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The strategy of leveraging social media to be in the right place at the right time.
With the astounding impact social media has had on our society, business and individuals are hard at work trying to figure out how to leverage its power. While most can easily see the benefit as a tool for engaging their audience from a digital perch, few companies are leveraging it as a tool to make IRL ( in real life) connections with their audience, customers and/or prospects Tactics such as virtually attending industry events, using twitter hash tags and mentions to facilitate IRL meetings and assessing the power in the room using Foursquare.
This is an edited version of a presentation given to Harvard Business School's Alumni Career Development Webinar series.