1. We have analysed the
results from the
questionnaire that we
handed out to 20
Orpington College
students. We will use these
results to plan our music
video, digi pack and
website.

2. We used different methods to
hand out and receive the
questionnaire.
The different methods we used
were Facebook notes, sending
email, and physically giving it out.
This is an example of a mail we
sent out to individuals

3. Question One:
What age group do you belong to?
13-16 17-19 20 -23 23+
Age Group
13 - 16
17 - 19
20 - 23
23 +
Nearly 75% of the responses
were between the ages of
17 and 19 . This indicates
that this is who we should
be aiming our video, digi-
pack and website to.
A good way to do this may
be to include people from
this age group in the music
video.

4. Question Two:
What gender do you belong to?
Male Female
Gender
Male
Female
Over half of the people
we asked were females.
This does not necessarily
mean that Giggs target
audience to
predominantly female,
but it does but up the
evidence from the
other target audience
research that he does
have a broad female
fan base.

5. Question Three:
How do you listen or watch music?
YouTube iPod/Phone/MP3 Music Channels
Artists official website Others
Where do you watch or listen to
music?
YouTube
MP4
Music Channels
Offical Websites
Other
This question had quite a
varied answer but it is
clear that the least
popular method was to
seek music on the artists
official website. The most
popular was music
channels, which may be
due the convenience of
the television being
central to the family
home.
Radio was a suggested
method to listening to
music.

6. Question Four:
Do you prefer abstract music videos or the ones that go with
the lyrics?
Abstract Performance/ Narrative
Video Concept
Abstract
Performance/
Narrative
The performance or
narrative video concept
has proved to be much
more popular than the
abstract video.
Giggs music videos are
usually performance based
and occasionally has some
narrative to it. To do a
performance based video
would be following the
conventions of Giggs style.

7. Question Five:
What do you expect to see in Giggs music video?
Drama Lots of boys
Choreographed dance Club scene
What would you expect to see?
Drama
Lots of Boys
Choreographed
Dance
Club Scene
Our audience would
most expect to see a
club scene in a Giggs
video, and no one would
expect to see a
choreographed dance.
Some people would
expect to see drama,
maybe suggesting that
they want to see some
kind of narrative.

8. Question Six:
Which of the following is your
favourite Giggs song?
Talking The Hardest
Look What The Cat Dragged In
Let ‘Em Have It
What More Do They Want
Others
Favourite Giggs Song
Talking The Hardest
Look What The Cat
Dragged In
Let 'Em Have It
What More Do They
Want
Other
There was a variety of answers for
this question. The other songs that
were chosen were; Bus Commercial,
Open Up and Matic. These are quite
up beat songs, therefore indicating
that the audience would probably
like a fast paced video.

9. Question Seven:
Which of the following is your favourite album cover?
Favourite CD Cover
Let 'Em Have It
Hustle On
Walk In The Park
Don't Go There
The covers for Let ‘Em Have It and Don’t Go
There received the best responses. Both have
the artists name in a simple bold serif font and
a photograph or illustration. The extreme close
up appears to be a very popular choice and
may be the kind of cover that we will
produce.

10. Question Eight:
Which of the following is your favourite music video?
Hustle On Slow Songs Look What The Cat
Dragged In
Favourite Music Video
Hustle On
Slow Songs
Look What The Cat
Dragged In
The results for this question
were almost even. This could
mean that all of Giggs videos
are quite similar and that we
should should stick to the
conventions that h follows.