Building Community for your Company’s OSS Projects

Dawn Foster
Dawn FosterDirector of Open Source Community Strategy
Building Community for your
Company’s OSS Projects
Dr. Dawn M. Foster
Open Source Strategy at Pivotal, now part of VMware

Spring Live Virtual Event, March 2020

dafoster@pivotal.io @geekygirldawn
fastwonderblog.com
@geekygirldawn
• Geek, traveler, reader

• 20+ year tech career focused on
community & open source 

(Intel, Puppet, Scale Factory, …)

• PhD from the University of Greenwich
focus on Linux kernel collaboration

• Kubernetes contributor

• OpenUK Board, CHAOSS Governing
Board and Maintainer, Bitergia
Advisory BoardPhotos by Mom, Josh Bancroft, Don Park
whoami
@geekygirldawn
The Problem is Hard
Communities are

made of squishy

humans 🤔
@geekygirldawn
Types of OSS Projects
Grassroots

Ecosystem

Company
Photo by David Jakes - CC BY 2.0
@geekygirldawn
Why Open Source?
Open source for 

innovation and

adoption
Photo by C. Watts CC BY 2.0
@geekygirldawn
Transparency
Use public 

channels
Photo by magpietales CC BY-NC-ND 2.0
@geekygirldawn
Governance
Transparent

decision-making 

and a path to 

leadership
Photo by Allen and Allen - CC BY 2.0
@geekygirldawn
Be Honest
With yourselves

and with the

community
Photo by Amanda Slater - CC BY-SA 2.0
@geekygirldawn
Remove Barriers
To CLA*, 

or not to CLA,

that is the question
Photo by Kate Ter Haar - CC BY 2.0
* CLA = Contributor License Agreement
@geekygirldawn
Licenses
Can have a 

big impact on 

participation
Photo by Allen and Allan - CC BY 2.0
@geekygirldawn
Encourage Participation
Be proactive,

but leave space 

for others 

to contribute
@geekygirldawn
Marketing
Awesome,

not evil
Photo of page 66 of The Last Hero by Terry Pratchett, illustrated by Paul Kidby
@geekygirldawn
Planning and Product Management
Feature planning

in the open can

be difficult
Photo by Natalio - CC BY-NC-ND 2.0
@geekygirldawn
Managing Contributions
Feedback requires 

time and skills
Image by Tomomi - CC BY 2.0
@geekygirldawn
Recruit Companies
Existing 

relationships

and partners
Photo by Jan Fidler - CC BY 2.0
@geekygirldawn
Summary
Be open,

transparent, and

encouraging
CC0 license
@geekygirldawn
Resources
• Linux Foundation’s TODO Group

https://todogroup.org/guides/

• GitHub

https://opensource.guide

• opensource.com

https://opensource.com/resources
Photo by Abhi Sharma - CC BY 2.0
Thank You and
Questions
Dr. Dawn M. Foster
dafoster@pivotal.io @geekygirldawn
fastwonderblog.com

Open Source at VMware
blogs.vmware.com/opensource

@vmwopensource
@geekygirldawn
1 of 19

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