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Organising High Performance Sustainable Events

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How to deliver events that tread lightly and deliver economic, social and environmental value to stakeholders

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Organising High Performance Sustainable Events

  1. 1. ORGANISING HIGH PERFORMANCE SUSTAINABLE EVENTS Katarina Torstensson, Sustainability Director - Goteborg and Co Guy Bigwood, Managing Director - Global Destination Sustainability Index
  2. 2. What about you? Where are you from?
  3. 3. OBJECTIVES 1. Learn an approach to making your events more sustainable 2. Understand the importance of measurement and storytelling 3. Take away at least 5 new best practices 4. •
  4. 4. What keep you up at night?
  5. 5. Source: WHO 1 in 8 Deaths are through air pollution
  6. 6. 8 Billion Tons of plastic waste produced since 1950 = 55 million jumbo jets. 8 Million Tons Go in the sea every year
  7. 7. By 2050 we will have more plastic than fish in the sea
  8. 8. It’s getting hot and wet 3 to 4 °C mean annual temperature increase by 2100 March 30, 2018
  9. 9. How does that make you feel?
  10. 10. But some days we woke up with total hope?
  11. 11. REVOLUTION IN HOW WE CREATE ELECTRICITY 500,000 solar panels installed globally every day 80% price drop in 10 years
  12. 12. 18% OF ALL ELECTRICITY IN EUROPE CAME FROM RENEWABLES IN 2018 +71% growth in 10 years 54% in Sweden in 2018
  13. 13. A REVOLUTION IN HOW WE GET AROUND 81% growth in US in 2018, 25% in UK 220 million new electric cars to hit the streets by 2030
  14. 14. A CIRCULAR REVOLUTION IN HOW THINGS ARE BEING MADE Garbage in doesn’t have to be garbage out!
  15. 15. 16 A REVOLUTION IN HOW WE EAT 24% growth in Vegan and Vegetarian market in France in 2018
  16. 16. Welcome to the GLOBAL SUSTAINABILITY REVOLUTION
  17. 17. IT IS NOT ENOUGH We need to radically speed up & scale up action
  18. 18. We have a common agenda
  19. 19. WE NEED TO REIMAGINE THE FUTURE We need to reimagine the impact of our events
  20. 20. WHO IS IN ACTION
  21. 21. Author: Date: THE APPROACH How and where do we start?
  22. 22. Principles of event sustainability Sustainability for events means taking action towards • preserving our natural environment • promoting a healthy, inclusive society • supporting a thriving economy https://www.eventscouncil.org/Sustainability/ Sustainability-Pledge
  23. 23. ACCOMMODATION VENUE ENERGY & OFFSETS MARKETING & COMMUNICATIONS BACKOFFICE & AGENCIES Sustainability for events means taking action towards preserving our natural environment; promoting a healthy, inclusive society; and supporting a thriving economy. TRANSPORTATION COMMUNITY OUTREACH FOOD AND BEVERAGE Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production DESTINATION PRODUCTION CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS Tactical Approach
  24. 24. Q1. What is the most important area to address?
  25. 25. Destination Destination One of the most important choices for a sustainable event
  26. 26. Choose a sustainable destination • Destination’s Environmental Performance • Destination’s Social Performance • Supplier Performance (hotels, venues, DMCs) • CVB Performance The city of Kyoto has a landfill diversion rate of practically 100%! When choosing a destination consider the following four areas:
  27. 27. SEARCH REVIEW COMPARE Global Destination Sustainability Index - www.gds-index.com How do you find a sustainable destination?
  28. 28. 50 cities from 5 continents and growing Our goal is to have 300 global destinations by 2022 Top Ten City Name Country 1 Gothenburg Sweden 2 Copenhagen Denmark 3 Reykjavik Iceland 4 Oslo Norway 5 Uppsala Sweden 5 Helsinki Finland 6 Malmö Sweden 7 Zurich Switzerland 7 Glasgow Scotland 8 Melbourne Australia 9 Sydney Australia 10 Brussels Belgium 10 Espoo Finland 31 St Petersburg Russia A Global Community of Collaborating Destinations
  29. 29. 90 79 95 97 94 81 77 76 78 82 0 10 20 30 40 50 60 70 80 90 100 110 2018 Env 2018 Social 2018 Supplier 2018 CVB Total 2018 Index Performance 2018 Gothenburg Top 10 Average • Gothenburg is number one in the Index in 2016, 2017, 2018 • Performance shows true leadership and commitment Gothenburg: GDS-Index Ranking
  30. 30. Venue and Hotel
  31. 31. Select a sustainable venue Look for venues with green policies, practices and certifications. A venue with proper sustainability management in place will automatically make your sustainability efforts much easier to implement!
  32. 32. ISO20121 and Bream Certified 100% Renewable Powered
  33. 33. 92 % of hotel rooms environmentally certified
  34. 34. Selecting, contracting and managing your suppliers • Create a Sustainability policy • Include policy and requirements in your RFPs • Make it competitive. Place 5 -10% weighting in your selection criteria • Include requirements in contract
  35. 35. Food and Beverage
  36. 36. Use Sustainability to Improve THE DINING EXPERIENCE FLOSS Fair Local Organic Seasonal Sustainable 39
  37. 37. Reduced bottle water (from 15000 to 5000) Always vegetarian option No fish from endangered stocks 100% eco and fair coffee Organic, locally produced and fair Changed policy
  38. 38. Q2. What is the biggest source of waste in an event A. Food B. AV Production C. Marketing Materials D. Event Branding E. Other
  39. 39. PRODUCTION
  40. 40. There is no excuse any more! 43 Go Zero Waste
  41. 41. The 5R’s: MCI’s Sustainable Production Approach Rethink •Work with suppliers and partners to re- design for sustainability •Dematerialise •Use new eco-materials Reduce •Reduce non- sustainable materials (PVC) •Reduce carpeting •Reduce packaging Reuse •Produce reuseable signage •Upcycle signage to bags, iPad covers Recycle •Work with suppliers to improve waste management procedures •Ensure sufficient bins are on floor Report •Measure and disclose impacts •Set goals based on performance 5 R’s of Sustainable Event Production
  42. 42. Focus area #3: Resource & waste management Goal: Zero waste
  43. 43. RETHINK AND DEMATERIALISE Source: Dorier 46 https://www.youtube.com/watch?v=TXUW8o-UEFU
  44. 44. Rethink and improve Dematerialise your badges – and use a digital engagement platform https://crystalinteractive.net/event-technology/smart-wearables/
  45. 45. SYMANTEC Case Study
  46. 46. • Reduce: Eliminated PVC, disposable carpet, wooden stage sets, disposable plastics • Rethink: Switched to LED lighting, carpet tiles, module stand systems • Rethink: Switched to more sustainable print substrates
  47. 47. Before 88 tons of waste 37 kg/participant After 10 tons of waste 5 kg/participant x70 x11
  48. 48. Q3. What produces more carbon emissions from an event? A. Attendee Travel B. Waste C. Energy use in the venue D. Food
  49. 49. 52 Transportation
  50. 50. Avser tur-och-retur resor. Koldioxidekvivalenter inklusive höghöjdseffekter (uppräkningsfaktor 1,9 - den vetenskapliga osäkerheten är dock mycket stor). Figuren är baserad på 170 gram CO2- ekvivalenter per person-km, samma för alla destinationer. Källa: Kamb & Larsson, 2018, Klimatpåverkan från svenska befolkningens flygresor 1990 – 2017 Bilden är gjord av Björn von Sydow, Chalmers. Växthusgasutsläpp till olika destinationer
  51. 51. Offset your emissions • Include a low cost per delegate fee (€1-2) to your events and invest in certified development projects • https://offset.climateneutralnow.org/
  52. 52. Community Outreach What community actions have worked for you created or you have seen?
  53. 53. Ideas for Community Action 58
  54. 54. Make your event more inclusive
  55. 55. Make your events more inclusive
  56. 56. Make your events more diverse
  57. 57. Communication
  58. 58. Measure, Engage, Share and Inspire
  59. 59. MAKE IT FUN
  60. 60. But isn’t all this EXPENSIVE too?
  61. 61. Not necessarily! (Our average ROI of 66%)
  62. 62. ICCB17 Sustainability Performance Summary ICCB 2017 Results Congress for 1500 people in Cartagena, Colombia Reduced Environmental Impact Produced 1700 tCO2e Offset 100% annual CO2 output of 883 Colombians’ Local Economic Development Sourced 53% of food locally, on average Within 160km Reduced Environmental Impact Produced only 1 tonne of waste. Diverted 56% from landfill Community Development Invested $12K On 2 certified conservation projects supported 2 Projects Return on Investment $11,700 Saving from sustainability actions
  63. 63. A little less conversation, a little more action, please
  64. 64. ”We cannot solve our problems with the same thinking we used when we created them” Albert Einstein in Gothenburg 1923
  65. 65. ACCOMMODATION VENUE ENERGY & OFFSETS MARKETING & COMMUNICATIONS BACKOFFICE & AGENCIES The Event Industry Council Sustainable Event Approach focuses on 10 workstreams. The toolbox uses guidelines, templates and supplier questionnaires to engage the value chain to measure and improve performance. TRANSPORTATION COMMUNITY OUTREACH FOOD AND BEVERAGE Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production DESTINATION PRODUCTION CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS Tactical Approach
  66. 66. Mind the Gap: 8 Steps to Better Events 1. Set a sustainability vision, strategy and policy for your organisation 2. Engage your staff, volunteers and partners 3. Become a zeronaut. Aim for zero environmental impact with your events 4. Demand sustainability from your suppliers 5. Be more inclusive 6. Engage attendees and sponsors 7. Communicate progress 8. Have fun!
  67. 67. A little less conversation, a little more action, please
  68. 68. If you have any questions or require more information, please contact: Guy.Bigwood@gds-index.com www.lessconversationmoreaction.com www.gds-index.com katarina.thorstensson@goteborg.com http://goteborgco.se/en/sustainability/

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