Intro of doctoral research abac dec19,2010Presentation Transcript
Attitudes and Perceptions of Corporate Social Responsibility (CSR) Along the Hotel Supply Chain in Thailand Presented Sunday, December 19, 2010 To AU Doctoral Candidates
Pinnacle Resorts (PR) has 5 properties throughout Thailand and is involved in a number of CSR initiatives, in particular
The Youth Leadership Development Foundation
Provides an opportunity for future leaders from the south of Thailand to come to Bangkok and Jomtien for a one week Skill Building camp
The guests are informed via a small brochure of the charge and are given a small souvenir cup as a souvenir International hotel guests are automatically charged 1 Euro/per visit.
Over half of the guests ask for the charge to be removed from their bill (and keep the souvenir).
What to measure?
Improve your bottom line
(increase sales and lower costs)
55% of Consumers buy a product from a company based on believing it is a good corporate citizen.52% have refused for the same reason.
Build brand, increase loyalty and differentiate product
85% agree that a company that is closely tied to a charity is more trustworthy and respected.
Can CSR initiatives increase satisfaction?
Enhance employee recruitment and retention
91% of employees would prefer to work for a company with a strong commitment to community.
92% of employees want to be involved in their company’s social responsibility in some way.
90% of employees of large companies agreed that “CSR increases my motivation and loyalty”
Methology *Question? How can I stay away from statistics as much as possible Supplier Focus Groups Customer Surveys
Managing Director’s In-depth Interviews
Studies have focused on the supply side of tourism. Other studies have focused on customer perceptions. This study will examine CSR initiative(s) along the Supply Chain
Research Timeline May June July August Sept Oct Nov Dec Jan Feb March April May 2010 2011
May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May Modify the YLDF strategy Data Analysis Prepare Research Proposal 2009 2010 2011 2112 2 nd Interview Managers, employees and Supply Chain Analyze Write it up! Collect Survey Data PhD Course Work
Business Ethics Magazine
List of 100 Best Corporate Citizens
(only publicly traded companies)
No Lodging Companies On This List
3 Restaurant Companies Listed
1 Airline Listed
*No Other Firm From T&T Listed
Question, Comments, Suggestions and Ideas are Appreciated!!