BHUBANESWAR-CHILIKA-PURI tourism circuit

1. INTEGRATED TOURISM DEVELOPMENT PLAN
SK. INTEKHAB ALAM
BHUBANESWAR-CHILIKA-PURI

3. Heritage Tourism
Ecotourism
Adventure Tourism
Pilgrim Circuit

4. ‘Circuit’: A tourist Circuit is
defined as a route on which at
least three major tourist
destinations are located such
that none of these are in the
same town, village or city.

5. ODISHA TOURISM – AN
OVERVIEW
Magnificent cultural heritage.
Classical dance form – Odissi
Assimilation of three great
religions traditions – Hinduism,
Buddhism, and Jainism.
The indigenous culture of the
Adivasis.
Most expressive forms of music
and dance.
Rural tourism destination

6. FESTIVAL

7. CUISINE

8. BHUBHNESHWAR_CITY OF TEMPLES

9. PURI-KONARK

10. CHILIKA LAKE

11. • Maximize the productivity of India's natural, human ,
cultural and technical resources and are sustainable
development.
• Labor intensive and cottage or small industry based
providing employment that is of a high quality thus
contributing to higher quality of life.
• Capable of being primarily focused on rural areas with
appropriate and relatively low cost programmes.
• Has extensive forward and backward economic
linkages that build overall income, employment ,
investment and raises central, state, and local
government revenue.
• Able to promote understanding, peace, and contribute
to national unity and regional stability.
NATIONAL TOURISM POLICY, 2012

12. O D I S H A TO U R I S M P O L I C Y - 2 0 1 3
VISION
“To develop Odisha as one of the most preferred tourist destinations and to place it
prominently on the domestic international tourism map”.
THE MISSION
A)To promote sustainable tourism as a means of economic & inclusive growth, social equity & integration.
b) To promote the image of Odisha abroad.
c) To give high priority to development and promotion of the prime tourism products, conservation of
heritage, natural environment, etc.
d) Ensuring beneficial outcome to all the stakeholders.
THE OBJECTIVE
a. To promote Sustainable Tourism with a view to create employment opportunities and to bring about
socio-economic benefits to the community.
b. To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment
with a view to achieve sustainable development.
c. To promote Odisha as one stop destination to experience cultural heritage, ecotourism and rich
wilderness so as to boost foreign & domestic tourist arrival in the State.

13. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
2007-08 2008-09 2009-10 2010-11 2011-12
DOMESTIC
FOREIGN
G.TOTAL
TOURIST VISIT IN ODISHA DURING LAST 5 YEARS

14. ENVIRONMENTAL DEGRADATION
AUTHENTICITY
CONNECTIVITY: INTER REGIONAL
STATE
INTERNATUIONAL
VISITOR EXPERIENCE
DEFINING THE TARGET
INADEQUATE INFRASTRUCTURE
ISSUES

15. TOURISM DEVELOPMENT PLAN

16. KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
I N F R A S T R U
C T U R E
Mobility and transportation
Inviting new investment
International Airport in
Bhubhneshwar
New Rail line to Chilika
Odisha Tourism Development Corporation
Puri Konark Development Authority
NHAI(National Highway Authority of India)
AAI (Airport Authority of India)
Eastern Railways
OSRTC (Odisha State Road Transport Corporation
Public Private Participation Policy and other apt
initiatives and strategic efforts
Better connectivity
Deliver a world-class interactive Surf Museum
beach location
Tourist facility centers
Implementation in Master Plan
Development of Bus Terminal
Sea and Riverfront Development
Puri inner city Revitalization
Development of Water Sports like snorkelling and
scuba diving
C U L T U R E Promotion of art and craft
Preservation of ancient and sacred
water bodies
Preservation of ancient temples and
Built Heritage
Cultural exploration, passionate
outlook towards heritage events, and
feeling of awe and enchantment
towards heritage expressions are
found to be the principal
motivational dimension of heritage
tourists to Odisha.
Department of Culture
ASI
Intach
Temple Trust
Shri Jagannath Temple Administration
Konark Festival
Heritage walk
Heritage Awareness

17. KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
N A T U R E Safeguarding environment
Attempts should be made to conserve the
culture of the ethnic communities by
empowering them through a participatory
protected area management approach through
proper marketing.
Ministry of Environement
Chilikda developemnt board
Chilika Lake Authority
Defining Carrying capacity of every region
Setting up of a environmental control board
P O L I C Y Eco-tourism (inclusive of its ethno component)
should provide an opportunity for these tribal
communities to generate more income from
the tourism business in a dignified manner.
State Govet, Konark Puri Development
Authority
Better Public Private Partnership options
P L A N N I N G Integration of Regional Plan with City
Developemnt Plan and the overall master Plan
with the tourism Master Plan
There should be a crackdown on illegal
encroachments of the heritage sites. Permission
for construction of structures within these
zones should be denied.
Konark Puri Development Authority CREATING AN INDIA TOURISM BRAND POSITION
R U R A L
D E V E L O P M
E N T
Involvement of locals artisans
The whole approach of cultural integrity of the
communities and tourism should be honoured
on the basis of right perspective for the
communities.
Ministry of Rural Developement Development of Heritage Village
S A F E T Y &
S E C U R I T Y
Security Measures in Shri Jaganath Temple and
heritage Places
Police department Installation of CCTV cameras

18. KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
M A N A G E M
E N T
Identifying genuine heritage tourists and
determining their experience patterns as
regards events becomes very important for
Odisha; i.e., heritage tourists must be profiled
keeping in view the engagements with events in
prospect.
The co – ordination between heritage and
tourism in the settings of events in Odisha
should be comprehended for effective brand
campaign.
The State needs to use its cultural heritage
ambience and associations as a setting for
event tourism.
Modification of the brand image of Odisha
Tourism by incorporating the brand values of
events for glorifying the heritage symbols can
fetch great rewards.

19. STRENGTHS
Reputation of Festivals
Catholicity
Unique Attributes
Festival Tourism Product Development
THREATS
Lack of Sustainable Development Program
Lack of Up gradation Uncontrolled,
Unplanned Development
OPPORTUNITIES
Branding strategies
Aggressive marketing over Media
WEAKNESSES
Tourist Amenities leaves much to be desired
Connectivity
Cleanliness
Safety and Security