Social Media 101

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A look at the social media landscape and how to get started on Twitter, Facebook, YouTube, LinkedIn and blogging...

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  • The beginning
  • And here we are
  • You’re welcome to track me down online…here’s where to find and follow and engage with me…
  • What is the main thing here?
  • People share photos…a LOT of photos. It’s probably one of the most popular things to do online. I read just this week that women take almost 4 out of 5 photos posted online. My thought? Guys, we aren’t trying hard enough? I don’t know if the stats are accurate, but I do find them surprising – I wouldn’t have thought the disparity between men and women sharing photos was so wide.
  • Video has become – in a sense – the KILLER APP for online sharing, beyond photos.
  • Ran across an article last week: If you’re still of the opinion social networking is a waste of time and resources, 85% of sales managers think you’re ignoring a major source of revenue.  Nearly 85% of sales organizations have a social media program in place, and 75% plan to expand their efforts in the months to come, according to a recent study conducted by  MoreVisibility  (a leader in Web 2.0 technology). Some other findings: 98% of companies use Twitter as the main focus of their social media initiatives 96% of companies use Facebook as a secondary source, and 74% also use LinkedIn as part of their strategy.
  • So where do you start? It all gets a little overwhelming if you try to take it in all at one bite.
  • When you’re involved in social media you must keep in mind: THERE IS NO DIFFERENCE BETWEEN YOUR PERSONAL AND PROFESSIONAL LIFE! Okay, there’s a little difference. But what you share with your family and friends will find it’s way to clients and business partners. What you share with your business partners will find its way to your family and friends. Having said that…what it really means is that when you step into social media, it behooves you to be very aware of what you’re sharing. So we’ll look at social media from the perspective of a) getting involved as an individual, b) getting your company involved. Both are important – both cross lines – but both approaches – individual vs. a company – have their distinct approaches and disciplines.
  • It’s probably good to narrow your focus to just a handful – or even just one or two outlets. If you’re not on Facebook, for instance, you might start there. It won’t take long to gather friends, acquaintances, business partners and more on Facebook since so many are there..
  • We’ll talk about blogging a bit later – in fact, I’m thinking of doing a full one-hour webinar just on blogging because there is so much to cover about it. I do know people that make a good loving doing nothing but blogging, whether for themselves or for a company or corporation. Blogging is fun, it’s engaging, it’s a great outlet…but if you’re doing it for your company there are a lot of things that you’ll have to weigh before getting involved: Who’s going to blog, how often, what kinds of things are appropriate, and so on. The main thing to remember about a blog is: it’s NOT about YOU. It’s about your readers…
  • No doubt you’ve heard about the world of Twitter…how news stories have broken on Twitter, jobs have been found … and lost… on Twitter….if you’re going to get involved, like blogging, it’s something that you need to consider – from a company point of view – how will it be done? Some companies do a great job on their Twitter accounts….Starbucks, Ford Motor Company, Comcast … are all good examples of how problems have been solved, customers have been helped …had their day made, in fact…all because of the company response on Twitter.
  • It’s pretty easy to set up an account. Just log into Twitter.com and follow the instructions. Give ‘em your full name, come up with a user name (@tradeshowguy), password and email and you’re off and running. You’ll soon want to flesh out the profile a bit so people can find you.
  • Here’s what people see…a link to your website if you choose, and a brief BIO. Good idea to think about what you want the link to go to. My suggestion is to create a special page so that you’re actually greeting people who click through from your Twitter page. Or you might have a special Facebook page or something you want people to go . Don’t be afraid to experiment and change it up every now and then to see what kind of traffic and reaction you might get.
  • Twitter works like this: once you are on Twitter, you can ‘follow’ anyone you’d like – if they allow it. Since 99 percent of all Twitter users allow anyone to follow them, chances are you can follow pretty much anyone you want. By following a user, all it means is that when they send out a ‘tweet’ you can read it in your stream – or on your main page after you’ve logged in. You can also post tweets which anyone that follows you can read.
  • We’ll talk in just a moment about how to find people in your industry or business niche that you’d like to follow..
  • If you don’t know what to tweet about…here are some general guidelines: Tweet about: Fun stuff – links Offbeat stuff you’re doing, music you’re listening to, thoughts you have…but try to avoid the mundane things like what kind of muffin you’re having. Industry-related links Promo things: blog posts, podcasts, great deals you have – but don’t do JUST promotions or you’ll turn people off Imagine Twitter, Facebook, YouTube, etc. as a giant party going on 24/7…you wouldn’t walk up to a guy in a party and say “hey, come on over and BUY something!” No. You’d get to know them, then you’d invite them to your house. Imagine your blog as your house…that’s where people come to find out about you. It’s more intimate and you have more control… But you CAN sell from your Twitter account – it just depends on how you do it. Maybe every few days, mixed in with your other fun tweets, you invite people to check out a special deal you have going on…again, experiment. There are no hard and fast rules…but if you start to do something that the twittersphere doesn’t like, you’ll hear about it. Dell Computer for instance – with 1.5 million followers – has managed to balance promotions, deals, clever talk, customer service and more into a number of twitter accounts. I’ve heard they keep offering great deals and sell millions of dollars worth of computers each year – just through their Twitter account. Of course with 1.5 million followers that’s not surprising.
  • Respond to other people. Reach out. Help them when you can.
  • There are a number of tools that have been created around Twitter that make it easier to manage your accounts. I’m not going to spend a lot of time on them – but I will give you sort of a thumbnail sketch of what you can do with these tools.
  • Scheduling is a big deal. Events, tradeshows, promos, contests. Etc. If you don’t have to do everything in real time, it helps you become more effective.
  • Hootsuite similar to Tweetdeck, but to my mind is a little more robust.
  • It allows you to shorten links, track click-throughs and more.
  • The search tool at Twitter is also very useful. Helps you find any conversation going on around a topic you’re interested in.
  • Hashtags are an easy way to track conversation topics.
  • One thing that’s grown out of Twitter are what are called ‘twitter chats’ where people can just log on, chat with dozens or hundreds of people about a topic – these are usually scheduled ahead of time, a specific hashtag is used to follow the conversation
  • Here’s a screen grab I did of some tweets about LeBron James a week or two after he announced he was leaving Cleveland…
  • Just like anything…you have to dive in to really know what it’s all about!
  • Social Media 101

    1. 1. Social Media 101 Presented by Classic Exhibits and Interpretive Exhibits
    2. 2. Social Media 101 Presented by Classic Exhibits and Interpretive Exhibits Presenter: Tim Patterson VP of Sales and Marketing at IE
    3. 3. Find me Online @tradeshowguy on Twitter Tradeshowguy Blog on Facebook Tradeshowmarketing on YouTube
    4. 4. Internet users (Sept 2009) 1.73 Billion 252 Million in North America
    5. 5. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide
    6. 6. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide 234 Million Websites as of Dec 2009 126 Million Blogs
    7. 7. 84% - percentage of social networks with more women than men
    8. 8. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009)
    9. 9. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009) Facebook serves 260 Billion page views per month (Dec 09) LinkedIn has 1.9 Billion page views per month (Dec 09)
    10. 10. Over 500 million people on Facebook
    11. 11. 2.5 Billion photos uploaded to Facebook each month 4 Billion photos hosted by Flickr
    12. 12. YouTube serves 1 Billion videos per day 12.2 Billion YouTube Videos viewed per month in the US
    13. 13. Average viewer watches 182 videos per month in the US Over 4 in 5 internet users view video online
    14. 14. Getting Started
    15. 15. Getting Started A few beginning thoughts…
    16. 17. BLOGGING!
    17. 18. Twitter
    18. 19. Twitter <ul><li>Set up an account </li></ul>
    19. 20. Twitter <ul><li>Set up an account </li></ul>
    20. 21. Twitter <ul><li>Set up an account </li></ul><ul><li>Start following people </li></ul>
    21. 22. Twitter <ul><li>Set up an account </li></ul><ul><li>Start following people </li></ul><ul><ul><li>Related to industry keywords </li></ul></ul><ul><ul><li>Up to 2000 </li></ul></ul>
    22. 23. Twitter 3. Start Tweeting! About what?
    23. 24. Twitter 3. Start Tweeting! About what? Industry, fun stuff, things you like Interesting things others would like Links, photos, company events
    24. 25. Twitter 4. INTERACT
    25. 26. Twitter 4. INTERACT Respond to messages Reply to people GET INVOLVED!
    26. 27. Engagement tools:
    27. 28. Engagement tools:
    28. 29. Engagement tools:
    29. 30. Engagement tools:
    30. 31. Engagement tools:
    31. 32. Engagement tools: Shorten and track links – helps you gauge what your followers are responding to
    32. 33. Engagement tools:
    33. 34. Engagement tools:
    34. 35. Contact Management Enter the tags you want to be known for: #socialmedia - #tradeshow #eventpro
    35. 36. Contact Management *See the people you follow that follow you back *Who is following you without you following back
    36. 37. Following Conversations What is a #hashtag?
    37. 38. Following Conversations What is a #hashtag? It’s any word that has a “#” – or pound sign – in front of it: #expowest #TS2 #journchat #wordpresschat
    38. 39. With a #hashtag
    39. 40. Twitter H A V E F U N !
    40. 41. LinkedIn
    41. 42. LinkedIn Business Related
    42. 43. LinkedIn Business Related Networking Goldmine
    43. 44. LinkedIn Business Related Networking Goldmine Introductions
    44. 45. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers
    45. 46. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions
    46. 47. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups
    47. 48. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups Post events and invite
    48. 49. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups Post events and invite Build a reputation
    49. 50. LinkedIn <ul><li>Build your profile </li></ul>
    50. 51. LinkedIn <ul><li>Build your profile </li></ul><ul><li>Invite others </li></ul>
    51. 52. LinkedIn <ul><li>Build your profile </li></ul><ul><li>Invite others </li></ul><ul><li>Join groups </li></ul>
    52. 53. LinkedIn <ul><li>Build your profile </li></ul><ul><li>Invite others </li></ul><ul><li>Join groups </li></ul><ul><li>Join discussions </li></ul>
    53. 54. LinkedIn <ul><li>Build your profile </li></ul><ul><li>Invite others </li></ul><ul><li>Join groups </li></ul><ul><li>Join discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul>
    54. 55. LinkedIn <ul><li>Build your profile </li></ul><ul><li>Invite others </li></ul><ul><li>Join groups </li></ul><ul><li>Join discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Get involved </li></ul>
    55. 56. Facebook
    56. 57. Facebook 1. Set up an Account
    57. 58. Facebook <ul><li>Set up an Account </li></ul><ul><li>Find friends and get connected </li></ul>
    58. 59. Facebook <ul><li>Set up an Account </li></ul><ul><li>Find friends and get connected </li></ul><ul><li>Share! Photos, links, thoughts – </li></ul><ul><li>What are others doing? </li></ul>
    59. 60. Facebook <ul><li>Set up an Account </li></ul><ul><li>Find friends and get connected </li></ul><ul><li>Share! Photos, links, thoughts – </li></ul><ul><li>What are others doing? </li></ul>5. ‘Like’ groups, organizations, events, etc.
    60. 61. Facebook <ul><li>Set up an Account </li></ul><ul><li>Find friends and get connected </li></ul><ul><li>Share! Photos, links, thoughts – </li></ul><ul><li>What are others doing? </li></ul>5. ‘Like’ groups, organizations, events, etc. 6. Set up pages, post events
    61. 62. YouTube
    62. 63. YouTube 1. Set up an account
    63. 64. YouTube <ul><li>Set up an account </li></ul><ul><li>Start posting videos </li></ul>
    64. 65. YouTube <ul><li>Set up an account </li></ul><ul><li>Start posting videos </li></ul><ul><li>Share on Twitter, blog </li></ul>
    65. 66. YouTube <ul><li>Set up an account </li></ul><ul><li>Start posting videos </li></ul><ul><li>Share on Twitter, blog </li></ul>How-to’s, informational
    66. 67. YouTube <ul><li>Set up an account </li></ul><ul><li>Start posting videos </li></ul><ul><li>Share on Twitter, blog </li></ul>How-to’s, informational Keep them short: 1 – 3 minutes
    67. 68. YouTube <ul><li>Set up an account </li></ul><ul><li>Start posting videos </li></ul><ul><li>Share on Twitter, blog </li></ul>How-to’s, informational Keep them short: 1 – 3 minutes Use Flip or similar
    68. 69. BLOGGING
    69. 70. BLOGGING Blogs are Cheap, Fast and Easy
    70. 71. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad
    71. 72. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad Find a (pro) theme
    72. 73. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad Find a (pro) theme Dress it up Add Plug-ins and Widgets
    73. 74. BLOGGING
    74. 75. BLOGGING
    75. 76. BLOGGING What to blog about?
    76. 77. BLOGGING What to blog about? IT’S NOT ABOUT YOU!
    77. 78. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems
    78. 79. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need
    79. 80. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words
    80. 81. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers
    81. 82. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers *Photos, audio/video
    82. 83. BLOGGING How often should you blog?
    83. 84. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored.
    84. 85. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week
    85. 86. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week The more often you blog the more successful the blog will be!
    86. 87. Thank you for attending! Tim Patterson [email_address] @tradeshowguy on Twitter 503-371-9411 Mel White (866) 652-2100
    87. 88. Thank you for attending! Register for our next free webinar Social Media 102: Social Media Tradeshow Marketing: www.budurl.com/socmed102 August 25, 2010 at 10 am Pacific Time

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