About How I started using Entities in Optimizing sites, and How Google has been adding Entities to Search Results and working on Updating its Knowledge Graph.

1. 6-7-8, NOVEMBER 2018
Guidelines and
Best Practices for
Successful SEO
William
Slawski
Director of SEO Research
Go Fish Digital

2. @bill_slawskiwww.smxl.it #SMXL18
Say Goodbye to Keywords

3. Instead Answer Questions About
People & Places
Photo by rawpixel on Unsplash

4. What is Baltimore’s Black History?

5. Keyword-
Based Black
History
Page

6. We Decided to Make a Walking Tour of
People and Places

7. Billie Holiday in Baltimore

8. Cab
Calloway

9. Frederick
Douglass

10. Harriet
Tubman

11. In 2005, We had tried to Optimize a
Page for the phrase “Black History”
And Instead Decided to Make it About Black History.

12. And Baltimore.Org Since Updated it,
too
By Creating Pages Featuring People from Baltimore

13. Making the Site about the People
https://baltimore.org/article/harriet-tubman-baltimore-and-beyond

14. All of the People whom built that
history

15. Many Of the People & Places on Our
Walking Tour have Returned.

16. Google is now paying attention to what people
ask, too
Biperpedia: An Ontology for Search Applications

17. Google May Build Knowledge Graphs
upon Context Clouds
Computerized systems and methods for building knowledge bases using context clouds

18. Updating Knowledge Graphs by
Question Answering
Who is the Governor?
Question answering to populate knowledge base

19. The Value of a Bigger Knowledge
Graph?
Means Searching for Real World things instead of Random Strings of Characters

20. Google Queries Attributes Of those
Things to find SERPs

21. Google May Create Augmentation
Queries from Structured Data
Query augmentation

22. Google May Search Schema First
Storing semi-structured data