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Google search tools in the newsroom


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Presentación de Google para la redacción durante el World Journalism Education Congress.

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Google search tools in the newsroom

  1. 1. <ul><li>Google search tools </li></ul><ul><li>in the newsroom </li></ul><ul><li>Highway Africa 2010: Workshop 4 </li></ul><ul><li>Compiled and presented by </li></ul><ul><li>Izak Minnaar, Julie Taylor and Jackie Rajuai </li></ul>
  2. 2. Overview and context <ul><li>Search tools and techniques </li></ul><ul><ul><li>… in the age of social media   </li></ul></ul><ul><ul><li>… and media convergence </li></ul></ul><ul><ul><li>( Did you know? Shift happens ) </li></ul></ul>
  3. 3. Life as a Reporter Secure the perfect interview Research trends Break the story Work your contacts Get a lead Report from the field Check the facts
  4. 4. Agenda Search tools: understanding search engines better Search techniques: how to find the right stuff fast Advanced searching: getting to source documents Searching news: all the latest news on your story Search smarter : tips and tricks for Advanced research: Scholar, Books, & Translate Searching maps:
  5. 5. Search tools
  6. 6. Search tools <ul><li>Different kinds of search engines </li></ul><ul><ul><li>Traditional search engines </li></ul></ul><ul><ul><ul><li>Database driven web search </li></ul></ul></ul><ul><ul><li>Deep web/invisible web searches </li></ul></ul><ul><ul><li>Specialised/targeted search tools </li></ul></ul><ul><ul><li>Realtime search (of the social web) </li></ul></ul><ul><ul><ul><li>News, blogs, social media </li></ul></ul></ul><ul><ul><li>Directories </li></ul></ul><ul><li>Integrated searches </li></ul><ul><li>New generation search features </li></ul>
  7. 7. Universal Search Blends and ranks search results from websites, images, news, blogs, videos, maps, books, and more
  8. 8. Anatomy of a Search Page Ads (sold via keyword auction) ‏ Natural Search Results (ranked by algorithm) ‏
  9. 9. Search techniques
  10. 10. Search techniques <ul><ul><li>Develop a “document frame of mind” </li></ul></ul><ul><ul><li>Define the search topic </li></ul></ul><ul><ul><ul><li>ask exactly what you want to know </li></ul></ul></ul><ul><ul><ul><li>use search phrases and quotation marks </li></ul></ul></ul><ul><ul><li>Less but better results </li></ul></ul><ul><ul><li>Explore results options </li></ul></ul><ul><ul><ul><li>Cached pages </li></ul></ul></ul><ul><ul><ul><li>Latest content published: time based results </li></ul></ul></ul><ul><ul><ul><li>Wonder wheel </li></ul></ul></ul><ul><ul><ul><li>Extended results </li></ul></ul></ul><ul><ul><ul><li>Timeline search </li></ul></ul></ul>
  11. 11. Advanced searching
  12. 12. Sources and content types <ul><li>Possible sources: </li></ul><ul><ul><li>Primary </li></ul></ul><ul><ul><li>Official </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Secondary </li></ul></ul><ul><ul><li>Mediated </li></ul></ul><ul><ul><li>Multiple </li></ul></ul>
  13. 13. Targeted searches <ul><li>Search strategies to find source material: </li></ul><ul><ul><li>Domain searches </li></ul></ul><ul><ul><li>Document type searches </li></ul></ul><ul><li>Google advanced search </li></ul><ul><ul><li>Source </li></ul></ul><ul><ul><li>File type </li></ul></ul><ul><ul><li>Site/domain </li></ul></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Date </li></ul></ul>
  14. 14. Site Search
  15. 15. Searching the news
  16. 16. How Google News Works Get multiple angles on an issue you’re covering Personalize the news to get only the stories you want Monitor coverage by competitors and other media at a glance
  17. 17. News searches <ul><li>Google News – realtime search </li></ul><ul><li>Sort by relevance/date </li></ul><ul><li>Advanced: </li></ul><ul><ul><li>News source, Location, Dates </li></ul></ul><ul><li>News archive search – timeline </li></ul>
  18. 18. Search smarter Tips and tricks for
  19. 19. Search tips and tricks <ul><ul><li>Calculator </li></ul></ul><ul><ul><li>Currency Conversion </li></ul></ul><ul><ul><li>Definitions </li></ul></ul><ul><ul><li>Negative Terms </li></ul></ul><ul><ul><li>Translate </li></ul></ul>
  20. 20. Conversion + Calculator
  21. 21. Definitions
  22. 22. Negative terms
  23. 23. Google Translate : Text
  24. 24. Google Translate: Webpages
  25. 25. Google Translate: Translated Search
  26. 26. Advanced research
  27. 27. Advanced Search Tools <ul><ul><li>Book Search </li></ul></ul><ul><ul><li>Google Scholar </li></ul></ul>
  28. 28. Google Book Search <ul><ul><li>Partner Programme: working with publishers to digitise their books </li></ul></ul>Title, Cover Purchasing Information Publisher Information
  29. 29. Google Book Search 2. Library Project: working with libraries to digitise their collections. Out of copyright: full view In copyright*: snippet view *If publishers or authors don’t want to have their books digitised, they just have to say so and we will exclude them.
  30. 30. Google Book Search Books that are not part of our partner or library programmes can still appear in Google Book Search, but without previews. For these books, we provide basic information, display reviews on the web, and link to online retailers. Links to buy General book information References and Reviews
  31. 31. Google Scholar
  32. 32. Searching maps
  33. 33. Google Confidential and Proprietary Basics of Google Maps
  34. 34. Google Confidential and Proprietary Basics of Google Maps
  35. 35. Google Confidential and Proprietary Basics of Google Maps
  36. 36. Google Confidential and Proprietary Basics of Google Maps
  37. 37. Google Confidential and Proprietary Virtual Tourism with Street View
  38. 38. Read more on searching
  39. 39. Searching Google <ul><li>Online tutorial: Nancy Blachman’s Google Guide </li></ul><ul><li>Google quick reference “ cheat sheet ” </li></ul><ul><li>Other Google web search features and more examples </li></ul>
  40. 40. Search engines <ul><li>Selection of the Best search tools – comparison chart </li></ul><ul><li>Colossus – International directory of search engines, by country </li></ul><ul><li>NoodleTools – search strategy guide </li></ul><ul><li>CyberJournalist SuperSearch </li></ul><ul><li>Search tools to find videos, audio and images on the web (Fumsi) </li></ul><ul><li>Using social networking sites as a research tool (Fumsi) </li></ul>
  41. 41. Google is more than just search… Groups Search Picasa Mobile Video Toolbar Gmail & Talk Earth Blogger iGoogle Calendar More coming… Docs & Spreadsheets