SlideShare a Scribd company logo
1 of 33
Baruch College, Dec. 2021 HAMUTAL SCHIEBER, SCHIEBER RESEARCH
#TikTokMadeMeBuyIt
or: Commerce
Gamechangers
Today's
agenda
Gen Z: The Gamechangers
New generation - new expectations
New sources of Influence
New platforms - new commerce
New Commerce - new technology
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
McCrindle, Generation Alpha, 2021 (Link)
Non-Binary consumers
#maincharacter
Community efforts and purpose
Self-Care
Mindfulness
Influence all around
IG living & #tiktokmademe
Non-stop availability
Tribes & Fandom
Digital Living
Unread...
Busy Lives
Seeking fun and indulgence
Convenience, here and now
Stress-Free
New Generation,
New Expectations
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
CONTENT SHOPPABILITY, RESELLING AND THE INFLUENCE CURRENCY
Source: Schieber Research, 2018
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
Influence
A new set of values and behaviors is delivered through
content and creators.
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
85% of global Gen Z consumers have purchased a product or
service after seeing it advertised or reviewed on social media
Influence
WARC, TIKTOK AND PUBLICIS, OCT 2021
HAMUTAL SCHIEBER, SCHIEBER RESEARCH
Influence
from Tiktok to Product Development to Consumers
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
XIII
Personalization
& Concierge
Consumers expect personal solutions to help them with
their lifestyles and specific needs. Customization of products
and services - including tailor-made product customization,
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
Make it Yours
Trends on Tiktok to products and back
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
• Amazon has created a discovery page called “Internet
Famous: The Latest to Go Viral”, curating a selection of
favorite products featured in TikTok videos.
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
Tribes
Driving conversations
•TikTok functions as an umbrella for countless subcultures
The platform became a source of education and inspiration
Influencers and creators are selling to their fanbase through their channels and through direct-to-
consumer platforms.
Meanwhile, consumers are becoming micro-influencers and sellers, through upcycling and
recycling, fandom merch and own merch.
New platforms -
new commerce
Consumer-to-Consumer
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
New Platforms
Livestream videos
Facebook research (Sep., 2021) shows that 78% of global consumers say
that the shopping experience a company provides is as important as its
products and services. Over half (55%) of Gen Zers and 62% of Millennials
say they would buy directly from live videos when brands and creators
launch new products.
Social Commerce
As online shopping becomes more prominent, it's important for consumers
to still be able to interact with friends and share the experience together.
Virtual Stores
Many stores are creating virtual versions of their physical stores that you
can click to walk through. Shoppers can view displays and be directly linked
to the products they see.
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
• In 2020, Walmart and TikTok collaborated on a livestream shopping
experience, during which the TikTok users could shop for Walmart fashion
items featured by popular creators without having to leave the platform.
Walmart reported 7X more views than anticipated and grew its TikTok
followers by 25%.
Saks Fifth Ave
Aldo
American Girl
Wrangler
Charlotte Tilbury's virtual
shopping "wonderland" where
you can video-chat with your
friends directly on the website.
HUBSPOT 2020
• Depop, the peer-to-peer fashion
resale marketplace, has 30 million
active users across 150 countries,
90% of them are under the age of
26.
In 2021, Etsy acquired Depop for
approximately $1.625 billion.
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
• Redbubble, an online marketplace for print-on-demand
merchandise by independent artists, has evolved into a community
that helps individuals celebrate their personal taste, interests,
aesthetics, and fandoms. The site even collaborates with brands to
allow artists of fan communities to create licensed fan merch.
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
New
Technology
Blockchain, cryptocurrency and NFT
Into the Metaverse!
@JIMMYFALLON'S
BORED APE YACHT CLUB
NFT
Ariana Grande held a virtual tour on Fortnite in front of millions of fans worldwide,
selling exclusive in-game merchandise and quest rewards
NFTs
NFTs transform digital works of art and other
collectables into one-of-a-kind, verifiable assets that
are easy to trade on the blockchain. A Non-Fungible
Tokens is attached to data: who made it, who owns it,
and a load of other possible metadata about it are
stored on the blockchain.
Skin School x Clinique Laboratories metaverse (2021) is an experimental virtual space
that hosts videos from experts, virtual skin classes and behind the scenes peek of
Clinique’s beauty products using augmented reality and AI.
Recently, Clinique launched its first limited edition NFT, called “MetaOptimist”.
• IMVU hosted a virtual fashion show, featuring digital items from 7 emerging fashion
designers that available for purchase and exclusive items for auction as NFTs.
Adidas + Bored Ape Yacht Club, Pixel Valut's Punks Comic and crypto
investor Gmoney. Adidas posted teaser visuals of their NFTs donned in
apparel with the brands' logos on them.
• Gucci has been partnering with several
virtual spaces for the last few years.
The brand launched a limited-edition virtual
Gucci Garden on Roblox, a virtual island on
Animal Crossing: New Horizons for its
#ForeverGuilty campaign, a custom in-game
fashion line for “the sims 4” and digital
products for avatars on Genies.
Conclusion
Gen Z: The Gamechangers
New generation - new expectations: upcycling, reclaiming,
personalization
New sources of Influence: tribes, social media, brands
New platforms - new commerce: consumer-to-consumer,
livestream, social commerce
New Commerce - new technology: the future - metaverse,
crypto and NFTs
HAMUTAL
SCHIEBER,
SCHIEBER
RESEARCH
Thank You
www.researchci.com
hamutal@researchci.com
linkedin: https://www.linkedin.com/in/hamutal/

More Related Content

What's hot

Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech &  Media Trends 2015 @ Mobile World Congress with Havas + MobextTech &  Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital PredictionsSoap Creative
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Ogilvy Consulting
 
Carat @AWNY 2019 Wrap Up Report
Carat @AWNY 2019 Wrap Up ReportCarat @AWNY 2019 Wrap Up Report
Carat @AWNY 2019 Wrap Up ReportCarat USA
 
Event Technology That's Transforming The Industry
Event Technology That's Transforming The IndustryEvent Technology That's Transforming The Industry
Event Technology That's Transforming The IndustryJosh King
 
Corporate innovation in the financial industry, banking, insurance by tommaso...
Corporate innovation in the financial industry, banking, insurance by tommaso...Corporate innovation in the financial industry, banking, insurance by tommaso...
Corporate innovation in the financial industry, banking, insurance by tommaso...Tommaso Di Bartolo
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 TrendsHavas Media
 
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
 
NFTs and Digital Goods
NFTs and Digital GoodsNFTs and Digital Goods
NFTs and Digital GoodsClaireJacobs10
 
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas Tom Goodwin
 
Cannes Lions 2016 Highlights
Cannes Lions 2016 HighlightsCannes Lions 2016 Highlights
Cannes Lions 2016 HighlightsIlker Ergen
 
CARAT USA CES 2018 Key Trends Report
CARAT USA CES 2018 Key Trends ReportCARAT USA CES 2018 Key Trends Report
CARAT USA CES 2018 Key Trends ReportCarat USA
 
Social Media Attribution - Havas Digital Insights
Social Media Attribution - Havas Digital InsightsSocial Media Attribution - Havas Digital Insights
Social Media Attribution - Havas Digital InsightsHavas Media
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017dentsu
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasHavas
 
Proximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic ClientelingProximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic ClientelingSteve Orell
 
Messaging apps : the new face of social media and what it means for brands - ...
Messaging apps : the new face of social media and what it means for brands - ...Messaging apps : the new face of social media and what it means for brands - ...
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
 
The Future Of Advertising
The Future Of Advertising The Future Of Advertising
The Future Of Advertising Parker Mason
 

What's hot (20)

Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech &  Media Trends 2015 @ Mobile World Congress with Havas + MobextTech &  Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015
 
Carat @AWNY 2019 Wrap Up Report
Carat @AWNY 2019 Wrap Up ReportCarat @AWNY 2019 Wrap Up Report
Carat @AWNY 2019 Wrap Up Report
 
Event Technology That's Transforming The Industry
Event Technology That's Transforming The IndustryEvent Technology That's Transforming The Industry
Event Technology That's Transforming The Industry
 
Corporate innovation in the financial industry, banking, insurance by tommaso...
Corporate innovation in the financial industry, banking, insurance by tommaso...Corporate innovation in the financial industry, banking, insurance by tommaso...
Corporate innovation in the financial industry, banking, insurance by tommaso...
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
 
TRENDWATCHING 2017
TRENDWATCHING 2017TRENDWATCHING 2017
TRENDWATCHING 2017
 
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media Ortega
 
NFTs and Digital Goods
NFTs and Digital GoodsNFTs and Digital Goods
NFTs and Digital Goods
 
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
 
Cannes Lions 2016 Highlights
Cannes Lions 2016 HighlightsCannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
 
CARAT USA CES 2018 Key Trends Report
CARAT USA CES 2018 Key Trends ReportCARAT USA CES 2018 Key Trends Report
CARAT USA CES 2018 Key Trends Report
 
Social Media Attribution - Havas Digital Insights
Social Media Attribution - Havas Digital InsightsSocial Media Attribution - Havas Digital Insights
Social Media Attribution - Havas Digital Insights
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - Havas
 
Proximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic ClientelingProximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic Clienteling
 
Messaging apps : the new face of social media and what it means for brands - ...
Messaging apps : the new face of social media and what it means for brands - ...Messaging apps : the new face of social media and what it means for brands - ...
Messaging apps : the new face of social media and what it means for brands - ...
 
The Future Of Advertising
The Future Of Advertising The Future Of Advertising
The Future Of Advertising
 

Similar to Gen Z Gamechangers: New Expectations, Influence & Commerce

Spark Digital: Mixed Reality
Spark Digital: Mixed RealitySpark Digital: Mixed Reality
Spark Digital: Mixed RealityFalcon.io
 
Retail trends 2022: Innovative concepts, alternative commerce and the metaverse
Retail trends 2022: Innovative concepts, alternative commerce and the metaverseRetail trends 2022: Innovative concepts, alternative commerce and the metaverse
Retail trends 2022: Innovative concepts, alternative commerce and the metaverseNational Retail Federation
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io
 
NATIVE VML March Trends Report
NATIVE VML March Trends ReportNATIVE VML March Trends Report
NATIVE VML March Trends ReportVML South Africa
 
Luxottica Group Retail Futures
Luxottica Group Retail FuturesLuxottica Group Retail Futures
Luxottica Group Retail FuturesJonny Cazzola
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011BFG Communications
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015VML South Africa
 
#HavasxNYFW 2018 Recap
#HavasxNYFW 2018 Recap#HavasxNYFW 2018 Recap
#HavasxNYFW 2018 RecapHavas
 
Beauty in Gaming.pptx
Beauty in Gaming.pptxBeauty in Gaming.pptx
Beauty in Gaming.pptxMKisini
 
100 tendances pour 2017 - JWT
100 tendances pour 2017 - JWT100 tendances pour 2017 - JWT
100 tendances pour 2017 - JWTVirgile Brodziak
 
JWT: The Future 100 - Trends and changes
JWT: The Future 100 - Trends and changesJWT: The Future 100 - Trends and changes
JWT: The Future 100 - Trends and changesFilipp Paster
 
The Future 100 Trends & Change to Watch in 2017
The Future 100 Trends & Change to Watch in 2017The Future 100 Trends & Change to Watch in 2017
The Future 100 Trends & Change to Watch in 2017Deepankar Kapoor
 
The Future 100. Trends and Change to watch in 2017
The Future 100. Trends and Change to watch in 2017The Future 100. Trends and Change to watch in 2017
The Future 100. Trends and Change to watch in 2017Paula Buit
 
Marketing beyond Online: Virtual World Opportunities
Marketing beyond Online: Virtual World OpportunitiesMarketing beyond Online: Virtual World Opportunities
Marketing beyond Online: Virtual World OpportunitiesKay E. Strong
 
September 2018 Trend Report
September 2018 Trend ReportSeptember 2018 Trend Report
September 2018 Trend ReportAltavia Dekatlon
 
signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018 signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018 signmesh
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfSocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
 

Similar to Gen Z Gamechangers: New Expectations, Influence & Commerce (20)

Gamechangers: The Future of Digital Commerce - Hamutal (Tula) Schieber, Schie...
Gamechangers: The Future of Digital Commerce - Hamutal (Tula) Schieber, Schie...Gamechangers: The Future of Digital Commerce - Hamutal (Tula) Schieber, Schie...
Gamechangers: The Future of Digital Commerce - Hamutal (Tula) Schieber, Schie...
 
Spark Digital: Mixed Reality
Spark Digital: Mixed RealitySpark Digital: Mixed Reality
Spark Digital: Mixed Reality
 
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
 
Retail trends 2022: Innovative concepts, alternative commerce and the metaverse
Retail trends 2022: Innovative concepts, alternative commerce and the metaverseRetail trends 2022: Innovative concepts, alternative commerce and the metaverse
Retail trends 2022: Innovative concepts, alternative commerce and the metaverse
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media Trends
 
NATIVE VML March Trends Report
NATIVE VML March Trends ReportNATIVE VML March Trends Report
NATIVE VML March Trends Report
 
Luxottica Group Retail Futures
Luxottica Group Retail FuturesLuxottica Group Retail Futures
Luxottica Group Retail Futures
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
 
#HavasxNYFW 2018 Recap
#HavasxNYFW 2018 Recap#HavasxNYFW 2018 Recap
#HavasxNYFW 2018 Recap
 
Beauty in Gaming.pptx
Beauty in Gaming.pptxBeauty in Gaming.pptx
Beauty in Gaming.pptx
 
100 tendances pour 2017 - JWT
100 tendances pour 2017 - JWT100 tendances pour 2017 - JWT
100 tendances pour 2017 - JWT
 
JWT: The Future 100 - Trends and changes
JWT: The Future 100 - Trends and changesJWT: The Future 100 - Trends and changes
JWT: The Future 100 - Trends and changes
 
The Future 100 Trends & Change to Watch in 2017
The Future 100 Trends & Change to Watch in 2017The Future 100 Trends & Change to Watch in 2017
The Future 100 Trends & Change to Watch in 2017
 
The Future 100. Trends and Change to watch in 2017
The Future 100. Trends and Change to watch in 2017The Future 100. Trends and Change to watch in 2017
The Future 100. Trends and Change to watch in 2017
 
100 tendances pour 2017 - JWT Paris
100 tendances pour 2017 - JWT Paris100 tendances pour 2017 - JWT Paris
100 tendances pour 2017 - JWT Paris
 
Marketing beyond Online: Virtual World Opportunities
Marketing beyond Online: Virtual World OpportunitiesMarketing beyond Online: Virtual World Opportunities
Marketing beyond Online: Virtual World Opportunities
 
September 2018 Trend Report
September 2018 Trend ReportSeptember 2018 Trend Report
September 2018 Trend Report
 
signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018 signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfSocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
 

More from Hamutal Schieber

Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022Hamutal Schieber
 
Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021Hamutal Schieber
 
Post-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdatePost-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdateHamutal Schieber
 
Covid 19 product innovation
Covid 19 product innovationCovid 19 product innovation
Covid 19 product innovationHamutal Schieber
 
HEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, HowHEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, HowHamutal Schieber
 
HEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 TrendsHEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 TrendsHamutal Schieber
 
E-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation StrategiesE-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation StrategiesHamutal Schieber
 
E-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation StrategiesE-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation StrategiesHamutal Schieber
 
Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019Hamutal Schieber
 
The Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's PersonalThe Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's PersonalHamutal Schieber
 
CAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods TrendsCAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods TrendsHamutal Schieber
 
2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiencesHamutal Schieber
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
 
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)Hamutal Schieber
 
Digital @Core - New case studies
Digital @Core - New case studiesDigital @Core - New case studies
Digital @Core - New case studiesHamutal Schieber
 
Brand Extensions: Applying the Rules in a Digital World
Brand Extensions: Applying the Rules in a Digital WorldBrand Extensions: Applying the Rules in a Digital World
Brand Extensions: Applying the Rules in a Digital WorldHamutal Schieber
 
מתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנהמתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנהHamutal Schieber
 
Cultivating insights using big data
Cultivating insights using big dataCultivating insights using big data
Cultivating insights using big dataHamutal Schieber
 

More from Hamutal Schieber (20)

Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022
 
Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021
 
Post-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdatePost-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 Update
 
Covid 19 product innovation
Covid 19 product innovationCovid 19 product innovation
Covid 19 product innovation
 
HEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, HowHEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, How
 
HEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 TrendsHEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 Trends
 
The Day After COVID-19
The Day After COVID-19The Day After COVID-19
The Day After COVID-19
 
E-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation StrategiesE-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation Strategies
 
E-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation StrategiesE-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation Strategies
 
Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019
 
The Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's PersonalThe Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's Personal
 
CAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods TrendsCAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods Trends
 
2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences
 
10 FMCG Trends for 2018
10 FMCG Trends for 201810 FMCG Trends for 2018
10 FMCG Trends for 2018
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017
 
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
 
Digital @Core - New case studies
Digital @Core - New case studiesDigital @Core - New case studies
Digital @Core - New case studies
 
Brand Extensions: Applying the Rules in a Digital World
Brand Extensions: Applying the Rules in a Digital WorldBrand Extensions: Applying the Rules in a Digital World
Brand Extensions: Applying the Rules in a Digital World
 
מתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנהמתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנה
 
Cultivating insights using big data
Cultivating insights using big dataCultivating insights using big data
Cultivating insights using big data
 

Recently uploaded

Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Sebastiano Panichella
 
GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE
 
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...soumyapottola
 
Basic overview of nerve conduction studies
Basic overview of nerve conduction studiesBasic overview of nerve conduction studies
Basic overview of nerve conduction studiesDrAbdulAli1
 
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08LloydHelferty
 
Scootsy Overview Deck - Pan City Delivery
Scootsy Overview Deck - Pan City DeliveryScootsy Overview Deck - Pan City Delivery
Scootsy Overview Deck - Pan City Deliveryrishi338139
 
cse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitycse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitysandeepnani2260
 
Understanding Cyberbullying Laws in Canada's Criminal Code
Understanding Cyberbullying Laws in Canada's Criminal CodeUnderstanding Cyberbullying Laws in Canada's Criminal Code
Understanding Cyberbullying Laws in Canada's Criminal CodeBrian Markle
 
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptxerickamwana1
 
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources:  Toward Adaptive Approaches for Cost-effective ...Testing with Fewer Resources:  Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Sebastiano Panichella
 
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityDon't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityApp Ethena
 

Recently uploaded (11)

Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
 
GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024
 
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...
Understanding Post Production changes (PPC) in Clinical Data Management (CDM)...
 
Basic overview of nerve conduction studies
Basic overview of nerve conduction studiesBasic overview of nerve conduction studies
Basic overview of nerve conduction studies
 
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08
Sunlight Spectacle 2024 Practical Action Launch Event 2024-04-08
 
Scootsy Overview Deck - Pan City Delivery
Scootsy Overview Deck - Pan City DeliveryScootsy Overview Deck - Pan City Delivery
Scootsy Overview Deck - Pan City Delivery
 
cse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitycse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber security
 
Understanding Cyberbullying Laws in Canada's Criminal Code
Understanding Cyberbullying Laws in Canada's Criminal CodeUnderstanding Cyberbullying Laws in Canada's Criminal Code
Understanding Cyberbullying Laws in Canada's Criminal Code
 
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
 
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources:  Toward Adaptive Approaches for Cost-effective ...Testing with Fewer Resources:  Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
 
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityDon't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
 

Gen Z Gamechangers: New Expectations, Influence & Commerce

  • 1. Baruch College, Dec. 2021 HAMUTAL SCHIEBER, SCHIEBER RESEARCH #TikTokMadeMeBuyIt or: Commerce Gamechangers
  • 2. Today's agenda Gen Z: The Gamechangers New generation - new expectations New sources of Influence New platforms - new commerce New Commerce - new technology HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 4. Non-Binary consumers #maincharacter Community efforts and purpose Self-Care Mindfulness Influence all around IG living & #tiktokmademe Non-stop availability Tribes & Fandom Digital Living Unread... Busy Lives Seeking fun and indulgence Convenience, here and now Stress-Free New Generation, New Expectations HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 5. CONTENT SHOPPABILITY, RESELLING AND THE INFLUENCE CURRENCY Source: Schieber Research, 2018 HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 6. Influence A new set of values and behaviors is delivered through content and creators. HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 7. 85% of global Gen Z consumers have purchased a product or service after seeing it advertised or reviewed on social media Influence WARC, TIKTOK AND PUBLICIS, OCT 2021 HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 8. Influence from Tiktok to Product Development to Consumers HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 9. XIII Personalization & Concierge Consumers expect personal solutions to help them with their lifestyles and specific needs. Customization of products and services - including tailor-made product customization, HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 10. Make it Yours Trends on Tiktok to products and back HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 11. • Amazon has created a discovery page called “Internet Famous: The Latest to Go Viral”, curating a selection of favorite products featured in TikTok videos. HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 12. Tribes Driving conversations •TikTok functions as an umbrella for countless subcultures The platform became a source of education and inspiration
  • 13. Influencers and creators are selling to their fanbase through their channels and through direct-to- consumer platforms. Meanwhile, consumers are becoming micro-influencers and sellers, through upcycling and recycling, fandom merch and own merch. New platforms - new commerce Consumer-to-Consumer HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 14. New Platforms Livestream videos Facebook research (Sep., 2021) shows that 78% of global consumers say that the shopping experience a company provides is as important as its products and services. Over half (55%) of Gen Zers and 62% of Millennials say they would buy directly from live videos when brands and creators launch new products. Social Commerce As online shopping becomes more prominent, it's important for consumers to still be able to interact with friends and share the experience together. Virtual Stores Many stores are creating virtual versions of their physical stores that you can click to walk through. Shoppers can view displays and be directly linked to the products they see. HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 15. • In 2020, Walmart and TikTok collaborated on a livestream shopping experience, during which the TikTok users could shop for Walmart fashion items featured by popular creators without having to leave the platform. Walmart reported 7X more views than anticipated and grew its TikTok followers by 25%.
  • 17. Aldo
  • 20. Charlotte Tilbury's virtual shopping "wonderland" where you can video-chat with your friends directly on the website.
  • 22. • Depop, the peer-to-peer fashion resale marketplace, has 30 million active users across 150 countries, 90% of them are under the age of 26. In 2021, Etsy acquired Depop for approximately $1.625 billion. HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 23. • Redbubble, an online marketplace for print-on-demand merchandise by independent artists, has evolved into a community that helps individuals celebrate their personal taste, interests, aesthetics, and fandoms. The site even collaborates with brands to allow artists of fan communities to create licensed fan merch. HAMUTAL SCHIEBER, SCHIEBER RESEARCH
  • 24. New Technology Blockchain, cryptocurrency and NFT Into the Metaverse! @JIMMYFALLON'S BORED APE YACHT CLUB NFT
  • 25.
  • 26. Ariana Grande held a virtual tour on Fortnite in front of millions of fans worldwide, selling exclusive in-game merchandise and quest rewards
  • 27. NFTs NFTs transform digital works of art and other collectables into one-of-a-kind, verifiable assets that are easy to trade on the blockchain. A Non-Fungible Tokens is attached to data: who made it, who owns it, and a load of other possible metadata about it are stored on the blockchain.
  • 28. Skin School x Clinique Laboratories metaverse (2021) is an experimental virtual space that hosts videos from experts, virtual skin classes and behind the scenes peek of Clinique’s beauty products using augmented reality and AI. Recently, Clinique launched its first limited edition NFT, called “MetaOptimist”.
  • 29. • IMVU hosted a virtual fashion show, featuring digital items from 7 emerging fashion designers that available for purchase and exclusive items for auction as NFTs.
  • 30. Adidas + Bored Ape Yacht Club, Pixel Valut's Punks Comic and crypto investor Gmoney. Adidas posted teaser visuals of their NFTs donned in apparel with the brands' logos on them.
  • 31. • Gucci has been partnering with several virtual spaces for the last few years. The brand launched a limited-edition virtual Gucci Garden on Roblox, a virtual island on Animal Crossing: New Horizons for its #ForeverGuilty campaign, a custom in-game fashion line for “the sims 4” and digital products for avatars on Genies.
  • 32. Conclusion Gen Z: The Gamechangers New generation - new expectations: upcycling, reclaiming, personalization New sources of Influence: tribes, social media, brands New platforms - new commerce: consumer-to-consumer, livestream, social commerce New Commerce - new technology: the future - metaverse, crypto and NFTs HAMUTAL SCHIEBER, SCHIEBER RESEARCH