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Marketing in the 2.0 :: Libraries and the Cluetrain

The document discusses how market interactions have evolved into human conversations, enabled by the internet, which fosters open and natural communication. It emphasizes that modern consumers gain more valuable insights from each other than from vendors, reflecting a shift from traditional mass media. Additionally, companies mistaken about the nature of online markets and overly focused on security risks may be disregarding the value of community engagement.

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Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain

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