Eastern Partnership Culture and Creativity: Cooperation and mobility in practice

1. EASTERN PARTNERSHIP
CULTURE & CREATIVITY:
COOPERATION AND
MOBILITY IN PRACTICE
STUTTGART
www.britishcouncil.org
APRIL 2019

2. EAP C&C: THE EU DIMENSION
2014: Association Agreement between the EU and Ukraine (Chapter 24 –
Culture)
Article 437: The Parties shall undertake to promote cultural cooperation in order
to enhance mutual understanding and foster cultural exchanges, as well as to
boost the mobility of art and artists from the EU and Ukraine.
Article 438: The Parties shall encourage intercultural dialogue between the
individuals and organisations representing organised civil society and cultural
institutions in the EU and in Ukraine.
Article 440: The Parties shall endeavour to develop a regular policy dialogue on
culture in order to foster the development of cultural industries in the EU and in
Ukraine
www.britishcouncil.org 1

3. EAP C&C: THE NATIONAL DIMENSION
• Government Priority Action Plan to 2020
• Education reform – New Ukrainian School
• Decentralisation
• State Programme on Renovation and Peacebuilding in the Eastern Regions
and TOT
• Language Law
www.britishcouncil.org 2

4. Culture &
Creativity
EU-Eastern Partnership Programme
To support the role of culture and
creativity in the social and economic
development of EaP countries.
EU-EASTERN PARTNERSHIP CULTURE
PROGRAMME II: CULTURE CAPACITY
DEVELOPMENT UNIT =
CULTURE AND CREATIVITY PROGRAMME 2015-2018

5. Culture &
Creativity
EU-Eastern Partnership Programme
• Strengthening the sector as a vector of cultural,
social and economic development
• Creating synergies between public and private
actors
• Enhancing civil society’s contribution to
cultural policy
• Strengthening EaP institutions to partner in
international initiatives including Creative Europe
THE PROGRAMME SUPPORTED
THE OBJECTIVE BY:

6. Culture &
Creativity
EU-Eastern Partnership Programme
• 271 events were held, involving 36,784 people
• 22 reports (six creative industries reports, six sub-sector reports, four
cultural indicators national statistics reports and six creative cities
strategies).
• 64 newsletters, 870 website articles, 171 case studies, 1,890 Facebook posts
and 14 online courses
• Four million people read about the Programme in local media, 601,974
visited the website, 436,692 read the case studies, 30,966 joined the
Facebook page, 5,580 received certificates for online courses and 3,630
subscribed to newsletter.
PRODUCTS

7. Culture &
Creativity
EU-Eastern Partnership Programme
• Region:
• Armenia:
• Azerbaijan:
• Belarus:
• Georgia:
• Moldova:
• Ukraine:
Inclusive cultural policy reform in all EaP
countries by 2018
Tbilisi Declaration 2016
Government plans to commercialise the sector
Twinning Project on modernising Ministry of Culture
COMUS programme in Mstislavl
Culture 2025 process
Two new Funds for culture
Launch of Ukrainian Institute / Ministry of Culture review

8. Culture &
Creativity
EU-Eastern Partnership Programme
• Creative Armenia Forum developing the creative sector roadmap
• Azerbaijan Creative Industries Forum
• Svetlogorsk’s Cherdak Creative Hub set up to promote the city
• Roadmap for Developing CCIS in Georgia
• Creative and Sustainable Cities Forum on urban development in Moldova
• Creative Ukraine online portal; Design for Ukraine Forum
Public-private actors overcome obstacles to
collaboration in all EAP countries by 2018

9. Culture &
Creativity
EU-Eastern Partnership Programme
2015 2017 Increase
Armenia 150 300 66%
Azerbaijan No data No data No data
Belarus 50 80 33%
Georgia 21 42 66%
Moldova 126 525 240%
Ukraine 350 2,000 140%
Number of NGOs involved in cultural policy
formulation increases by 10% by 2018

10. Culture &
Creativity
EU-Eastern Partnership ProgrammeMembership of European networks
by EaP cultural and creative sector organisations
increases by 10% by 2018.
• 50% of the region has joined Creative Europe. Armenia and
Azerbaijan are close to joining
• 28% of selected networks now have new members from the
EaP since 2015.

11. Culture &
Creativity
EU-Eastern Partnership Programme
• EaP Cultural Observatory started publication in
November 2017 and for all of 2018.
• Ukrainian and Belarusian Associates started self-
organising
• Ukraine has begun its own project (Culture Bridges)
• Online courses, translated handbooks and database
remain a popular and unrivalled resource
• Website www.culturepartnership.eu continues
PROGRAMME SUSTAINABILITY
AND LEGACY

12. Culture &
Creativity
EU-Eastern Partnership Programme
WHAT REMAINS TO BE DONE?
Framework for developing Cultural and Creative Industries (CCIs)
EU OMC Working Group on CCIs,
2012

13. FOLLOW-ON UKRAINE (1)
Culture Bridges 2017–2020 (2017 Technical Cooperation Facility)
To support the development of the cultural sector in Ukraine and enables it to engage more
effectively with cultural organisations and operators in the European Union
• Funding €1,363,000 (95 per cent EU, 5 per cent British Council)
• Managed by British Council in partnership with EUNIC Ukraine Cluster
• 100 x mobility grants, national/international cooperation grants
• Capacity-building (Creative Europe, cultural management), study visits (Creative Europe)
• Joint EUNIC Projects
www.britishcouncil.org 12

14. CULTURE BRIDGES
Funded by the EU and managed by the British Council in
partnership with EUNIC cluster in Ukraine

15. AIMS OF THE PROGRAMME
• To promote cultural cooperation and intercultural dialogue
between Ukraine and the EU
• To increase the potential of cultural industries and creative
industries in Ukraine
• To promote cooperation between Ukrainian organizations
• To strengthen Ukraine's participation in Creative Europe projects
14

16. ACTIVITIES
• At least 60 international mobility grants to enhance cultural
mobility between Ukraine and the EU
• At least 21 international cooperation projects grant between
the institutions of Ukraine and the EU
• At least 15 national cooperation projects grants aimed at
increasing cultural mobility between regions of Ukraine
• Minimum 96 grants
15

17. ACTIVITIES
• Culture management: 10 workshops for project management
capacity development for about 250 new / regional cultural
operators in Ukraine and financing 20 cultural projects.
• Support for Creative Europe: 10 workshops (250 participants)
throughout Ukraine to improve programme design skills for
Creative Europe and four study visits to the EU.
• 5 joint EUNIC cultural projects in Ukraine for three years
16

18. WHERE WE ARE
1 YEAR 5 MONTHS
5 CALLS DELIVERED
1,796 APPLICATIONS
OVER 1,000,000 FACEBOOK USERS REACHED
147,000 UNIQUE VISITORS
AS OF MARCH 2019
17

19. LESSONS
• Demand
• Reach
• Complementarity
• Capability
• It’s a small world …
18

20. Culture &
Creativity
EU-Eastern Partnership Programme
•
LESSON 1
• Income generation is an option for everyone
• Audiences exist
• Government controls policy development/budget
• Ministries implement/monitor policy
• State – NGO consultation is inclusive
• People in the region view it as a region
• Russian is a lingua franca
Don’t assume:

21. Culture &
Creativity
EU-Eastern Partnership Programme
•
LESSON 2
• Geopolitical vision limits networking
• Policies not integrated or strategic
• Value chain remains unreformed
• Weak professional lobbies
• Unreformed management styles
Structural problems:

22. Culture &
Creativity
EU-Eastern Partnership Programme
•
LESSON 3
• Preference for comprehensive
reviews over action
• Critical thinking and team work
• Leadership skills
• Trust to associate professionally
• Transparency
• Immediate benefit vs investment
Core social problems:

23. FOLLOW-ON UKRAINE (2)
House of Europe 2019–2022 (2018 Annual Programme – People to People)
To promote people-to-people contacts between the EU and Ukrainian society to share best
practices and encourage mutual understanding.
• To enhance inter-regional and international cultural, intellectual and artistic exchanges,
fostering mobility and mutual understanding.
• To broaden people-to-people contacts and hands-on exposure to EU working cultures in
key reform areas, enabling Ukrainian professionals to gain better understanding of EU
acquis and realities and benefits of a partnership with the EU.
• To enhance participation in EU and EU Member States programmes for Ukraine,
including, but not limited to Erasmus+ and Creative Europe, increasing synergies
between different EU/Member States programmes and activities throughout the country
and thus enhancing cooperation and contacts between the Ukrainian society and the
EU
www.britishcouncil.org 22

24. FOLLOW-ON UKRAINE (2)
Europe House 2019–2022 (2018 Annual Programme – People to People)
To promote people-to-people contacts between the EU and Ukrainian society to share best
practices and encourage mutual understanding.
• €12.2m (95 per cent EU)
• Managed by EUNIC consortium led by Goethe Institut (+ British Council, Institut Francais,
Czech Centre)
• Mobility / cooperation / capacity building
• Supply / demand activities
• EUNIC member funding
• Virtual / mobile / pop-up Europe House
www.britishcouncil.org 23

25. THANK YOU!
SIMON WILLIAMS
BRITISH COUNCIL UKRAINE
SIMON.WILLIAMS@BRITISHCOUNCIL.ORG
STUTTGART
www.britishcouncil.org
APRIL 2019