Citizen 2.0 Social Media Tools

Overview and Demo George Millington www.geo2geo.net

Tracking social conversations  How to use common tools  Blogs ◦ Facebook ◦ Twitter ◦ MeetUp ◦ Yelp ◦ Talking the talk  George Millington / www.geo2geo.net

First step: determining where to engage  ◦ Identify interest, topics, issues, etc. ◦ Narrow down social media outlets Use tools to track social media conversations  Google Alerts  ◦ Easy way to track news, blogs, etc. ◦ Customizable searches ◦ Delivery by email (real-time, daily, weekly) George Millington / www.geo2geo.net

www.google.com/alerts Enter search terms Enter your email George Millington / www.geo2geo.net

General Yahoo! – www.yahoo.com  Blogs Google - http://blogsearch.google.com  Twitter Twitter Search – www.search.twitter.com  Twellow – www.twellow.com  Social Media digg – www.digg.com  reddit - www.reddit.com  technorati – www.technorati.com  George Millington / www.geo2geo.net

News, commentary and opinion  Professional journalists, influencers, citizens  Key attributes:  Interactive – encourages and fosters discussion ◦ Real-time – daily, weekly or hourly ◦ Multi-media - Combines text, images, and links ◦ Transparent – open to feedback and criticism ◦ Not advertising-based (typically)  Can be direct, provocative, “biased”  George Millington / www.geo2geo.net

Enables tracking of issues, opinions  ◦ RSS feeds Expands boundaries of „traditional media‟  ◦ Additional journalist opinion ◦ Citizen involvement ◦ Added layer of accountability Allows you to engage in the discussion  ◦ Post “comments” ◦ Raise related/ancillary issues Anyone can blog – even you!  ◦ Identify a unique angle/interest; find your „voice‟ ◦ Several free blogging services, e.g., WordPress, Typepad, Blogger George Millington / www.geo2geo.net

www.facebook.com Free, social networking Website  ◦ Join networks: city, workplace, school, or region Large and loyal following  ◦ 175M active users; half use daily ◦ 35 languages/170 countries ◦ Popular with late-20s, 30-somethings Open platform – continual  development/evolution George Millington / www.geo2geo.net

Status Things you want updates, thoughts… to share Info about you whatever „News feed‟ – updates from friends, groups, networks George Millington / www.geo2geo.net

Destinations for businesses, groups, professional  organizations, associations, etc. ◦ Promotional, informational, educational ◦ Causes, political affiliations George Millington / www.geo2geo.net

Personal uses  ◦ Keep up with friends ◦ Support causes, political interests ◦ Share photos, videos, information ◦ Games, contests, music Business uses  ◦ Engage directly with customer base ◦ Gather feedback ◦ Tailored promotions/publicize events Citizen 2.0 uses  ◦ Build community ◦ Keep current on Dublin govt. policies, meetings, events, issues ◦ Raise awareness for important issues; gather support George Millington / www.geo2geo.net

Alameda County Registrar of Voters  Alameda County Republican Party  Alameda County Supervisor Keith Carson  Around Dublin  California Government  John McCain  Barack Obama  Rotary Clubs (District 5170 - Pleasanton)  George Millington / www.geo2geo.net

www.twitter.com A free “micro-blog” service  Send and read updates, called „Tweets‟  ◦ 140 characters in length ◦ Can include links, photos Share information, news, events…or anything of interest  Follow and find followers with common interests  Popular tool for celebs, journalists and politicians  ◦ Obama, Biden, Gore, Rove ◦ Members of congress – Pelosi, McCain ◦ CNN – Sanchez, Lemon ◦ Demi Moore, Jimmy Fallon, Lance Armstrong George Millington / www.geo2geo.net

www.twitter.com/geo2geo My „Tweets‟ „Tweets‟ of people I follow People I follow George Millington / www.geo2geo.net

Business/personal uses  ◦ Social networking ◦ Learn about social media ◦ Learn about industries, technologies, markets ◦ Find/offer opinion, insight and expertise ◦ Current events/news Citizen 2.0 uses  ◦ Keep current on Dublin govt. policies, meetings, events, issues ◦ “Voice” your opinion ◦ Direct line to politicians George Millington / www.geo2geo.net

Tweet – your status update  Tweeple/Tweeps – Twitter users  Twapplications - Twitter applications  RT or Retweet - Tweeting content posted by another user  ◦ Includes „@‟ symbol Twestival – charity event organized by Twitter users  DM – direct message  Hashtag – „#‟ symbol used to categorize Tweets  ◦ #Citizen2.0 ◦ #Obama http://twictionary.pbwiki.com/ ◦ #MarchMadness George Millington / www.geo2geo.net

J. Boehner - http://twitter.com/GOPleader/  D. Bowen (CA Secty. Of State) - http://twitter.com/sosnews  B. Boxer - http://twitter.com/Barbara_Boxer/  C. Dodd - http://twitter.com/chrisdodd/  M. Honda - http://twitter.com/RepMikeHonda/  J. McCain - http://twitter.com/JohnMcCain  G. Miller - http://twitter.com/askgeorge/  B. Obama - http://twitter.com/BarackObama  N. Pelosi - http://twitter.com/nancypelosi/  A. Schwarzenegger - http://twitter.com/schwarzenegger  http://www.sourcewatch.org George Millington / www.geo2geo.net

www.meetup.com Site to organize local group or find existing one  World's largest network of local groups  ◦ 2,000+ groups meet in-person each day  4.7M members  46,315 local groups  3,601 cities Dozens of group categories –  e.g., social, entertainment, sports, parenting/family ◦ Politics and activism George Millington / www.geo2geo.net

Business/Personal uses  ◦ Social networking/friendship ◦ Find new people with common interests Citizen 2.0 uses  ◦ Build critical mass to make a difference ◦ Form groups to address issues, advance causes ◦ Build following for candidates, issues and causes Local groups:  ◦ Libertarian Party of Alameda County ◦ Alameda County Republican Party MeetUp Group ◦ Tri-Valley Community Service Coalition ◦ Constitutionalists for Ron Paul 2008: Contra Costa & Alameda ◦ The Alameda County Democratic Party MeetUp Group ◦ GOING GREEN! George Millington / www.geo2geo.net

www.yelp.com Social networking, user review, local search site  ◦ Shopping, restaurants, services, entertainment ◦ Extensive directory of vendors Consumer-driven reviews, ratings  ◦ “Real” assessment of local businesses ◦ Free from advertising influence Top 100 of U.S. Internet web sites  ◦ 10.6+ million users per month George Millington / www.geo2geo.net

Basic vendor info. Consumer rating Location Detailed reviews Similar vendors George Millington / www.geo2geo.net

Personal uses  ◦ Search for anything you may need ◦ “Try before you buy” ◦ Indentify local hot-spots, unique services ◦ Provide feedback on good…and bad, experiences Business uses  ◦ Gather direct customer feedback/improve customer services ◦ Attract new customers through positive “viral” visibility Citizen 2.0 uses  ◦ Network with others who share common interests ◦ Find public services – e.g., Dublin Townhall, animal shelter, post office ◦ Provide feedback to affect change George Millington / www.geo2geo.net

George Millington / www.geo2geo.net

SmartVoter – non-partisan election info  ◦ Web – http://SmartVoter.org OpenCongress – “real story behind what's happening in Congress”  ◦ Blog – www.Opencongress.org/blog ◦ Twitter - http://twitter.com/OpenCongress SourceWatch – monitors communication affecting public  perception, opinion and policy ◦ Web – www.SourceWatch.org Sunlight Foundation - making information about Congress/govt.  more meaningful/accessible to citizens ◦ Web – www.SunlightFoundation.com ◦ Blog - http://blog.sunlightfoundation.com/ ◦ Facebook page George Millington / www.geo2geo.net

George Millington www.geo2geo.net gmillington@sbcglobal.net

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Citizen 2.0 Social Media Tools

by George Millington on Apr 01, 2009

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Citizen 2.0 Social Media Tools — Presentation Transcript