.  Double opt-in registration.  Deeply profiled panel => good quality of targeting respondents.  Well balanced by sources of recruitment: 40+ online sources + 10% offline recruitment.  Very moderate deterioration of the panel. We conduct on average about 3 effective interviews per year / one panelist.
  • 13. iVOX Ukraine 123 Peremohy avenue, Kyiv, Ukraine 03179 +38 044 587 60 78 sales@ivox.com.ua www.ivox.com.ua www.ivox.eu http://twitter.com/ivoxua https://www.facebook.com/ivoxua http://www.slideshare.net/ivoxua 13