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Just a test done very quickly and with sever jet lag. Garageband was used for the audio. Shure mic. Keynote slides converted to PDF. Not a presentation, just a test. Cheers!...

Just a test done very quickly and with sever jet lag. Garageband was used for the audio. Shure mic. Keynote slides converted to PDF. Not a presentation, just a test. Cheers!

Garr

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Transcript

  • 1. Differentiation & Engagement Why the little things matter Garr Reynolds
  • 2. 2 themes
  • 3. Differentiation
  • 4. Differentiation Engagement
  • 5. Garr Reynolds
  • 6. Differentiation Engagement
  • 7. Differentiation
  • 8. Why it matters
  • 9. It all matters
  • 10. The little things matter
  • 11. Difference between winning losing...
  • 12. ...is in the small details
  • 13. “ The little things matter.” — Carlos Ghosn
  • 14. The small things differentiate
  • 15. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  • 16. What makes you different?
  • 17. What makes you remarkable?
  • 18. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  • 19. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  • 20. ‘‘ ‘‘ Be interesting, or be invisible. — Andy Sernovitz
  • 21. What’s your purple cow?
  • 22. Good
  • 23. Great
  • 24. Great Insanely
  • 25. Brand
  • 26. You are a brand
  • 27. You are a brand
  • 28. 1997
  • 29. “We are CEOs of our own companies: Me Inc.
  • 30. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters
  • 31. Branding yourself Why your career may depend on it
  • 32. “The art of marketing... ...is largely brand building. If not a brand, it will be viewed as a commodity.” Philip Kotler Kellogg Graduate School of Management
  • 33. You are not a commodity
  • 34. You are not a commodity
  • 35. This is you
  • 36. Developing your brand
  • 37. Developing your brand Who am I? 
  • 38. Developing your brand Who am I?  What are my values? 
  • 39. Developing your brand Who am I?  What are my values?  What are my talents? 
  • 40. Developing your brand Who am I?  What are my values?  What are my talents?  What’s my passion? 
  • 41. What do you want?
  • 42. Differentiation
  • 43. Take a chance
  • 44. You are the brand
  • 45. You are the brand
  • 46. This is only a rest
  • 47. This is only a test
  • 48. presentationzen.com