Differentiation & Engagement
Why the little things matter
Garr Reynolds

2 themes

Differentiation

Differentiation Engagement

Garr Reynolds

Differentiation Engagement

Differentiation

Why it matters

It all matters

The little things matter

Difference between winning losing...

...is in the small details

“ The little things matter.”
— Carlos Ghosn

The small things differentiate

‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

What makes you different?

What makes you
remarkable?

‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

What’s your purple cow?

Good

Great

Great
Insanely

Brand

You are a brand

You are a brand

1997

“We are CEOs of our own companies:
Me Inc.

“We are CEOs of our own companies:
Me Inc. To be in business today, our
most important job is to be head
marketer for the brand called You.”
— Tom Peters

Branding yourself
Why your career may depend on it

“The art of marketing...
...is largely brand building. If not a brand,
it will be viewed as a commodity.”
Philip Kotler
Kellogg Graduate School of Management

You are not a
commodity

You are not a
commodity

This is you

Developing your brand

Developing your brand
Who am I?


Developing your brand
Who am I?

What are my values?


Developing your brand
Who am I?

What are my values?

What are my talents?


Developing your brand
Who am I?

What are my values?

What are my talents?

What’s my passion?


What do you want?

Differentiation

Take a chance

You are the brand

You are the brand

This is only a rest

This is only a test

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