Social Media Training

Social Media Training Tools & Techniques Dawn Foster dawn@fastwonder.com Fast Wonder Consulting http://FastWonderBlog.com 03/24/09 FastWonderBlog.com 1

Agenda Guiding principles and behavioral norms in social ● media Twitter (with tools / search overview) ● Facebook ● LinkedIn ● Monitoring and information gathering using RSS, ● Yahoo Pipes, PostRank, etc. FriendFeed ● 03/24/09 FastWonderBlog.com 2

Guiding Principles: It's All About the People Focus on the individuals: Participate as a person, ● not a corporate entity Be Sincere: Sincerity = believability & credibility ● Not all about you: Community is about conversation, ● which is by definition two-way Be a Part of the Community: Don't try to control the ● community Everyone’s a Peer: You are not the expert; ● knowledge comes from everywhere Like Attending a Party 03/24/09 FastWonderBlog.com 3

Listen First: Understand the Norms Each site has it's own norms ● Language and terminology – Acceptable behavior – Participate gently at first ● Pick one site to start – Spend more time listening – Take the time to understand how people participate – Participate with an individual account first – Engage in additional sites as you get comfortable – Begin participating for your organization – 03/24/09 FastWonderBlog.com 4

Twitter Short messages (140 characters) ● Talk about interesting things, engage in – conversations, and interact with others Be careful how often you promote your work (blog – posts, community discussions, etc.) Not all about you – Following: ● You follow people to receive their messages – People follow you to receive your messages – Only as interesting as the people you follow. – 03/24/09 FastWonderBlog.com 5

Twitter Language & Terminology @reply: Reply to someone publicly on Twitter. ● @geekygirldawn thanks for the link – Direct Message: Reply to someone privately ● d geekygirldawn call me at 555-867-5309 – OH: Overheard & not attributed to a specific person ● OH: I took shop & didn't lose fingers. I could use a chainsaw – RT: Retweet to re-send something from another user ● with attribution it to the original author. RT @geekygirldawn: Don't forget to RSVP for BarCamp! – #: Hastags are used to tag Twitter posts. ● The bubble tea has arrived. #barcampportland – 03/24/09 FastWonderBlog.com 6

Twitter Best Practices Know what people are saying about you ● Respond frequently and sincerely ● Follow back where appropriate ● Have a personality ● Variety is important ● What to AVOID ● Don't be a link spam account – Don't go overboard with messages – Don't be self-promotional – Don't use direct messages to promote anything – Don't proactively follow too many people – 03/24/09 FastWonderBlog.com 7

Twitter: Getting Started Add an avatar that helps people recognize you ● Spend a few minutes on your bio ● Post a few quick updates. Share a link, talk ● about a topic, or say something interesting. Add a few friends. Start with no more than 25. ● 03/24/09 FastWonderBlog.com 8

Twitter Demo Web Interface ● Applications ● Search ● 03/24/09 FastWonderBlog.com 9

Facebook Personal Profiles (private) ● Pages (public) ● Groups ● Applications ● 03/24/09 FastWonderBlog.com 10

Facebook: Getting Started – Personal Profile Build your personal profile first (people, not ● brands) Add a picture that helps people recognize you ● Spend a few minutes on your information ● (personal info, education / work, etc.) Post status updates and add a few pictures. ● Add a few friends (personal, work, past lives) ● Go easy on your friends – save the poking, ● zombie requests, etc. for close personal friends. Demo ● 03/24/09 FastWonderBlog.com 11

Facebook: Public Pages Used for products / companies / organizations ● Fans, not friends (anyone can view a page) ● Many features: ● Wall with messages – Events – Video – Pictures – Notes – More – Demo ● 03/24/09 FastWonderBlog.com 12

Facebook: Groups Usually used to collaborate or organize ● People become members of the group ● Features: ● Info – Wall / discussions – Events – Photos – Links – Video – Demo ● 03/24/09 FastWonderBlog.com 13

Facebook Applications / Boxes Purely fun or useful ● Be cautious – many of them try to get you to ● invite all of your friends (don't overwhelm) Examples: ● Twitter: Use Twitter feed as Facebook status – Upcoming: Displays your upcoming events in your – recent activity SuperPoke: Annoy all of your best friends – Games, random fun, and more – Demo ● 03/24/09 FastWonderBlog.com 14

LinkedIn: Profiles Start by completing your profile ● Picture, jobs, education, websites, interests, summary – Add applications ● Slideshare, blog posts, events, etc. – Make recommendations ● Recommend some past colleagues that you respect – Add contacts ● Take advantage of the 'people you may know' feature – Only add people you know – Demo ● 03/24/09 FastWonderBlog.com 15

LinkedIn Usage and Features Not just for job seeking / finding employees ● Get introductions to people through mutual ● contacts Learn more about your colleagues ● Use groups to discuss topics with peers ● Get answers to questions ● Demo (groups & answers) ● 03/24/09 FastWonderBlog.com 16

Monitoring Social media is about conversations – you need ● to know what people are saying Know what people say about you, your industry, ● your competitors: critical element of community management, blogging, and social media Information can be used as ideas for blog ● posts, marketing messages, competitive analysis, feedback and much more Become more responsive to feedback by ● proactively monitoring conversations 03/24/09 FastWonderBlog.com 17

RSS / News Readers RSS: Really Simple Syndication ● A way to have information that you want to see – pushed to you in a news reader (Google Reader, Netvibes, etc.) Subscription service for online content – Subscribe to blogs in your industry & interest ● areas Subscribe to competing efforts ● Demo Netvibes, iGoogle, & Google Reader ● 03/24/09 FastWonderBlog.com 18

PostRank Find the best posts on a blog ● Demo ● 03/24/09 FastWonderBlog.com 19

Yahoo Pipes: Business Benefits Know when and where people are talking about ● you / your industry on blogs and Twitter Find and respond more quickly and efficiently ● Be more responsive to your customers ● Improve your products / services, content, ● documentation and other communications. Get insight into your competitors. ● Keep up with information about your industry ● Monitoring dashboards to spread info from ● Yahoo Pipes to the rest of your organization. 03/24/09 FastWonderBlog.com 20

Why should I care about Yahoo Pipes? Find conversations proactively ● Respond quickly & efficiently ● Get insights into a topic ● The Technology Combine RSS feeds ● Filter in or out for increased relevance ● Modify RSS Feeds ● 03/24/09 FastWonderBlog.com 21

Cautions Not a programming language (limited) ● Does some things really well. Incapable of others ● Single point of failure ● What if Yahoo killed it tomorrow? ● Can be slightly flaky ● Don't use in production / critical environments ● See above ● Don't feed directly onto important web sites ● At least not without cache / error checking ● 03/24/09 FastWonderBlog.com 22

Yahoo Pipes Demo 03/24/09 FastWonderBlog.com 23

FriendFeed Aggregated life streams ● Twitter, blogs, bookmarks, pictures, events, and – more. Add anything with an RSS feed. Search for topics (from everyone or friends) ● Group your friends (real-time, best of day) ● Tools – use it in many ways ● Demo ● 03/24/09 FastWonderBlog.com 24

Q&A 03/24/09 FastWonderBlog.com 25

http://fastwonderblog.com	193
http://www.socialmediatoday.com	148
http://socialmediatoday.com	33
http://robercapla.tumblr.com	6
http://www.slideshare.net	5
http://www.outandaboutmarketing.com	4
http://www.techtalkformoms.blogspot.com	1
http://www.techtalkformoms.com	1
http://www.netvibes.com	1
http://translate.googleusercontent.com	1

Social Media Training

by Dawn Foster

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Social Media Training Presentation Transcript