From webagency to...a better job, life and a lot of fun

From a web agency to...a better job, a better life, a lot of fun!Francesco Fulloneff AT ideato.it

Chi sonoFrancesco Fullone aka @Fullo- PHP developer since 1999- President- and Open Source Evangelist- CEO @- founder @- Nerd and geek

web agencyLooking for clients that need websites

CMSescontent management systems

impose limits (AI, UX, ...)project has to adapt to them not suited for startups unsatisfied customers

not enoughgood code culture in PHP CMSes

Web agency clients dontneed skilled developersbut skilled designers and communicators

Clients need to mantain contents, do adv, ... (good code is only a secondary benefit)

This was not our job... (we are a PHP company)

Lesson learned: pivoting!

Tech agencyLooking for clients that need apps and not sites

PHP 5.3 revolution namespaces decoupled frameworks real OOP

Our needs: Less bugs Less (maintenance) costsFaster replies to customersNo graphic or content issue

Less bugs: Test: TDD (phpUnit), BDD (Behat)Good Practices (using decoupled frameworks) Create a development culture

Less maintenance costs: Automatic deploy strategies (ant, phing, capistrano, fabric, idephix*) Continuous Integration (jenkins) * tba

Faster response: small code batches small (self-sufficient) teams flow culture

Reduced activities: Partners for UX, Design, LayoutPartners for content delivery, adv, etc. Small batches of activities

We can do better: pivoting!

Pivotingfrom supplier to partner

Dev companyLooking for clients that need partners for their projects

Share cultureMentoring & Coaching on: - Agile methods - Technical Stuff - Lean practices

Hey Dude! Its brogramming!

If it worked for us... Will it work for anyone?

jsDay + phpDay 2012 16-19 Maggio 2012 Veronawww.phpday.it / www.jsday.it

Francesco Fullone ff@ideato.it @fullo via Quinto Bucci 205 47023 Cesena (FC) info AT ideato.it www.ideato.it

by Francesco Fullone on Mar 21, 2012