Q is a popular music magazine published monthly in the United Kingdom.It is edited by Paul Rees which had its first issue published in October 1986.The magazine covers features of new music, music compilations and live concert, radio and TV reviews. Q also rates music from one to five stars, interviews popular musical artists and classes eight albumsas the best new releases of the last three months.Q magazine has expanded into having a radio station and TV channel called QTV.
“Bauer Media Group owns more than eighty influential media brands from wide range of interests including heat, Empire, GRAZIA, Closer, FHM, MATCH, Magic 105.4, Kiss 100, Kerrang and Q.Bauer Media is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. It is a multi-platform UK-based media Group consisting of many companies around Magazines and Radio - widely recognised and rewarded as being industry innovators. In 1994, the company bought For Him Magazine (FHM)which is now the best-selling international multi-platform brand FHM. Women'sCloserGRAZIAheatmore!Men's EntertainmentEmpireKerrang!MojoQMen's LifestyleArena Homme PlusFHMZoo
Their publishing companyBauer Media Group dominates the motorcycling and motoring sector in the magazine industry.Magazines such as car, classic car, classic bike, ride and bike are all published by Bauer Media.MotorcyclingClassic BikeMCNPeformance BikesRiDEWhat Bike?Practical SportsbikesMotoringCarClassic CarsLand Rover Owner InternationalParkersPractical ClassicsClassic Car WeeklyCar Mechanics
Due to Bauer Media being a privately owned publishing Group, this means no other company owns them.Bauer media expanded horizontally and joined the Bauer Media Group in January 2008.Bauer Media is therefore about two main divisions – Magazines and Radio.
This is one example of magazines producing their media through new technologies- Facebook.On this facebook page there is images of each magazine which is updated when a new issue comes out.This page shows tabs which hold photos, videos, newsletters and subscription.This group also updates status of information about recent updates of the magazine.
This is their twitter page.
Youtube page on facebook with a list of videos of interviews and updates.
www.greatmagazines.co.uk publishes magazines, provides subscriptions and previews of the magazine itself.
Q promotes many aspects of it’s magazine brand within its pages such as subscription, their website, festivals, TV and radioThe magazine also includes promotions of other magazines that Bauer Media owns such as FHM and Empire.
In some ways yes Q has developed a brand for itself, due to the iconic red logo. However, I believe that Q can only go as far as creating a magazine. This may be due to the alternative music that they include which isn’t considered as ‘popular’. Nevertheless, Q is a well known magazine which has clearly been established in the UK.
Q MagazineOwnership, expansion and new media technologies research project
About Q Magazine Editor Paul Rees Distributor Gareth Viggers Category Music magazine First issue October 1986 Country United Kingdom Language English Website www.qthemusic.com Audience Profile Q‟s audience is 75% male to 25% female.“Q magazine is inventive, insightful, irreverent, the UK’s biggest selling music magazine and the world’s best music guide.”-greatmagazines.co.uk
Ownership: Who publishes Q? “Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compellingcontent, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business.”
Are there any particular sectors of the magazine industry that they dominate?
Who is their parent company? “Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.”
The magazine: How has Q expanded diagonally?Radio TV Website
How does Q make use of new media technologies and social media?
Website: www.qthemusic.comLogo toindicate tothe audience Gold and red colours signifies wealth and Britishnesshow theybrandthemselvesSelection ofpages tochosefrom:guides thereader.Masculine Clear indication of headers: guides reader to read on Inclusive to the reader
How does Q promote the other arms of its business within its pages?Prompt to subscribe tomagazine: commandword such as „now!‟ Promoting their twitter page, festivals, TV, radio and subscription Promotion to Bauer Media Group‟s magazines
Would you argue that Q has created a „brand‟ for itself? How?
Tiara signifies it is royalty of Analysis of Q magazines and blood adds the alternative genrePersonal pronouns such as„you‟ to include the reader Imperative verb used to command /engage readerMasthead is formatted in abold colour to attract the 3D effect on text and boxesreader. Serif font to add a jumps out to the readerclassy side to the magazine making it more clearLine to separate creates false Puff to add to the magazinerelationship with audience contents makes theand magazine as it helps magazine seem betterthem Yellow, black pink and red are used throughout toSynthetic personalisation continue the house stylecreated by meeting thereaders eye line and this Pink and white colours aremakes them included with used to match models dressthe magazineInformal/hand writing font to Explanation marks used toadd a sense of modernism add to the magazines contentand fun to the magazine Puff and personal pronounRhetorical question involves include the audiencethe reader and creates falserelationship Ellipsis engages reader
Analysis of contentsClear centred heading to The use of the colour redindicate and guide reader highlights important informationSimple structure with equalamounts of images and text Synthetic personalisation creates a false relationshipCommand word such as with the reader„now!‟ forces reader todownload the songs Number indication on the images is simple toClear indication of page understand and this guidesnumber and the followed text the reader to the text to find out what it is about Teasers used to make the reader seen what it is about Arrow is used to guide the reader on the next page
Analysis of contents page 2Same simple layout to helpguide reader down themagazine contentsShadow used on the imagesto create an effectCapitalising heading signifiesimportance and indicatesreader to read on Rhetorical questions and use of personal pronouns includes the audience and creates a false relationship Lines used to separate different text and images creates an orderly house style of the magazine„Take me to page 94 now!‟use of imperative wordmakes the magazineinclusive to reader
Analysis of editors letter • The word „you‟ is used six times to create a personal inclusive tone to the audience • „like millions of others we were‟- impersonal tone used to create a chatty style of writing • „as, I trust, you‟ll agree once you‟ve read this month‟s cover feature which starts on page 48‟- person pronouns used to include the reader and chatty tone to create a false conversation between reader and magazine. •Last line to finish editors letter: “Now, tell us what you think- it‟s your magazine” By commanding reader to do something creates a false relationship which is reinforced as Paul Rees says: „your magazine‟ which is formatted in italics to emphasis point.
Analysis of feature pages 1-2•Sans serif and serif font used to establish a modern feminine tone• Red text of title matches Q red logo•Equal ratio of text to image- shares on 2 page•„LANA DEL REY‟ capitalised and formatted in large font to signify importance•Mid-shot image uses synthetic personalisation to connect to reader.•Shadow used on image adds a mysterious tone•Dark shadows still used on image suggests an ominous tone•Red arrow pointing right guides reader to turn to next page
Analysis of feature pages 3-4•Smudged make up suggests dark content which matches lighting•Teasers bleed over image to show reader key information•Bold font to indicate questions and unformatted font to show its the answerwhich makes it clear and readable for the audience•Use of synthetic personalisation only once to audience doesn‟t feel targeted•Teaser used in red to match Q logo•Timeline at the bottom to give reader simpler information•Good ratio of image to text