Google search tools in the newsroom


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Presentación de Google para la redacción durante el World Journalism Education Congress.

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  • Your life involves many moving parts. We have a number of tools that aim to help you do these tasks more efficiently, and more powerfully.
  • Here's a preview of my presentation ....
  • Outside the search box, we also have a number of advanced research search tools.
  • SLIDE 8: UNIVERSAL SEARCH You may have noticed images, news results, blog results, videos and more show up in your search results. This is what we call "Universal Search" results - these are blended results that include all the content on the web, based on what type of information we guess you are looking for. It’s all about trying to provide the most relevant content for users. Here's a result page for a search on "beijing olympics" - you can see a map, a section for news results, and a section for images.
  • The basics of a search results page. Natural vs sponsored = entirely separate processes. Look different, and sponsored links are marked as such. Sponsored Links Ads targeted to search queries appear above and next to our search results Advertisers bid for keywords in a computer-based auction Quality not just bid Google only gets paid when users click ad Continuous innovation (ie, non-clickable background in search and content ads) ‏ Organic Results / Natural Search Results consists of search results automatically returned and ranked by our algorithms (based on 100s of factors – visitors, page linkages, when created, how often updated) The search results are never influenced by money - you can never buy the #1 spot on organic search.
  • Outside the search box, we also have a number of advanced research search tools.
  • Outside the search box, we also have a number of advanced research search tools.
  • You can use Site Search to restrict the search to documents on a single page. Essentially, you can search for pages within a site. Here, we're looking for pages on Twitter that include the words "Good morning!". Or, ZA’s govt website for statistics: Land statistics Telecommunications ministers
  • Outside the search box, we also have a number of advanced research search tools.
  • Google News organizes articles about the same story from many different sources in a group, what we call a news cluster This provides readers with multiple viewpoints on any given news event. It was actually created in the wake of 9-11 when one of our Indian engineers realised just how difficult it was to find articles on the same story but from different sources. Eg, to compare articles coming out of India with those coming out of the US. And we think that his vision definitely stood in line with the core tenets of journalism – to keep people informed, to get them thinking analytically, to look at events from different points of view etc. Articles are selected, grouped, ranked by computers that evaluate, among other things, how often and on what sites a story appears online.
  • Search is what Google is best known for…still at the heart of what Google does A lot of engineering resources are still channelled into it, all over the world Google Search comes with several very handy built-in tools accessible right from the search box? We're going to take a look at a number of these tips and tricks.
  • SLIDE 9: SEARCH TIPS AND TRICKS Google Search can also be used for a number of specific tasks. These include ...
  • Google can act as a personal calculator. eg. currency conversion and basic maths. You can also use the search box to convert between various measurements.
  • In terms of fine-tuning what you’re looking for, there are all sorts of little tricks to play with. Definition tool - the "define" search will automatically display definitions from around the web. Eg. HIV Aids/Tuberculosis/Xenophobia
  • Again this is about fine-tuning You can also narrow down your search by removing a body of results from a topic using the "minus" sign. flu -swine Zuma -shower
  • Imagine if you could conduct your research in multiple languages, especially if your story topic relates strongly to a different culture or country. Google created its own automatic translation software to do just that. Google Translate can conduct your research in different languages. … . You can translate a piece of text,
  • .... automatically translate an entire webpage,
  • .... or even conduct a search in a different language, and automatically translate those results BACK to your original language. The example here searches for [Guernica information] in spanish, finds spanish results, and translates these results back into English.
  • Outside the search box, we also have a number of advanced research search tools.
  • These include Book Search, Google Scholar, and Translated Search.
  • The Google Book Search™ service is part of our efforts to help organise information We see it as pushing the frontiers of enabling people all over the world to access texts in whatever language they’re using. Already have +7 million books available in the index, in 100 languages 20 000 publisher partners 29 library partners 1. Partner Programme Partners (typically publishers) give us their books to digitise and put online. Users are then shown a strictly limited number of pages. – this is called “Partial View”, which includes 20-100% of the contents (exact amt chosen by publisher) easy for users to click through to the publisher’s website, or an online retailer, and buy it. Google scans these books for free and it does not charge when users buy books. More than half of the revenue generated through ads run below is given to the publisher. Things Fall Apart South Africa
  • 2. Library Project - Libraries like those at the universities of Oxford and Michigan, and the Library of Barcelona, provide us with their books to digitise so publications that were previously only accessible to people in the building can be found by anyone with an Internet connecti If a library book is in the public domain (out of copyright) it is shown in its entirety. -- FULL vIEW If it is in copyright then users just see basic background (such as the book’s title and the author’s name), at most two or three snippets from the book and information about which library it is in, or where it can be bought. If publishers or authors don’t want to have their books digitised they just have to say so and we exclude them. – SNIPPET VIEW Eg Life of Erasmus
  • Eg. Coetzee
  • TEST WHETHER SCHOLAR WORKS WELL IN YOUR LANGUAGE Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.
  • Everyone loves a story with a strong visual component. Google Geo products can help you illustrate your stories with free and powerful imagery.
  • Outside the search box, we also have a number of advanced research search tools.
  • Google search tools in the newsroom

    1. 1. <ul><li>Google search tools </li></ul><ul><li>in the newsroom </li></ul><ul><li>Highway Africa 2010: Workshop 4 </li></ul><ul><li>Compiled and presented by </li></ul><ul><li>Izak Minnaar, Julie Taylor and Jackie Rajuai </li></ul>
    2. 2. Overview and context <ul><li>Search tools and techniques </li></ul><ul><ul><li>… in the age of social media   </li></ul></ul><ul><ul><li>… and media convergence </li></ul></ul><ul><ul><li>( Did you know? Shift happens ) </li></ul></ul>
    3. 3. Life as a Reporter Secure the perfect interview Research trends Break the story Work your contacts Get a lead Report from the field Check the facts
    4. 4. Agenda Search tools: understanding search engines better Search techniques: how to find the right stuff fast Advanced searching: getting to source documents Searching news: all the latest news on your story Search smarter : tips and tricks for Advanced research: Scholar, Books, & Translate Searching maps:
    5. 5. Search tools
    6. 6. Search tools <ul><li>Different kinds of search engines </li></ul><ul><ul><li>Traditional search engines </li></ul></ul><ul><ul><ul><li>Database driven web search </li></ul></ul></ul><ul><ul><li>Deep web/invisible web searches </li></ul></ul><ul><ul><li>Specialised/targeted search tools </li></ul></ul><ul><ul><li>Realtime search (of the social web) </li></ul></ul><ul><ul><ul><li>News, blogs, social media </li></ul></ul></ul><ul><ul><li>Directories </li></ul></ul><ul><li>Integrated searches </li></ul><ul><li>New generation search features </li></ul>
    7. 7. Universal Search Blends and ranks search results from websites, images, news, blogs, videos, maps, books, and more
    8. 8. Anatomy of a Search Page Ads (sold via keyword auction) ‏ Natural Search Results (ranked by algorithm) ‏
    9. 9. Search techniques
    10. 10. Search techniques <ul><ul><li>Develop a “document frame of mind” </li></ul></ul><ul><ul><li>Define the search topic </li></ul></ul><ul><ul><ul><li>ask exactly what you want to know </li></ul></ul></ul><ul><ul><ul><li>use search phrases and quotation marks </li></ul></ul></ul><ul><ul><li>Less but better results </li></ul></ul><ul><ul><li>Explore results options </li></ul></ul><ul><ul><ul><li>Cached pages </li></ul></ul></ul><ul><ul><ul><li>Latest content published: time based results </li></ul></ul></ul><ul><ul><ul><li>Wonder wheel </li></ul></ul></ul><ul><ul><ul><li>Extended results </li></ul></ul></ul><ul><ul><ul><li>Timeline search </li></ul></ul></ul>
    11. 11. Advanced searching
    12. 12. Sources and content types <ul><li>Possible sources: </li></ul><ul><ul><li>Primary </li></ul></ul><ul><ul><li>Official </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Secondary </li></ul></ul><ul><ul><li>Mediated </li></ul></ul><ul><ul><li>Multiple </li></ul></ul>
    13. 13. Targeted searches <ul><li>Search strategies to find source material: </li></ul><ul><ul><li>Domain searches </li></ul></ul><ul><ul><li>Document type searches </li></ul></ul><ul><li>Google advanced search </li></ul><ul><ul><li>Source </li></ul></ul><ul><ul><li>File type </li></ul></ul><ul><ul><li>Site/domain </li></ul></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Date </li></ul></ul>
    14. 14. Site Search
    15. 15. Searching the news
    16. 16. How Google News Works Get multiple angles on an issue you’re covering Personalize the news to get only the stories you want Monitor coverage by competitors and other media at a glance
    17. 17. News searches <ul><li>Google News – realtime search </li></ul><ul><li>Sort by relevance/date </li></ul><ul><li>Advanced: </li></ul><ul><ul><li>News source, Location, Dates </li></ul></ul><ul><li>News archive search – timeline </li></ul>
    18. 18. Search smarter Tips and tricks for
    19. 19. Search tips and tricks <ul><ul><li>Calculator </li></ul></ul><ul><ul><li>Currency Conversion </li></ul></ul><ul><ul><li>Definitions </li></ul></ul><ul><ul><li>Negative Terms </li></ul></ul><ul><ul><li>Translate </li></ul></ul>
    20. 20. Conversion + Calculator
    21. 21. Definitions
    22. 22. Negative terms
    23. 23. Google Translate : Text
    24. 24. Google Translate: Webpages
    25. 25. Google Translate: Translated Search
    26. 26. Advanced research
    27. 27. Advanced Search Tools <ul><ul><li>Book Search </li></ul></ul><ul><ul><li>Google Scholar </li></ul></ul>
    28. 28. Google Book Search <ul><ul><li>Partner Programme: working with publishers to digitise their books </li></ul></ul>Title, Cover Purchasing Information Publisher Information
    29. 29. Google Book Search 2. Library Project: working with libraries to digitise their collections. Out of copyright: full view In copyright*: snippet view *If publishers or authors don’t want to have their books digitised, they just have to say so and we will exclude them.
    30. 30. Google Book Search Books that are not part of our partner or library programmes can still appear in Google Book Search, but without previews. For these books, we provide basic information, display reviews on the web, and link to online retailers. Links to buy General book information References and Reviews
    31. 31. Google Scholar
    32. 32. Searching maps
    33. 33. Google Confidential and Proprietary Basics of Google Maps
    34. 34. Google Confidential and Proprietary Basics of Google Maps
    35. 35. Google Confidential and Proprietary Basics of Google Maps
    36. 36. Google Confidential and Proprietary Basics of Google Maps
    37. 37. Google Confidential and Proprietary Virtual Tourism with Street View
    38. 38. Read more on searching
    39. 39. Searching Google <ul><li>Online tutorial: Nancy Blachman’s Google Guide </li></ul><ul><li>Google quick reference “ cheat sheet ” </li></ul><ul><li>Other Google web search features and more examples </li></ul>
    40. 40. Search engines <ul><li>Selection of the Best search tools – comparison chart </li></ul><ul><li>Colossus – International directory of search engines, by country </li></ul><ul><li>NoodleTools – search strategy guide </li></ul><ul><li>CyberJournalist SuperSearch </li></ul><ul><li>Search tools to find videos, audio and images on the web (Fumsi) </li></ul><ul><li>Using social networking sites as a research tool (Fumsi) </li></ul>
    41. 41. Google is more than just search… Groups Search Picasa Mobile Video Toolbar Gmail & Talk Earth Blogger iGoogle Calendar More coming… Docs & Spreadsheets