How to Increase Fans, Followers, Subscribers:  Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]
2 Questions I Think About <ul><li>How to Grow GovLoop – Reach & Engage </li></ul><ul><ul><li>Reach More People (More Activ...
My Last Year of Research <ul><li>Studied How Others Increased Audience & Engagement </li></ul><ul><li>For-profit communiti...
What I’ve Learned <ul><li>It’s REALLY REALLY Hard </li></ul><ul><li>There’s a talent/skill </li></ul><ul><li>There’s a met...
What are Your Goals? <ul><li>What are the Goals of Your Agency Communication? </li></ul><ul><ul><ul><li>REACH  and  ENGAGE...
THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT  =   RESULTS (get flu shot, fill out census, apply for job)  Resul...
A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% Take Action – 5,000 Extra Flu Shots
So How Do You Increase Audience and Engagement? Here’s my 22 Tips
Part 1: Sign-Up Tips
Big Sign-Up Box
Email Pop-up
Da Vinci Code
FB Page Embed
Facebook Ads to your Citizens
In-Person Promotion
Optimize FB  Landing Page
Paper Sign-up sheets
Optimize Outside Home Page
Part 2: Content/Engagement Tricks
Regular Frequency <ul><ul><ul><ul><li>Facebook – 1 to 4X a day </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter – 3 to...
Dessert to Broccoli
Pictures on FB
Use Special Events
Agency Cross-Promo
Use Multiple, Real People
Tell Stories
Cross-Promote
Ecards
Petition/Campaigns
Part 3: Call to Action
Just Ask
Make it Simple
Ask Multiple Times
Reference Links How to Build Gov’t Facebook Page  http://www.govloop.com/profiles/blogs/how-to-build-an-awesome 16 Excelle...
If having any challenges, reach out <ul><li>Have a Team that works on: </li></ul><ul><li>Training (digital communication t...
<ul><li>Steve Ressler </li></ul><ul><li>Founder, GovLoop </li></ul><ul><li>[email_address] </li></ul><ul><li>@GovLoop </li...
How to increase fans, followers, subscribers
How to increase fans, followers, subscribers
How to increase fans, followers, subscribers
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Govloop's guide to increase fans, followers, subscribers for government agencies

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How to increase fans, followers, subscribers

  1. 1. How to Increase Fans, Followers, Subscribers: Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]
  2. 2. 2 Questions I Think About <ul><li>How to Grow GovLoop – Reach & Engage </li></ul><ul><ul><li>Reach More People (More Active Members) </li></ul></ul><ul><ul><li>Increase Engagement (More Activity) </li></ul></ul><ul><ul><li>Solve more problems every day </li></ul></ul>
  3. 3. My Last Year of Research <ul><li>Studied How Others Increased Audience & Engagement </li></ul><ul><li>For-profit communities (Dogster, ITToolbox, Sermo, change.org) </li></ul><ul><li>For-profit vendors (GroupOn, Hubspot, Priceline,) </li></ul><ul><li>Non-profit campaigns (Causes, Charity: Water, NeighborsForNeighbors) </li></ul><ul><li>Political sector (Presidential and local elections) </li></ul><ul><li>Government (Federal, State, Local) </li></ul>
  4. 4. What I’ve Learned <ul><li>It’s REALLY REALLY Hard </li></ul><ul><li>There’s a talent/skill </li></ul><ul><li>There’s a methodology and rigor </li></ul><ul><li>Difference between Doing it and Doing it Well </li></ul><ul><li>Lots of optimization opportunities </li></ul><ul><li>Hard to be consistent </li></ul><ul><li>Great communication key to driving real results for organizations </li></ul>
  5. 5. What are Your Goals? <ul><li>What are the Goals of Your Agency Communication? </li></ul><ul><ul><ul><li>REACH and ENGAGE MORE CITIZENS to solve Problems </li></ul></ul></ul><ul><ul><ul><li>Government Engagement Funnel </li></ul></ul></ul><ul><ul><ul><ul><li>Reach large number of stakeholders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Build on-going relationships with them </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Provide clear, timely, actionable information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stakeholders take action with your information </li></ul></ul></ul></ul>
  6. 6. THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT = RESULTS (get flu shot, fill out census, apply for job) Results met now = bigger base = more results later
  7. 7. A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% Take Action – 5,000 Extra Flu Shots
  8. 8. So How Do You Increase Audience and Engagement? Here’s my 22 Tips
  9. 9. Part 1: Sign-Up Tips
  10. 10. Big Sign-Up Box
  11. 11. Email Pop-up
  12. 12. Da Vinci Code
  13. 13. FB Page Embed
  14. 14. Facebook Ads to your Citizens
  15. 15. In-Person Promotion
  16. 16. Optimize FB Landing Page
  17. 17. Paper Sign-up sheets
  18. 18. Optimize Outside Home Page
  19. 19. Part 2: Content/Engagement Tricks
  20. 20. Regular Frequency <ul><ul><ul><ul><li>Facebook – 1 to 4X a day </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter – 3 to 10X a day </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email – Range from daily, weekly </li></ul></ul></ul></ul>
  21. 21. Dessert to Broccoli
  22. 22. Pictures on FB
  23. 23. Use Special Events
  24. 24. Agency Cross-Promo
  25. 25. Use Multiple, Real People
  26. 26. Tell Stories
  27. 27. Cross-Promote
  28. 28. Ecards
  29. 29. Petition/Campaigns
  30. 30. Part 3: Call to Action
  31. 31. Just Ask
  32. 32. Make it Simple
  33. 33. Ask Multiple Times
  34. 34. Reference Links How to Build Gov’t Facebook Page http://www.govloop.com/profiles/blogs/how-to-build-an-awesome 16 Excellent Gov’t FB Pages - http://www.govloop.com/profiles/blogs/16-exceptional-govt-facebook Twitter - http://govengage.com/2011/03/28/how-to-build-a-govt-twitter-profile-and-drive-followers-and-engagement-2/
  35. 35. If having any challenges, reach out <ul><li>Have a Team that works on: </li></ul><ul><li>Training (digital communication to social media) </li></ul><ul><li>Strategy (assessment and action plan) </li></ul><ul><li>Execution (help actually do the work) </li></ul><ul><li>Have helped: </li></ul><ul><li>Increase sensitive collaboration between federal agencies </li></ul><ul><li>Help mobile workers share tips and updates in real time </li></ul><ul><li>Help an agency build an online community with the public </li></ul><ul><li>Recruit citizens to help shovel neighbors in need </li></ul>
  36. 36. <ul><li>Steve Ressler </li></ul><ul><li>Founder, GovLoop </li></ul><ul><li>[email_address] </li></ul><ul><li>@GovLoop </li></ul>Reach out
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