The Paintbrush Factory (Cluj) and Goethe Ins:tut (Bucharest)
Cultural Management Academy - a regional
network of knowledge
What is it?
• a regional post-
graduate program in 4
• a one-week intensive
• 3 days conference and
• Seed funds for
Who made it possible ?
• Ini:ators: Goethe Ins:tute Soﬁa, Bucharest,
Thessaloniki and Sarajevo.
• Partners: Eunic Cluster, Municipali:es of Soﬁa
and Bucharest, universi:es, local NGO`s
• build capacity and increase
the competences of the
cultural operators in the
• engage par:cipants from
both public and independent
• establish cross-border
• exchange of know-how and
good prac:ces and
Why heritage in 2018?
European Year of
for young cultural
Need to change the
What I found while researching
Everything is urgent:
• Correla:on of laws (poli:cal will)
• Human resources (educa:onal and cultural
• Funds (poli:cal will)
• Awareness and advocacy for heritage (local
representa:ves and locals)
What we proposed in the seminar
Support the change of perspec:ve on
heritage as resource for the community
Build trust with the stakeholders
Keep a restored
Involve the local
Use the digital
Conference and network mee:ng
Program with keynote speakers, group work, workshops, mee:ngs and visits.
Exchange good and bad prac:ces.
Support innova:ve approaches in heritage.
S:mulate the cross-border collabora:on and fund projects with 5000E/project.
Create a plaborm where par:cipants ﬁnd more about their colleagues.
Realize a publica:on with the contribu:on of par:cipants.
Results: 20 texts for the publica:on and 13 applica:ons !