The End of Control & the
Future of
Retail & Marketing
www.mediafuturist.com
twitter.com/gleonhard
www.endofcontrol.com

This is not about technology...
The Age of Collaboration
Emerging cultural practices
New business models

The Age of Collaboration:
Egosystem becomes
Ecosystem

The economic crisis drives people to the Net

After the 2009 lull things will heat up for
eCommerce

5 Key Trends 2) Open System Win
1) Everyone connects
3) We all...
5)
4) ‘Free’ as business model

The Internet’s initial wave of disruption may result in
value reduction of 40-70% of some traditional business

Marketing and ‘Selling’
as we knew it is over
The Internet

Direct, ‘free’, hyper-connected

Internet no longer means ‘Computer’

Storytelling & Engagement

And Brands become... Platforms

Better Experience & UI = More Sales

Followers... Buyers!

Where is it going?
Twitter
Letters & News
Blogs *Microblogs
Releases
*Mobile Feeds
In 3D virtual
At the Mall On Facebook
Spaces & Worlds
Totally
Same software Widgets &
customized
for everyone iGoogle
Mobile Apps
Bookmarks & Social Search &
Central search
Share-This Peer Navigation

The Brand that Pulls

Adding value beyond your core business

Did you know?
59 out of the 100 top U.S. brands have a Facebook presence

So what is Selling 2.0?

The Future of Selling
Word of Mouse (and Mouth)
100% Converged Online / Offline
Think Mobile. Again. And again.
Engage or be ignored
Advertising IS Content
The Product IS the Marketing

Can you say this about your business?

Thanks for listening
Gerd Leonhard
www.mediafuturist.com
Twitter.com/gleonhard
gerd@mediafuturist.com