Upper elementary and middle school.

1. Propaganda and bias in
newspapers, magazines,
billboards and on TV

2. All advertising is making a
“claim.”

3. What’s the claim here?

4. What’s the claim here?

5. Bias = prejudice in favor
of or against something

6. What about bias in newspaper
and magazine ads?

7. Advertising Facts:
1.
All companies are trying to sell
their products.
2.
All companies want you to buy
their product so they can make a
profit.

8. All advertisements work like this 1.
The ad grabs your attention.
2.
The ad makes you feel like you need so
3.
The ad tries to sell you the product!

9. Advertisers use propaganda.
One-sided
information
information that supports
an idea
Appeals to emotion,
rather than the mind!


10. Bandwagon
Testimonial
Transfer
Repetition
Plain
folks
Name Calling
Glittering Generalities
Emotional
Card Stacking
Types of Propaganda

11. “Everyone is
“Be a part of
doing it.”
the
crowd.”
“Don’t get left out.”
1. Bandwagon

12. A
famous person endorses a product.
The ad may also use someone who isn’t
famous, but who claims to have used the
product successfully to obtain their goals.
2. Testimonial

13. ◦ Using words that will get your feelings
about one thing transferred to another
thing.
 Patriotism
 Sex Appeal
 Love or Popularity
 Power and Fame
 Money and Wealth
3. Transfer

14. 4. Repetition
Repeating
a key word or phrase
in hopes that it will be
remembered.
A logo might also be used
repeatedly.

15. 5. Card Stacking
Comparing
two
similar products with
one always superior.
Stacking
all of the
“cards” in favor of
one of the products
over another.
Frequently
used in
political advertising.

16. Using
words that
sound good, but
don’t really
mean anything.
Creates
a
favorable image
in the mind of
the consumer
6. Glittering Generalities

17. 7. Name Calling
Uses
words to give
you a negative
impression of the
other person or
product.
Used
a lot in political
campaigns.

18. Plays
on a
person’s
feelings
Doesn’t
use facts
8. Emotional

19. 9. Plain Folk
 Just
 An
one of the guys (or girls).
average Joe.
 Used
to appeal to the general
public by saying that the people in
the ads are the same as you, have
the same problems, and
understand you.
 Gives
consumers a sense or
camaraderie.