Visual and Creative Thinking
  What we learned from Peter Pan and Willy Wonka
                               Kelsey Ruger,...
There is no life I know to compare with pure
imagination. Living there, you'll be free if
you truly wish to be.
          ...
creativity: cre·a·tiv·i·ty n. the ability to use
imagination to transcend traditional ideas, rules,
 patterns, relationshi...
visual thinking: vis·u·al thin·king adj. the practice of
using pictures to solve problems, think through issues,
         ...
Life in the fast lane:
In an increasingly fast paced world
we don’t make time for creative activities.
Keeping up with the competition:
It’s getting harder to innovate, produce new
     ideas and communicate at this pace.
What About Creativity?
This can be overwhelming for many professionals
 because many of the “standard” we put in place
act...
Wake-up latent childhood abilities
   As children our world is dominated
  by stories, pictures and imagination
Visual and creative thinking techniques can help
reawaken natural visual and creative skills in adults
nurturing creative and visual thinking in your organization

• Learning and removing the myths that prevent creativity
• S...
First - You Don’t Have To Be An Artist
Visual thinking and creativity aren’t really about drawing.
Drawing isn’t what make...
The Myths of Innovation
             Scott Burken - 2007
The Myths of Creativity
MYTH 1:
creativity always comes from an epiphany
MYTH 2:
there is always a clear path to creativity
MYTH 3:
creativity is the result of the lone innovator
MYTH 4:
creativity always results in greatness




          well great ideas anyway...
MYTH 5:
I’m not creative
MYTH 6:
being creative is a waste of time
MYTH 7:
creativity is not for adults or
people with serious careers.
A Beautiful Mind
Understanding Why These Myths Exist
Beliefs are powerful:
The beliefs we have about how the world works often
have very emotional origins. These emotions can
...
our need for consistency is stronger than just about
any other intrinsic need we have. People will behave
 in a manner tha...
Do you have any sacred cows?
Sometimes an idea loses it’s meaning over time, but isn’t
abandoned because of the investment...
How do you overcome the power of
the creative myths?




                        File Number: 4471239
Are you smarter than a 5th grader?
The chief enemy of creativity is quot;goodquot; sense.”
                                    Pablo Picaso
The di erence between Peter and the boys at this time
was that he knew it was make-believe, while to them
make-believe and...
Overcoming the Myths of Creativity
Visual Thinking:
Using images to solve problems and communicate
• 80% of the brain is dedicated to visual processing
• Visual processing is not new, it’s part of our history
• Written la...
Tips for starting visual thinking
Visual Thinking Tip 1:
Create an environment for creativity
Visual Thinking Tip 2:
Start the habit of drawing
Visual Thinking Tip 3:
Create a personal visual library




                              Text
                           ...
Visual Thinking Tip 4:
From “Mapping Inner Space”
by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley

               ...
Visual Thinking Tip 5:
Take creative and visual thinking breaks
Visual Thinking Tip 6:
     Practice Creativity
Visual Thinking Tip 7:
Read more ction literature
Visual Thinking Tip 8:
Start a visual thinking school


  • Schedule it - Set aside dedicated time
  • Be holistic - It’s ...
Getting Started:
A Basic Visual Thinking Toolkit
                     • Diamond (Decision)
• Vertical Lines
              ...
Kelsey Ruger
kruger@poplabs.com

 www.poplabs.com
www.themoleskin.com
Visual Creative Thinking
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Visual Creative Thinking

  1. 1. Visual and Creative Thinking What we learned from Peter Pan and Willy Wonka Kelsey Ruger, Pop Labs
  2. 2. There is no life I know to compare with pure imagination. Living there, you'll be free if you truly wish to be. Willy Wonka
  3. 3. creativity: cre·a·tiv·i·ty n. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods.
  4. 4. visual thinking: vis·u·al thin·king adj. the practice of using pictures to solve problems, think through issues, and communicate clearly.
  5. 5. Life in the fast lane: In an increasingly fast paced world we don’t make time for creative activities.
  6. 6. Keeping up with the competition: It’s getting harder to innovate, produce new ideas and communicate at this pace.
  7. 7. What About Creativity? This can be overwhelming for many professionals because many of the “standard” we put in place actually limit creative ability and competitiveness.
  8. 8. Wake-up latent childhood abilities As children our world is dominated by stories, pictures and imagination
  9. 9. Visual and creative thinking techniques can help reawaken natural visual and creative skills in adults
  10. 10. nurturing creative and visual thinking in your organization • Learning and removing the myths that prevent creativity • Start using visual and creative thinking
  11. 11. First - You Don’t Have To Be An Artist Visual thinking and creativity aren’t really about drawing. Drawing isn’t what makes it a creative activity.
  12. 12. The Myths of Innovation Scott Burken - 2007
  13. 13. The Myths of Creativity
  14. 14. MYTH 1: creativity always comes from an epiphany
  15. 15. MYTH 2: there is always a clear path to creativity
  16. 16. MYTH 3: creativity is the result of the lone innovator
  17. 17. MYTH 4: creativity always results in greatness well great ideas anyway...
  18. 18. MYTH 5: I’m not creative
  19. 19. MYTH 6: being creative is a waste of time
  20. 20. MYTH 7: creativity is not for adults or people with serious careers.
  21. 21. A Beautiful Mind Understanding Why These Myths Exist
  22. 22. Beliefs are powerful: The beliefs we have about how the world works often have very emotional origins. These emotions can change how we make decisions, form habits and develop skills.
  23. 23. our need for consistency is stronger than just about any other intrinsic need we have. People will behave in a manner that is consistent with their previously existing self-concept, even when this behavior is unrewarding to them otherwise. Prescott Leaky
  24. 24. Do you have any sacred cows? Sometimes an idea loses it’s meaning over time, but isn’t abandoned because of the investment in it’s past. These ideals are often so immune to criticism that those who challenge them are ignored or marginalized.
  25. 25. How do you overcome the power of the creative myths? File Number: 4471239
  26. 26. Are you smarter than a 5th grader?
  27. 27. The chief enemy of creativity is quot;goodquot; sense.” Pablo Picaso
  28. 28. The di erence between Peter and the boys at this time was that he knew it was make-believe, while to them make-believe and true were exactly the same thing.
  29. 29. Overcoming the Myths of Creativity
  30. 30. Visual Thinking: Using images to solve problems and communicate
  31. 31. • 80% of the brain is dedicated to visual processing • Visual processing is not new, it’s part of our history • Written language originated from drawing and sketching
  32. 32. Tips for starting visual thinking
  33. 33. Visual Thinking Tip 1: Create an environment for creativity
  34. 34. Visual Thinking Tip 2: Start the habit of drawing
  35. 35. Visual Thinking Tip 3: Create a personal visual library Text Text From “Mapping Inner Space” by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley
  36. 36. Visual Thinking Tip 4: From “Mapping Inner Space” by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley Create a personal metaphor library
  37. 37. Visual Thinking Tip 5: Take creative and visual thinking breaks
  38. 38. Visual Thinking Tip 6: Practice Creativity
  39. 39. Visual Thinking Tip 7: Read more ction literature
  40. 40. Visual Thinking Tip 8: Start a visual thinking school • Schedule it - Set aside dedicated time • Be holistic - It’s not just drawing, not just brainstorming • Set objectives - What do you intend to learn
  41. 41. Getting Started: A Basic Visual Thinking Toolkit • Diamond (Decision) • Vertical Lines • Spiral (Change in Direction) • Horizontal Lines • Circle (harmony) • Circles • Direction (arrow) • Spirals • Straight • Wavy Lines • Triangle (Relationship) • Jagged Lines • Star (success)
  42. 42. Kelsey Ruger kruger@poplabs.com www.poplabs.com www.themoleskin.com
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