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How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

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These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas. ...

These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas.

We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others.

I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.

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    How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010 How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010 Presentation Transcript

    • How to Market Your Stuff to Online Forums and Communities
    • Patrick O’Keefe (@iFroggy)
      Owner, iFroggy Network (ifroggy.com)
      Author, “Managing Online Forums” (managingonlineforums.com)
      Blogger, ManagingCommunities.com
      Slides: slideshare.net/iFroggy
    • How to Market Your Stuff to Online Forums and Communities
    • How to Market Your Stuff to Online Forums and Communities
    • Thank You
      #PodcampTopeka
    • Online Communities Can Be Very Powerful
    • Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson
      (blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)
    • Estimated 256 Billion Influence Impressions
      in the United States in One Year
      Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
    • Estimated 1.64 Billion Influence Posts
      in the United States in One Year,
      Generating 250 Billion Impressions
      Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
    • Source: PostRelease.com/Synovate
    • Participating in Communities and Forums as a Marketer
    • Find the Right Community
      Figure out what your audience is and go where they go
    • Find the Right Community
      Figure out what your audience is and go where they go
      Actually Want to Be There
      If you couldn’t care less, it shows and you should do something else
    • Find the Right Community
      Figure out what your audience is and go where they go
      Actually Want to Be There
      If you couldn’t care less, it shows and you should do something else
      Observe First, Act Second
      View the community’s social norms
    • Find the Right Community
      Figure out what your audience is and go where they go
      Actually Want to Be There
      If you couldn’t care less, it shows and you should do something else
      Observe First, Act Second
      View the community’s social norms
      Read the Guidelines
      Follow them and do not even come close to violating them
    • Find the Right Community
      Figure out what your audience is and go where they go
      Actually Want to Be There
      If you couldn’t care less, it shows and you should do something else
      Observe First, Act Second
      View the community’s social norms
      Read the Guidelines
      Follow them and do not even come close to violating them
      If You Are Ever in Doubt, Ask the Staff
      Never take chances or assume
    • Find the Right Community
      Figure out what your audience is and go where they go
      Actually Want to Be There
      If you couldn’t care less, it shows and you should do something else
      Observe First, Act Second
      View the community’s social norms
      Read the Guidelines
      Follow them and do not even come close to violating them
      If You Are Ever in Doubt, Ask the Staff
      Never take chances or assume
      Fill Out Your Profile, Especially Your Signature
      But, only in the manner that is allowed by the guidelines
    • DON’T
      Mention
      Your
      Stuff!
    • “Too bad you have to be so uptight about the posts.
      My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
    • “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”
      Editor
    • Patrick’s Pyramid of Permission™ (PPP)
    • Building Your Community on Twitter
    • “No one ever asked
      “What’s the ROI of talking?”
      which is what Twitter is.”
      - Scott Stratten--@unmarketing--
    • Building Your Community on Facebook
    • Protect Yourself
    • Questions?
    • Find Me Online
      Patrick O’Keefe (@iFroggy)
      Owner, iFroggy Network (ifroggy.com)
      Author, “Managing Online Forums” (managingonlineforums.com)
      Blogger, ManagingCommunities.com
      Slides: slideshare.net/iFroggy