How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

How to Market Your Stuff to Online Forums and Communities

Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy

How to Market Your Stuff to Online Forums and Communities

Thank You
#PodcampTopeka

Online Communities Can Be Very Powerful

Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson
(blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)

Estimated 256 Billion Influence Impressions
in the United States in One Year
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)

Estimated 1.64 Billion Influence Posts
in the United States in One Year,
Generating 250 Billion Impressions
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)

Source: PostRelease.com/Synovate

Participating in Communities and Forums as a Marketer

Find the Right Community
Figure out what your audience is and go where they go

Actually Want to Be There
If you couldn’t care less, it shows and you should do something else

Observe First, Act Second
View the community’s social norms

Read the Guidelines
Follow them and do not even come close to violating them

Read the Guidelines
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume

Read the Guidelines
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume
Fill Out Your Profile, Especially Your Signature
But, only in the manner that is allowed by the guidelines

DON’T
Mention
Your
Stuff!

“Too bad you have to be so uptight about the posts.
My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”

“She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”
Editor

Patrick’s Pyramid of Permission™ (PPP)

Building Your Community on Twitter

“No one ever asked
“What’s the ROI of talking?”
which is what Twitter is.”
- Scott Stratten--@unmarketing--

Building Your Community on Facebook

Protect Yourself

Questions?

Find Me Online
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy

How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

by Patrick O'Keefe

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How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010 Presentation Transcript

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