Innovative approaches to sustainability and CSR
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This document summarizes a session from the 53rd ICCA Congress on innovative approaches to corporate social responsibility (CSR) in the meetings industry. The session included several presentations: 1. Jonas Wilstrup from Wonderful Copenhagen discussed the ICCA Scandinavia Sustainable Meetings Region index and collaboration efforts across Scandinavian destinations to improve sustainability standards. 2. David Hackett from Meetings Guru discussed the registered charity Meeting Needs, which has raised over £600,000 for worthy causes through the meetings industry. 3. Paul Salinger from Oracle discussed taking a local focus for CSR programs by supporting local economies, jobs, and legacy projects. 4. Marta Gomes from VIPAR
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Innovative approaches to sustainability and CSR
- 1. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress INNOVATIVE APPROACHES TO CSR ME02 Moderator - Guy Bigwood, MCI Group Sustainability Director In Partnership with #GMIC
- 2. A selfless giver with a passion for PR 1953- 2013
- 4. 4
- 5. 5#ICCAWorld | iccaworld.com Innovation Drives Business Success 5 “High Sustainability companies significantly outperform their counterparts over the long- term, both in terms of stock market and accounting performance.” Harvard Business School
- 6. People • Raised over €1.3 Million • Supported 149 Charities • 98% of staff expect us to be sustainable Planet • Our CO2 Emission = town of 240,000 people • Produce 5 Million tons of waste Profit • Indirect impact on economy of $1.5 Billion • Organised over 600 events about energy and sustainability • Leading global consultancy of sustainability In MICE industry
- 7. 7#ICCAWorld | iccaworld.com Discussion for today How can you make a real difference in your community? How can you inspire your staff and stakeholders so that quality standards are raised and loyalty is enhanced? How can your CSR projects improve business results as well as doing good for society?
- 8. 8#ICCAWorld | iccaworld.com Agenda 8 Speaker Subject Jonas Wilstrup, Convention Director, Wonderful Copenhagen ICCA Scandinavia Sustainable Meetings Region David Hackett, Managing Director, Meetings Guru Ltd Meeting needs through common cause Paul Salinger, VP Marketing, Oracle Leaving local legacy Discussion Sharing of ideas and experiences Marta Gomes, Sales Director, Congress Department , VIPARIS Enrico Belli, Sales & Marketing Manager , Centro Congressi Padova Serve time and find a job Discussion Sharing of ideas and experiences Conclusions
- 9. 9#ICCAWorld | iccaworld.com Spot Me Why is Sustainability/CSR important to your business? Please select the most important reason • Building trust with clients • Operational efficiency (saving costs) • Employee engagement • Encouraging innovation • Competitive advantage • Sustainability is not important • Other reasons:
- 10. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress ICCA Scandinavia Sustainable Meetings Region ME02 Jonas Wilstrup - Wonderful Copenhagen Convention Director
- 11. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
- 12. The question is: will there be enough leaders in time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
- 13. A survey of MCI's largest 50 clients revealed that 100% wanted to implement more sustainable elements. They were stopped by either a lack of knowledge, a failure of the suppliers to communicate their sustainability offering, or the perception/reality of the sustainable option being more expensive. But it is both responsible and economically viable to make your destination more sustainable!
- 14. 2012: • Launched the ICCA Scandinavia Sustainable Meetings Index • Launched a common set of performance indicators • 16 destinations participated
- 17. All 20 Cities in the Index are Climate Leaders • 100% cities have climate plan • 5.48 t/co2 average per capita emissions • 33% Average 2020 co2 Reduction Target • 49% Average Renewable Energy Mix • 65% Average Waste Diversion rate for the City
- 18. MORE THAN GREEN: FOCUS ON ETHICAL BUSINESS All 20 cities are located in countries that are among the top-15 least corrupt and most transparent in the world. Average score is 9.2
- 19. 64% of Congress and Exhibition Centers are eco-certified 100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala 59% of all hotels are eco-certified Trondheim 95% Gothenburg 87% Stockholm 83% Stavanger 80% Malmo 81%
- 21. Collaboration Real success is driven by public private partnerships
- 22. POLICY Only 25% of CVBs have a publicly available sustainability policy
- 23. Case study: Danish European Union Presidency Mission: to inspire greater collaboration, innovation and sustainable development of the meetings industry. The Danish EU presidency cuts costs by 2/3 by using sustainable meetings management Saved over €30 Million
- 24. Lessons learned on the journey 1. Competition propels change 2. Collaboration improves results, reduces work and lowers cost 3. Sustainability strengthens community
- 25. 25 Vision for the Future: Going Global
- 26. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress For more info: ICCA Scandinavia Sustainable Meetings Region ME02 Jonas Wilstrup jwi@woco.dk @jonaswilstrup Guy.Bigwood@mci-group.com @guybigwood
- 27. #ICCAWorld iccaworld.com Session code: ME02 53rd ICCA Congress David Hackett Executive Committee member MIMN Managing Director Meetings Guru Limited Chairman Grass Roots Meetings & Events
- 28. The registered Charity of the Meetings & Events Industry Meeting needs through common cause www.meetingneeds.org.uk
- 29. • Raise funds for worthy causes • Relieve poverty, hardship & distress • UK and Overseas • Project led • Direct benefit to those in need • Favour smaller charities without Government funding • Provide a focal point for charitable activity in the meetings & events sector WHAT DO WE DO?
- 30. • Over £600,000 raised to date • £150K raised and distributed in 2014 • Supported by 65 Charity Partners • Some fabulous commitments from industry partners (e.g. BDRC, Eventia, etc) • Predominately volunteer operated = low overheads • First paid employee from November 2014 (2 days per week) as Director of Development OUR ACHIEVEMENTS
- 31. Harnessing the scale and breadth of the Meetings & Events sector in common cause Clearly defined policies on giving Enthusiastic volunteers with strong M&E industry connections A supportive media partner (CAT Publications) that gives us visibility, credibility and a promotional vehicle SECRETS TO SUCCESS
- 32. The villagers in Bandolfi, Zimbabwe, no longer have to carry their water for 8 kilometres in containers after the installation of this pump and the drilling of the bore-hole
- 33. Working with meetings industry colleagues through StreetSmart South Africa, Meetings Needs has funded training for young men in Cape Town, to teach them to become panel beaters in the motor trade. More than 70 per cent of the students go on to achieve employment.
- 34. Meetings Industry Meeting Needs (MIMN) has purchased an interactive ‘smart’ whiteboard and two computers for a youth project in Limassol, called “Free Hands”. Local charity Sagapo, set up by Christina Drakos of DMC Drakos Travel, is providing education and entertainment for 12-17 year-old youngsters in a positive environment, MIMN provided €3,000 to buy the hardware.
- 35. Working through the Pall Unnayan Seva Samiti voluntary organisation, MIMN has been helping take children out of destitution and prostitution for the past 20 years MIMN funded the building of a dormitory to provide accommodation, food, clothing and schooling for another 20 children on two-tier bunks. Pall Unnayan Seva Samiti School now takes care of 400+ abandoned youngsters.
- 36. • Recruit another company to join MIMN • Persuade your company to raise funds • Persuade your clients to raise funds • Persuade your suppliers to raise funds • Persuade your trade association to adopt Meeting Needs • Extend MIMN into your community/territory WHAT CAN YOU DO?
- 37. Become a Charity Partner - £500 Become a Champion – from £10/mth WHAT ELSE CAN YOU DO?
- 38. #ICCAWorld iccaworld.com Session code: ME02 53rd ICCA Congress The registered charity of the Meetings & Events industry www.meetingneeds.org.uk THANK YOU MIMN
- 39. 39#ICCAWorld | iccaworld.com Q&A Please take 10mins and discuss with your table: What inspired you? Could you reproduce these projects? Could you collaborate?
- 40. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress Innovative Approaches to Corporate Social Responsibility in the Meetings Business – A Local Point of View Paul Salinger @psalinger Vice President, Marketing, Oracle Past President, Green Meeting Industry Council ME02
- 41. 41#ICCAWorld | iccaworld.com Disclaimer This is my point of view, not the view of Oracle or GMIC.
- 42. 42#ICCAWorld | iccaworld.com “All politics is local” -Tip O’Neill, Former Speaker of the House in US Congress
- 43. 43#ICCAWorld | iccaworld.com Applying Local to CSR CREATE AND SUPPORT LOCAL ECONOMY FOOD PUBLIC TRANSPORTATION LAND MANAGEMENT CARBON REDUCTION WASTE MANAGEMENT JOBS AND FAIR WAGES SOURCING LEGACY Local Economy
- 44. 44#ICCAWorld | iccaworld.com Spot Me 3.Have you seen a change in your customers' interest in sustainability relating to your business in the last 2 years? • Yes it has increased significantly • A marginal increase • No change • A slight decrease • Much less interest
- 45. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress Marta Gomes ME02 Sales Director, VIPARIS
- 46. Moi
- 47. Where I work
- 48. A long story – 2006
- 49. A long story – 2010
- 50. Not your typical international association
- 51. Not your typical national society
- 53. Join the dots!
- 54. Create the buzz!
- 55. Communicate!
- 56. Make it easy
- 58. Collaboration
- 59. We did it!
- 60. Photos
- 61. Share and learn
- 62. What can we learn?
- 63. Bike & Run 2014
- 64. 64#ICCAWorld | iccaworld.com Spot Me 2. Who has organized or participated in a CSR community action in the last year • Yes – organized and participated • Yes – organized • Yes - participated • No • What’s a CSR community action?
- 65. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress Innovative approaches to Corporate Social Responsibility in the meetings business Serve time and find a job Enrico Belli Twitter @enrico_belli Linkedin it.linkedin.com/in/ebelli/ ME02
- 66. 66#ICCAWorld | iccaworld.com “Due Palazzi” Padua prison
- 68. 68#ICCAWorld | iccaworld.com Padua Conference Center
- 69. 69#ICCAWorld | iccaworld.com A catering company
- 71. 71#ICCAWorld | iccaworld.com The frescoes of Giotto
- 72. 72#ICCAWorld | iccaworld.com Reducing return to crimes
- 73. 73#ICCAWorld | iccaworld.com A worldwide problem *State prisons only ** www.prisonstudies.org Country population prisoners per 10.000 residents world ranking** Usa 316 mln 1.360.000* 43 #2 Brazil 200 mln 500.000 27 #43 Italy 60 mln 52.000 9 #157
- 74. 74#ICCAWorld | iccaworld.com Involving the business community…
- 75. 75#ICCAWorld | iccaworld.com Catering at the conferences
- 78. 78#ICCAWorld | iccaworld.com Visits to the prison
- 79. 79#ICCAWorld | iccaworld.com Teambuilding inside the prison
- 80. 80#ICCAWorld | iccaworld.com Quality key factor of success
- 81. 81#ICCAWorld | iccaworld.com Happy to work Benefits?
- 82. 82#ICCAWorld | iccaworld.com Sense of work
- 83. 83#ICCAWorld | iccaworld.com Benefits Reoffending rates Non working prisoners Officina Giotto employees 70-90% 02%
- 84. 84#ICCAWorld | iccaworld.com Worldwide inspirations
- 85. 85#ICCAWorld | iccaworld.com What we learned 1. Do not give money 2. Give a chance 3. Focus on quality
- 87. #ICCAWorld iccaworld.com Session code: 53rd ICCA Congress Thank you for your attention Enrico Belli Twitter @enrico_belli Linkedin it.linkedin.com/in/ebelli/ ME02
- 88. 88#ICCAWorld | iccaworld.com Q&A Please take 10mins and discuss with your table: What inspired you? Could you reproduce or collaborate on these projects? Do you have any of your projects that you want to share?
- 89. 89#ICCAWorld | iccaworld.com Spot Me 4. Do you think sustainability can help you drive innovation in your business • Yes • No • Perhaps • Don’t know
- 90. 90#ICCAWorld | iccaworld.com Take Aways • Collaboration • Legacy Thinking • Daring to try something new • Leadership