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Palestra apresentada RTD6 - 6a Conferência Internacional de Turismo Responsável em Destinos, Universidade de São Paulo, 2012

Palestra apresentada RTD6 - 6a Conferência Internacional de Turismo Responsável em Destinos, Universidade de São Paulo, 2012

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  • Excellent, comprehensive summary - so impressed by the longevity of your program and that it hasn't been a passing phase. The rest of the tourism community has so very much to learn from your experience.
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  • RT How-To GuideWe have published on line a practical, How-To Guide for the local tourism industry. It is locally-focused and covers both the management aspects of implementing Responsible Tourism as well as how to position, market and sell an Responsible Tourism product or experience, aligned with the destination brand and destination marketing strategies. In this way we can harness the collective marketing and communications power across the destination to hopefully create increased consumer and industry demand for our Responsible Tourism offerings.

HEIDI KEYSER HEIDI KEYSER Presentation Transcript

  • No easy road:South Africas ResponsibleTourism Journey6 th International Conference onResponsible Tourism in DestinationsSao Paulo, Brazil, 18 – 20 June 2012Heidi van der WattInternational Centre for Responsible Tourism – South Africa
  • South Africa is known for breathtakingscenic beauty and globally importantbiodiversity hot-spots,
  • world-class- tourism infrastructure and successful events.... View slide
  • a melding of cultures, successful politicaltransition and maturing democracy. View slide
  • But we are still challenged by high levels of povertyand deprivation, economic inequalities, and ..
  • backlogs inservices such aswater, electricityand transport.
  • To be a great place to visit, South Africamust first be a great place to live
  • Our journey began in 1996, and took aleap forward in 2002.
  • In 2002, SA hosted the 1st InternationalConference on Responsible Tourism inDestinations, leading to the “Cape TownDeclaration”FEDHASA launched the and the 1st certificationImvelo Awards, programmes started up.
  • Tourism is bringing positive change toBEFORE AFTER people’s lives...
  • and protecting our natural environment.
  • Responsible Tourism is seen as a priority by allspheres of government, by politicians andofficials.
  • Major players inthe sector arepromoting theirgreen and socialresponsibility,
  • and some have received global recognition fortheir social, economic and environmental actions.
  • We developed a National Minimum Standard forResponsible Tourism (NMSRT) to harmonisecertification criteria, and associated accreditationsystem for certification bodies
  • The NMSRT is aligned with the Global Sustainable TourismCriteria, but reflects South Africa’s context and priorities infour categories. Sustainable management & operations Environmental responsibility Socio-cultural responsibilityEconomic responsibility
  • Accreditation of certification agencies commenced May 2012
  • LEGISLATION Draft Tourism Bill (2011) FOUNDINGOVERARCHING NATIONAL STRATEGY National Tourism Sector Strategy (2011) 1. To grow the tourism sector’s absolute contribution to the economy 2. To provide excellent people development and decent work within the tourism sector 3. To contribute to the regional tourism economy 4. To deliver a world-class visitor experience 5. To entrench a tourism culture amongst South Africans 6. To position South Africa as a globally recognised tourism destination brand 7. To achieve transformation within the tourism sector 8. To address the issue of geographic, seasonal and rural spread 9. To promote ‘responsible tourism’ practices within the sector 10. To unlock tourism economic development at a local government level
  • We’ve drafted a national Responsible TourismStrategy, to help drive wide-spread implementation. Insert front page of NTSS
  • However, our journey is just beginning as formany it is still “business as usual”. RT becomes the norm in the destination Adoption and implementation of Responsible Tourism Responsible Tourism should be central to how we do business.
  • The journey to date 2009 RT Policy & Action Plan 2 years in the making7 priority areas for action & reporting3 indicators selected by each business
  • Signing of Responsible Tourism Charter October 2009
  • 2009 Virgin Holidays Responsible Tourism Awards: Best Destination – Cape Town
  • ResponsibleTourism Action Team Launch Concept
  • Destination RT image library
  • Cape Town Taking Responsibility for Tourism - DVD
  • Responsible RT BookletTourism Action Team Launch Concept
  • Cape Town’s RT How-to Guide • A practical, How-To Guide for the local tourism industry • Focused on local issues and solutions • Segment specific • In-depth case studies with sound data • Implementation of responsible tourism management • Marketing a responsible product or experience
  • Sharing Cape Town’s experience
  • RT in Cities Conference:
  • TOUR M CHAR R IS TE We, tourism operators, tourism organisations, researchers and educators, governmental and non-governmental organizations, and citizens, declare our support, motivation, action and defense for the construction of Cape Town as a responsible destination, committed to continual improvement in responsible tourism practices that protect and enhance the natural, cultural, social and economic environment.As signatories, we support the principles of sustainable development and management of tourism. In particular, we: Recognise the importance of the United Nations World T ourism Organization’s Global Code of E thics, which aims to promote responsible, sustainable and universally accessible tourism and sharing its commitment to equitabl e, responsible and sustainable world tourism Are conscious of the White Paper on Tourism and sharing its commitment to Responsible Tourism as the most appropriate approach to tourism in South Africa Endorse the recognition of the White Paper on Tourism that all stakeholders should take responsibility for realising the principles of Responsible TourismRecognise the principles and responsibilities set out in the Cape Town and Kerala Declarations endorsing South Africa’s National Responsible Tourism Guidelines Are cognisant of South Africa’s National Minimum Standards for Responsible Tourism Are aware of the City of Cape Town’s Responsible Tourism Policy, its intention to develop Cape Town as a responsible destination, and the City’s commitment to R esponsible Tourism as an approach to destination management Commit to make tourism more sustainable, and accept that it is the responsibility of all stakeholders in tourism to achieve more sustainable forms of tourism As signatories, we commit to: Work towards developing, operating and marketing tourism in a manner that upholds the guiding principles for Responsible Tourism, being tourism that: - makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity; - minimises negative economic, environmental, and social impacts; - provides more enjoyable experiences for tourists through more meaningful connections with local peopl e, and a greater understanding of local cultural, social and environmental issues; - is culturally sensitive, engenders respect between tourists and host s, and builds local pride and confidence - provides accurate information about accessibility of facilities and infrastructure for people with disabilities (visual , communication, mobility) to customers;- generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry; and - involves local people in decisions that affect their lives and li fe chances. Continually improve our performance in the context of sustai nable development and management of tourism Encourage our partners, suppliers and sub-contractors to improve their contribution to sustainable development and management of tourism , and will work with them and share information to assist in this Endeavour in our communication with tourists to promote behaviour and activities compatible with the principles of Responsible Tourism Develop these principles into a corporate Responsible Tourism Policy within 6 calendar months of signing this charter Develop a corporate Responsible Tourism Improvement Plan within 12 calendar months of signing this charter. As part of this we will define measurable goals, and will monitor and report publicly on our progress … … … … … ....... … … … … … ....... ……………....... … … … … … ....... SIGNED ORGANISATION DATE CITY OF CAPE TOWN
  • Gathering performance data against priority indicators Identifying barriers Developing solutionsConstructing destination RT barometer for aggregated reporting
  • What have welearnt along the way?
  • [individual beading designs] [continuous design Different innovation] Responsible Tourism is stakeholders will a process of continuous[collective caring] have different improvement solutions Vision has to be Some backed by stakeholders unwavering may need commitment ‘nudging’ along LESSON Harnessing collective S energy creates amazing [different skills results of various Results are not Recognise and artists] immediately work with obvious stakeholder capacity [various frame designs [different material tested before final qualities of beads and
  • RT inCities201?
  • OBRIGADO THANK YOU DANKIE ENKOSI Heidi van der Watt heidi.keyser@mweb.co.za +2783 2632269PHOTOS: Heidi van der Watt, Bruce Sutherland, Coco van Oppens, Grootbos, World Travel Market, Club Travel, Tourism Community Development Trust