Achieving competitive advantage thru sustainability

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What are the risks and opportunities created by global sustainability issues. How can you turn these into a strategic advantage for your organisation.

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Achieving competitive advantage thru sustainability

  1. 1. SUSTAINABILITY AS A COMPETITIVE DIFFERENTIATOR By Guy Bigwood MCI Group Sustainability Director
  2. 2. FOR LONG TERM SUCCESS Sustainability is one of the defining issues of our time
  3. 3. Agenda
  4. 4. Trusted Advisor to UNITED NATIONS GOVERNMENTS ASSOCIATIONS DESTINATIONS (CVBs) CONVENTION CENTERS CERTIFICATION STANDARDS Group Director Sustainability MCI GROUP SUSTAINABILITY DIRECTOR
  5. 5. LessConversation MoreAction.com For slides and more information Guy.bigwood@mci-group.com twitter.com/guybigwood #SI-MICE
  6. 6. What is Sustainability? PEOPLE PLANET PROFIT
  7. 7. WHY SHOULD WE CARE ABOUT SUSTAINABILITY
  8. 8. CALL TO ACTION
  9. 9. UNIQUIVAL PROOF OF CLIMATE CHANGE “The atmosphere and ocean have warmed, the amounts of snow and ice have diminished, sea level has risen, and the concentrations of greenhouse gases have increased.”
  10. 10. 1850 1900 1950 2000 CO2 HIGHEST LEVELS OF CO2 IN OUR HISTORY 2050
  11. 11. GLOBAL CHANGE 12 0.85º INCREASE SINCE 1880 BY 2100 INCREASE OF 0.3º TO 4.5º
  12. 12. 57% of your glaciars have disappeared in last 39 years 3% to 5% disappear each year
  13. 13. By 2100 SEA LEVEL WILL RISE BY 40 TO 82CM It will be upto 2º warmer 3.5mm/year in Caribe
  14. 14. 15 MORE FREAK WEATHER
  15. 15. 2050100005 000 bef. JC10 000 bef. JC 5 million 250 million in 1 1 billion in 1800 3 billion in 1960 5 billion in 1987 7 billion in 2011 2 billion in 1930 9 billion in 2050 The world population is increasing
  16. 16. EG. 1990 – What city is this?
  17. 17. 2012 – Shanghai
  18. 18. A Sustainable Future Current Reality Living beyond the limits of earth´s system Source:The Natural Step Sustainable Supply Sustainable Demand
  19. 19. Paradigm SHIFT in how people select, buy and organise meetings and events
  20. 20. Generation Y 81% Employees want to join a company that makes a difference Attracting New Staff
  21. 21. SUSTAINABILITY REVOLUTION $5.7 Trillion Low carbon and environmental services and products market in 2015 (18% growth in 4 years)
  22. 22. NEW BUSINESS OPPORTUNITIES
  23. 23. INCREASED FOCUS FROM CORPORATE PLANNERS • Environmental policy • Recycling program • Reuse and donation • Energy conservation efforts • Water conservation efforts • Sustainable procurement policy: cleaning products, paints and sealants, paper products, F&B etc. • Event carbon footprint measurement and offset • Community engagement activities (CSR projects)
  24. 24. 50% of the 1,100 industry professionals surveyed confirmed that they give precedence to green suppliers - MPI DO YOUR CLIENTS CARE?
  25. 25. Are sustainability credentials important to your clients when they are looking for new partner? 75% say its important or very important Source: MCI Survey
  26. 26. Source: MPI Survey 80% SAY THAT SUSTAINABILITY WILL BECOME A MORE SIGNIFICANT PURCHASING CRITERIA
  27. 27. HOW do you use sustainability for “competitive advantage”
  28. 28. COST LEADERSHIP DIFFERENTIATION COST FOCUS DIFFERENTIATION FOCUS APPLESAMSUNG EventMobi BROAD TARGET NARROW TARGET LOW COST COMPETITIVE ADVANTAGE COMPETITIVE EDGE PORTER’S COMPETITIVE STRATEGY DIFFERENTIATION SPOT-ME
  29. 29. TRAITS OF SUSTAINABILITY LEADERS LEADERSHIP ADVOCACY INNOVATE & INTEGRATE UNDERSTAND CONTEXT CONNECT & COLLABORATE MEASURE PERFORMANCE & VALUE
  30. 30. WHAT ARE SOME EXAMPLES OF “competitive advantage”
  31. 31. 2020 Goal: Gothenburg will be the world´s leading sustainable city
  32. 32. SCANDINAVIA SUSTAINABLE MEETINGS REGION
  33. 33. COLLABORATION DRIVING PERFORMANCE
  34. 34. Help clients be more sustainable LEADING SUSTAINABLE DESTINATIONS
  35. 35. Source: US GBC
  36. 36. LONDON 2012 OLYMPICS STADIUM • Recycled steel used for the roof, saving over $700.000 • 60% less water • All timber from sustainable forests • 50% less carbon footprint
  37. 37. MEASUREMENT DRIVING INNOVATION Marina Bay Sands
  38. 38. EVENTS AND HOSPITALITY INDUSTRY IS FOURTH LARGEST CREATOR OF WASTE
  39. 39. PARTNER TO IMPROVE EVENT RECYCLING
  40. 40. 46 TREAT WASTE AS A VALUABLE RESOURCE
  41. 41. 47 C FOOD and BEVERAGE
  42. 42. 50% food is wasted between farm and fork MANAGE YOUR WASTE
  43. 43. Food wasted in the US would feed the 1 Billion hungry
  44. 44. 50 Compost food waste
  45. 45. 51 Recycle cooking oils
  46. 46. DONATE UNWANTED FOOD
  47. 47. UPGRADE YOUR WATER PRODUCT
  48. 48. USE SUSTAINABILITY TO IMPROVE THE DINNING EXPERIENCE 54 FLOSS Fresh Local Organic Seasonal Sustainable
  49. 49. 55 FROM FARM TO TABLE
  50. 50. BOOST MEETING PERFORMANCE WITH BRAIN FOOD
  51. 51. 57 PROMOTE EXCITING VEGETARIAN FOOD
  52. 52. MANAGE SUPPLY CHAIN
  53. 53. SUSTAINABLE SOURCING – Do you need it? – Where does it come from? – Who made it? – What is it made of? – What is it wrapped in? – What will happen to it afterwards?
  54. 54. PROCUREMENT AT MCI All events are assessed for sustainability and safety risks. All key suppliers must sign a code of conduct
  55. 55. DON’T REINVENT THE WHEEL!
  56. 56. 63 LEASERS USE INDUSTRY STANDARDS APEX-ASTM STANDARD FOR SUSTAINABLE MEETINGS
  57. 57. Energy Waste Water Air Quality Staff Management Communications Procurement (supply chain) Community APEX/ASTM CATEGORIES
  58. 58. ICCA Scandinavian Chapter: Twitter: #ICCASCAN WHEN PEOPLE MEET MAGIC HAPPENS
  59. 59. ADVOCATE & LEAD THE CHANGE 6 6Claudia
  60. 60. 6 7 Opportunities: Community Action
  61. 61. 6 8 Opportunities: Community Action CONNECTION SERVICE KINSHIP CULTURE
  62. 62. SUSTAINABILITY AS A COMPETITIVE DIFFERENTIATOR
  63. 63. 4-oct.-13 70 INNOVATION! RISKS! OPPORTUNITY
  64. 64. ENHANCE REPUTATION OPTIMIZE COSTS IMPROVE PARTICIPANT EXPERIENCE ACCELERATE INNOVATION CREATE SHARED VALUE BUSINESS CASE - SUSTAINABILITY
  65. 65. COLLABORATION DRIVES INNOVATION & PERFORMANCE
  66. 66. SUSTAINABILITY IS CRITICAL FOR LONG TERM SUCCESS
  67. 67. THE END almost
  68. 68. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  69. 69. The question is: will there be enough leaders in time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  70. 70. LessConversation MoreAction.com For slides and more information Guy.bigwood@mci-group.com twitter.com/guybigwood #SI-MICE

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