Research into Music Magazine institutions: Bauer is a privately owned publishing magazine which joined the Bauer Media Group in January 2008. The group employs over 6,400 people and is a multi-platformcompany focusing mainly on Magazine and radio.Bauer’s most popular media brands are Kiss 100(Kiss FM) & For Him Magazine (FHM) which waspurchased in 1994 and is now a best-sellinginternational multi-platform.Other popular magazines in the Media groupare:Empire, Practical photography, Grazia, Heat andmany more…Most of Bauers media brands are very popularand there is a wide range of magazine genresthey have, from fishing, golf and fashion totrains. Bauer covers a big enough variety tomake them a mainstream magazine institution.
IPC Media is the UK’s leading consumermagazine publisher. Established in 1968, theyengage with 26m UK adults – almost 42% of UKmen and two thirds of UK women. Their awardwinning portfolio of websites reaches over 25million users globally every month.Some of the types of well know magazines IPCmedia produce are:NME, Now, What’s On TV, Marie Claire &Woman’s OwnI would say that IPC Media produces UKmainstream magazines as they are the UK’sleading consumer.
EMAP owns leading brands in the magazineindustry. Established in 1947, their magazineincludes genres such as Retail, Health,Construction, Architecture and Fashion.Brands at EMAP include Smash Hits(1978-2006), RetailWeek, H&Vnews,NursingTimes.net & Construction News.Because EMAP’s brands focus on specificindustries I would say that EMAP are not avery well-known magazine industry this leadme to believe they are a niche magazineindustry.
Future PLC is an international mediacompany founded in 1985. They shipworldwide with operations in the UK, USand Australia.They use different types of media such asapps, websites and events to do with themagazines they publish.Some of the types of magazines Futureproduces are: Classic Rock Guitar Techniques Guitarist Metal HammerI would say that Future PLC magazines areNiche as they are not very well known.