Holiday4All - Szilvia Zaray, Hungarian National Foundation for Recreation - Presentation of existing programs in Hungary

1. Szilvia Zaray
Project Manager, HNFR
Holiday4All Workshop, 11/09/2013

2. • non-profit organization
• established by confederations of trade
unions and the government (1992)
• major stakeholder in social tourism in
Hungary for over 20 years
• facilitating the „right to take a break”,
social inclusion

3. • Transnational:
Cofinanced by the European Union
• National:
Truly social aspect

4. • Facilitating low-season transnational
exchanges between Hungary and Poland
• Social: inclusion, integration, health
preservation
• Economic: fighting seasonality –
supporting active employment – generating
economic growth and regional
development

5. • HNFR (lead partner),
• Cracow University of Economics (UEK),
• Ministry for National Economy of Hungary,
• Hungarian Association of Hotels and
Restaurants,
• National Federation of Rural and
Agrotourism

6. • Seniors: 50+ active seniors,
pensioners
• Families: large families,
single parent families,
families with small children

7. - Bringing public and private stakeholders
together to join in a common project
- Networking: sharing ideas
- Research and surveys: examining the
social tourism supply and demand side
- Business model development

8. • What do we have on the supply and the demand
side?
• How to get the information from supply to
demand?
• How to make the offer appealing? Who to
connect with?

9. Contact potential stakeholders
Networking (workshops, stakeholder events)
Project webpage
Mapping the demand and supply side
Direct surveys, interviews w/ associations
SWOT analysis of preliminary model
Exploring potential incentives and ways of local
contribution (local governments, TDMOs)

10. Product development - TOOLKIT
Mapping platform solutions
OFF2013’s own webpage, ecalypso.eu
Booking mechanisms
Sustainable organizational framework
Feasibility study, surveys
PR strategy
Dissemination

11. • Transnational:
Cofinanced by the European Union
• National:
Truly social aspect

12. • National level social tourism program of
Hungary
• Unique initiative:
Without any state funding, from the financial
result of the distribution of a meal-voucher
Involving over 1% of total population in tourism
Targeting those in need (high support rate)
• Main target groups: pensioners, large families,
children, people with disabilities, low income
employees

13. 2012 + 2013 = 260,000 smiles

14. Szilvia Zaray
Project Manager
HNFR - International Relations
Email: foundation@mnua.hu
Tel: +36 -1- 505-8493