Jump on the Personal Brand-wagon!

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Here is a presentation I did at the Kansai Foreign Executive Woman's association on 2/23/12 about how to get started on the personal branding discovery process

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Jump on the Personal Brand-wagon!

  1. 1. Jump on the Personal Brand-wagon!FEW Presentation 2/23/12
  2. 2. 1. Brands and Branding2. Personal Branding3. The “New” Economy4. Standing Out5. Your Story is Your Brand6. Online Identity7. Three Stage Process: Believe. Become. Be Your Brand8. Tips to Start Branding Yourself Today!
  3. 3. • Your favorite brand?• Why? - 3 words
  4. 4. People are Brands!
  5. 5. The most satisfying thing about this image is the fact that you are probably reading this in Morgan Freeman’s voice.Just by simply seeing a picture of someone, your braininstantly makes the connection to the most memorable thing about them.There could be anything in theworld written here, and in yourbrain it would sound amazing because you have Morgan Freeman narrating it!
  6. 6. Brand = Unique Promise of Value!
  7. 7. Brand = Unique Promise of Value! In n ova t ive
  8. 8. Brand = Unique Promise of Value! In n Rom ova a nc t ive e/ Lov e
  9. 9. Brand = Unique Promise of Value! In n Rom Sur ova a nc vivo t ive e/ r/ Lov Dri e ve n
  10. 10. Brand = Unique Promise of Value! In n Rom Sur ova a nc vivo t ive e/ r/ Lov Dri e ve n YOU?
  11. 11. 1997
  12. 12. “We are CEOs of ourown companies: Me,Inc. To be in businesstoday, our mostimportant job is to behead marketer for thebrand called You.” - Tom Peters
  13. 13. “Free agents gladlyswap the false promiseof security for thepersonal pledge ofauthenticity.” - Dan Pink
  14. 14. I have a fancy title,steady paycheck, andgood benefits.
  15. 15. I have a fancy title,steady paycheck, andgood benefits.Why am I so miserable?
  16. 16. Personal Brand =YOUR UniquePromise of Value
  17. 17. AUTHENTIC Personal Brand = YOUR Unique Promise of Value
  18. 18. AUTHENTIC DIFFERENTIATES Personal Brand = YOUR Unique Promise of Value
  19. 19. AUTHENTIC DIFFERENTIATES Personal Brand = YOUR Unique Promise of ValueCOMPELLING
  20. 20. Morgan Spurlock
  21. 21. Why Personal Branding?
  22. 22. The ‘New’ Economy • Job tenure is decreasing • Job security is decreasing • Globalization is increasing competition • Job seekersonline researched are being
  23. 23. “Tell me about yourself.”
  24. 24. “Tell me about yourself.” REJECTED!
  25. 25. “Tell me about yourself.” REJECTED!Failure to SETYOURSELFAPART fromothers
  26. 26. Your best asset in this new economy is…Your Personal Brand!
  27. 27. Break Away from thePack!
  28. 28. Be Remarkable, not Invisible!
  29. 29. Be Remarkable, not Invisible!
  30. 30. Brand Differentiation
  31. 31. Com mo dity
  32. 32. “We are in thebusiness of humanconnection andhumanity, creatingcommunities in athird place betweenhome and work.” - HowardSchultz
  33. 33. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group
  34. 34. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group
  35. 35. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group Perso nality Life e xperi ence Your s Story !
  36. 36. “People don’tbuy what youdo.They buy WHYyou do it.” - Simon Sinek
  37. 37. Your Story is Your Brand!“Character trumps credentials” - Michael Margolis
  38. 38. My Story: Why I Do What I Do
  39. 39. Your Brand Online“Peter Sterlacci”
  40. 40. Volume
  41. 41. Volume Relevanc e
  42. 42. Volume Purity Relevanc e
  43. 43. DiversityVolume Purity Relevanc e
  44. 44. DiversityVolume Purity Relevanc e Validatio n
  45. 45. The first page ofsearch results ISthe way the worldsees you!Your brand isn’twhat you say it is,it’s what Googlesays it is.
  46. 46. What is Your Online Identity? www.onlineidcalculator.com
  47. 47. Do You Have Digital Dirt?
  48. 48. Do You Have Digital Dirt?
  49. 49. Do You Have Digital Dirt?
  50. 50. Do You Have Digital Dirt?
  51. 51. If you don’t show up on Google you don’t exist.
  52. 52. 3 Stage Brand Discovery Process
  53. 53. 3 Stage Brand Discovery Process
  54. 54. Stage 1: Believe Your Brand “If you are worried about falling off the bike, you’ll never get on.” - Lance Armstrong
  55. 55. ‘Unearthing’ yourauthenticity!
  56. 56. “Your brand is heldin the hearts andminds of others.” - William Arruda
  57. 57. Stage 2: Become Your Brand “Life is like a 10- speed bicycle. Most of us have gears we never use.” Charles M. Schultz
  58. 58. Personal Branding Gears • Gear 1: Vision & Purpose • Gear 2: SMART Goals • Gear 3: Values & Passions • Gear 4: Target Audience • Gear 5: Competition / Peers
  59. 59. Personal Branding Gears• Gear 6: Personal Brand Statement• Gear 7: Branded Bio• Gear 8: Branded Resume / Cover Letter• Gear 9: Brand Communication Plan• Gear 10: Online Brand Identity
  60. 60. Stage 3: Be Your Brand “Life is like riding a bike. To keep your balance you must keep moving.” - Albert Einstein
  61. 61. Your Brand Environment 1 2 3 4
  62. 62. Your Brand Environment 2 3 4
  63. 63. Your Brand Environment 3 4
  64. 64. Your Brand Environment 4
  65. 65. Your Brand Environment
  66. 66. “Living in the Inquiry!”
  67. 67. 10 Actions to Start Branding Yourself Today!
  68. 68. Action #1: Get a Professional Head-Shot
  69. 69. Action #1: Get a Professional Head-Shot
  70. 70. Action #2: Assess Your Online Identity onlineidcalculator.com 1. Name in Roman letters 2. Name in Japanese characters
  71. 71. Action #3: Buy the Domain for Your Name
  72. 72. Action #4: ‘Ego-Surf’ / Set up Alerts for Your Name
  73. 73. Action #5: Get Feedback about Your Brand
  74. 74. Action #6: Use Your Real NamePeter Sterlacci @NihonPete
  75. 75. Action #7: Open a LinkedIn Account & Complete it! / Import to BranchOut & Profiled.com
  76. 76. Action #8: Complete Your Google Profile https://www.google.com/settings/
  77. 77. Action #9: Follow and Comment onBlogs in Your Thought Leadership
  78. 78. Action #10: Create Your ‘Personal Portals’ http://about.me/petersterlacci
  79. 79. Action #11: Monitor Your Online Influence
  80. 80. “Don’t let the noiseof others’ opinionsdrown out your owninner voice.” - Steve Jobs
  81. 81. Special‘Test-Ride’Offer!
  82. 82. Special 360Reach Assessment Tool‘Test-Ride’Offer!
  83. 83. Special 360Reach Assessment Tool‘Test-Ride’Offer! Summary of Results
  84. 84. Special 360Reach Assessment Tool‘Test-Ride’Offer! Summary of Results 1-hour Consultation
  85. 85. Special 360Reach Assessment Tool‘Test-Ride’Offer! Summary of Results 1-hour Consultation 50% OFF!
  86. 86. 9,000 yen!!
  87. 87. Connect on LinkedIn:jp.linkedin.com/in/petersterlacciFollow on Twitter:twitter.com/PeterSterlacci“Like” BeYB Facebook Page:www.facebook.com/ believebecomebeyourbrandSubscribe to BeYB newsletter:petersterlacci.compersonalbrandingjapan.comSubscribe to YouTube channel:www.youtube.com/user/psterlacciSubscribe to YOUnique newsletter:

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