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Why How What An Act Home
One Act of Random Kindness (1ARKnetwork )2025
4 Billion
The Legacy
The aim of teaching is not to produce learning, but to create the condition for learning.
Why How What An Act Home
Charity begins @- An act.2025
4 Billion
WHY Page 3 to 25
Content
How Page 26 to 83
What
Page 84 to 90
Think in circles
An act Page 91
Why How What An Act Home
=
Charity begins @- An act.2025
4 Billion
One Act of Random Kindness (1ARK+Network)
st
Let’s begin a small idea wit a big mind
Why How What An Act Home
Never underestimate the power of a common citizen
The first step towards any change, begins with self believe.
Why How What An Act Home
• • Trustworthiness – honesty, integrity, promise-keeping, loyalty
• Respect – courtesy, nonviolence, tolerance, autonomy
• Responsibility – duty, accountability, pursuit of excellence, self-restraint
• Fairness – openness, consistency, impartiality
• Caring – kindness, compassion, empathy
• Citizenship – civic virtue, lawfulness, common good
What is its purpose? Motive!
• Achieve by Self realization.
• Through education and opportunities.
• By empowering Individualism.
•
Why How What An Act Home
=
What its purpose? Motive!
st
Individualism
Why How What An Act Home
So to start a Revolution.
• If we can encourage more empowered people
then it will shape into a movement.
• And if the movement is strong enough, then it
becomes a revolution.
That’s what we need. And hum along perfectly into
a better future for humanity.
Necessary but not sufficient!
Why How What An Act Home
What we need is, climate control!
• Movement is about people, who are diverse, in
culture / economics / social / education /
demography.
• Social network or collaboration is not a
mechanical/ technological system, but a human
system.
And to hum along perfectly towards a better future
for humanity, we need to create the right tunes .
Why How What An Act Home
Having done this, we have helped bridge the divide
between The Affluent and The Deprived.
Educating social responsibility & showing its impact through empowering
Individualism / businesses contributing towards change.
/ Individual
Partly doing this: CSR and individual efforts.
Why How What An Act Home
What is evident! CSR a ‘Business Requirement, Not Option’
Businesses should support larger
social or environmental issues by
donating products or services,
money or volunteering
Businesses may play a limited
role in the communities in which
they are based, but are not
necessarily responsible for
supporting social or
environmental issues
Businesses exist to make money
for shareholders and are not
responsible for supporting social
or environmental issues
Businesses should
change the way they
operate to align with
greater social and
environmental needs
Businesses should not only support
but advocate for change in larger
social or environmental issues
by increasing awareness of the issue
and donating products or services,
money or volunteering
Consumers’ beliefs about the role of business in
society:
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications
Why How What An Act Home
What is evident! CSR a ‘Business Requirement, Not Option’
HEALTH AND DISEASE
preventing and treating disease,
e.g., HIV/AIDS or cancer, and
ensuring proper child and
maternal health
POVERTY AND HUNGER
providing financial assistance, food and
housing to people in great need
ENVIRONMENT
preserving and protecting
our natural resources
ECONOMIC DEVELOPMENT
investing in communities
through people, job
creation and infrastructure
EDUCATION
ensuring equal access
to quality education
WATER
preserving and providing
access to clean water
The issues consumers most want companies to address:
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications
HUMAN RIGHTS
ensuring the rights of workers, children,
women and others facing injustice
Why How What An Act Home
What is evident! CSR a ‘Business Requirement, Not Option’
Most effective communication channels for information about social and
environmental programs
and products:
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications
Why How What An Act Home
What is evident! CSR a ‘Business Requirement, Not Option’
Percentage reporting that public expectations have risen, by sector
Source Ernst & Young :
http://www.ey.com/GL/en/Services/Advisory/The-top-10-risks-and-opportunities-for-global-organizations---The-top-10-risks---9--Soc
Social acceptance risk for Oil and gas, life sciences and public administration forcing
these incorporating CSR into their business strategies.
Why How What An Act Home
Driving factors to do CSR in Developing Nations.
Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/
Why How What An Act Home
Ratio of Business sectors doing CSR in Developing Nations.
Corporate : 53%
NGOs : 47%
Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/
Why How What An Act Home
What is evident!
Large number of People.
• 31% global consumers believe
businesses should change the way
they operate to align with greater
social and environmental needs.
• Boycott brands that are socially and
environmentally irresponsible.
• Buy products providing social impact.
• 31% global consumers believe
businesses should change the way
they operate to align with greater
social and environmental needs.
• Boycott brands that are socially and
environmentally irresponsible.
• Buy products providing social impact.
Why How What An Act Home
What is evident!
As a result, Large Businesses want to do good.
• Add Brand value / PR.
• Understanding, that doing social good
will eventually improve their business/
profits and set foothold in emerging
markets / developing countries.
• They donate huge amounts.
• Make products providing social impact.
Why How What An Act Home
CSR Business interests in emerging
markets/developing countries
•Emerging market populations are more resolute in their intentions to shop for a
cause : Consumers in Brazil (76%), China (68%) and India (67%) are "very likely" to switch
brands in favor of those that support cause, versus France (42%), Germany (52%) and the
U.K. (38%)
•Citizens in emerging markets are more likely to act as megaphones for CSR:
Consumers in Brazil (95%), China (95%) and India (94%) say they would tell their friends
and family about a company's CSR efforts, versus France (83%), Germany (84%) and the
U.K. (80%)
•Consumers in emerging markets are eager to be engaged in companies' CSR
decisions: Consumers in Brazil (94%), China (92%) and India (94%) are likely to voice their
opinions about company's CSR efforts directly to that company,
versus France (74%), Germany(71%) and the U.K. (68%)
Citizens in emerging markets embrace CSR with near-unanimous
enthusiasm that developed Western markets and as business looks
to emerging markets for sustained growth, CSR will be critical
component of business strategy.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
Why How What An Act Home
Social media has bought society to issues,
concurring alliances and creating noise that
seemed impossible to mobilize the consumers.
How was this possible!
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
Why How What An Act Home
Nielsen social media on purchase decisions Report
Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since
2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the
only region that reported a decrease).
Source : DigitalStrategy Consulting.com
Why How What An Act Home
Social media is accelerating CSR, in highly mobile-savvy and
emerging countries China, India and Brazil
• Nearly two-thirds of global consumers ( 62% ) say they use social media to
address or engage with companies around CSR.
• 34% of consumers use social media to share positive information about
companies and issues
• 29% are using social media to learn more about specific organizations and
issues
• 26% are using social media to share negative information
How was this possible! CSR
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
Why How What An Act Home
Gives a sense of belonging to individual worldwide
,mustered concerns ( change.org )and allowed
them to fund their causes.
• Be involved in the political & social building
process to solve it. - Arab Spring
Online technology for Individual impact.
Success stories: http://www1.networkforgood.org/ has raised till now 800
million dollars of donations.
http://www.razoo.com/ 142 million dollars from online crowd funding for
social causes.//
“Online crowd funding campaigns.”
Why How What An Act Home
Online technology for Individual participations.
http://venturebeat.com/2013/04/08/crowdfunding-nearly-doubled-last-year-with-1m-successful-campaigns/#Ld7jqOERrP4ZHDII.99
“Online crowd funding campaigns.”: Social causes drive 30 percent of
all activity . Showing individual interest towards social cause.
Why How What An Act Home
• Yes it has concurred alliances and created noise
that seemed impossible.
• Online technologies and tools has given
opportunities to generate and achieve impact with
results……
But these tools may be used further…..
TO INSPIRE SOMETHING GREATER
Great! But not enough.
Why How What An Act Home
All u need is, climate control!
CILMATE of possibility.
• Humans , are organic creatures and their are
conditions under which they thrive.
• Social culture is organic, social network for a
better future must find conformity in diversity.
• Broadened the scope of individual opportunities
and participation, irrespective of diverse cultural /
economic / social / educational / demographic or
physical / financial obligation .
Why How What An Act Home
Marriage of Social Media and CSR to benefit all.
Social
Media
Business
& CSR
Climate control!
RestorabilityRestorability
Education
& PR
Education
& PR
Local
Economy,
Job
Creations
Local
Economy,
Job
Creations
Business
profits
Business
profits
Funding for
Social
WELFARE
Funding for
Social
WELFARE
Why How What An Act Home
Charity begins @_ home
“ It’s not about money, but all big things have small beginnings.”
Technologies and online tools have given an opportunity to creating this
CILMATE of possibility.
1 Act of Random Kindness (1ARKnetwork) provides an organic
climate, through which an unintended individual’s gesture helps
him give and achieve opportunities and participation to social
change , irrespective of diversities.
Why How What An Act Home
(Communication & collaboration)
(Education & PR )
Let’s begin a small idea wit a big mind!
1
2
(Businesses, Local Economies & Communities)
TravelBowl.com
DealBowl.com
HealthBowl.com
MarketBowl.co
m
3
Why How What An Act Home
Charity a click away / Gocial.org
Social familiarity + platform =1
Initially targeted at Developed nations and emerging market like
China, India, Brazil.
• Free membership social network, with all the
functionality of any other social networks but where
the proceeds (revenue / ARPUA ) goes to charity.
• Along with educating the member to social issues, concurred
alliances and creating noise that were not possible. Integrate
“Online crowd funding campaigns.”
Why How What An Act Home
Most important division, controlling branding and image of the 1ARKnetwork.
Success and failure depends on the right PR Campaign.
I believe Campaign, involved, a universal 360 media Strategy to woo in users and
promote the network through a strategy to personalizing user experience by
events, TV shows, online ad, billboards to generate PR and grow the 1ARKnetwork
to Billions by 2020.
Let’s begin a small idea wit a big mind!
2 PR Divisions.
Why How What An Act Home
Charity begins @ promoting Businesses.
World map of countries by rate of unemployment .Source: wikimedia.org
More : Slideshare Presentation.
MarketBowl.co
m
Targeting the Retail / healthcare/
Services sector and help the process of local growth.
• Helps small retailers ,Local businesses , providing and funneling them into a
organized , localized channel of marketing , inter linking brands and local
consumers. Which give better ROI and deeper market penetration to Business.
SMEs make up more than 90% of all businesses with higher % of employment
ratio, worldwide and are essential to the ‘path out of poverty’ for many developing
countries.
• Create a local customers cloud who will participate in the 1ARKnetwork.
Consumers are connected to local business and MarketBowl.com provide a
platform from which they may enter 1ARKntework ( or vice versa for users with
businesses) increasing the user base of the network and ARPUA RESPECTIVLY.
TravelBowl.com
DealBowl.com
HealthBowl.com
3
Why How What An Act Home
Background check. How we make a network + in numbers?
Never Ignore Research : Understanding the universal truth
LAW OF DIFFUSION OF INNOVATIONS:
Dipping point
Tipping point
Why How What An Act Home
Background check. How we make a network + in numbers?
Never Ignore Research : LAW OF DIFFUSION OF INNOVATIONS
A successful extended
strategy is needed.
4 Billion (2025)
Dipping point
Why How What An Act Home
Social Business : Happened in the last 10 years
• Social familiarity, concurring alliances and
communication, creating a movement.
• Integrate “Online ad campaigns.”
• Make money.
Social familiarity + platform =
network in numbers.
1.11 Billion
monthly active users
f
1 Billion
tin
500m200m48.7m
Why How What An Act Home
Time Spend on Online Media
2010 2011 2012
Provide daily opportunities for:
Revenue + Education + Communication = Time Spend
mediabistro.com
2.34 Hours 2.57 Hours 3.07 Hours
Per/day Per/day Per/day
Why How What An Act Home
How time is spend online.2020
2.5 Billion
Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion
people around the world, according to comScore’s new ‘It’s a Social World’ study.
Why How What An Act Home
This is Social Business : Economic Math is good
Estimated Global Social Network Ad Revenue
(2011-2020) mediabistro.com / HnyB Insights
$ 25 Billions
2016
$ 11.9 Billions
2014
$ 10.3 Billions
2013
$ 7.72 Billions
2012
$ 114 Billions
2020
Why How What An Act Home
Never Ignore Research :
How we make a network + in numbers?
Global Social Network Ad Spending Share by Region (2012-2014)
mediabistro.com
2020
2.5 Billion
Developed Nation.
First, understanding present
and future opportunities.
Developing Nation.
Why How What An Act Home
Understanding present and future opportunities.2020
25. Billion
Projection of the 1ARKnetwork market adaptation history process.
Developed Nation.
Early patrons and initial funding
through ARPUA .
Developing Nation.
Late adaptors but nos. in billions
provide larger ARPUA (YOY).
Why How What An Act Home
How we make a network + in numbers?2020
2.5 Billion
Understanding present and future opportunities: 1ARKnetwork market
adaptation history projection analysis.
Developing Nation. Survey by Demographics :Increased internet use age
World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2
Serve as late adopters but will provide the number in billions (rise of Middle
Class ), generating more funds to carry out efforts to improving standard of
living , more accessibility to education ,technology & healthcare, better job
opportunities in these regions and for expanding businesses a larger market size .
Developed Nation. (Early adopters )
Higher standard of living , more accessibility to technology. Social /
economical / financial abundance and familiarity to world issues help the
network earn its early patrons in millions and while generating funding
(ARPUA) to carry out efforts in developing nations .
Why How What An Act Home
Understanding present and future opportunities.2020
2.5 Billion
Source : http://www.hemispherespublishing.com/Issues/2013/March/Population_and_it_means_for_your_portfolio.html
Developing Nation.
Late adaptors but nos. in billions
provide larger ARPUA (YOY).
Developed Nation.
Early patrons and initial funding
through ARPUA .
World Middle Class Growth Projection
Why How What An Act Home
Understanding present and future opportunities.2020
2.5 Billion
Developing Nation.
Late adaptors but nos. in billions
provide larger ARPUA (YOY).
Mobile App
Developed Nation.
Early patrons and initial funding
through ARPUA .
Global IPv6-Capable Mobile Devices
Reach 4.2 Billion by 2017
Source : http://sourcedigit.com/1334-world-internet-users-stats-internet-to-grow-larger-in-year-2013/
: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Why How What An Act Home
Understanding present and future opportunities.2020
2.5 Billion
Developed Nation.
• Early patrons and initial funding through
ARPUA . Higher Internet Penetration and
easy accessibility to technology and
familiarity to world issues.
Developing Nation.
• Late adaptors but nos. in billions provide
larger ARPUA (YOY).Rise of middle class
creating big market and business looks to for
sustained growth and expand CSR PROJECT.
Source : http://www.internetworldstats.com/stats.htm
Why How What An Act Home
Charity begins @ home / gocial.org
Social impact +
= Social
Network
Initially targeted at Developed nations : Higher standard of living ,
more accessibility to technology. Social / economical / financial
abundance and familiarity to world issues help the network earn
its early patrons in millions and while generating funding
(ARPUA) to carry out efforts in developing nations .
And Emerging market like China, India, Brazil.
Higher no. of internet user .Rise of middle class creating big market
& business looks to for sustained growth and CSR PROJECT.
Social familiarity + platform
Why How What An Act Home
Charity begins @ home / gocial.org
Social familiarity + platform =
• With all the functionality of any other social networks
but where the proceeds (average revenue per user )
goes to charity. Connecting, sharing, communicating
and discovering .
• A Global conversion on social change. Educate the
member to social issues, concurred alliances and
creating noise that were not possible
• Integrate “Online crowd funding campaigns.”
 Facebook page, tweets, YouTube channel are good but the felling of contributing to
global change, monetarily, brings a sense of ownership and that is priceless.
Why How What An Act Home
Charity a click away / Gocial.org
Social familiarity + platform =
3 TYPE Ad Revenue consumption (average revenue
per user ) User will choose what Ads ( which sector ) &
when ( daily , weekly, monthly ) and the amount ( 1$
monthly ) and which cause to sponsor ( child right ,
healthcare).
1. Impression / mailers / sms / mms.
2. Pay Pre Click.
3. Coupons & Deals.
Why How What An Act Home
Ad Spend 2011 -2012 Report: Global
Ad spend growth 2011-2012: Global
Countries generating the most ad impressions
Source : DigitalStrategy.Com ( Nielsen Global Avdiew Pulse Q1 2012 / Google DISPLAY Business Trends Q4 2011 )
Why How What An Act Home
How you create the network?
Use the right PR Campaign: Personalize it. Nurture them as equals.
2020
2.5 Billion
Use the right PR Campaign: Personalize it.
David Ogilvy
ICampaign
BELIEVE
Why How What An Act Home
Background Check. Present offline media use.2020
2.5Billion
Using the right medium
5:27
5:06
5:05
1:52
2:00
1:50
0:35
0:33
0:32
Daily offline media use: 2010 2011 2012
mediabistro.com
Why How What An Act Home
Time Spend on Online Media
2010 2011 2012
Provide daily opportunities for:
Revenue + Education + Communication = Time Spend
mediabistro.com
2.34 Hours 2.57 Hours 3.07 Hours
Per/day Per/day Per/day
Why How What An Act Home
Universal PR Strategy.2020
2.5 Billion
Universal PR Campaign: Personalize it. Nurture them as equals.
iCampaign
Why How What An Act Home
Advertisement & Marketing Strategy.2020
2.5 Billion
BELIEVE
Why : I believe I am
enough.
How : I am a
network for change.
Marketing Strategy.
Use the right PR Campaign Strategy: Personalize the network.
What: I created a better
world
How great leaders inspire actionTED Video : Simon Sinek :
Why How What An Act Home
Marketing Strategy:
Community that build my participation.
2020
2.5 Billion
Derek_Sivers: How_to_start_a_movement.Video:
Why How What An Act Home
Target the right Age Group2020
2.5 Billion
Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion
people around the world, according to comScore’s new ‘It’s a Social World’ study.
• Users over 55 now represent the fastest growing segment when it comes to
using social networks. In Europe 86% of 55 years+ are present on social networks
(95% in the US)
• Users among 15-24 : Social network grew by 34% in the same time period.
Why How What An Act Home
Target the right Age Group RESPECTIVELY2020
2.5 Billion
Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the
world, according to comScore’s new ‘It’s a Social World’ study.
• Users over 55: Socially responsible & financial abundance and familiarity to
world issues help the network earn its early patrons and while generating funding
through personal donation / charity or ad consumptions (ARPUA) .
• Users among 15-24 : Socially active, online and offline. Eager to be the
force for good. Open to media and communication / travel.
• Users among 25-44 : Socially active, online. Open to media and
communication. Highest disposable income earning segments , provide the majority
% AD and deals consumptions, higher % of ARPUA earning category.
• Users among 44-55 : Socially active, online and offline. Higher Income
earning segments, including top management with connection to and say in CSR
POJECT under corporate . Medium % of ARPUA earning category.
Why How What An Act Home
Network + in numbers? Universal PR
Education + Responsibility + Communication + Revenue = Time Spend + PR
2020
2.5Billion
iCampaign
Target Young
Socially active, online and offline. Eager to be the force for
good. Open to media and communication / travel.
Shows on
Global &
Social Issues
Young
&
Students
PR
Education
&
Responsibility
Get
more
involved
For social welfare
Projects.
Community that build my participation.
Used
Back
Revenue
Why How What An Act Home
How we make a network + in numbers?
Spend at promoting / funding and educating global social issues.
2020
2.5 Billion
Community that build my participation. PR Events & promotions that involves.
Why How What An Act Home
How we make a network + in numbers?
Spend at promoting / funding and educating global social issues.
2020
2.5 Billion
Community that build my participation.PR /Events & promotions show that involves.
Online and broadcasted shows involving travel to social projects understand ( from
revenue generate on 1ARKnetwork ) and giving a opportunities for 1ARKnetwork Users
physical to becoming part of the development process. CSR project show to showcase
corporate social undertaking ,involving HR department of respective corporations.
Celebrities, news personalities, Sportsperson, scientific promoting and educating of social
issues and help to publicize and enlarge the network.
Why How What An Act Home
How we make a network + in numbers?2020
2.5 Billion
Carried out efforts through funds and volunteers helps to improving standard of
living , more accessibility to education ,technology & healthcare, better job
opportunities in these regions and making them future patrons of the
1ARKnetwork ; spreading deepen into developing nation and overall higher
ARPUA.
Spend at promoting / funding and educating global social issues.
Sign in ,To change
Sign in ,To change
Why How What An Act Home
Growth Projection: Global Social Network for good
Provide daily opportunities for:
Revenue + Education + Communication = Time Spend.
Spend at promoting / funding and educating global social issues.
• Global IPv6-Capable ( location base internet ) Mobile Devices
Reach 4.2 Billion by 2017
• Rise of middle class in emerging market like China, India, Brazil.
• Growth in Ad revenue spending.
• Strategy to target the development country and emerging
market .
A network of 2.5 billions may be easily
achieved in the next 10 years
World Middle Class Growth Projection
2020
2.5 Billion
Why How What An Act Home
Growth Projection: Global Social Network of good2020
2.5 Billion
Contributions of Developing ( RISE OF MIDDLE CLASS ) and Developed nation, projections.
Why How What An Act Home
Growth Projection: Global Social Network of good2020
2.5 Billion
The network market adaptation history projection analysis.
Developing Nation. Survey by Demographics :Increased internet use
age World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2
Serve as late adopters but will provide the number in billions (rise of Middle
Class ), generating more funds to carry out efforts to improving standard of
living , more accessibility to education ,technology & healthcare, better job
opportunities in these regions and for expanding businesses a larger market size .
Developed Nation. (Early adopters )
Higher standard of living , more accessibility to technology. Social /
economical / financial abundance and familiarity to world issues help the
network earn its early patrons in millions and while generating funding
(ARPUA) to carry out efforts in developing nations .
Why How What An Act Home
Growth Projection: Economic Maths
Spend at promoting / funding and educating global social issues.
“ It’s not about money, but all big things have small beginnings.”
2.5 Billions
users (Projection
Analysis 2020.)
$5
pre year
Ad consumption
$12.5billio
n
Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com
Yearly making money online, via
affiliate sales.
As pre data projection, 50 million users by 2014 = 50m X $5 = $250 millions funds
generated. 80 % USED to fund social cause , 20% promote the cause by events, TV shows,
online ad, billboards to generate PR and grow the 1ARKnetwork to Billions by 2020.
Why How What An Act Home
A Social Network = Golden Goose
ideaIs to encourage a climate condition
that broadened the scope of individual
opportunities and participation, irrespective of
economic / social / education / demographic or
physical / financial obligation.
Provide daily opportunities for:
Revenue + Education + Communication = Time Spend.
Spend at promoting / funding and educating global social issues.
Why How What An Act Home
Golden Goose may back fire!
A successful extended
strategy is needed.
May become 1ARKnetwork market adaptation pattern curve history.
Good
Strategy
&PR
Bad
Strategy
&PR
2025
4 Billion
2.5 Billion
(2020)
4 Billion (2025)
Why How What An Act Home
Golden Goose may back fire!
Bad
PR
• ROI is low: Businesses and corporations start
believing that the Ad Spending on the network has
become a cost rather then an investment.
• Misuse of information and funds generated : The
users see no tangible results ,lowering user enthusiasm.
1
2
2025
4 Billion
A successful extended strategy is needed.
Why How What An Act Home
A successful extended strategy is needed. Background check.2025
4 Billion
Understanding the Job environment.
World map of countries by rate of unemployment .Source: wikimedia.org
Why How What An Act Home
Keeping Business Interests alive.
A successful extended strategy is needed. Background check.2025
4 Billion
=Local unemployment Unhappy
1
Unemployment = Bad for People + Business + Economics + Society.
=
We are moving into a society, which is heavy on technology and light on labor,
which is resulted in higher unemployment rate. The only way forward is
moving into new markets, into developing markets and create local
opportunities for employment and wealth generation.
Why How What An Act Home
Business interests in emerging
markets/developing countries
This chart depicts the projected growth of global ad spend between 2011-2014. It is
predicted that 60% of the world's ad spend growth over this 3-year period will come from
developing markets. Projections show that by 2014, Brazil will be the fifth largest
contributor to the global advertising market.
Source : ZenithOptimedia, Dec, 2011 ( DigitalStrategyConsulting.com)
Spending Presented as millions of $US
Why How What An Act Home
CSR interests in emerging
markets/developing countries
• CSR in most company is either part of HR or Corporate communication as …
need a more socialistic deliverable strategy.
•Main disadvantage of CSR is that its costs fall disproportionally on small
businesses. Major corporations can afford to allocate a budget to CSR, smaller
businesses cannot opted to do so , making if a business to business motto.
•CSR is seen as a investment for promotion and earning goodwill, being a
investment it has to show tangible results otherwise terms as a cost and
downplayed. An affective ROI strategy on CSR is critical needed.
Business looks to emerging markets for sustained growth, increase in
Ad spending and CSR will be critical component of business strategy,
as emerging market populations are more resolute in their intentions
to shop for a cause and act as megaphones for CSR .
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY :
http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
Why How What An Act Home
Charity begins @_ promoting Local Businesses.2025
4 Billion
Local economy helps Local People + Business + Society .
Source: localfirstaz.com
Why How What An Act Home
Charity begins @ promoting Businesses.2025
4 Billion
A successful extended strategy needed to inspires practices that build a just and
sustainable economy; Local economy / wealth generation, job opportunities &
increased market size allowing Business sustainability and a efficient ROI for business
profits and socialistic deliverable strategy towards CSR.
1
BUSINESS
Profits
CSR
Increasing
Market Size
=
Increased
Demands
Increased
Local
Employment
Increased
Demands
=
Increasing
Market Size
Increased
Purchasing
Power
Social
Welfare
CSR in India 2020 projection– Rs 63 billion ( under government 2% profit norm)
Why How What An Act Home
Charity begins @ promoting Businesses.2025
4 Billion
World map of countries by rate of unemployment .Source: wikimedia.org
More : Slideshare Presentation.
MarketBowl.co
m
Targeting the Retail Sector MarketBowl.com is
Local Brand Discovery comparison platform and help the process of growth.
• Create a local customers cloud who will participate in the 1ARKnetwork.
Consumers are connected to local business and MarketBowl.com provide a
platform from which they may enter 1ARKntework ( or vice versa for users with
businesses) increasing the user base of the network and ARPUA RESPECTIVLY.
• Helps small retailers ,Local businesses , providing and funneling them into a
organized , localized channel of marketing , inter linking brands and local
consumers. Which give better ROI and deeper market penetration to Business.
Why How What An Act Home
Keeping Business Interests alive.
Charity begins @ promoting Local Business2025
4 Billion
MarketBowl.com
1
Local Retailers and Businesses
Brands
Local Consumers
Advertisements
1. Local employment opportunities & sustainability .
2. Create a local customers cloud who participations in the 1ARKnetwork.
3. Efficient ROI and localized brand discovery advertisement platform.
4. Investment and profits channelized in local communities.
More : Slideshare Presentation.
Why How What An Act Home
Charity begins @ promoting Businesses.2025
4 Billion
MarketBowl.co
mMore : Slideshare Presentation.
The largest sector by ad spend
market share, with roughly a
quarter of all dollars spent
(25.1%), FMCG saw a 6 percent
increase in ad spend in 2012
through September.
Nielsen quarterly Global AdView Pulse Report
Targeting FMCG Sector
Why How What An Act Home
Charity begins @ promoting Businesses.2025
4 Billion
As all politic is local, all business in developing world is generally done locally.
( Retail Sector )More : Slideshare Presentation.MarketBowl.co
m
Nielsen :Report finds FMCG brands now
account for a quarter of global with Developing Nation
Why How What An Act Home
Keeping Business Interests alive.
TravelBowl.comDealBowl.com
Charity begins @ promoting Businesses.2025
4 Billion
HealthBowl.com
1
Deals or Services base search engine.
• Coupons and deals have high average returns.
• Collectively generating more revenue.
Targeting Medical care, Pharmacy Sector.
Also to help CRS projects ( free clinics and checkup, training )
Why How What An Act Home
Charity begins @ promoting Businesses.2025
4 Billion
MarketBowl.co
m
HealthBowl.co
m
DealBowl.com
Effective ROI with integrated Advertisement Platform.
• Seen on different platform charged as one click.
Brands
AD
AD
AD
AD
AD
Keeping Business Interests alive.1
MarketBowl.com
DealBowl.com
HealthBowl.com
Why How What An Act Home
Charity begins @_ promoting Competitions.2025
4 Billion
Effective ROI: Making money online, via affiliate sales
partnering with Competitions and other social
network & earning commissions on sales.
Keeping Competitions Interests alive.1
• Effective ROI: There is no cost incurred
to get clients deal / coupons.
• More Content on the site for users to
make decisions.
• More Ad on the site = higher conversion
rates
• Connecting to other social network
allows forwarding recommendations to
personal acquaintances.
MarketBowl.com
AD
AD
AD
Why How What An Act Home
What form of advertising do global consumers trust?
Source : DigitalStrategy Consulting.com
Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they
trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online
and 50% trusted "emails that I signed up for".
Why How What An Act Home
Nielsen social media on purchase decisions Report
Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since
2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the
only region that reported a decrease).
Source : DigitalStrategy Consulting.com
Why How What An Act Home
Online Survey & Product branding: Revenues
Loyalty from co-branding on brands products , while build
consumers confidence and brand image.
Online survey conducted by the network on behalf of brand is a
source of revenue .
Why How What An Act Home
Economic Math seems possible!
Spend at promoting / funding and educating global social issues.
“ It’s not about money, but all big things have small beginnings.”
2.5 Billions
users (Projection
Analysis 2020.)
$5
pre year
Ad consumption
$12.5billio
n
Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com
Yearly making money online, via
affiliate sales.
50 million users by 2014 = 50m X $5 = $250 millions funds generated. 80 % USED to
fund social cause , 20% promote the 1ARKnetwork by events, TV shows, online ad,
billboards to generate PR and grow the network to Billions by 2020.
Why How What An Act Home
A sustainable eco system.
A sustainable eco system and favorable climate control, helps:
•Make a movement for change : For the people, by the people , of the people.
Facebook page, tweets, YouTube channel are good but the felling of
contributing to global change, monetarily, brings a sense of ownership and
to combine love with action through technology, that is priceless.
Individuals apart and individuals united contribute to global change and social
cause irrespective of diversities.
It's not about $2 or $5, it’s about reasonability, responsibility, restorability
towards social global change. And numbers made a movement.
•Revenue generation :
1.CSR : Marriage of CSR and social media gives sustainability & longevity and a
source for continued and higher funding ratio as business profits increases.
2.ARPUA :Yearly cloud funding campaign and investments in social cause. May
be even more then the projection.
Why How What An Act Home
Personal Privacy .2025
4 Billion
Personal Campaign & Privacy Issues:
Keeping Personal Interests alive.1
ICampaign
BELIEVE
Power with users:
What social issues to follow : Which to sponsor through their
points earned : Whom to get involved with (TV shows, blogs).
Power with users:
What ,which, when, how AD are send.
Why How What An Act Home
Charity begins @_ UN.2025
4 Billion
Who Control the Finical Allocations.
Power with responsibility:
UN is the only international body with, experiences and
expertise's and talented knowledge and market value / PR to
see it through. And having the moral obligation to do so.
Keeping Managerial Creditability alive.2
Why How What An Act Home
Ideas in Partnership are innovations with Values.2025
4 Billion
Power with responsibility:
What may be created is a beginning of a idea that transcend
monetary complexities and reaches beyond and above.
Individual Participation is the GOAL.
And thereafter the felling of being part of something positive.
That changes the world. One person @_ a time. The only
network that shares and celebrate individualism and unity is the
social network.
Why How What An Act Home
The first step towards any change, begins with self believe.
Charity begins @_ An act.2025
4 Billion
Let’s begin a small idea wit a big mind.
Why How What An Act Home
2025 An enterprise for good.
Why How What An Act Home
Credits2025
4 Billion
• Credits:
•http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html
•http://www.ted.com/talks/bunker_roy.html
•http://www.ted.com/talks/brene_brown_on_vulnerability.html
•http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
•http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
•wikimedia.org
•localfirstaz.com
•http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx
•mediabistro.com
•http://www.cielovistacharter.com/curriculum/character-counts
•http://1skillz-networksunited.net/fame-up-in-prospect
•http://www.afr.com/p/technology/facebook_world_revenue_rise_but_DuF274LqAqbFYb8NZ09X6J
•http://blog.hubspot.com/timeless-marketing-wisdom-david-ogilvy-slideshare
•http://blog.berytech.org/2013/03/19/online-crowd-funding-a-powerful-tool-for-social-impact/
•http://searchenginewatch.com/article/2194675/Social-Media-Revenue-Forecast-to-Hit-16.9-Billion-in-2012
•http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-
2016.asp
•http://www.marketwire.com/press-release/in-advance-facebooks-q4-2012-earnings-call-spruce-media-releases-state-
facebook-advertising-1750513.htm
• http://fr.slideshare.net/rajeshdgr8/social-media-advertising-2012
• http://www.prlog.org/11836140-social-media-advertising-revenue-to-show-steep-growth-reaching-25bn-by-2015-and-
114bn-by-2020.html
• http://businesscasestudies.co.uk/kelloggs/extending-the-product-life-cycle/the-product-life-
cycle.html#axzz2WZXLdIYe
•http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx
Why How What An Act Home
Charity begins @_ An act.2025
4 Billion
One Act of Random Kindness (1ARK+Network) & then, let it grow.
Respected citizens of the world,
•The first few steps to changing the world, BEGINS WITH YOU.
•Forward it to everyone, immediately making it know that you started the process to
changing the world.
Eventually you will change the world, whatever you do next.
Let’s begin a small idea wit a big mind.
1ARKnetwork.
Why How What An Act Home
Social good is your soul2025
4 Billion
One Act of Random Kindness (1ARK+Network)
Digital innovations, social media, technology is our life blood, but,
SOCIAL GOOD IS OUR SOUL.
People will be people and business will remain businesses, until you introduce
a climate of change
CLIMATE OF POSSIABILITY
Why How What An Act Home
Charity begins @_ An act.2025
4 Billion
One Act of Random Kindness (1ARK+Network) & then, let it grow.
ANONYMOUS
There are lots of big minds chasing small ideas.
Let’s begin a small idea wit a big mind.
Why How What An Act Home
Just when the caterpillar thought, the world was coming to an end,
HE CHANGED INTO A BUTTERFLY

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1ARKnetwork

  • 1. Why How What An Act Home One Act of Random Kindness (1ARKnetwork )2025 4 Billion The Legacy The aim of teaching is not to produce learning, but to create the condition for learning.
  • 2. Why How What An Act Home Charity begins @- An act.2025 4 Billion WHY Page 3 to 25 Content How Page 26 to 83 What Page 84 to 90 Think in circles An act Page 91
  • 3. Why How What An Act Home = Charity begins @- An act.2025 4 Billion One Act of Random Kindness (1ARK+Network) st Let’s begin a small idea wit a big mind
  • 4. Why How What An Act Home Never underestimate the power of a common citizen The first step towards any change, begins with self believe.
  • 5. Why How What An Act Home • • Trustworthiness – honesty, integrity, promise-keeping, loyalty • Respect – courtesy, nonviolence, tolerance, autonomy • Responsibility – duty, accountability, pursuit of excellence, self-restraint • Fairness – openness, consistency, impartiality • Caring – kindness, compassion, empathy • Citizenship – civic virtue, lawfulness, common good What is its purpose? Motive! • Achieve by Self realization. • Through education and opportunities. • By empowering Individualism. •
  • 6. Why How What An Act Home = What its purpose? Motive! st Individualism
  • 7. Why How What An Act Home So to start a Revolution. • If we can encourage more empowered people then it will shape into a movement. • And if the movement is strong enough, then it becomes a revolution. That’s what we need. And hum along perfectly into a better future for humanity. Necessary but not sufficient!
  • 8. Why How What An Act Home What we need is, climate control! • Movement is about people, who are diverse, in culture / economics / social / education / demography. • Social network or collaboration is not a mechanical/ technological system, but a human system. And to hum along perfectly towards a better future for humanity, we need to create the right tunes .
  • 9. Why How What An Act Home Having done this, we have helped bridge the divide between The Affluent and The Deprived. Educating social responsibility & showing its impact through empowering Individualism / businesses contributing towards change. / Individual Partly doing this: CSR and individual efforts.
  • 10. Why How What An Act Home What is evident! CSR a ‘Business Requirement, Not Option’ Businesses should support larger social or environmental issues by donating products or services, money or volunteering Businesses may play a limited role in the communities in which they are based, but are not necessarily responsible for supporting social or environmental issues Businesses exist to make money for shareholders and are not responsible for supporting social or environmental issues Businesses should change the way they operate to align with greater social and environmental needs Businesses should not only support but advocate for change in larger social or environmental issues by increasing awareness of the issue and donating products or services, money or volunteering Consumers’ beliefs about the role of business in society: 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications
  • 11. Why How What An Act Home What is evident! CSR a ‘Business Requirement, Not Option’ HEALTH AND DISEASE preventing and treating disease, e.g., HIV/AIDS or cancer, and ensuring proper child and maternal health POVERTY AND HUNGER providing financial assistance, food and housing to people in great need ENVIRONMENT preserving and protecting our natural resources ECONOMIC DEVELOPMENT investing in communities through people, job creation and infrastructure EDUCATION ensuring equal access to quality education WATER preserving and providing access to clean water The issues consumers most want companies to address: 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications HUMAN RIGHTS ensuring the rights of workers, children, women and others facing injustice
  • 12. Why How What An Act Home What is evident! CSR a ‘Business Requirement, Not Option’ Most effective communication channels for information about social and environmental programs and products: 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communications
  • 13. Why How What An Act Home What is evident! CSR a ‘Business Requirement, Not Option’ Percentage reporting that public expectations have risen, by sector Source Ernst & Young : http://www.ey.com/GL/en/Services/Advisory/The-top-10-risks-and-opportunities-for-global-organizations---The-top-10-risks---9--Soc Social acceptance risk for Oil and gas, life sciences and public administration forcing these incorporating CSR into their business strategies.
  • 14. Why How What An Act Home Driving factors to do CSR in Developing Nations. Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/
  • 15. Why How What An Act Home Ratio of Business sectors doing CSR in Developing Nations. Corporate : 53% NGOs : 47% Source Survey of Developing Country : http://www.tbl.com.pk/tracks-and-trends-in-csr-practices/
  • 16. Why How What An Act Home What is evident! Large number of People. • 31% global consumers believe businesses should change the way they operate to align with greater social and environmental needs. • Boycott brands that are socially and environmentally irresponsible. • Buy products providing social impact. • 31% global consumers believe businesses should change the way they operate to align with greater social and environmental needs. • Boycott brands that are socially and environmentally irresponsible. • Buy products providing social impact.
  • 17. Why How What An Act Home What is evident! As a result, Large Businesses want to do good. • Add Brand value / PR. • Understanding, that doing social good will eventually improve their business/ profits and set foothold in emerging markets / developing countries. • They donate huge amounts. • Make products providing social impact.
  • 18. Why How What An Act Home CSR Business interests in emerging markets/developing countries •Emerging market populations are more resolute in their intentions to shop for a cause : Consumers in Brazil (76%), China (68%) and India (67%) are "very likely" to switch brands in favor of those that support cause, versus France (42%), Germany (52%) and the U.K. (38%) •Citizens in emerging markets are more likely to act as megaphones for CSR: Consumers in Brazil (95%), China (95%) and India (94%) say they would tell their friends and family about a company's CSR efforts, versus France (83%), Germany (84%) and the U.K. (80%) •Consumers in emerging markets are eager to be engaged in companies' CSR decisions: Consumers in Brazil (94%), China (92%) and India (94%) are likely to voice their opinions about company's CSR efforts directly to that company, versus France (74%), Germany(71%) and the U.K. (68%) Citizens in emerging markets embrace CSR with near-unanimous enthusiasm that developed Western markets and as business looks to emerging markets for sustained growth, CSR will be critical component of business strategy. 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
  • 19. Why How What An Act Home Social media has bought society to issues, concurring alliances and creating noise that seemed impossible to mobilize the consumers. How was this possible! 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
  • 20. Why How What An Act Home Nielsen social media on purchase decisions Report Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since 2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease). Source : DigitalStrategy Consulting.com
  • 21. Why How What An Act Home Social media is accelerating CSR, in highly mobile-savvy and emerging countries China, India and Brazil • Nearly two-thirds of global consumers ( 62% ) say they use social media to address or engage with companies around CSR. • 34% of consumers use social media to share positive information about companies and issues • 29% are using social media to learn more about specific organizations and issues • 26% are using social media to share negative information How was this possible! CSR 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
  • 22. Why How What An Act Home Gives a sense of belonging to individual worldwide ,mustered concerns ( change.org )and allowed them to fund their causes. • Be involved in the political & social building process to solve it. - Arab Spring Online technology for Individual impact. Success stories: http://www1.networkforgood.org/ has raised till now 800 million dollars of donations. http://www.razoo.com/ 142 million dollars from online crowd funding for social causes.// “Online crowd funding campaigns.”
  • 23. Why How What An Act Home Online technology for Individual participations. http://venturebeat.com/2013/04/08/crowdfunding-nearly-doubled-last-year-with-1m-successful-campaigns/#Ld7jqOERrP4ZHDII.99 “Online crowd funding campaigns.”: Social causes drive 30 percent of all activity . Showing individual interest towards social cause.
  • 24. Why How What An Act Home • Yes it has concurred alliances and created noise that seemed impossible. • Online technologies and tools has given opportunities to generate and achieve impact with results…… But these tools may be used further….. TO INSPIRE SOMETHING GREATER Great! But not enough.
  • 25. Why How What An Act Home All u need is, climate control! CILMATE of possibility. • Humans , are organic creatures and their are conditions under which they thrive. • Social culture is organic, social network for a better future must find conformity in diversity. • Broadened the scope of individual opportunities and participation, irrespective of diverse cultural / economic / social / educational / demographic or physical / financial obligation .
  • 26. Why How What An Act Home Marriage of Social Media and CSR to benefit all. Social Media Business & CSR Climate control! RestorabilityRestorability Education & PR Education & PR Local Economy, Job Creations Local Economy, Job Creations Business profits Business profits Funding for Social WELFARE Funding for Social WELFARE
  • 27. Why How What An Act Home Charity begins @_ home “ It’s not about money, but all big things have small beginnings.” Technologies and online tools have given an opportunity to creating this CILMATE of possibility. 1 Act of Random Kindness (1ARKnetwork) provides an organic climate, through which an unintended individual’s gesture helps him give and achieve opportunities and participation to social change , irrespective of diversities.
  • 28. Why How What An Act Home (Communication & collaboration) (Education & PR ) Let’s begin a small idea wit a big mind! 1 2 (Businesses, Local Economies & Communities) TravelBowl.com DealBowl.com HealthBowl.com MarketBowl.co m 3
  • 29. Why How What An Act Home Charity a click away / Gocial.org Social familiarity + platform =1 Initially targeted at Developed nations and emerging market like China, India, Brazil. • Free membership social network, with all the functionality of any other social networks but where the proceeds (revenue / ARPUA ) goes to charity. • Along with educating the member to social issues, concurred alliances and creating noise that were not possible. Integrate “Online crowd funding campaigns.”
  • 30. Why How What An Act Home Most important division, controlling branding and image of the 1ARKnetwork. Success and failure depends on the right PR Campaign. I believe Campaign, involved, a universal 360 media Strategy to woo in users and promote the network through a strategy to personalizing user experience by events, TV shows, online ad, billboards to generate PR and grow the 1ARKnetwork to Billions by 2020. Let’s begin a small idea wit a big mind! 2 PR Divisions.
  • 31. Why How What An Act Home Charity begins @ promoting Businesses. World map of countries by rate of unemployment .Source: wikimedia.org More : Slideshare Presentation. MarketBowl.co m Targeting the Retail / healthcare/ Services sector and help the process of local growth. • Helps small retailers ,Local businesses , providing and funneling them into a organized , localized channel of marketing , inter linking brands and local consumers. Which give better ROI and deeper market penetration to Business. SMEs make up more than 90% of all businesses with higher % of employment ratio, worldwide and are essential to the ‘path out of poverty’ for many developing countries. • Create a local customers cloud who will participate in the 1ARKnetwork. Consumers are connected to local business and MarketBowl.com provide a platform from which they may enter 1ARKntework ( or vice versa for users with businesses) increasing the user base of the network and ARPUA RESPECTIVLY. TravelBowl.com DealBowl.com HealthBowl.com 3
  • 32. Why How What An Act Home Background check. How we make a network + in numbers? Never Ignore Research : Understanding the universal truth LAW OF DIFFUSION OF INNOVATIONS: Dipping point Tipping point
  • 33. Why How What An Act Home Background check. How we make a network + in numbers? Never Ignore Research : LAW OF DIFFUSION OF INNOVATIONS A successful extended strategy is needed. 4 Billion (2025) Dipping point
  • 34. Why How What An Act Home Social Business : Happened in the last 10 years • Social familiarity, concurring alliances and communication, creating a movement. • Integrate “Online ad campaigns.” • Make money. Social familiarity + platform = network in numbers. 1.11 Billion monthly active users f 1 Billion tin 500m200m48.7m
  • 35. Why How What An Act Home Time Spend on Online Media 2010 2011 2012 Provide daily opportunities for: Revenue + Education + Communication = Time Spend mediabistro.com 2.34 Hours 2.57 Hours 3.07 Hours Per/day Per/day Per/day
  • 36. Why How What An Act Home How time is spend online.2020 2.5 Billion Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the world, according to comScore’s new ‘It’s a Social World’ study.
  • 37. Why How What An Act Home This is Social Business : Economic Math is good Estimated Global Social Network Ad Revenue (2011-2020) mediabistro.com / HnyB Insights $ 25 Billions 2016 $ 11.9 Billions 2014 $ 10.3 Billions 2013 $ 7.72 Billions 2012 $ 114 Billions 2020
  • 38. Why How What An Act Home Never Ignore Research : How we make a network + in numbers? Global Social Network Ad Spending Share by Region (2012-2014) mediabistro.com 2020 2.5 Billion Developed Nation. First, understanding present and future opportunities. Developing Nation.
  • 39. Why How What An Act Home Understanding present and future opportunities.2020 25. Billion Projection of the 1ARKnetwork market adaptation history process. Developed Nation. Early patrons and initial funding through ARPUA . Developing Nation. Late adaptors but nos. in billions provide larger ARPUA (YOY).
  • 40. Why How What An Act Home How we make a network + in numbers?2020 2.5 Billion Understanding present and future opportunities: 1ARKnetwork market adaptation history projection analysis. Developing Nation. Survey by Demographics :Increased internet use age World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2 Serve as late adopters but will provide the number in billions (rise of Middle Class ), generating more funds to carry out efforts to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and for expanding businesses a larger market size . Developed Nation. (Early adopters ) Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations .
  • 41. Why How What An Act Home Understanding present and future opportunities.2020 2.5 Billion Source : http://www.hemispherespublishing.com/Issues/2013/March/Population_and_it_means_for_your_portfolio.html Developing Nation. Late adaptors but nos. in billions provide larger ARPUA (YOY). Developed Nation. Early patrons and initial funding through ARPUA . World Middle Class Growth Projection
  • 42. Why How What An Act Home Understanding present and future opportunities.2020 2.5 Billion Developing Nation. Late adaptors but nos. in billions provide larger ARPUA (YOY). Mobile App Developed Nation. Early patrons and initial funding through ARPUA . Global IPv6-Capable Mobile Devices Reach 4.2 Billion by 2017 Source : http://sourcedigit.com/1334-world-internet-users-stats-internet-to-grow-larger-in-year-2013/ : http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 43. Why How What An Act Home Understanding present and future opportunities.2020 2.5 Billion Developed Nation. • Early patrons and initial funding through ARPUA . Higher Internet Penetration and easy accessibility to technology and familiarity to world issues. Developing Nation. • Late adaptors but nos. in billions provide larger ARPUA (YOY).Rise of middle class creating big market and business looks to for sustained growth and expand CSR PROJECT. Source : http://www.internetworldstats.com/stats.htm
  • 44. Why How What An Act Home Charity begins @ home / gocial.org Social impact + = Social Network Initially targeted at Developed nations : Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations . And Emerging market like China, India, Brazil. Higher no. of internet user .Rise of middle class creating big market & business looks to for sustained growth and CSR PROJECT. Social familiarity + platform
  • 45. Why How What An Act Home Charity begins @ home / gocial.org Social familiarity + platform = • With all the functionality of any other social networks but where the proceeds (average revenue per user ) goes to charity. Connecting, sharing, communicating and discovering . • A Global conversion on social change. Educate the member to social issues, concurred alliances and creating noise that were not possible • Integrate “Online crowd funding campaigns.”  Facebook page, tweets, YouTube channel are good but the felling of contributing to global change, monetarily, brings a sense of ownership and that is priceless.
  • 46. Why How What An Act Home Charity a click away / Gocial.org Social familiarity + platform = 3 TYPE Ad Revenue consumption (average revenue per user ) User will choose what Ads ( which sector ) & when ( daily , weekly, monthly ) and the amount ( 1$ monthly ) and which cause to sponsor ( child right , healthcare). 1. Impression / mailers / sms / mms. 2. Pay Pre Click. 3. Coupons & Deals.
  • 47. Why How What An Act Home Ad Spend 2011 -2012 Report: Global Ad spend growth 2011-2012: Global Countries generating the most ad impressions Source : DigitalStrategy.Com ( Nielsen Global Avdiew Pulse Q1 2012 / Google DISPLAY Business Trends Q4 2011 )
  • 48. Why How What An Act Home How you create the network? Use the right PR Campaign: Personalize it. Nurture them as equals. 2020 2.5 Billion Use the right PR Campaign: Personalize it. David Ogilvy ICampaign BELIEVE
  • 49. Why How What An Act Home Background Check. Present offline media use.2020 2.5Billion Using the right medium 5:27 5:06 5:05 1:52 2:00 1:50 0:35 0:33 0:32 Daily offline media use: 2010 2011 2012 mediabistro.com
  • 50. Why How What An Act Home Time Spend on Online Media 2010 2011 2012 Provide daily opportunities for: Revenue + Education + Communication = Time Spend mediabistro.com 2.34 Hours 2.57 Hours 3.07 Hours Per/day Per/day Per/day
  • 51. Why How What An Act Home Universal PR Strategy.2020 2.5 Billion Universal PR Campaign: Personalize it. Nurture them as equals. iCampaign
  • 52. Why How What An Act Home Advertisement & Marketing Strategy.2020 2.5 Billion BELIEVE Why : I believe I am enough. How : I am a network for change. Marketing Strategy. Use the right PR Campaign Strategy: Personalize the network. What: I created a better world How great leaders inspire actionTED Video : Simon Sinek :
  • 53. Why How What An Act Home Marketing Strategy: Community that build my participation. 2020 2.5 Billion Derek_Sivers: How_to_start_a_movement.Video:
  • 54. Why How What An Act Home Target the right Age Group2020 2.5 Billion Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the world, according to comScore’s new ‘It’s a Social World’ study. • Users over 55 now represent the fastest growing segment when it comes to using social networks. In Europe 86% of 55 years+ are present on social networks (95% in the US) • Users among 15-24 : Social network grew by 34% in the same time period.
  • 55. Why How What An Act Home Target the right Age Group RESPECTIVELY2020 2.5 Billion Social networking sites now reach 82% of the world’s internet users, i.e. 1.2 billion people around the world, according to comScore’s new ‘It’s a Social World’ study. • Users over 55: Socially responsible & financial abundance and familiarity to world issues help the network earn its early patrons and while generating funding through personal donation / charity or ad consumptions (ARPUA) . • Users among 15-24 : Socially active, online and offline. Eager to be the force for good. Open to media and communication / travel. • Users among 25-44 : Socially active, online. Open to media and communication. Highest disposable income earning segments , provide the majority % AD and deals consumptions, higher % of ARPUA earning category. • Users among 44-55 : Socially active, online and offline. Higher Income earning segments, including top management with connection to and say in CSR POJECT under corporate . Medium % of ARPUA earning category.
  • 56. Why How What An Act Home Network + in numbers? Universal PR Education + Responsibility + Communication + Revenue = Time Spend + PR 2020 2.5Billion iCampaign Target Young Socially active, online and offline. Eager to be the force for good. Open to media and communication / travel. Shows on Global & Social Issues Young & Students PR Education & Responsibility Get more involved For social welfare Projects. Community that build my participation. Used Back Revenue
  • 57. Why How What An Act Home How we make a network + in numbers? Spend at promoting / funding and educating global social issues. 2020 2.5 Billion Community that build my participation. PR Events & promotions that involves.
  • 58. Why How What An Act Home How we make a network + in numbers? Spend at promoting / funding and educating global social issues. 2020 2.5 Billion Community that build my participation.PR /Events & promotions show that involves. Online and broadcasted shows involving travel to social projects understand ( from revenue generate on 1ARKnetwork ) and giving a opportunities for 1ARKnetwork Users physical to becoming part of the development process. CSR project show to showcase corporate social undertaking ,involving HR department of respective corporations. Celebrities, news personalities, Sportsperson, scientific promoting and educating of social issues and help to publicize and enlarge the network.
  • 59. Why How What An Act Home How we make a network + in numbers?2020 2.5 Billion Carried out efforts through funds and volunteers helps to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and making them future patrons of the 1ARKnetwork ; spreading deepen into developing nation and overall higher ARPUA. Spend at promoting / funding and educating global social issues. Sign in ,To change Sign in ,To change
  • 60. Why How What An Act Home Growth Projection: Global Social Network for good Provide daily opportunities for: Revenue + Education + Communication = Time Spend. Spend at promoting / funding and educating global social issues. • Global IPv6-Capable ( location base internet ) Mobile Devices Reach 4.2 Billion by 2017 • Rise of middle class in emerging market like China, India, Brazil. • Growth in Ad revenue spending. • Strategy to target the development country and emerging market . A network of 2.5 billions may be easily achieved in the next 10 years World Middle Class Growth Projection 2020 2.5 Billion
  • 61. Why How What An Act Home Growth Projection: Global Social Network of good2020 2.5 Billion Contributions of Developing ( RISE OF MIDDLE CLASS ) and Developed nation, projections.
  • 62. Why How What An Act Home Growth Projection: Global Social Network of good2020 2.5 Billion The network market adaptation history projection analysis. Developing Nation. Survey by Demographics :Increased internet use age World Bank report : http://data.worldbank.org/indicator/IT.NET.USER.P2 Serve as late adopters but will provide the number in billions (rise of Middle Class ), generating more funds to carry out efforts to improving standard of living , more accessibility to education ,technology & healthcare, better job opportunities in these regions and for expanding businesses a larger market size . Developed Nation. (Early adopters ) Higher standard of living , more accessibility to technology. Social / economical / financial abundance and familiarity to world issues help the network earn its early patrons in millions and while generating funding (ARPUA) to carry out efforts in developing nations .
  • 63. Why How What An Act Home Growth Projection: Economic Maths Spend at promoting / funding and educating global social issues. “ It’s not about money, but all big things have small beginnings.” 2.5 Billions users (Projection Analysis 2020.) $5 pre year Ad consumption $12.5billio n Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com Yearly making money online, via affiliate sales. As pre data projection, 50 million users by 2014 = 50m X $5 = $250 millions funds generated. 80 % USED to fund social cause , 20% promote the cause by events, TV shows, online ad, billboards to generate PR and grow the 1ARKnetwork to Billions by 2020.
  • 64. Why How What An Act Home A Social Network = Golden Goose ideaIs to encourage a climate condition that broadened the scope of individual opportunities and participation, irrespective of economic / social / education / demographic or physical / financial obligation. Provide daily opportunities for: Revenue + Education + Communication = Time Spend. Spend at promoting / funding and educating global social issues.
  • 65. Why How What An Act Home Golden Goose may back fire! A successful extended strategy is needed. May become 1ARKnetwork market adaptation pattern curve history. Good Strategy &PR Bad Strategy &PR 2025 4 Billion 2.5 Billion (2020) 4 Billion (2025)
  • 66. Why How What An Act Home Golden Goose may back fire! Bad PR • ROI is low: Businesses and corporations start believing that the Ad Spending on the network has become a cost rather then an investment. • Misuse of information and funds generated : The users see no tangible results ,lowering user enthusiasm. 1 2 2025 4 Billion A successful extended strategy is needed.
  • 67. Why How What An Act Home A successful extended strategy is needed. Background check.2025 4 Billion Understanding the Job environment. World map of countries by rate of unemployment .Source: wikimedia.org
  • 68. Why How What An Act Home Keeping Business Interests alive. A successful extended strategy is needed. Background check.2025 4 Billion =Local unemployment Unhappy 1 Unemployment = Bad for People + Business + Economics + Society. = We are moving into a society, which is heavy on technology and light on labor, which is resulted in higher unemployment rate. The only way forward is moving into new markets, into developing markets and create local opportunities for employment and wealth generation.
  • 69. Why How What An Act Home Business interests in emerging markets/developing countries This chart depicts the projected growth of global ad spend between 2011-2014. It is predicted that 60% of the world's ad spend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest contributor to the global advertising market. Source : ZenithOptimedia, Dec, 2011 ( DigitalStrategyConsulting.com) Spending Presented as millions of $US
  • 70. Why How What An Act Home CSR interests in emerging markets/developing countries • CSR in most company is either part of HR or Corporate communication as … need a more socialistic deliverable strategy. •Main disadvantage of CSR is that its costs fall disproportionally on small businesses. Major corporations can afford to allocate a budget to CSR, smaller businesses cannot opted to do so , making if a business to business motto. •CSR is seen as a investment for promotion and earning goodwill, being a investment it has to show tangible results otherwise terms as a cost and downplayed. An affective ROI strategy on CSR is critical needed. Business looks to emerging markets for sustained growth, increase in Ad spending and CSR will be critical component of business strategy, as emerging market populations are more resolute in their intentions to shop for a cause and act as megaphones for CSR . 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY : http://www.echoresearch.com/en/articles-events/latest/item/155-id.100664006.html
  • 71. Why How What An Act Home Charity begins @_ promoting Local Businesses.2025 4 Billion Local economy helps Local People + Business + Society . Source: localfirstaz.com
  • 72. Why How What An Act Home Charity begins @ promoting Businesses.2025 4 Billion A successful extended strategy needed to inspires practices that build a just and sustainable economy; Local economy / wealth generation, job opportunities & increased market size allowing Business sustainability and a efficient ROI for business profits and socialistic deliverable strategy towards CSR. 1 BUSINESS Profits CSR Increasing Market Size = Increased Demands Increased Local Employment Increased Demands = Increasing Market Size Increased Purchasing Power Social Welfare CSR in India 2020 projection– Rs 63 billion ( under government 2% profit norm)
  • 73. Why How What An Act Home Charity begins @ promoting Businesses.2025 4 Billion World map of countries by rate of unemployment .Source: wikimedia.org More : Slideshare Presentation. MarketBowl.co m Targeting the Retail Sector MarketBowl.com is Local Brand Discovery comparison platform and help the process of growth. • Create a local customers cloud who will participate in the 1ARKnetwork. Consumers are connected to local business and MarketBowl.com provide a platform from which they may enter 1ARKntework ( or vice versa for users with businesses) increasing the user base of the network and ARPUA RESPECTIVLY. • Helps small retailers ,Local businesses , providing and funneling them into a organized , localized channel of marketing , inter linking brands and local consumers. Which give better ROI and deeper market penetration to Business.
  • 74. Why How What An Act Home Keeping Business Interests alive. Charity begins @ promoting Local Business2025 4 Billion MarketBowl.com 1 Local Retailers and Businesses Brands Local Consumers Advertisements 1. Local employment opportunities & sustainability . 2. Create a local customers cloud who participations in the 1ARKnetwork. 3. Efficient ROI and localized brand discovery advertisement platform. 4. Investment and profits channelized in local communities. More : Slideshare Presentation.
  • 75. Why How What An Act Home Charity begins @ promoting Businesses.2025 4 Billion MarketBowl.co mMore : Slideshare Presentation. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a 6 percent increase in ad spend in 2012 through September. Nielsen quarterly Global AdView Pulse Report Targeting FMCG Sector
  • 76. Why How What An Act Home Charity begins @ promoting Businesses.2025 4 Billion As all politic is local, all business in developing world is generally done locally. ( Retail Sector )More : Slideshare Presentation.MarketBowl.co m Nielsen :Report finds FMCG brands now account for a quarter of global with Developing Nation
  • 77. Why How What An Act Home Keeping Business Interests alive. TravelBowl.comDealBowl.com Charity begins @ promoting Businesses.2025 4 Billion HealthBowl.com 1 Deals or Services base search engine. • Coupons and deals have high average returns. • Collectively generating more revenue. Targeting Medical care, Pharmacy Sector. Also to help CRS projects ( free clinics and checkup, training )
  • 78. Why How What An Act Home Charity begins @ promoting Businesses.2025 4 Billion MarketBowl.co m HealthBowl.co m DealBowl.com Effective ROI with integrated Advertisement Platform. • Seen on different platform charged as one click. Brands AD AD AD AD AD Keeping Business Interests alive.1 MarketBowl.com DealBowl.com HealthBowl.com
  • 79. Why How What An Act Home Charity begins @_ promoting Competitions.2025 4 Billion Effective ROI: Making money online, via affiliate sales partnering with Competitions and other social network & earning commissions on sales. Keeping Competitions Interests alive.1 • Effective ROI: There is no cost incurred to get clients deal / coupons. • More Content on the site for users to make decisions. • More Ad on the site = higher conversion rates • Connecting to other social network allows forwarding recommendations to personal acquaintances. MarketBowl.com AD AD AD
  • 80. Why How What An Act Home What form of advertising do global consumers trust? Source : DigitalStrategy Consulting.com Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted "emails that I signed up for".
  • 81. Why How What An Act Home Nielsen social media on purchase decisions Report Nielsen social media on purchase decisions surveyed in 2012. The global average has risen by 3% since 2010. 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease). Source : DigitalStrategy Consulting.com
  • 82. Why How What An Act Home Online Survey & Product branding: Revenues Loyalty from co-branding on brands products , while build consumers confidence and brand image. Online survey conducted by the network on behalf of brand is a source of revenue .
  • 83. Why How What An Act Home Economic Math seems possible! Spend at promoting / funding and educating global social issues. “ It’s not about money, but all big things have small beginnings.” 2.5 Billions users (Projection Analysis 2020.) $5 pre year Ad consumption $12.5billio n Facebook ARPUA ( average revenue per user ) = $5.32 ( 2012 ) bloomberg.com Yearly making money online, via affiliate sales. 50 million users by 2014 = 50m X $5 = $250 millions funds generated. 80 % USED to fund social cause , 20% promote the 1ARKnetwork by events, TV shows, online ad, billboards to generate PR and grow the network to Billions by 2020.
  • 84. Why How What An Act Home A sustainable eco system. A sustainable eco system and favorable climate control, helps: •Make a movement for change : For the people, by the people , of the people. Facebook page, tweets, YouTube channel are good but the felling of contributing to global change, monetarily, brings a sense of ownership and to combine love with action through technology, that is priceless. Individuals apart and individuals united contribute to global change and social cause irrespective of diversities. It's not about $2 or $5, it’s about reasonability, responsibility, restorability towards social global change. And numbers made a movement. •Revenue generation : 1.CSR : Marriage of CSR and social media gives sustainability & longevity and a source for continued and higher funding ratio as business profits increases. 2.ARPUA :Yearly cloud funding campaign and investments in social cause. May be even more then the projection.
  • 85. Why How What An Act Home Personal Privacy .2025 4 Billion Personal Campaign & Privacy Issues: Keeping Personal Interests alive.1 ICampaign BELIEVE Power with users: What social issues to follow : Which to sponsor through their points earned : Whom to get involved with (TV shows, blogs). Power with users: What ,which, when, how AD are send.
  • 86. Why How What An Act Home Charity begins @_ UN.2025 4 Billion Who Control the Finical Allocations. Power with responsibility: UN is the only international body with, experiences and expertise's and talented knowledge and market value / PR to see it through. And having the moral obligation to do so. Keeping Managerial Creditability alive.2
  • 87. Why How What An Act Home Ideas in Partnership are innovations with Values.2025 4 Billion Power with responsibility: What may be created is a beginning of a idea that transcend monetary complexities and reaches beyond and above. Individual Participation is the GOAL. And thereafter the felling of being part of something positive. That changes the world. One person @_ a time. The only network that shares and celebrate individualism and unity is the social network.
  • 88. Why How What An Act Home The first step towards any change, begins with self believe. Charity begins @_ An act.2025 4 Billion Let’s begin a small idea wit a big mind.
  • 89. Why How What An Act Home 2025 An enterprise for good.
  • 90. Why How What An Act Home Credits2025 4 Billion • Credits: •http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html •http://www.ted.com/talks/bunker_roy.html •http://www.ted.com/talks/brene_brown_on_vulnerability.html •http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html •http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html •wikimedia.org •localfirstaz.com •http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx •mediabistro.com •http://www.cielovistacharter.com/curriculum/character-counts •http://1skillz-networksunited.net/fame-up-in-prospect •http://www.afr.com/p/technology/facebook_world_revenue_rise_but_DuF274LqAqbFYb8NZ09X6J •http://blog.hubspot.com/timeless-marketing-wisdom-david-ogilvy-slideshare •http://blog.berytech.org/2013/03/19/online-crowd-funding-a-powerful-tool-for-social-impact/ •http://searchenginewatch.com/article/2194675/Social-Media-Revenue-Forecast-to-Hit-16.9-Billion-in-2012 •http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by- 2016.asp •http://www.marketwire.com/press-release/in-advance-facebooks-q4-2012-earnings-call-spruce-media-releases-state- facebook-advertising-1750513.htm • http://fr.slideshare.net/rajeshdgr8/social-media-advertising-2012 • http://www.prlog.org/11836140-social-media-advertising-revenue-to-show-steep-growth-reaching-25bn-by-2015-and- 114bn-by-2020.html • http://businesscasestudies.co.uk/kelloggs/extending-the-product-life-cycle/the-product-life- cycle.html#axzz2WZXLdIYe •http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Main-Report/Internet-adoption.aspx
  • 91. Why How What An Act Home Charity begins @_ An act.2025 4 Billion One Act of Random Kindness (1ARK+Network) & then, let it grow. Respected citizens of the world, •The first few steps to changing the world, BEGINS WITH YOU. •Forward it to everyone, immediately making it know that you started the process to changing the world. Eventually you will change the world, whatever you do next. Let’s begin a small idea wit a big mind. 1ARKnetwork.
  • 92. Why How What An Act Home Social good is your soul2025 4 Billion One Act of Random Kindness (1ARK+Network) Digital innovations, social media, technology is our life blood, but, SOCIAL GOOD IS OUR SOUL. People will be people and business will remain businesses, until you introduce a climate of change CLIMATE OF POSSIABILITY
  • 93. Why How What An Act Home Charity begins @_ An act.2025 4 Billion One Act of Random Kindness (1ARK+Network) & then, let it grow. ANONYMOUS There are lots of big minds chasing small ideas. Let’s begin a small idea wit a big mind.
  • 94. Why How What An Act Home Just when the caterpillar thought, the world was coming to an end, HE CHANGED INTO A BUTTERFLY