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What is csr
1. Corporate Social Responsibility
Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 1
2. Contents
1 What is CSR?
2 What CSR is Not
3 CSR and the Internet
4 Benefits of CSR and the Internet
5 The Otherside of CSR
6 Greenpeace
7 Facebook Supports Greenpeace
8 CSR and Trinidad
9 WeGreen
10
3. What is CSR?
“Corporate initiative to assess and take
responsibility for the company's effects on the
environment and impact on social welfare. The
term generally applies to company efforts that
go beyond what may be required by regulators
or environmental protection groups. ”
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4. CSR IS NOT …….
• Tokenism – giving as a public relations stunt
• Philanthropy – charitable organizations
• Cause-related marketing – fund raisers
• Compliance – doing what is expected
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5. CSR AND THE MEDIA
How does the electronic media facilitate CSR?
• Facilitator
• Inhibitor
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6. BENEFITS OF
CSR AND INTERNET
Companies use the internet, especially social media,
to let the world know of their commitment to
enhancing the community, the citizenry and by
extension the country. The internet helps to deliver
profit to organizations and, at the same time,
minimize environmental impact. But this is NOT all.
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7. OTHER SIDES OF CSR
Nestle WALMART Primark
1 The destruction of the 2 Their slogans speak one 3 The report of the
Indonesian Rain Forest thing. How do they Ethical Trading Initiative
for the cultivation of accomplish this? What committee says that
palms for extraction of are their strategies for since their
palm oil for their sustainability? The investigations Primark
products. taglines for Walmart has taken many
are:- ‘Always low decisions to change
Prices”; Save Money. their strategies for
Live Better’. profit.
“Environmentally” ”Internal” ”Externally”
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8. GREENPEACE
Nestle has now adopted and announced a “zero
deforestation” policy in partnership with The
Forest Trust (TFT), which will initially focus on
amending its palm oil purchasing practices. The
move follows a full blown Facebook attack
initiated by Greenpeace earlier this year.
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9. McDonalds:-
Guided by McDonald’s company values, we seek to make
progress in five focus areas: nutrition and well-being,
sustainable supply chain, environmental responsibility,
employee experience, and community.
http://www.aboutmcdonalds.com/mcd/sustainability.html
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10. CSR & TRINIDAD
Helen Bhagwansingh – cholesterol, pressure and
diabetes testing in schools. She established a trust for
diabetes education, research and prevention with a
donation of $5 million after learning that the incidence
of diabetes in Trinidad and Tobago was approaching
epidemic proportions - Eleemosynary institutes.
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11. bptt BEING RESPONSIBLE
Bptt –
Mayaro Initiative for Private Enterprise Development
(MIPED).
“We are united around a vision of environmental leadership
and recognize that the challenge to develop cleaner energy
must be met. We are committed to the proactive and
responsible treatment of our planet’s natural resources”.
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12. Committed to:-
Education
• Our involvement in education extends from
primary, through secondary and tertiary
levels. The company intends to create a pool
of highly skilled nationals and develop local
capability across Trinidad & Tobago
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13. Arts and Culture
• bpTT is proud to be associated with the promotion of the
art and culture of Trinidad & Tobago. We have, however, a
special affinity for the music of the country, founded in a
relationship with Renegades Steelband and extended to
other musical forms, a hundred-voice choir, tassa, pan in
schools and parang
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14. Spirit of Community Awards
• The bpTT "Spirit of Community Awards" were created to
highlight and assist non-governmental and community-based
organizations (NGOs and CBOs) with workable ideas and
practices that can help address issues and areas of concern in
their communities, with the hope of bringing recognition and
credibility to these efforts.
These awards last for one year only and are intended to create
positive changes by launching new projects or helping
established programmes attract increased and longer-term
support
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15. THE BIG OIL SPILL
April 20, 2010
DEAD:- 11 COMPENSATION:-
$7.8B
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16. REPSOL
Repsol has gone beyond compliance to provide farmers with
skills needed to produce more so they can make a living and
not just fish for one day. They have partnered with HADCO to
provide a market for the farmers and showing them how they
can obtain good prices for their products.
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17. WeGreen –
Transparency Engine for more Sustainability
WeGreen has set out to accomplish three goals:-
• Transparency
• Dialogue
• Sustainability
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18. Transparency
• How employees are treated
• What is being done against climate change
• What can be done for the society
Dialogue
Showing the interest of consumers to the companies.
Customers can visit the website and vote on the blog and
the companies can respond and talk to the customer(s)
about their sustainability activities.
Sustainability Footprint
Scanning the barcode in supermarkets using a smart
phone and for online shopping.
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19. http://wegreen.de/en/
Maurice Stanszus, Bachelor of Business
Administration at the Berlin School of Economics
and Law. His interest in Sustainability and he
specialized in Corporate Social Responsibility and
Marketing and wrote his thesis on “Relevant CSR
Information for Consumers”.
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20. CONCLUSION
CSR – creating value while being responsible
• CSR is for all of us and what social media has done is create
awareness so that we can make responsible decisions.
• While companies have to do their part we need to do all we
can to make this world a great place.
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Want to talk about an issue which was already discussed. The subject of CSR but will be looking at it from another angle.
These are the headings under which I will address the subject
As a facilitator, CSR
Greenpeace is an organization which speaks for the earth. Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace by: defending the oceans, ptorecting the forests and creating a toxic free future.
Deepwater horizon drilling explosion which killed 11 persons and injured 17. Devastation of fish and fowl. Livelihood and dreams because no one wanted to listen.
Maurice Stanszus, Bachelor of Business Administration at the Berlin School of Economics and Law. His interest is in Sustainability and he specialized in Corporate Social Responsibility and Marketing and wrote his thesis on “Relevant CSR Information for Consumers”.
