The document outlines the HNFR Holiday4All workshop led by Szilvia Zaray, focusing on social tourism initiatives in Hungary established in 1992. It emphasizes promoting social inclusion and economic growth by facilitating low-season exchanges between Hungary and Poland while targeting vulnerable groups such as pensioners and families. Funded by the European Union, the project aims to connect stakeholders and develop a sustainable tourism model without state funding.

1. Szilvia Zaray
Project Manager, HNFR
Holiday4All Workshop, 11/09/2013

2. • non-profit organization
• established by confederations of trade
unions and the government (1992)
• major stakeholder in social tourism in
Hungary for over 20 years
• facilitating the „right to take a break”,
social inclusion

3. • Transnational:
Cofinanced by the European Union
• National:
Truly social aspect

4. • Facilitating low-season transnational
exchanges between Hungary and Poland
• Social: inclusion, integration, health
preservation
• Economic: fighting seasonality –
supporting active employment – generating
economic growth and regional
development

5. • HNFR (lead partner),
• Cracow University of Economics (UEK),
• Ministry for National Economy of Hungary,
• Hungarian Association of Hotels and
Restaurants,
• National Federation of Rural and
Agrotourism

6. • Seniors: 50+ active seniors,
pensioners
• Families: large families,
single parent families,
families with small children

7. - Bringing public and private stakeholders
together to join in a common project
- Networking: sharing ideas
- Research and surveys: examining the
social tourism supply and demand side
- Business model development

8. • What do we have on the supply and the demand
side?
• How to get the information from supply to
demand?
• How to make the offer appealing? Who to
connect with?

9. Contact potential stakeholders
Networking (workshops, stakeholder events)
Project webpage
Mapping the demand and supply side
Direct surveys, interviews w/ associations
SWOT analysis of preliminary model
Exploring potential incentives and ways of local
contribution (local governments, TDMOs)

10. Product development - TOOLKIT
Mapping platform solutions
OFF2013’s own webpage, ecalypso.eu
Booking mechanisms
Sustainable organizational framework
Feasibility study, surveys
PR strategy
Dissemination

11. • Transnational:
Cofinanced by the European Union
• National:
Truly social aspect

12. • National level social tourism program of
Hungary
• Unique initiative:
Without any state funding, from the financial
result of the distribution of a meal-voucher
Involving over 1% of total population in tourism
Targeting those in need (high support rate)
• Main target groups: pensioners, large families,
children, people with disabilities, low income
employees

13. 2012 + 2013 = 260,000 smiles

14. Szilvia Zaray
Project Manager
HNFR - International Relations
Email: foundation@mnua.hu
Tel: +36 -1- 505-8493