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Leveraging
Sustainability for
Success
How destinations around the globe are
engaging, inspiring and enabling change
Presen...
Welcome to the
GLOBAL SUSTAINABILITY REVOLUTION
FIGHT
GOOD vs BAD
The fight will be won or lost in cities
ENGAGE ENABLEINSPIRE
What is the GDS-Index Our Purpose
destinations to become more sustainable places
to visit, meet in an...
A Global Community of Collaborating Destinations
How does the GDS-Index improve destination
sustainability?
8
ASSESS
www.gds-index.com
BENCHMARK SHARECONSULT
•Sustainability Strategy
•Energy and Emissions
•Waste and Water
•Air Quality & Transportation
•Green Areas
City Environmen...
How is Asia and Korea Doing?
Goyang 25th
How are leading destinations around the globe
leveraging sustainability for success?
5
MEGATRENDS
4
BUILDING
BLOCKS
8
TACT...
5 MEGATRENDS
Transformative forces that are and
will increasingly shape destinations
and our industry in profound ways.
Ev...
CLIMATE
BREAKDOWN
Heading towards 3 to 4 °C
mean annual temperature increase by 2100
March 30, 2018
CLIMATE BREAKDOWN
https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/
Current proj...
CLIMATE BREAKDOWN – What does this mean?
Heading towards 3 to 4 °C
mean annual temperature increase by 2100
https://climat...
https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/
CLIMATE BREAKDOWN – What does ...
https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/
CLIMATE BREAKDOWN – What does ...
Decarbonising tourism and events
Tourism generates approx 8% of global
GHG emissions.
Growing by 4% annually*
We have to r...
For a 1.5ºC future we have to
REDUCE CARBON EMISSIONS
45% by 2030
ECOCIDE
Every 20 mins a species becomes extinct
By 2050 we will have more
plastic than fish in the sea
ECOCIDE
1.5 million people
are added to the global urban population each week
DEMOGRAPHIC SHIFTS
16.1 million climate migrants in 2018
Estimated increase - 150 to 200 million people by 2050
SOCIAL CHANGE
Source UNHRC
Richest 1% own 45% of the World's Wealth
64% of the world’s population own less than 2% wealth
SOCIAL CHANGE
Source UNHRC
Overtourism
SOCIAL CHANGESOCIAL CHANGE
By end 2020 - 7 times the number of
connected devices as people on the planet
DIGITIZATION
How will these trends
affect the tourism and
events industry?
Are you doing
enough to prepare
for the future?
How are leading destinations around the globe
responding to these megatrends?
BUILDING BLOCKS
BUILDING BLOCKS 1 and 2
Take the lead and Masterplan
Whose responsibility is it?
DESTINATION MANAGEMENT ORGANISATIONS must...
BUILDING BLOCK 3
Integrate into core business strategy
Vision: By 2030, destination Gothenburg will
have doubled its touri...
https://www.sustainabledestinationpartnership.com.au/
BUILDING BLOCK 4
Become a master at collaboration
TOURISM MUST CREATE BETTER PLACES TO LIVE, MEET AND THRIVE IN
Growth is only relevant when it has a positive impact
https:...
TACTICS FOR CHANGE:
Sydney - Footprint & set science based goals
34
Sector targets
City of Sydney has set bold targets for...
https://10xcopenhagen.com/
TACTICS FOR CHANGE
Engage Strategically with Stakeholders
MAKE THE DATA
SEXY!
TACTICS FOR CHANGE
Champion Certification
36
In a market where everyone is proclaiming their sustainability credentials, r...
7 out of 10 EU shoppers expressed strong preference for buying
local (3000 consumers across Europe)
shopper insight
Modern...
TACTICS FOR CHANGE
Promote The Food Revolution
A local, regenerative and healthy approach to
gastronomy, can be turned int...
Thailand Exhibition and Convention Bureau
developed a third party audited standard for
food waste
Online tool to help hote...
Pure “green” advertising
campaigns do not work.
TACTICS FOR CHANGE
Create an engaging story
“People don’t want tired and c...
Destinations need to create movements
based on a new story of purpose, authentic
action and data.
https://www.mcgreenglam....
TACTICS FOR CHANGE
Boost Demand
44
1. ASEAN as a catalyst
TCEB developed a sustainable event framework for ASEAN that
is b...
http://goteborgco.se/wp-content/uploads/2016/04/Hallbarhetsredovisning-GBG-Co-2017_EN.pdf
TACTICS FOR CHANGE
Report and be...
A little less conversation, a little more action, please
WE HAVE TO REDUCE
CARBON EMISSIONS by
45% by 2030
Decarbonising tourism and events
We have to reduce emissions by
45% by 2030
COLLABORATION
& INNOVATION
Government
policy
B...
Creating better places to live, meet and thrive in
Sustainability has become a key
measure of a city destinations
success....
A little less conversation,
a little more action, please
If you have any questions or require more
information, please contact:
Guy.Bigwood@gds-index.com
#guybigwood
To find out m...
Leveraging Sustainability for Success
Leveraging Sustainability for Success
Leveraging Sustainability for Success
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Leveraging Sustainability for Success

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“Leveraging Sustainability for Success” – describes how destinations around the globe are engaging, inspiring and enabling the transition to more sustainable cities and an events industry. In the keynote Guy shared insights about Global Megatrends and challenges facing our industry, then strategies and tactics to accelerate the development of sustainable destination

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Leveraging Sustainability for Success

  1. 1. Leveraging Sustainability for Success How destinations around the globe are engaging, inspiring and enabling change Presentation by Guy Bigwood, Managing Director
  2. 2. Welcome to the GLOBAL SUSTAINABILITY REVOLUTION
  3. 3. FIGHT GOOD vs BAD
  4. 4. The fight will be won or lost in cities
  5. 5. ENGAGE ENABLEINSPIRE What is the GDS-Index Our Purpose destinations to become more sustainable places to visit, meet in and thrive in. A destination level programme that measures, benchmarks and improves the sustainability strategy and performance of meetings, events and business tourism destinations. It was founded by:
  6. 6. A Global Community of Collaborating Destinations
  7. 7. How does the GDS-Index improve destination sustainability? 8 ASSESS www.gds-index.com BENCHMARK SHARECONSULT
  8. 8. •Sustainability Strategy •Energy and Emissions •Waste and Water •Air Quality & Transportation •Green Areas City Environmental Performance •Corruption •Inclusiveness •Gender Inequality •Health and Wellbeing •Social Progress City Social Performance •Hotels •Airport •Agencies (PCOs & DMCs) •Restaurants •Venues •Academia Supplier Performance •Strategy •Governance and Reporting •Capacity Building & Incentives •Marketing and Business Development •Accessibility •Community Engagement & Support Destination Management Performance Overview 2018 GDS-Index Benchmarking Criteria
  9. 9. How is Asia and Korea Doing? Goyang 25th
  10. 10. How are leading destinations around the globe leveraging sustainability for success? 5 MEGATRENDS 4 BUILDING BLOCKS 8 TACTICS FOR CHANGE
  11. 11. 5 MEGATRENDS Transformative forces that are and will increasingly shape destinations and our industry in profound ways. Event industry organisations must better understand and react to these forces.
  12. 12. CLIMATE BREAKDOWN Heading towards 3 to 4 °C mean annual temperature increase by 2100 March 30, 2018
  13. 13. CLIMATE BREAKDOWN https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/ Current projection
  14. 14. CLIMATE BREAKDOWN – What does this mean? Heading towards 3 to 4 °C mean annual temperature increase by 2100 https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/
  15. 15. https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/ CLIMATE BREAKDOWN – What does this mean?
  16. 16. https://climatenexus.org/international/ipcc/comparing-climate-impacts-at-1-5c-2c-3c-and-4c/ CLIMATE BREAKDOWN – What does this mean?
  17. 17. Decarbonising tourism and events Tourism generates approx 8% of global GHG emissions. Growing by 4% annually* We have to reduce emissions by 45% by 2030 * https://www.nature.com/articles/s41558-018-0141-x https://etc-corporate.org/uploads/2019/03/ETC-Climate-Change-Report_FINAL.pdf Professor Daniel Scott, from the University of Waterloo
  18. 18. For a 1.5ºC future we have to REDUCE CARBON EMISSIONS 45% by 2030
  19. 19. ECOCIDE Every 20 mins a species becomes extinct
  20. 20. By 2050 we will have more plastic than fish in the sea ECOCIDE
  21. 21. 1.5 million people are added to the global urban population each week DEMOGRAPHIC SHIFTS
  22. 22. 16.1 million climate migrants in 2018 Estimated increase - 150 to 200 million people by 2050 SOCIAL CHANGE Source UNHRC
  23. 23. Richest 1% own 45% of the World's Wealth 64% of the world’s population own less than 2% wealth SOCIAL CHANGE Source UNHRC
  24. 24. Overtourism SOCIAL CHANGESOCIAL CHANGE
  25. 25. By end 2020 - 7 times the number of connected devices as people on the planet DIGITIZATION
  26. 26. How will these trends affect the tourism and events industry? Are you doing enough to prepare for the future?
  27. 27. How are leading destinations around the globe responding to these megatrends?
  28. 28. BUILDING BLOCKS
  29. 29. BUILDING BLOCKS 1 and 2 Take the lead and Masterplan Whose responsibility is it? DESTINATION MANAGEMENT ORGANISATIONS must play a key role in developing a destination’s sustainability strategy. Connect with the municipality, partners, clients, visitors, and citizens to co-create a shared vision and masterplan
  30. 30. BUILDING BLOCK 3 Integrate into core business strategy Vision: By 2030, destination Gothenburg will have doubled its tourism by setting an international example and constantly challenging accepted ideas of sustainability. We do this through wide-reaching collaboration - by leading and promoting the development of Gothenburg as a sustainable destination - so that everyone who lives and works here benefits from a growing hospitality industry. http://goteborgco.se/wp-content/uploads/2018/10/Affarsplan_Destination_samt_Goteborg__Co__2018-2020_ENG_lowres_spreads.pdf
  31. 31. https://www.sustainabledestinationpartnership.com.au/ BUILDING BLOCK 4 Become a master at collaboration
  32. 32. TOURISM MUST CREATE BETTER PLACES TO LIVE, MEET AND THRIVE IN Growth is only relevant when it has a positive impact https://www.visitcopenhagen.dk/da/tourismforgood TACTICS FOR CHANGE - Integrate the SDGs
  33. 33. TACTICS FOR CHANGE: Sydney - Footprint & set science based goals 34 Sector targets City of Sydney has set bold targets for a 70 per cent emissions reduction by 2030, and net zero emissions by 2050. By 2030, goals are to • Reduce emissions by 23% • Save over 9% of potable water • Divert 90% of waste. 11% of the city’s total GHG emissions 14% of potable water consumption 46% of the city’s commercial waste Hospitality Footprint
  34. 34. https://10xcopenhagen.com/ TACTICS FOR CHANGE Engage Strategically with Stakeholders MAKE THE DATA SEXY!
  35. 35. TACTICS FOR CHANGE Champion Certification 36 In a market where everyone is proclaiming their sustainability credentials, recognised eco-certifications are increasingly important. They make the planner’s life much easier! Sweden Leads: Karlstad has 97% of the city’s total hotel room inventory eco-certified, followed by Gothenburg with 92%.
  36. 36. 7 out of 10 EU shoppers expressed strong preference for buying local (3000 consumers across Europe) shopper insight Modern visitors seek local, authentic, healthy and sustainable experiences. TACTICS FOR CHANGE Promote The Food Revolution DMOs have a key role in engaging clients and suppliers to promote a regenerative food revolution.
  37. 37. TACTICS FOR CHANGE Promote The Food Revolution A local, regenerative and healthy approach to gastronomy, can be turned into a competitive advantage. A pathway to job creation, social inclusiveness reduce carbon emissions improve environmental pressures.
  38. 38. Thailand Exhibition and Convention Bureau developed a third party audited standard for food waste Online tool to help hotels and venues to calculate, manage and reduce the amount of waste. Piloted in 10 hotels, delivering over 530,000€ in cost savings and 383 tons carbon emissions reduction. TACTICS FOR CHANGE Promote The Food Revolution ONE THIRD OF ALL FOOD PRODUCED IS WASTED
  39. 39. Pure “green” advertising campaigns do not work. TACTICS FOR CHANGE Create an engaging story “People don’t want tired and clichéd Stock Sustainability They want sexy, charming, funny, beautiful, new.”
  40. 40. Destinations need to create movements based on a new story of purpose, authentic action and data. https://www.mcgreenglam.com/en/savor TACTICS FOR CHANGE Create an engaging story
  41. 41. TACTICS FOR CHANGE Boost Demand 44 1. ASEAN as a catalyst TCEB developed a sustainable event framework for ASEAN that is being implemented to improve performance at all of the 180 meetings organised in 2019 2. Listed companies as a catalyst Partnership with Stock Exchange of Thailand, to engage with its listed corporate members, advocating and educating them on the benefits of sustainable events and meetings. TCEB provided framework, education sessions and tools 3. Chambers of Commerce as a catalyst Partnership with six Chambers of Commerce. Organised series of meetings, providing education and offering tools to help the international companies in Thailand improve the footprint of their meetings.
  42. 42. http://goteborgco.se/wp-content/uploads/2016/04/Hallbarhetsredovisning-GBG-Co-2017_EN.pdf TACTICS FOR CHANGE Report and benchmark your economic, social and environmental impacts
  43. 43. A little less conversation, a little more action, please
  44. 44. WE HAVE TO REDUCE CARBON EMISSIONS by 45% by 2030
  45. 45. Decarbonising tourism and events We have to reduce emissions by 45% by 2030 COLLABORATION & INNOVATION Government policy Benchmarking and reporting Optimization of buildings, productions, events, waste Better food Renewable energy and low-carbon fuels Carbon tax & offsetting Behaviour change
  46. 46. Creating better places to live, meet and thrive in Sustainability has become a key measure of a city destinations success. Competitiveness Attract Clients Attract Investment Create Jobs Attract Talent Deliver Social Impact Regenerate our Planet Build Brand Value
  47. 47. A little less conversation, a little more action, please
  48. 48. If you have any questions or require more information, please contact: Guy.Bigwood@gds-index.com #guybigwood To find out more about the GDS-Index, please visit: www.gds-index.com 100% GDS-Index emissions are offset thru coolearth.org

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