This document discusses community-based ecotourism (CBET) projects in Himachal Pradesh, India. It outlines 6 main results areas of the projects: 1) initiation, research, and market analysis; 2) community institution building and awareness generation; 3) skill building for livelihoods; 4) marketing of tourism products; 5) certification, policy, and regulation; and 6) documentation and reporting. Under each result area, it provides details on specific activities, such as forming tourism committees, providing trainings to guides, organizing events to promote handicrafts and angling, and certifying homestays and guides. The overall goal is to support local communities through sustainable tourism development and conservation efforts.

1. Community Based Ecotourism
Ankit Sood
Ecotourism Planner & Forest Conservation Specialist ,
DSC
ADB Funded- IDIPT-HP, Uttarakhand & Tamil Nadu

2. What is CBET
Environmentally Responsible Travel & visitation to relatively undisturbed natural areas to
enjoy and appreciate nature ( and accompanying cultural features- both past and present),
that promotes conservation, has low negative visitor impact and provides for beneficially
active socio economic involvement of the local population – IUCN

3. Our Areas of Work-Himachal Tranche

4. Clusters at a Glance- Nagrota Suriyan

5. Clusters at a glance-Dhameta

6. Stage 1 Research and Value Chain
Analysis

7. Our Result Areas
Result 1: Initiation of Project, Entry level Workshops, Value
Chain Analysis and Market Research
•Setting office and mobilisation of team
•Submission of Inception Report
•Approval of Inception Report
•Entry level workshops and generation of tourism resource information with
digitised maps
•Value Chain Analysis of key identified products and reporting
•Marketing Research for tourism products and reporting

9. Result 2: Community-based Institution Building and Awareness
Generation
•Formation of statutory Panchayat/ Town Tourism Development Committee (PTDC/ TTDC)
•Formation , Registration and development of Panchayat/ Town Tourism Societies (PTS/
•TTS) of stakeholders with orientation
•Formation and Development of activity based Self-Help Groups (SHGs) of stakeholders
•Nurturing of SHGs with regular meetings, capacity building and bank linkages
•Establishment of Marketing Hub at cluster level e.g. Nagrota Suriyan
•Institutional Training for PTS/ TTS converged as cluster level institutions
•Participation in workshop for development of promotional materials for mass awareness
•Mass awareness about tourism and its benefits among various stakeholders
•Clean Street/ Clean Village competition in and Awareness among school children
•Exposure visit of SHGs /Exposure visit of selected entrepreneurs to Srinagar for lake based
tourism orientation

10. SOLID WASTE
MANAGEMENT
TRAINING IN ALL
CLUSTERS
INSTITUTIONAL
TRAININGS
Cultural
Interpretation
Guides
FIRST AID AND
RESCUE TRAININGS
CROWD AND
DISASTER
MANAGEMENT
TRAININGS
Birding Guides
SKILL BASED
TRAININGS
IN IDIPT-HP
SOFT WATER
BASED
ADVENTURE
SPORTS GUIDE
HIMACHAL
HANDICRAFTS
TRAINING
HANDICRAFT AND
PACKAGING
TRAINING IN ALL
CLUSTERS
HOMESTAY
TRAINING IN
ALL CLUSTERS
FIRST AID AND
RESCUE
TRAININGS
HOMESTAY
TRAININGS
SOFT
LANDADVENT
URE GUIDES
ANGLING GUIDES
HIKING AND LAND
BASED SOFT
ADVENTURE
MARKETING &
INSTITUTIONAL
TRAININGS FOR ALL
CLUSTERS

11. Result 3: Skill Building for Livelihoods- Basic & Advanced Level
•Cultural Interpretation Guide Training for SHG’s / Panchayat Level Tourism Society
•Home stays Trainings at Basic and Advanced Level of Selected Home stays at cluster level
•Handicraft Production Trainings( on Bamboo; on Pottery; and on weaving) along with
Handicraft Value Addition and Packaging Training
•Trekking and Soft Adventure Guide Training , Boating and Water Based Activity Training
•Mobile Camping Residential Training , Mountain Biking Training , Solid Waste Management
•Basic and advanced level Cooking Training ,Residential Cultural Group Training
•Residential Campsite Management Training , Bird watching Training
•Organic Farming and Woofing Training
•Basic and advanced Angling / Fishing Interpretation Training
•Ancillary Service Provider Trainings for each of three kinds of service providers
•Basic and advanced level Communication and Marketing Training
•Basic and advanced level First Aid and Rescue Training
•Linking trained SHGs and PTS/TTS to income generation activities
•Preparing training manuals on two subjects namely Soft Water Sports Activity; Bird watching

12. STAGE IV – MARKETING
Branding
Personal
Selling
Online
Promotion
Public
Relations
Publicity
Advertising

13. Result 4: Marketing of tourism products
•Creation of Master Website at cluster marketing hub and cluster websites and their
•maintenance
•Creation and online promotion of tourism through internet media
•Production of brochures and other innovative print medium
•Organizing FAM tour of Tour Operators
•Organization of residential competitions with prizes on these four issues namelyEvent -Bird Counts for Birding inviting key bird tour operators, clubs and NGO’s
•Event- Handicraft Haat involving India’s top handicraft houses
•Event –Water Sports Event; and
•Event – Angling Event

14. Result 5: Certification, Policy and Regulation
•Participation in workshop for making certification rules of Home stays and actual
process of its certification with logo Preparation
•Certification of guides and other skilled human resources under a single brand
CERTIFICATION AND POLICY WORK

15. Result 6: Documentation, Report Writing and Submission
•Submission of Monthly reports
•Submission of Quarterly reports
•Submission of Annual Reports
•Submission of activity reports
•Submission of Audio-video
•reports of CBT activities
•Submission of Project
•Completion Report