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Social media at Hamilton County JFS

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Mike Boehmer
Mike Boehmer

Slides from an hour-long presentation at the Ohio Domestic Violence Prevention conference in Newark, Ohio.

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Using Social Media to Connect with Key Audiences Communications
About the agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
About the agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Waiting room traffic Communications
Social media goals ,[object Object],[object Object],Communications
Social media objectives ,[object Object],[object Object],[object Object],[object Object],Communications
Social media objectives ,[object Object],[object Object],[object Object],Communications
“ Social media networks provide cost effective ways for companies to put out their message and provide information to people in a personal, one-on-one way.” --Atlanta Journal Constitution Communications
30+ since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $39 per month for software Communications Live chats 9.6 participants, 15.2 questions, 73.7 views
Twitter (@HamiltonCoJFS): 270 Communications June 2008 Free
Facebook group: 100 Communications January 2008 Free
Facebook fan page: 200 Communications January 2008 Free
Audio podcast 500 visits month Communications October 2007 Cost: $130 digital recorder
You Tube channel 7,700 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
Blog 10,000 views Communications February 2008 Cost: $250 graphic artist
www.BlogTalkRadio.com Communications June 2009 Free First six programs averaged 44 downloads each
www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
Broadcast Routine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Low cost ,[object Object],Communications
Communications High benefit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we’ve learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Tips ,[object Object],[object Object],[object Object],[object Object],Communications
Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Strategic audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Let’s stay in touch! ,[object Object],[object Object],[object Object],[object Object],Communications

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