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Citizen 2.0 Social Media Tools
 

Citizen 2.0 Social Media Tools

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Presentation from Citizen 2.0 Training -- a workshop to teach citizens from Dublin, CA and surrounding areas how to use social media tools (e.g., Facebook, Twitter, Google, Yelp, MeetUp) to build ...

Presentation from Citizen 2.0 Training -- a workshop to teach citizens from Dublin, CA and surrounding areas how to use social media tools (e.g., Facebook, Twitter, Google, Yelp, MeetUp) to build community and business, as well as to influence policy issues.

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    Citizen 2.0 Social Media Tools Citizen 2.0 Social Media Tools Presentation Transcript

    • Overview and Demo George Millington www.geo2geo.net
    • Tracking social conversations  How to use common tools  Blogs ◦ Facebook ◦ Twitter ◦ MeetUp ◦ Yelp ◦ Talking the talk  George Millington / www.geo2geo.net
    • First step: determining where to engage  ◦ Identify interest, topics, issues, etc. ◦ Narrow down social media outlets Use tools to track social media conversations  Google Alerts  ◦ Easy way to track news, blogs, etc. ◦ Customizable searches ◦ Delivery by email (real-time, daily, weekly) George Millington / www.geo2geo.net
    • www.google.com/alerts Enter search terms Enter your email George Millington / www.geo2geo.net
    • General Yahoo! – www.yahoo.com  Blogs Google - http://blogsearch.google.com  Twitter Twitter Search – www.search.twitter.com  Twellow – www.twellow.com  Social Media digg – www.digg.com  reddit - www.reddit.com  technorati – www.technorati.com  George Millington / www.geo2geo.net
    • News, commentary and opinion  Professional journalists, influencers, citizens  Key attributes:  Interactive – encourages and fosters discussion ◦ Real-time – daily, weekly or hourly ◦ Multi-media - Combines text, images, and links ◦ Transparent – open to feedback and criticism ◦ Not advertising-based (typically)  Can be direct, provocative, “biased”  George Millington / www.geo2geo.net
    • Enables tracking of issues, opinions  ◦ RSS feeds Expands boundaries of „traditional media‟  ◦ Additional journalist opinion ◦ Citizen involvement ◦ Added layer of accountability Allows you to engage in the discussion  ◦ Post “comments” ◦ Raise related/ancillary issues Anyone can blog – even you!  ◦ Identify a unique angle/interest; find your „voice‟ ◦ Several free blogging services, e.g., WordPress, Typepad, Blogger George Millington / www.geo2geo.net
    • www.facebook.com Free, social networking Website  ◦ Join networks: city, workplace, school, or region Large and loyal following  ◦ 175M active users; half use daily ◦ 35 languages/170 countries ◦ Popular with late-20s, 30-somethings Open platform – continual  development/evolution George Millington / www.geo2geo.net
    • Status Things you want updates, thoughts… to share Info about you whatever „News feed‟ – updates from friends, groups, networks George Millington / www.geo2geo.net
    • Destinations for businesses, groups, professional  organizations, associations, etc. ◦ Promotional, informational, educational ◦ Causes, political affiliations George Millington / www.geo2geo.net
    • Personal uses  ◦ Keep up with friends ◦ Support causes, political interests ◦ Share photos, videos, information ◦ Games, contests, music Business uses  ◦ Engage directly with customer base ◦ Gather feedback ◦ Tailored promotions/publicize events Citizen 2.0 uses  ◦ Build community ◦ Keep current on Dublin govt. policies, meetings, events, issues ◦ Raise awareness for important issues; gather support George Millington / www.geo2geo.net
    • Alameda County Registrar of Voters  Alameda County Republican Party  Alameda County Supervisor Keith Carson  Around Dublin  California Government  John McCain  Barack Obama  Rotary Clubs (District 5170 - Pleasanton)  George Millington / www.geo2geo.net
    • www.twitter.com A free “micro-blog” service  Send and read updates, called „Tweets‟  ◦ 140 characters in length ◦ Can include links, photos Share information, news, events…or anything of interest  Follow and find followers with common interests  Popular tool for celebs, journalists and politicians  ◦ Obama, Biden, Gore, Rove ◦ Members of congress – Pelosi, McCain ◦ CNN – Sanchez, Lemon ◦ Demi Moore, Jimmy Fallon, Lance Armstrong George Millington / www.geo2geo.net
    • www.twitter.com/geo2geo My „Tweets‟ „Tweets‟ of people I follow People I follow George Millington / www.geo2geo.net
    • Business/personal uses  ◦ Social networking ◦ Learn about social media ◦ Learn about industries, technologies, markets ◦ Find/offer opinion, insight and expertise ◦ Current events/news Citizen 2.0 uses  ◦ Keep current on Dublin govt. policies, meetings, events, issues ◦ “Voice” your opinion ◦ Direct line to politicians George Millington / www.geo2geo.net
    • Tweet – your status update  Tweeple/Tweeps – Twitter users  Twapplications - Twitter applications  RT or Retweet - Tweeting content posted by another user  ◦ Includes „@‟ symbol Twestival – charity event organized by Twitter users  DM – direct message  Hashtag – „#‟ symbol used to categorize Tweets  ◦ #Citizen2.0 ◦ #Obama http://twictionary.pbwiki.com/ ◦ #MarchMadness George Millington / www.geo2geo.net
    • J. Boehner - http://twitter.com/GOPleader/  D. Bowen (CA Secty. Of State) - http://twitter.com/sosnews  B. Boxer - http://twitter.com/Barbara_Boxer/  C. Dodd - http://twitter.com/chrisdodd/  M. Honda - http://twitter.com/RepMikeHonda/  J. McCain - http://twitter.com/JohnMcCain  G. Miller - http://twitter.com/askgeorge/  B. Obama - http://twitter.com/BarackObama  N. Pelosi - http://twitter.com/nancypelosi/  A. Schwarzenegger - http://twitter.com/schwarzenegger  http://www.sourcewatch.org George Millington / www.geo2geo.net
    • www.meetup.com Site to organize local group or find existing one  World's largest network of local groups  ◦ 2,000+ groups meet in-person each day  4.7M members  46,315 local groups  3,601 cities Dozens of group categories –  e.g., social, entertainment, sports, parenting/family ◦ Politics and activism George Millington / www.geo2geo.net
    • Business/Personal uses  ◦ Social networking/friendship ◦ Find new people with common interests Citizen 2.0 uses  ◦ Build critical mass to make a difference ◦ Form groups to address issues, advance causes ◦ Build following for candidates, issues and causes Local groups:  ◦ Libertarian Party of Alameda County ◦ Alameda County Republican Party MeetUp Group ◦ Tri-Valley Community Service Coalition ◦ Constitutionalists for Ron Paul 2008: Contra Costa & Alameda ◦ The Alameda County Democratic Party MeetUp Group ◦ GOING GREEN! George Millington / www.geo2geo.net
    • www.yelp.com Social networking, user review, local search site  ◦ Shopping, restaurants, services, entertainment ◦ Extensive directory of vendors Consumer-driven reviews, ratings  ◦ “Real” assessment of local businesses ◦ Free from advertising influence Top 100 of U.S. Internet web sites  ◦ 10.6+ million users per month George Millington / www.geo2geo.net
    • Basic vendor info. Consumer rating Location Detailed reviews Similar vendors George Millington / www.geo2geo.net
    • Personal uses  ◦ Search for anything you may need ◦ “Try before you buy” ◦ Indentify local hot-spots, unique services ◦ Provide feedback on good…and bad, experiences Business uses  ◦ Gather direct customer feedback/improve customer services ◦ Attract new customers through positive “viral” visibility Citizen 2.0 uses  ◦ Network with others who share common interests ◦ Find public services – e.g., Dublin Townhall, animal shelter, post office ◦ Provide feedback to affect change George Millington / www.geo2geo.net
    • George Millington / www.geo2geo.net
    • SmartVoter – non-partisan election info  ◦ Web – http://SmartVoter.org OpenCongress – “real story behind what's happening in Congress”  ◦ Blog – www.Opencongress.org/blog ◦ Twitter - http://twitter.com/OpenCongress SourceWatch – monitors communication affecting public  perception, opinion and policy ◦ Web – www.SourceWatch.org Sunlight Foundation - making information about Congress/govt.  more meaningful/accessible to citizens ◦ Web – www.SunlightFoundation.com ◦ Blog - http://blog.sunlightfoundation.com/ ◦ Facebook page George Millington / www.geo2geo.net
    • George Millington www.geo2geo.net gmillington@sbcglobal.net