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denmark

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denmark

  1. 1. Vælkomin Teretulemast Terveh tulgua Tikilluaritsi Burie båeteme Tervetuloa Velkominn Velkommen Välkommen
  2. 2. Did you know that our ancestors were Vikings ? That’s why we like to travel! Did you know that we have a hotel that disappear every year! The Ice Hotel in Jukkasjärvi Did you know that during the summer we have daylight 24 hours - The Midnight sun
  3. 3. Our Market
  4. 4. NO SE DK IS FI The Nordic Countries
  5. 5. In the Northen part of Europe The Nordic Countries
  6. 6. population million 24 18 30
  7. 7. present 2004 independence € €
  8. 8. quality value The Issue
  9. 9. unemployment inflation income spending confidence
  10. 11. Access to <ul><li>computer </li></ul><ul><li>Internet </li></ul><ul><li>cell phone </li></ul>80%
  11. 12. Source: OECD , Science Technology & Industry Scoreboard Expenditure s on R&D, software & higher education SE US FI KR CH JP CA DK NL DE as a percentage of GDP IT societies
  12. 13. They have time to travel. weekends annual leave work public holidays 20 weeks per year
  13. 14. disposable income travel expenditures € 118 billion € 6 billion 5% per year They can afford to travel.
  14. 15. They love to travel. Viking Travel
  15. 16. alternatives change The Issue
  16. 17. 40% 30% 20% 10% total outbound travel 16 million travelers
  17. 18. it ain’t easy !
  18. 19. Stockholm Vietnam Australia Thailand
  19. 20. Northern Summer / Winter 9 6 6 Time difference Distance (km) 15596 7897 8268 
  20. 21. Flight time 21 11 10 1 300 1 647 2 109 Avarage* price per air ticket (USD) * Source – luftgrop.se 
  21. 22. convenience The Issue
  22. 23. Our Target Groups
  23. 24. DINKs Double Income No Kids YIPs Young Independent Professionals Active Elderly Travelers flexibility time money independent =
  24. 25. of all households childless couple single parent + single child single person 70%
  25. 26. independent traveler s with … <ul><li>no obligations </li></ul><ul><li>plenty of money </li></ul><ul><li>unlimited time </li></ul>WHO ARE THESE PEOPLE ?
  26. 27. 2.0 1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0 all adults 15—24 25—44 45—64 65—74 75+ trips per year age / years trips per traveler trips per adult
  27. 28. active elderly travelers per year across the Nordic countries 2,000,000
  28. 29. Mass Tourism
  29. 30. terrorism disease war SCARES
  30. 31. Our Activities
  31. 32. NORDIC PROFILE BRIEF APRIL 2008
  32. 33. ECONOMY OF SCANDINAVIA <ul><li>Scandinavian population – about 24 millions </li></ul><ul><li>Largest exports – iron, paper wood </li></ul><ul><li>All 4 countries are doing well both socially and economically </li></ul><ul><li>An agening population (30 % of the population are over 50 yars old) </li></ul><ul><li>Small household sizes </li></ul>
  33. 34. <ul><li>Key sources used by Nordic travellers to decide destination for a trip </li></ul><ul><li>(It is a very consumer driven, sophisticated market) </li></ul><ul><li>Travel Agent 20% </li></ul><ul><li>Internet 20% </li></ul><ul><li>Travel promotions/articles 60% </li></ul>
  34. 35. <ul><li>Sources for booking overseas travel </li></ul><ul><li>Travel agent 70% </li></ul><ul><li>Internet 25% </li></ul><ul><li>Others 5% </li></ul>
  35. 36. <ul><li>How do Nordic travellers travel? </li></ul><ul><li>Alone 20% </li></ul><ul><li>With friends 50% </li></ul><ul><li>With family 75% </li></ul>
  36. 37. <ul><li>TRAVEL TRENDS </li></ul><ul><li>Activities when travelling </li></ul><ul><li>to foreign countries </li></ul><ul><li>Rest & Relax and tours 70% </li></ul><ul><li>Tours only and exploring the country 30% </li></ul>
  37. 38. <ul><li>Top destinations in Asia (2007) </li></ul><ul><li>Thailand – 700 000 </li></ul><ul><li>Singapore – 134 000 </li></ul><ul><li>Malaysia – 125 000 </li></ul><ul><li>Australia – 62 000 </li></ul><ul><li>Dubai – 55 000 </li></ul><ul><li>Hong Kong – 54 200 </li></ul><ul><li>Japan – 46 000 </li></ul>
  38. 39. <ul><li>Holidays in the nordic countries </li></ul><ul><li>School holidays – one week in the middle of February (week 9 or 10) </li></ul><ul><li>Easter holiday – one week in April (week 15 or 16) </li></ul><ul><li>Summer break – 10 weeks streching over the months of June, July and August. Scandinavians usually takes out their vacation during this period </li></ul><ul><li>Autumn break – school holidays one week in the middle of november </li></ul><ul><li>Christmas Holidays – Usually 2 weeks over the christmas holiday and new year </li></ul>
  39. 40. Fairs activities In-House Presentation s Educational Press Conference s Tour-Op . Visits Media Lunches
  40. 41. travel agents information education qualification brochures manuals seminars road shows Vietnam Ambassadors
  41. 42. Key issues for the future <ul><li>Responsible tourism </li></ul><ul><li>Building bridges between cultures </li></ul><ul><li>Integration of local elements in Resorts and Restaurants. </li></ul><ul><li>Vietnams advantages in Eco tourism. </li></ul><ul><li>Adventure tourism </li></ul><ul><li>Online reservations </li></ul><ul><li>Online informations </li></ul><ul><li>Direct flights </li></ul><ul><li>Quality and safety </li></ul><ul><li>Infrastructure </li></ul><ul><li>Roads </li></ul><ul><li>The people! </li></ul>
  42. 43. Our Summary
  43. 44. <ul><li>love to travel individually </li></ul><ul><li>have €16 million to spend </li></ul><ul><li>have 20 weeks at their disposal </li></ul><ul><li>are looking for alternatives </li></ul>16 million people who … in brief here
  44. 45. <ul><li>caters to individual travelers </li></ul><ul><li>offers quality and safety </li></ul><ul><li>is available all year round </li></ul><ul><li>offers an alternative climate </li></ul>a destination that … in brief t here
  45. 46. Qujanaq Giitit itt Aitäh Takk fyri Kiitos Kærar þakkir Mange takk Tack så mycket
  46. 47. Presented by Lena Skogström Ericson

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