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Propaganda

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A breakdown of the modes and tools of a propaganda machine. It was created to use in literature, history and politics courses.

Published in: Education, News & Politics
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Propaganda

  1. 1. PROPAGANDA
  2. 2. PROPAGANDAThe manipulation of groups ofpeople through informationand use of language .Must include three basicqualities: (1.) Dehumanization ofone’s opponent, devaluingtheir stance (2.) Nationalization ofone’s audience, building aboundary between “us” and“them” (3.) Works to produceeconomic or political valuewithin a group or nation
  3. 3. Basic Qualities ofPropaganda –DEHUMANIZATION • Devalues the enemy or opponent • Raises value of “Us” – because “We” are not “Them” • Takes away humanity of enemy or opponent • Compares opponent or enemy to lower than human – animalistic • Helps strengthen the boundary between “Us” and “Them”
  4. 4. Basic Qualities ofPropaganda –NATIONALIZATION•Nationalizes the viewers intoa group “Us”•Provides a commonopponent, enemy or cause –”Them” -- for “Us” to fightagainst together•Strengthens the idea that“Us” is valued higher than“Them”•Strengthens national,ideological, or politicalboundaries
  5. 5. Basic Qualities of Propaganda– POPULARITY,POLITICAL POWER, orMONETARY PROFIT • Strengthens the notion that “Our” way is the correct way to think, vote, follow, etc. • Physically or socially strengthens the differences between “Us” and “Them” • Provides power through profit • Provides a political or economic base for “Us”
  6. 6. PROPAGANDA TECHNIQUESGLITTERING GENERALITIES • Words that have different positive meaning for individual viewers – linked to highly valued concepts • Words meant to demand approval without thinking • Accept words because of high value of concept • Examples: “equality now,” “for your country” “freedom” • Often occurs in political propaganda • Identified as a technique of propaganda in 1938
  7. 7. PROPAGANDA TECHNIQUES ASSERTION• An enthusiastic, forceful or energetic statement presented as fact• Often implies that the statement requires no explanation or backing up, and should be accepted without question• The viewer should simply agree with the statement without question or searching for additional information or reasoning• Often include falsehoods or lies• Typically used in advertising
  8. 8. PROPAGANDA TECHNIQUESPINPOINTING THE ENEMY • Most often used during wartime, in political campaigns and debates • Attempts to simplify a complex situation by presenting a particular person or group as the opponent • Viewer is expected to view the situation in clear-cut terms of right and wrong
  9. 9. PROPAGANDA TECHNIQUES BANDWAGON• Entices the viewer to follow the crowd -- “Everyone is doing it”• Convinces the subject that one side is the right side by mass popularity – “Majority rules”• Victory is inevitable, defeat impossible – “safety in numbers”• Identified as a technique in 1938 by the Institute for Propaganda Analysis• One of the most common techniques in both wartime, peacetime , and modern advertising
  10. 10. PROPAGANDA TECHNIQUESLESSER OF TWO EVILS • Attempts to convince viewer of an idea or proposal by presenting is as the least offensive option • Often employed during wartime • Convinces viewer of need for sacrifice • Justifies difficult decisions - represented as the only option or path in a bad situation • Typically blames enemy country or political group
  11. 11. PROPAGANDA TECHNIQUES CARDSTACKING• Selective omission – presenting information that is positive to one idea and leaves out any different points of view• Uses the truth (without stating differing truths) to manipulate public perspective• Used in all forms of propaganda to convince the general public
  12. 12. PROPAGANDA TECHNIQUESNAME CALLING • Occurs during wartime and political situations • Use of derogatory language when describing and enemy or opponent • Attempts to arouse prejudice in viewers by labeling target as something disliked • Often employed using sarcasm, ridicule, political humor, cartoons, satire
  13. 13. PROPAGANDA TECHNIQUES PLAINFOLKS• Device attempts to convince viewer that ideas reflect those of the common person, so they must work to benefit the general public• Often attempts to target specific viewers using jargon, idioms, or common humor• Attempts to create the illusion of humility or “just-like-you humanity”• Attempts to appear sincere and spontaneous• Effective when used with “glittering generalities” – gives stance a higher value, which are similar to the viewers – for validation
  14. 14. PROPAGANDA TECHNIQUESSTEREOTYPING / SIMPLIFICATION • Reduces complex situations into clear-cut choices • Usually involves conflicts between good and evil • Builds boundaries between “us” and “them” • Similar to Pinpointing the Enemy - purposefully used to sway uneducated viewers
  15. 15. PROPAGANDA TECHNIQUES TESTIMONIALS• Quotations or endorsements (in or out of context) that attempts to connect a famous person with a product, idea, or item• Connects a person or idea with another item, person or idea• Often used in advertisements and political campaigns
  16. 16. PROPAGANDA TECHNIQUES TRANSFER • Often used in politics and during wartime • Attempts to make a viewer see a certain item or idea the same way they look at another item or idea – likes the two ideas, images, or items in a viewer’s mind • Often used to transfer blame, bad feelings, or negative events • First recognized as a technique in 1938 • Closely related to Testimonials
  17. 17. CULT OF PERSONALITY•The development is thedevelopment of a “heroic” or“godlike” public image IN LVING COLOR•Main goal is to gain “Cult ofunconditional support of the Personality”people – develops a “cult-like” Video Linkfollowing of a nation’s citizens http://www.youtube .com/watch?v=RZ5S•Uses propaganda spread VDYBNrYthrough the media (news,posters, public serviceannouncements, etc.)• Originated in 1965-70 as atranslation of the Russianphrase “kulʾtíchnosti” l(dictionary.com)
  18. 18. What does this poster say to you? What techniques, themes,and purposes are portrayed here? Include what images yousee, what they say to you. What messages is the artist trying toportray? What does s/he want you to think or believe? (PosterTitle: Bricks in the Wall)
  19. 19. Bibliography• www.youtube.com – last visited 6.29.09• www.librarythinkquest.com – last visited 6.29.09• www.lyricsfreak.com – last visited 6.29.09

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