Founded in 1998, Google has grown from 5,000 employees in 2005 to over 23,000 today. It has increased revenue from $3.2 billion in 2005 to $23.7 billion currently. While Google dominates search, it faces competition from companies like Facebook in other areas. Google has a very strong financial position with high liquidity, asset turnover, profit margins, and low debt.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
In this paper I did a ratio analysis of Google Inc to get a better glimpse of them as a company and their performance.
This was for the subject Building Financial Relationships at Northeaster University, MA.
I hope it gives you greater insight into Google and how they operate.
Matt
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
In this paper I did a ratio analysis of Google Inc to get a better glimpse of them as a company and their performance.
This was for the subject Building Financial Relationships at Northeaster University, MA.
I hope it gives you greater insight into Google and how they operate.
Matt
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
5. Google: Industry & Their Competitors Year Established Google’s Product Competitors 2002 Froogle (Google Product Search) Amazon.com, eBay, Shopzilla, The Find 2005 Google Maps Mapquest 2006 Google Finance Yahoo Finance, MSN Money, AOL Money 2009 Google Health WebMD, Mayo Clinic 2009 Google Mortgage Bankrate, Lending Tree 2009 Google Places Yelp, Travel Advisor, CitySearch 2010 Google’s Boutiques.com Ebay, Amazon 2010 Google Hot Spot Yelp, Other Review Sites 2011 Google’s Travel Search Site Kayak, Expedia, Trip Advisor
6. Google vs. Facebook Google Facebook Increased Employees since 2005: 5,000 – 23,000 Roughly 10% of Facebook’s employees are Google veterans Increased Revenue since 2005: 3.2 billion – 23.7 billion Worth estimated 6.9 billion dollars Delivers search results selected by algorithms that take into account a user’s Web history Delivers search results through a personalization based on one’s own “likes” and recommendation’s friends Why Employees Leave: “Google’s gotten to be a lot bigger and slower-moving of a company. At Facebook, I could see how quickly I could get things done compared to Google.” Why People Come to Facebook: “I think what we’ve found is that when you can you use products with your friends and your family and the people you care about they tend to be more engaging.”
12. Google: Industry Comparisons Liquidity Google Yahoo AOL Current Ratio 10.62 2.67 .91 Quick Ratio 8.94 2.50 .81 Current Cash Debt Coverage Ratio 3.69 .76 1.21 Activity Google Yahoo AOL Receivables Turnover 8.13 6.44 7.04 Asset Turnover .65 .43 .82
13. Google: Industry Comparisons Profitability Google Yahoo AOL Profit Margin 27.57% 9.26% 7.63% Return on Assets 16.10% 4.00% 36.15% Return on Common Stock Equity 18.11% 4.79% 8.11% Earnings Per Share $20.52 $0.43 $2.35 Coverage Google Yahoo AOL Debt to Assets Ratio 11.09% 16.18% 22.71% Cash Debt Coverage Ratio 2.07 .54 1.01 Book Value per Share $113.30 $8.80 $28.95
14. Google: Balance Sheet Assets Dec 09 Dec 08 Dec 07 Current Assets: Cash 10,197.6 8,656.7 6,081.6 Net Receivables 3,201.7 2,642.2 2,307.8 Inventories -- -- -- Other Current Assets 15,767.7 8,879.3 8,899.8 Total Current Assets 29,167.0 20,178.2 17,289.1 Net Fixed Assets 4,844.6 5,233.8 4,039.3 Other Noncurrent Assets 6,485.2 6,355.5 4,007.4 Total Assets: 40,496.8 31,767.6 25,335.8
15. Google: Balance Sheet Liabilities and Equity Dec 09 Dec 08 Dec 07 Current Liabilities: Accounts Payable 215.9 178.0 282.1 Short-Term Debt -- -- -- Other Current Liabilities 2,531.6 2,124.1 1,753.5 Total Current Liabilities 2,747.5 2,302.1 2,035.6 Long-Term Debt -- -- -- Other Noncurrent Liabilities 1,745.1 1,226.6 610.5 Total Liabilities: 4,492.6 3,528.7 2,646.1 Preferred Stock Equity 0.0 -- -- Common Stock Equity 36,004.2 28,238.9 22,689.7 Total Equity: 36,004.2 28,238.9 22,689.7
In 2010, Google gave a 10% raise to all of its 23,000 employees.
Europe Anti- Trust: In November 2010, the European’s Union’s top antitrust authority said it began a formal inquiry into whether Google manipulates its search results to disadvantage competing Web services, or giving preferential placement to Google’s own services. Now American companies are beginning the same complaint. China Censorship: