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How to increase fans, followers, subscribers

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GovLoop
GovLoop

Govloop's guide to increase fans, followers, subscribers for government agencies

Technology
1 of 39
How to Increase Fans, Followers, Subscribers: Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]
2 Questions I Think About ,[object Object],[object Object],[object Object],[object Object]
My Last Year of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What I’ve Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Your Goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT = RESULTS (get flu shot, fill out census, apply for job) Results met now = bigger base = more results later
A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% of Opens Take Action – 5,000 Extra Flu Shots
Why it matters? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So How Do You Increase Audience and Engagement? Here’s my 22 Tips
Part 1: Sign-Up Tips
Big Sign-Up Box
Email Overlay
Da Vinci Code
FB Page Embed
Follow Others to Be Followed
Facebook Ads to your Citizens
In-Person Promotion
Optimize FB Landing Page
Paper Sign-up sheets
Optimize Outside Home Page
Part 2: Content/Engagement Tricks
Regular Frequency ,[object Object],[object Object],[object Object]
Dessert to Broccoli
Pictures on FB
Use Special Events
Have Fun
Agency Cross-Promo
Use Multiple, Real People
Tell Stories
Cross-Promote
Ecards
Petition/Campaigns
Part 3: Call to Action
Just Ask
Make it Simple
Ask Multiple Times
Reference Links How to Build Gov’t Facebook Page http://www.govloop.com/profiles/blogs/how-to-build-an-awesome 16 Excellent Gov’t FB Pages - http://www.govloop.com/profiles/blogs/16-exceptional-govt-facebook Twitter - http://govengage.com/2011/03/28/how-to-build-a-govt-twitter-profile-and-drive-followers-and-engagement-2/
If having any challenges, reach out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Reach out

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