1. Attitudes and Perceptions of Corporate Social Responsibility (CSR) Along the Hotel Supply Chain in Thailand Presented Sunday, December 19, 2010 To AU Doctoral Candidates

3. The guests are informed via a small brochure of the charge and are given a small souvenir cup as a souvenir International hotel guests are automatically charged 1 Euro/per visit.

4. Over half of the guests ask for the charge to be removed from their bill (and keep the souvenir).

5. What to measure?

7. Methology *Question? How can I stay away from statistics as much as possible Supplier Focus Groups Customer Surveys

8. Managing Director’s In-depth Interviews

9. Marketing

10. Studies have focused on the supply side of tourism. Other studies have focused on customer perceptions. This study will examine CSR initiative(s) along the Supply Chain

11. Research Timeline May June July August Sept Oct Nov Dec Jan Feb March April May 2010 2011

12. May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May Modify the YLDF strategy Data Analysis Prepare Research Proposal 2009 2010 2011 2112 2 nd Interview Managers, employees and Supply Chain Analyze Write it up! Collect Survey Data PhD Course Work

14. Question, Comments, Suggestions and Ideas are Appreciated!!