Differentiation & Engagement
Why the little things matter




Garr Reynolds
2 themes
Differentiation
Differentiation   Engagement
Garr Reynolds
Differentiation   Engagement
Differentiation
Why it matters
It all matters
The little things matter
Difference between winning losing...
...is in the small details
“ The little things matter.”

                 — Carlos Ghosn
The small things differentiate
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
What makes you different?
What makes you
 remarkable?
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
What’s your purple cow?
Good
Great
Great
 Insanely
Brand
You are a brand
You are a brand
1997
“We are CEOs of our own companies:
 Me Inc.
“We are CEOs of our own companies:
 Me Inc. To be in business today, our
 most important job is to be head
 marketer for t...
Branding yourself
Why your career may depend on it
“The art of marketing...
 ...is largely brand building. If not a brand,
 it will be viewed as a commodity.”
 Philip Kotler...
You are not a
 commodity
You are not a
 commodity
This is you
Developing your brand
Developing your brand
     Who am I?
 
Developing your brand
     Who am I?
 

     What are my values?
 
Developing your brand
     Who am I?
 

     What are my values?
 

     What are my talents?
 
Developing your brand
     Who am I?
 

     What are my values?
 

     What are my talents?
 

     What’s my passion...
What do you want?
Differentiation
Take a chance
You are the brand
You are the brand
This is only a rest
This is only a test
presentationzen.com
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
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Just a test done very quickly and with sever jet lag. Garageband was used for the audio. Shure mic. Keynote slides converted to PDF. Not a presentation, just a test. Cheers!

Garr

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  1. 1. Differentiation & Engagement Why the little things matter Garr Reynolds
  2. 2. 2 themes
  3. 3. Differentiation
  4. 4. Differentiation Engagement
  5. 5. Garr Reynolds
  6. 6. Differentiation Engagement
  7. 7. Differentiation
  8. 8. Why it matters
  9. 9. It all matters
  10. 10. The little things matter
  11. 11. Difference between winning losing...
  12. 12. ...is in the small details
  13. 13. “ The little things matter.” — Carlos Ghosn
  14. 14. The small things differentiate
  15. 15. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  16. 16. What makes you different?
  17. 17. What makes you remarkable?
  18. 18. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  19. 19. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  20. 20. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  21. 21. What’s your purple cow?
  22. 22. Good
  23. 23. Great
  24. 24. Great Insanely
  25. 25. Brand
  26. 26. You are a brand
  27. 27. You are a brand
  28. 28. 1997
  29. 29. “We are CEOs of our own companies: Me Inc.
  30. 30. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters
  31. 31. Branding yourself Why your career may depend on it
  32. 32. “The art of marketing... ...is largely brand building. If not a brand, it will be viewed as a commodity.” Philip Kotler Kellogg Graduate School of Management
  33. 33. You are not a commodity
  34. 34. You are not a commodity
  35. 35. This is you
  36. 36. Developing your brand
  37. 37. Developing your brand Who am I? 
  38. 38. Developing your brand Who am I?  What are my values? 
  39. 39. Developing your brand Who am I?  What are my values?  What are my talents? 
  40. 40. Developing your brand Who am I?  What are my values?  What are my talents?  What’s my passion? 
  41. 41. What do you want?
  42. 42. Differentiation
  43. 43. Take a chance
  44. 44. You are the brand
  45. 45. You are the brand
  46. 46. This is only a rest
  47. 47. This is only a test
  48. 48. presentationzen.com
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