Building Community for your
Company’s OSS Projects
Dr. Dawn M. Foster
Open Source Strategy at Pivotal, now part of VMware

Spring Live Virtual Event, March 2020

dafoster@pivotal.io @geekygirldawn
fastwonderblog.com
@geekygirldawn
• Geek, traveler, reader

• 20+ year tech career focused on
community & open source 

(Intel, Puppet, Scale Factory, …)

• PhD from the University of Greenwich
focus on Linux kernel collaboration

• Kubernetes contributor

• OpenUK Board, CHAOSS Governing
Board and Maintainer, Bitergia
Advisory BoardPhotos by Mom, Josh Bancroft, Don Park
whoami
@geekygirldawn
The Problem is Hard
Communities are

made of squishy

humans 🤔
@geekygirldawn
Types of OSS Projects
Grassroots

Ecosystem

Company
Photo by David Jakes - CC BY 2.0
@geekygirldawn
Why Open Source?
Open source for 

innovation and

adoption
Photo by C. Watts CC BY 2.0
@geekygirldawn
Transparency
Use public 

channels
Photo by magpietales CC BY-NC-ND 2.0
@geekygirldawn
Governance
Transparent

decision-making 

and a path to 

leadership
Photo by Allen and Allen - CC BY 2.0
@geekygirldawn
Be Honest
With yourselves

and with the

community
Photo by Amanda Slater - CC BY-SA 2.0
@geekygirldawn
Remove Barriers
To CLA*, 

or not to CLA,

that is the question
Photo by Kate Ter Haar - CC BY 2.0
* CLA = Contributor License Agreement
@geekygirldawn
Licenses
Can have a 

big impact on 

participation
Photo by Allen and Allan - CC BY 2.0
@geekygirldawn
Encourage Participation
Be proactive,

but leave space 

for others 

to contribute
@geekygirldawn
Marketing
Awesome,

not evil
Photo of page 66 of The Last Hero by Terry Pratchett, illustrated by Paul Kidby
@geekygirldawn
Planning and Product Management
Feature planning

in the open can

be difficult
Photo by Natalio - CC BY-NC-ND 2.0
@geekygirldawn
Managing Contributions
Feedback requires 

time and skills
Image by Tomomi - CC BY 2.0
@geekygirldawn
Recruit Companies
Existing 

relationships

and partners
Photo by Jan Fidler - CC BY 2.0
@geekygirldawn
Summary
Be open,

transparent, and

encouraging
CC0 license
@geekygirldawn
Resources
• Linux Foundation’s TODO Group

https://todogroup.org/guides/

• GitHub

https://opensource.guide

• opensource.com

https://opensource.com/resources
Photo by Abhi Sharma - CC BY 2.0
Thank You and
Questions
Dr. Dawn M. Foster
dafoster@pivotal.io @geekygirldawn
fastwonderblog.com

Open Source at VMware
blogs.vmware.com/opensource

@vmwopensource
@geekygirldawn

Building Community for your Company’s OSS Projects