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How to increase fans, followers, subscribers

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Govloop's guide to increase fans, followers, subscribers for government agencies

Govloop's guide to increase fans, followers, subscribers for government agencies

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  • 1. How to Increase Fans, Followers, Subscribers: Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]
  • 2. 2 Questions I Think About
    • How to Grow GovLoop – Reach & Engage
      • Reach More People (More Active Members)
      • Increase Engagement (More Activity)
      • Solve more problems every day
  • 3. My Last Year of Research
    • Studied How Others Increased Audience & Engagement
    • For-profit communities (Dogster, ITToolbox, Sermo, change.org)
    • For-profit vendors (GroupOn, Hubspot, Priceline,)
    • Non-profit campaigns (Causes, Charity: Water, NeighborsForNeighbors)
    • Political sector (Presidential and local elections)
    • Government (Federal, State, Local)
  • 4. What I’ve Learned
    • It’s REALLY REALLY Hard
    • There’s a talent/skill
    • There’s a methodology and rigor
    • Difference between Doing it and Doing it Well
    • Lots of optimization opportunities
    • Hard to be consistent
    • Great communication key to driving real results for organizations
  • 5. What are Your Goals?
    • What are the Goals of Your Agency Communication?
        • REACH and ENGAGE MORE CITIZENS to solve Problems
        • Government Engagement Funnel
          • Reach large number of stakeholders
          • Build on-going relationships with them
          • Provide clear, timely, actionable information
          • Stakeholders take action with your information
  • 6. THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT = RESULTS (get flu shot, fill out census, apply for job) Results met now = bigger base = more results later
  • 7. A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% Take Action – 5,000 Extra Flu Shots
  • 8. So How Do You Increase Audience and Engagement? Here’s my 22 Tips
  • 9. Part 1: Sign-Up Tips
  • 10. Big Sign-Up Box
  • 11. Email Pop-up
  • 12. Da Vinci Code
  • 13. FB Page Embed
  • 14. Facebook Ads to your Citizens
  • 15. In-Person Promotion
  • 16. Optimize FB Landing Page
  • 17. Paper Sign-up sheets
  • 18. Optimize Outside Home Page
  • 19. Part 2: Content/Engagement Tricks
  • 20. Regular Frequency
          • Facebook – 1 to 4X a day
          • Twitter – 3 to 10X a day
          • Email – Range from daily, weekly
  • 21. Dessert to Broccoli
  • 22. Pictures on FB
  • 23. Use Special Events
  • 24. Agency Cross-Promo
  • 25. Use Multiple, Real People
  • 26. Tell Stories
  • 27. Cross-Promote
  • 28. Ecards
  • 29. Petition/Campaigns
  • 30. Part 3: Call to Action
  • 31. Just Ask
  • 32. Make it Simple
  • 33. Ask Multiple Times
  • 34. Reference Links How to Build Gov’t Facebook Page http://www.govloop.com/profiles/blogs/how-to-build-an-awesome 16 Excellent Gov’t FB Pages - http://www.govloop.com/profiles/blogs/16-exceptional-govt-facebook Twitter - http://govengage.com/2011/03/28/how-to-build-a-govt-twitter-profile-and-drive-followers-and-engagement-2/
  • 35. If having any challenges, reach out
    • Have a Team that works on:
    • Training (digital communication to social media)
    • Strategy (assessment and action plan)
    • Execution (help actually do the work)
    • Have helped:
    • Increase sensitive collaboration between federal agencies
    • Help mobile workers share tips and updates in real time
    • Help an agency build an online community with the public
    • Recruit citizens to help shovel neighbors in need
  • 36.
    • Steve Ressler
    • Founder, GovLoop
    • [email_address]
    • @GovLoop
    Reach out

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