Creative europe clean tblisi

1. The EU and Cultural Policy
The Creative Europe Programme
Rob van Iersel, Programme Manager Creative Europe, European Commission,
DG EAC

2. Date: in 12 pts
Culture
The Context
• Cultural policy is a national competence. Not an EU one!
• Thus: we do not directly fund operas, musical groups,
restauration of churches or media productions.
• We can however help the sector in a variety of other ways.
• EU support in those areas where it delivers added value.

3. Date: in 12 pts
Culture
The Cultural and Creative Sectors: an
untapped potential
• 4,5% European GDP.
• 8 million direct jobs.
• Superior growth rate.

4. Date: in 12 pts
Culture
WHAT?

5. Creative
Europe
The objectives
General objectives
• Promote European cultural and linguistic diversity, Europe's cultural heritage
• Strengthen the competitiveness of the European cultural and creative
creative sectors, in particular the audiovisual sector
Support CCS
capacity to operate
transnationally and
internationally
Promote
transnational
circulation and
reach new
audiences
strengthen the
financial capacity
of CCS
Foster policy
development,
innovation, new
business models
Specific objectives
CULTURE / MEDIA
Sub-programmes
Cross-sectoral Strand
incl. Guarantee Fund

6. MEDIA
56%
EUR 823 mln.
CULTURE
31%
EUR 454 mln.
CROSS
SECTORAL
STRAND
13%
183 mln.
Budget
2014-2020
EUR 1.46 bln. = + 9%

7. ABOUT CREATIVE EUROPE
Runs 7 years (2014-2020)
Offers funding for:
• Cross-border cultural cooperation
• Training for cultural and creative
professionals/artists
• Literary translations
• Development of European films, TV
programmes and games
• Distribution and promotion of
European films, festivals, cinema
networks
2014-2020

8. 1. CULTURE
SUB-PROGRAMME
Supporting Europe’s
artists and cultural
practitioners
2014-2020

9. Date: in 12 pts
Culture
Culture - support for projects that:
• - Operate transnationally, circulate works of art, circulation of artists.
• - Contribute to audience development.
• - Have an educational dimension, e.g.:
• New skills
• Support innovation
• Develop new business models
• Create innovative spillovers
• Foster intercultural dialogue and mutual understanding through cultural practices.

10. TRANSNATIONAL
COOPERATION
PROJECTS
Up to 250,000 artists
and cultural
professionals supported
to work together across
borders.
Cultural workers offered
opportunities to gain
skills and knowledge.
2014-2020

11. LITERATURE
Grants for the
translation of more
than 4,500 literary
works.
Thousands of book
lovers to enjoy
their favourite
authors in their
own language for
the first time.
2014-2020

12. NETWORKS &
PLATFORMS
Networks supported to
help strengthen the
capacity of cultural
players to operate
transnationally
New platforms to
showcase emerging
talent and stimulate
Europe-wide
programming of
cultural and artistic
activities
2014-2020

13. 2. MEDIA
SUB-PROGRAMME
Supporting Europe’s
audiovisual
industries
2014-2020

14. Date: in 12 pts
Culture
MEDIA - support for:
• Training for audiovisual
professionals.
• Market access activities
• Audience Development
• Festivals
• Development of audiovisual
projects
• TV programming
• Co-production funds
• Distributors and sales agents
• Cinema Networks

15. Creative
Europe
Training - key elements
Training subjects:
 Audience development, marketing, distribution and exploitation
 Financial and commercial management
 Project development and production
 Challenges of the Digital Shift
Annual support for +/- 80 training initiatives, reaching over 1500 professionals.
Budget 2014: €7.5 M

16. Creative
Europe
Training: of interest for non-MEDIA
countries:
Training action also open for participants from countries which are not
participating in the MEDIA sub-programme, provided that:
• General rule: nationals from countries not participating in the MEDIA sub-
programme cannot represent more than 20% of participants.
• For specific "International Actions" aiming at building expertise, knowledge
and capacities for European professionals to peer, network and collaborate
with Non-European professionals to enable access to international
professional networks,
the proportion of nationals from countries not participating in the MEDIA
sub- programme should represent between 35% and 50% of participants.

17. Creative
Europe
Market access – Key elements
Subjects:
Support for major professional’s markets, and pan European professional
databases
 Business to Business events and online tools providing platforms for
professionals .
 Events facilitating the financing, co-production and the sales of European
works across all genres.
Annual support for 50-60 Market Access actions.
Budget 2014: €8.17 M.

18. Creative
Europe
Audience Development – Key elements
Subjects:
Stimulating the appetite of the European audience (especially young people and
children) for European films by:
 Audience Development Events - Multi-territory marketing or promotional
events showing non-national European films on various distribution platforms.
 Film Literacy Projects - Cooperation projects between Film Literacy initiatives
across Europe in order to increase their European dimension and foster best
practices.
The goal is to fund 10 projects of each type per annum,
Budget 2014: € 1.9 M

19. Creative
Europe
Subjects:
Support for European Film Festivals focused on the audience that:
 Are committed to promoting European film, especially from countries with
less established filmmaking industries.
 Contribute to promoting diversity by screening a substantial number of
productions from at least 15 participating European countries.
 Include film literacy activities.
 Have a clear audience development strategy before, during and after the
festival.
Annual support for +/- 80 Festivals, budget 2014: €3.25 M.
Festivals – key elements

20. Creative
Europe
Subjects:
Support for European Film Festivals focused on the audience that:
 Are committed to promoting European film, especially from countries with
less established filmmaking industries.
 Contribute to promoting diversity by screening a substantial number of
productions from at least 15 participating European countries.
 Include film literacy activities.
 Have a clear audience development strategy before, during and after the
festival.
Annual support for +/- 80 Festivals, budget 2014: €3.25 M.
Festivals – key elements

21. Date: in 12 pts
Culture
WHO?

22. Creative
Europe
Who can participate?

23. Creative
Europe
• Creative Europe Agreement between European Union and Ukraine to be
signed still in 2015.
The European Commission does encourage cultural operators from
programme countries to already seek partnerships with Ukrainian
partners under the currently open call:
Support to European Cooperation Projects 2016
Reference: EACEA/29/2015
Deadline: 07/10/2015
• Armenia, Azerbaijan: No official expression of interest received to date.
• Belarus: Not eligible as there is no Framework Agreement with the EU.
Ukraine, Armenia, Azerbaijan, Belarus

24. Date: in 12 pts
Culture
HOW?

25. Date: in 12 pts
Culture
How to get funding (1)?
Culture:
• Call for proposals each year for cooperation projects and literary
translations.
• Culture: all fields of the Programme are eligible for funding: e.g. architecture,
libraries, museums, heritage, design, festivals, music, literature, performing
arts, publishing, visual arts.
• Always about co-operation (except lit. translation), always transnational.
• Always minimum number of partners from different countries (3 or 6
minimum).

26. Date: in 12 pts
Culture
How to get funding (2)?
• Max. funding per project: CAT 1: EUR 200.000 - CAT 2: EUR
2.000.000,-.
• Project duration: up to 48 months
• Always co-financing: 40-50% 'own resources' needed
• Subsequent applications possible in same category. Parallel
applications possible in different categories (for different topics!)
• Creative Europe Desk in country needed.

27. Date: in 12 pts
Culture
How to get funding (3)?
MEDIA:
• Substantial differences between the standard participation
conditions for the Culture sub-programme calls and
the detailed technical specifications for the MEDIA sub-programme
calls.
• Consult the individual Guidelines for each MEDIA scheme for
details. http://eacea.ec.europa.eu/creative-europe/actions/media_en.

28. Date: in 12 pts
Culture
Where to look?
• For open and closed calls for proposals + guidelines.
• For the selection results.
• For the project library.
• For guidelines 'how to apply'.
 http://eacea.ec.europa.eu/creative-europe/actions/culture_en
 http://eacea.ec.europa.eu/creative-europe/actions/media_en.
• Consult your country's Creative Europe Desk!
• Also useful: http://www.creativeeuropeuk.eu/find-partner and
http://www.cultureagora.info/en/home.

29. Date: in 12 pts
Culture
Where to look for calls?

30. Date: in 12 pts
Culture
Here are the open MEDIA calls:

31. Creative
Europe
Creative Europe Culture Sub-programme
All actions - Selected projects
(for cooperation projects: coordinators + partners and for 2015, only cooperation projects have been taken into account)
31

32. Creative
Europe
Creative Europe Culture Sub-programme
Cooperation projects Selected projects (Coordinators + partners)
3
2
42
38
35
32 32
26
22
18 17 16
13 13 12 12 12 12
9 9 8 7 6 6 5 5 4 4 4 4 3 2 1 1 1
0
10
20
30
40
50
IT UK FR DE ES SI BE PL HR AT FI NL CZ HU PT RS NO SE EL RO LV SK DK IE CY EE LT MK IS BA AL BG ME
2014
48
43
41
38
31
24 24
16
14 13 13 13 12 11 11 10 10 10 9 9 8 8 8 7 6 5 5 4 3 2 2 2 2 1 1 1 1
0
10
20
30
40
50
60
UK IT FR DE ES BE NL PL IE CZ PT SI RS EL SE FI HU RO AT HR DK NO SK LV TR EE LT BG MK BA IS LU MT AL GE LI ME
2015

33. Creative
Europe
Creative Europe Culture Sub-programme
2015 Cooperation projects - Selected projects by Sector
33

34. Creative
Europe
Creative Europe Culture Sub-programme
2015 Cooperation projects - Selected Projects - Priorities
3
4

35. Date: in 12 pts
Culture
FINALLY

36. Date: in 12 pts
Culture
How to increase your chances
CE Desks (1)?
• Install a knowledgeable and active CE Desk with people who
know the sector!!
• Attend the Desk trainings.
• Get help from other Desks. Ask for stages.
• Contact other Desks: http://ec.europa.eu/programmes/creative-
europe/tools/creative-desks_en.htm

37. Date: in 12 pts
Culture
How to increase your chances (2)
Cultural organizations?
• Creative Europe is a competitive programme: the best projects
win. Independent experts decide.
• Start as a project partner; not as project leader
• Learn from previously funded projects. See our dissemination
platform VALOR: http://ec.europa.eu/programmes/creative-
europe/projects/

38. Date: in 12 pts
Culture

39. Date: in 12 pts
Culture

40. HOW DO I FIND OUT
MORE?
http://ec.europa.eu/
creative-europe
OR
The Education, Audiovisual
and Culture Executive
Agency:
http://eacea.ec.europa.eu
2014-2020
PHOTOS: ©SHUTTERSTOCK

41. Thank you for your
attention!
rob.van-iersel@ec.europa.eu
2014-2020
PHOTOS: ©SHUTTERSTOCK