Google Now Marketing

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What Google Now is, where it's going, and how you can benefit from the ways it's changing internet marketing.

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Google Now Marketing

  1. 1. Google Now Gil Reich (@GilR) Managing Greatness
  2. 2. Traditional search
  3. 3. Google Now & Predictive Search 1. What it is 2. Where it’s going 3. What you can do
  4. 4. What Google Now is
  5. 5. Traffic
  6. 6. Weather
  7. 7. Sports previews & results
  8. 8. Stock prices
  9. 9. Flight status
  10. 10. Birthdays, articles
  11. 11. Website updates
  12. 12. How does it know?
  13. 13. It’s stalking you
  14. 14. Keep me updated
  15. 15. Search updates
  16. 16. Customize
  17. 17. Suggested search beyond Google & Siri
  18. 18. Suggested search beyond Google
  19. 19. Suggested search beyond Google
  20. 20. Where Google Now is Going
  21. 21. Nest: Home electronics
  22. 22. Intel: Biometric patch
  23. 23. OAA: Integrated into cars
  24. 24. Future: Recommendations & offers
  25. 25. Future (maybe)
  26. 26. Future (maybe)
  27. 27. Future (maybe)
  28. 28. What you can do?
  29. 29. Get your “real” life online
  30. 30. Get appointments online
  31. 31. Copy offline relationships online
  32. 32. Get reviews
  33. 33. Email action: RSVP
  34. 34. Google Now: Appointment
  35. 35. Feed the knowledge base
  36. 36. Get local listings & reviews
  37. 37. Social media
  38. 38. Use schema.org
  39. 39. Mark up your page
  40. 40. Feed the knowledge base
  41. 41. Other suggested search players
  42. 42. Summary & Closing thoughts
  43. 43. Think differently …
  44. 44. The fundamental things apply
  45. 45. The fundamental things • • • • • Create what your customers want Build relationships Establish authority Engage your users and partners Tell Google what you’re offering

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