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From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
From webagency to...a better job, life and a lot of fun
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From webagency to...a better job, life and a lot of fun

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Can a development team be a proficient web agency? Or should it pivot to change its customer's culture? This is the story of a web agency that became a developer company.

Can a development team be a proficient web agency? Or should it pivot to change its customer's culture? This is the story of a web agency that became a developer company.

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  • 1. From a web agency to...a better job, a better life, a lot of fun!Francesco Fulloneff AT ideato.it
  • 2. Chi sonoFrancesco Fullone aka @Fullo- PHP developer since 1999- President- and Open Source Evangelist- CEO @- founder @- Nerd and geek
  • 3. web agencyLooking for clients that need websites
  • 4. CMSescontent management systems
  • 5. impose limits (AI, UX, ...)project has to adapt to them not suited for startups unsatisfied customers
  • 6. not enoughgood code culture in PHP CMSes
  • 7. Web agency clients dontneed skilled developersbut skilled designers and communicators
  • 8. Clients need to mantain contents, do adv, ... (good code is only a secondary benefit)
  • 9. This was not our job... (we are a PHP company)
  • 10. Lesson learned: pivoting!
  • 11. Tech agencyLooking for clients that need apps and not sites
  • 12. PHP 5.3 revolution namespaces decoupled frameworks real OOP
  • 13. Our needs: Less bugs Less (maintenance) costsFaster replies to customersNo graphic or content issue
  • 14. Less bugs: Test: TDD (phpUnit), BDD (Behat)Good Practices (using decoupled frameworks) Create a development culture
  • 15. Less maintenance costs: Automatic deploy strategies (ant, phing, capistrano, fabric, idephix*) Continuous Integration (jenkins) * tba
  • 16. Faster response: small code batches small (self-sufficient) teams flow culture
  • 17. Reduced activities: Partners for UX, Design, LayoutPartners for content delivery, adv, etc. Small batches of activities
  • 18. We can do better: pivoting!
  • 19. Pivotingfrom supplier to partner
  • 20. Dev companyLooking for clients that need partners for their projects
  • 21. Share cultureMentoring & Coaching on: - Agile methods - Technical Stuff - Lean practices
  • 22. Hey Dude! Its brogramming!
  • 23. If it worked for us... Will it work for anyone?
  • 24. ?
  • 25. jsDay + phpDay 2012 16-19 Maggio 2012 Veronawww.phpday.it / www.jsday.it
  • 26. Francesco Fullone ff@ideato.it @fullo via Quinto Bucci 205 47023 Cesena (FC) info AT ideato.it www.ideato.it

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