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The impact of e-commerce on traditional shopping Walailak Thung-Ngoen September 14  ,  2010
Outline <ul><li>The development of e-commerce </li></ul><ul><li>Main problems with traditional shopping </li></ul><ul><li>...
1.The development of e-commerce <ul><li>1995-2000  :  Innovation </li></ul><ul><li>2001-2005  :  Consolidation </li></ul><...
2. Main problems with traditional shopping <ul><li>Expense </li></ul><ul><li>Inconvenient </li></ul><ul><li>Difficulty in ...
3. Plausible solution <ul><li>“ Online shopping” </li></ul>
Traditional shopping vs   online shopping (Compiled from different sources by  Thung-Ngoen W. ) Shopping style Tradiitiona...
4 .  Critical evaluation of future shopping styles (1) <ul><li>US online retail sales are forecast  10% compound annual gr...
<ul><li>Advantages of Traditional shopping </li></ul><ul><li>Social interaction  </li></ul><ul><li>Face-to-face communicat...
“ Traditional retail shopping will not be reduced or replaced by online shopping in the future”  (Lokken , 2003,p131)
References <ul><li>Kim,J.U., Kim,W.J., & Park,S.C., Computers in Human Behavior.  Consumer perceptions on web advertisemen...
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The impact of e-commerce on traditional shopping

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The impact of e-commerce on traditional shopping

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The impact of e-commerce on traditional shopping

  1. 1. The impact of e-commerce on traditional shopping Walailak Thung-Ngoen September 14 , 2010
  2. 2. Outline <ul><li>The development of e-commerce </li></ul><ul><li>Main problems with traditional shopping </li></ul><ul><li>Plausible solution </li></ul><ul><li>Critical evaluation of future shopping styles </li></ul>
  3. 3. 1.The development of e-commerce <ul><li>1995-2000 : Innovation </li></ul><ul><li>2001-2005 : Consolidation </li></ul><ul><li>2006- Present : Reinvention </li></ul><ul><li>Laudon ,K.C. & Traver, C.G (2010) E-Commerce 2010, 6th ed.,New Jersey,Pearson education,Inc., </li></ul>
  4. 4. 2. Main problems with traditional shopping <ul><li>Expense </li></ul><ul><li>Inconvenient </li></ul><ul><li>Difficulty in price comparision </li></ul>
  5. 5. 3. Plausible solution <ul><li>“ Online shopping” </li></ul>
  6. 6. Traditional shopping vs online shopping (Compiled from different sources by Thung-Ngoen W. ) Shopping style Tradiitional shopping Online shopping Factor 1. Price High price Low price 2.Convenien ce Inconvenient More convenient 3. Price comparision Difficult to compare prices Easy to compare prices
  7. 7. 4 . Critical evaluation of future shopping styles (1) <ul><li>US online retail sales are forecast 10% compound annual growth rate by 2014 (Forrester research) </li></ul><ul><li>Online sales now account for almost 10% of total retail sales in the UK (BBC website,2010) </li></ul><ul><li>  The most rapid growth is among teenagers and old adults.  ( Laudon and Traver , 2010 ) </li></ul><ul><li>Source : BBC news,1 February 2010 Available : http://news.bbc.co.uk/1/hi/business/8490207.stm [Accessed 07/09/10] </li></ul>
  8. 8. <ul><li>Advantages of Traditional shopping </li></ul><ul><li>Social interaction </li></ul><ul><li>Face-to-face communication </li></ul><ul><li>Shopping experience : touch and feel products </li></ul>4 . Critical evaluation of future shopping styles (2) <ul><li>Disadvantage s of E-shopping </li></ul><ul><li>Hidden cost of online shopping </li></ul><ul><li>Security and privacy : Cybercrime </li></ul><ul><li>Inconvenient : Children or elderly people </li></ul>Source : Social Media Marketing Tactics – How To Find The Best http://www.justinharrison.com/page/10
  9. 9. “ Traditional retail shopping will not be reduced or replaced by online shopping in the future” (Lokken , 2003,p131)
  10. 10. References <ul><li>Kim,J.U., Kim,W.J., & Park,S.C., Computers in Human Behavior. Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping, 26 (1),pp.1208-1222, Available: http://www.sciencedirect.com/science/journal/07475632 [Accessed: 5th September 2010] </li></ul><ul><li>  Laudon ,K.C. & Traver, C.G (2010) E-Commerce 2010, 6th ed.,New Jersey,Pearson education,Inc., </li></ul><ul><li>  Lokken, S. L. et al (2003), Comparing online and non-online shoppers. International Journal of Consumer Studies , 27 (2), pp. 126-133, Available: http://academic.csuohio.edu/holcombj/WEBSHOPPING.pdf [Accessed: 2nd September 2010] </li></ul><ul><li>  Mulpuru,S & Hult,P (2010) , US Online Retail Forecast, 2009 To 2014 [Online]. Available : http://www.forrester.com/rb/Research/us_online_retail_forecast%2C_2009_to_2014/q/id/56551/t/2 [Accessed: 1st September 2010] </li></ul><ul><li>Office of Fair Trading, 2007. Online shopping , [Online] UK: the Office of Fair Trading.Available at: <www.oft.gov.uk/shared_oft/reports/consumer.../oft921.pdf> [Accessed: 31 st August 2010] </li></ul><ul><li>Appendix </li></ul><ul><li>Social Media Marketing Tactics – How To Find The Best http://www.justinharrison.com/page/10 </li></ul>
  11. 11. Questions

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