The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin)

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    The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin) - Presentation Transcript

    1. The End of Control & the Future of Retail & Marketing www.mediafuturist.com twitter.com/gleonhard www.endofcontrol.com
    2. This is not about technology... The Age of Collaboration Emerging cultural practices New business models
    3. The Age of Collaboration: Egosystem becomes Ecosystem
    4. The economic crisis drives people to the Net
    5. After the 2009 lull things will heat up for eCommerce
    6. 5 Key Trends 2) Open System Win 1) Everyone connects 3) We all... 5) 4) ‘Free’ as business model
    7. The Internet’s initial wave of disruption may result in value reduction of 40-70% of some traditional business
    8. Marketing and ‘Selling’ as we knew it is over The Internet
    9. Direct, ‘free’, hyper-connected
    10. Internet no longer means ‘Computer’
    11. Storytelling & Engagement
    12. And Brands become... Platforms
    13. Better Experience & UI = More Sales
    14. Followers... Buyers!
    15. Where is it going? Twitter Letters & News Blogs *Microblogs Releases *Mobile Feeds In 3D virtual At the Mall On Facebook Spaces & Worlds Totally Same software Widgets & customized for everyone iGoogle Mobile Apps Bookmarks & Social Search & Central search Share-This Peer Navigation
    16. The Brand that Pulls
    17. Adding value beyond your core business
    18. Did you know? 59 out of the 100 top U.S. brands have a Facebook presence
    19. So what is Selling 2.0?
    20. The Future of Selling Word of Mouse (and Mouth) 100% Converged Online / Offline Think Mobile. Again. And again. Engage or be ignored Advertising IS Content The Product IS the Marketing
    21. Can you say this about your business?
    22. Thanks for listening Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com

    + Gerd LeonhardGerd Leonhard, 5 months ago

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