The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin)

The End of Control & the Future of Retail & Marketing www.mediafuturist.com twitter.com/gleonhard www.endofcontrol.com

This is not about technology... The Age of Collaboration Emerging cultural practices New business models

The Age of Collaboration: Egosystem becomes Ecosystem

The economic crisis drives people to the Net

After the 2009 lull things will heat up for eCommerce

5 Key Trends 2) Open System Win 1) Everyone connects 3) We all... 5) 4) ‘Free’ as business model

The Internet’s initial wave of disruption may result in value reduction of 40-70% of some traditional business

Marketing and ‘Selling’ as we knew it is over The Internet

Direct, ‘free’, hyper-connected

Internet no longer means ‘Computer’

Storytelling & Engagement

And Brands become... Platforms

Better Experience & UI = More Sales

Followers... Buyers!

Where is it going? Twitter Letters & News Blogs *Microblogs Releases *Mobile Feeds In 3D virtual At the Mall On Facebook Spaces & Worlds Totally Same software Widgets & customized for everyone iGoogle Mobile Apps Bookmarks & Social Search & Central search Share-This Peer Navigation

The Brand that Pulls

Adding value beyond your core business

Did you know? 59 out of the 100 top U.S. brands have a Facebook presence

So what is Selling 2.0?

The Future of Selling Word of Mouse (and Mouth) 100% Converged Online / Offline Think Mobile. Again. And again. Engage or be ignored Advertising IS Content The Product IS the Marketing

Can you say this about your business?

Thanks for listening Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com

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The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin)

by Gerd Leonhard on May 26, 2009

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The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin) — Presentation Transcript