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Visual creative thinking

  1. 1. Visual and CreativeThinking What we learned from Peter Pan andWillyWonka Kelsey Ruger, Pop Labs
  2. 2. There is no life I know to compare with pure imagination. Living there, you'll be free if you truly wish to be. WillyWonka
  3. 3. creativity: cre·a·tiv·i·ty n. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods.
  4. 4. visual thinking: vis·u·al thin·king adj. the practice of using pictures to solve problems, think through issues, and communicate clearly.
  5. 5. Life in the fast lane: In an increasingly fast paced world we don’t make time for creative activities.
  6. 6. Keeping up with the competition: It’s getting harder to innovate, produce new ideas and communicate at this pace.
  7. 7. What About Creativity? This can be overwhelming for many professionals because many of the“standard”we put in place actually limit creative ability and competitiveness.
  8. 8. Wake-up latent childhood abilities As children our world is dominated by stories, pictures and imagination
  9. 9. Visual and creative thinking techniques can help reawaken natural visual and creative skills in adults
  10. 10. • Learning and removing the myths that prevent creativity • Start using visual and creative thinking nurturing creative and visual thinking in your organization
  11. 11. First -You Don’t HaveTo Be An Artist Visual thinking and creativity aren’t really about drawing. Drawing isn’t what makes it a creative activity.
  12. 12. The Myths of Innovation Scott Burken - 2007
  13. 13. The Myths of Creativity
  14. 14. MYTH 1: creativity always comes from an epiphany
  15. 15. MYTH 2: there is always a clear path to creativity
  16. 16. MYTH 3: creativity is the result of the lone innovator
  17. 17. MYTH 4: creativity always results in greatness well great ideas anyway...
  18. 18. MYTH 5: I’m not creative
  19. 19. MYTH 6: being creative is a waste of time
  20. 20. MYTH 7: creativity is not for adults or people with serious careers.
  21. 21. A Beautiful Mind UnderstandingWhyThese Myths Exist
  22. 22. Beliefs are powerful: The beliefs we have about how the world works often have very emotional origins.These emotions can change how we make decisions, form habits and develop skills.
  23. 23. our need for consistency is stronger than just about any other intrinsic need we have. People will behave in a manner that is consistent with their previously existing self-concept, even when this behavior is unrewarding to them otherwise. PrescottLeaky
  24. 24. Do you have any sacred cows? Sometimes an idea loses it’s meaning over time, but isn’t abandoned because of the investment in it’s past. These ideals are often so immune to criticism that those who challenge them are ignored or marginalized.
  25. 25. File Number: 4471239 How do you overcome the power of the creative myths?
  26. 26. Are you smarter than a 5th grader?
  27. 27. The chief enemy of creativity is "good" sense.” PabloPicaso
  28. 28. The difference between Peter and the boys at this time was that he knew it was make-believe, while to them make-believe and true were exactly the same thing.
  29. 29. Overcoming the Myths of Creativity
  30. 30. VisualThinking: Using images to solve problems and communicate
  31. 31. • 80% of the brain is dedicated to visual processing • Visual processing is not new, it’s part of our history • Written language originated from drawing and sketching
  32. 32. Tips for starting visual thinking
  33. 33. VisualThinkingTip 1: Create an environment for creativity
  34. 34. VisualThinkingTip 2: Start the habit of drawing
  35. 35. VisualThinkingTip 3: Create a personal visual library TextText From “Mapping Inner Space” by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley
  36. 36. VisualThinkingTip 4: Create a personal metaphor library From “Mapping Inner Space” by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley
  37. 37. VisualThinkingTip 5: Take creative and visual thinking breaks
  38. 38. VisualThinkingTip 6: Practice Creativity
  39. 39. VisualThinkingTip 7: Read more fiction literature
  40. 40. VisualThinkingTip 8: Start a visual thinking school • Schedule it - Set aside dedicated time • Be holistic - It’s not just drawing, not just brainstorming • Set objectives -What do you intend to learn
  41. 41. • Diamond (Decision) • Spiral (Change in Direction) • Circle (harmony) • Direction (arrow) • Straight • Triangle (Relationship) • Vertical Lines • Horizontal Lines • Circles • Spirals • Wavy Lines • Jagged Lines • Star (success) Getting Started: A BasicVisualThinkingToolkit
  42. 42. Kelsey Ruger kruger@poplabs.com www.poplabs.com www.themoleskin.com

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