Oracle Engineered Systems
Strategy and Overview
Fran Navarro
Sales Consultant - Barcelona
Febrero - 2014
The following is intended to outline our general product
direction. It is intended for information purposes only, and may
...
Agenda

• Simplify IT
• Engineered Systems Strategy
• Engineered Systems overview
Retos de los clientes y « pain points »
Increasing Operating Costs - 70% of data
center costs are non-revenue generating ...
MORE COMPLEXITY
MEANS LESS INNOVATION
HIGHER COSTS
BLOG

SMART
METER

Mobile
Computing

Evolution
of Work

Big Data

Cloud Silos
ENGINEERED
TO WORK TOGETHER
The Unique Oracle Advantage
Hardware and Software Engineered to Work Together

vs.
Transforming the Data Center
From Best in Class to Engineered Systems

Best-of-Breed Products

Oracle Optimized Solutions
...
Oracle Optimized Solutions
Complete Solutions Addressing a Broad Range of Customer Needs
A
P
P
L
I
C
A
T
I
O
N

Applicatio...
Agenda

• Simplify IT
• Engineered Systems Strategy
• Engineered Systems overview
A NEW ERA: ORACLE ENGINEERED SYSTEMS
HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER

Before

Now
A FULLY INTEGRATED SYSTEM

Engineered
Certified
Deployed
Supported

Tested
Packaged
Upgraded
Managed

TOGETHER
GROUNDBREAKING TIME TO MARKET
FEWER PIECES TO BUY, DEPLOY & MAINTAIN

100’s of Components
1000’s of Hours




1 Machine
...
Pre-built and Optimized Out-of-the-Box
Custom Configuration
Performance Achievement

Performance Achievement

100%

Time
(...
Engineered System Transformation
Less Risk, Better Results
• Hundreds of engineer years spent optimizing and
hardening the...
Engineered Systems I Universal Benefits
1. Mejor
disponibilidad y
soporte unificado
2. Rendimiento
Extremo
3. Menor coste ...
Engineered Systems I Best Possible Support
ORACLE
PLATINUM SERVICES

Complete. Integrated. Proactive.

No Additional Cost
...
THE INTEGRATED SYSTEMS TREND IS CATCHING ON

“By year-end 2015, integrated systems will account

for

35%

of total server...
Converged Infrastructure is HOT!
Single biggest growth segment in server market

- Virtualization Market Globally
is estim...
Engineered Systems
Workload Centric

Exalogic
(Applications)

Exadata
(Database)

General Purpose

SuperCluster
OVCA + Sto...
Compute Appliances Have a Role Within Gartner's Fabric Continuum

Exa-Systems
OVCA
IDC: Converged and Integrated Systems:
Defining Integrated Systems
Apps/Middleware

Integrated Platform Systems
 Server/S...
Top Vendors, Worldwide Integrated Platforms and Infraestructure
(Revenues are in Millions)
Agenda

• Simplify IT
• Engineered Systems Strategy
• Engineered Systems overview
Specialized

NetApp
FlexPod

Oracle
Optimized
Solutions

COTS Components

PureFlex
Application
System

VCE vBlock

Exadata...
ENGINEERED SYSTEMS: HARDWARE & SOFTWARE

Adding
In memory
database

NEW!

NEW!

NEW!

Exadata
Database
Machine

Exalogic
E...
1000s of Deployments at Leading Companies
Half are Warehouses, Half are OLTP or Mixed Workloads
 Petabyte Warehouses
 On...
Datacenter of the Future

30

Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Datacenter of the Future
 Datacenter Core
̶ Intel 2-socket servers
̶ Virtualized Linux
̶ Ethernet Interconnect

Core
31

...
Datacenter of the Future
 Plus Purpose Built Specialized Machines
Backup

- Best Cost/Performance
- More Reliable & Secur...
Datacenter of the Future
 Plus Purpose Built Specialized Machines
Backup

- Best Cost/Performance
- More Reliable & Secur...
HARDWARE AND SOFTWARE
ENGINEERED TO WORK TOGETHER
Get Better Results with Oracle

34

Copyright © 2011, Oracle and/or its ...
35

Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Oracle Sistemas Convergentes
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  • Before we get started, I must share with you that information in this presentation is covered by this guidance.
  • Slide Transition: The more complex the IT environment is, the less room there is for innovation, and the higher the costs. It’s no wonder I.T. has a hard time keeping up with changing business needs.
  • Slide Transition: Managing complex I.T. also consumes resources that otherwise could be used to exploit new technology trends. Mobile computing brings its own set of challenges to the enterprise. Everyone is accustomed to anytime, anywhere access to applications on their personal smart phones, PDAs, and tablets—and that means employees are demanding that I.T. support those devices. And by 2014, 90 percent of organizations will support corporate applications on personal devices. * (Notes: *Source: Gartner’s Top Predictions: 2011To compete in the new global economy, companies will need to empower people to drive innovation and change. This requires a strategy for innovation work that identifies the types of information employees need to do their jobs, as well as ways in which they engage with their peers.Research shows that innovation worker productivity can increase by 50% when companies apply technology more precisely, with solutions tailored to specific jobs or roles, such as technologies like portals and collaboration tools (Notes: “Rethinking knowledge work: A strategic approach”, McKinsey Quarterly, February 2011)The unintended consequences of recent technology advances can also exacerbate complexity. The Internet generates vast amounts of information every second, leading to Big Data.Big Data describes very large datasets that exceed an organization’s capacity – using conventional technology – to capture, store, search, share and analyze. Across all industries, the growth of data is outpacing storage capacity 2 to 1. (Notes: Exadata video)However, businesses that are able to manage big data effectively have the opportunity to boost efficiency, innovation and competitiveness. Finally, nicheSaaS solutions are recreating application silos, but this time in the cloud. Only four percent of organizations have fully integrated their SaaS silos, and 40 percent cite technology limitations as a reason for not integrating them. (Notes: “Appirio Shatters Cloud Silos With Cloud Broker Technology,” CRN, September 15, 2010)
  • Slide Transition: First, Oracle is simplifying I.T. by engineering hardware and software to work together, upending the longstanding industry practice of cobbling together different components.Oracle's strategy is based on these 4 elements:Best in class: We're innovating at every layer of the stack, and delivering best in class products – in servers, storage, Operating Systems, virtualization, enterprisemanagement, and in in databases, middleware and applications. We work in heterogeneous environments.Vertically integrate for extreme differentiation: We vertically integrate those pieces where we own the IP. Take those very same piece-part capabilities that I described and bring them together into vertically integrated systems for extreme improvement in performance and TCO for our customers.we do it as part of our R&D, not part of your IT budget. with things like integrated systems and engineered systems, where we bring the hardware and software and we engineer them together, is we actually engineer out services. We're in the services business in that we do it as a pre-provisioned product and a solution.Industry capabilities: solve our customers' problems that are unique by industry.Deployment choice: deliver with whatever architecture is best suited for the customer (ability to deliver all the capabilities I just described any way the customer wants to get them, through whatever delivery architectures are appropriate for them.
  • I mentioned how Oracle engineers the entire stack to work together, and that reduces complexity, drives better performance and better savings. If you look at what the alternative is, lets say you get the database from Oracle, but you run it on RedHat, using VMware for virtualization on HP gear running WebSphere. You could be using any number of different storage and networking vendors, might even have a few Windows Servers in the mix. Those disparate products were all designed and engineered by different teams around the world and it’s simply not possible for all of components to be designed and tested to work together with best practices that will yield anywhere near the same results. There is simply no single place where you can go to find out what to order with what, what works best with what, and then how get the most out of a particular set of technologies. So this means not only does the customer have to deal with all these different vendors and purchase orders, they also have to figure out how to put it together. That’s time and money that could be spend on either new solutions, or in transforming I.T.
  • There are many ways Oracle is optimizing and transforming existing data centers, including any or a mixture or the following:First of all, all of those best in class products are engineered to provide the best results in their respective categories.In addition, they are engineered to work together, and that alone simplifies a great deal for IT organizations. These become the building blocks that customers can build their solutions, but they have already been engineered to work together.» Or we can to all the way to the massively simplified, purpose-built Engineered Systems, such as Exadata, Exalogic and the new Exalytics, and the general purpose engineered system, the SPARC SuperCluster. » But since customers have a wide variety of needs, we take this even further with our Optimized Solutions, which provide flexible, predictable guided deployments that reduce risk, lower TCO and improve productivity that customer build on top of Best-in-Class products or the SPARC SuperCluster.With Oracle Optimized Solutions, you are able to select the best solution for a particular problem and then integrate the parts. In this case, you have a guided deployment, you know that all of the parts are designed to work together in an optimal fashion, you have the flexibility to change or substitute various components, but you know it’s going to work at the end and you purchased it all from one company so service is easier. A that’s a big win.Additional Information:In fact, this illustrates Oracle’s overall strategy for transforming the datacenter. Today’s IT infrastructure is massively customizedwith mix & match technologies that have led to this enormous IT complexity and rising costs.Duplicate systems, proliferating and inconsistent data about customers, employees, products and services, and makeshift integrations lead to longer times to market, poor customer service, inefficient processes and lost opportunities for achieving economies of scale. The complex web of systems and processes results in long lead-times for projects and increasing pressures on datacenter power and cooling. Systems are relatively fragile and risky to modify. Focused on components (perhaps pools of compute or storage components) Services/Labor intensive (internal or external resources): implementation, integration and ongoing maintenance Application / Services deployments are Unique  drives up cost/time/fragility, slows down agility/speed of changesMost Vendors and Customers are focused on Infrastructure Building Blocks as the future directionIncremental Improvements via low-level building blocks (e.g. Server virtualization):Most companies and vendors are able to achieve incremental improvements and efficiencies through server virtualization, and moving towards virtualized pools of compute, storage & network resources. Typically low-level hardware and hypervisor/server building blocks, not application oriented Limited to incremental improvements Oracle offers this too because there is real value in standardizing even at the IaaS levelMassive simplification is Game changing We see an inflection point in the industry – an opportunity to move past the typical incremental improvements and fundamentally change the IT operating model. Oracle is focused on the game changing opportunities for how IT buys, deploys & runs services. Two key areas are elastic cloud services and pre-integrated, workload optimized systems. The goal is take out massive amounts of labor – not just upfront, but throughout the lifecycle of the services you deliver to the business.Oracle is uniquely positioned to deliver vertically integrated systems, delivering a transformation of how technology for the datacenter. Integration happens at multiple layers of the technology stack, starting with “best in class” component technology, database, middleware, and applications, and ultimately through tightly integrated, highly optimized, engineered systems for specific and general purpose workloads.
  • For each enterprise application environment, our engineering teams identify the best environment for running those applications – in some cases, that’s based on our Engineered Systems, in others we’re picking individual best-in-class server and storage components (SPARC, x86 or combinations). The engineering teams across the software and hardware products work together to identify, integrate and conduct full stack testing – resulting in documented best practices for deployment, tuning and getting the most out of your IT investments.
  • Slide Transition: Oracle’s strategy is to SIMPLIFY I.T. so customers can use technology for business innovation, not just for business as usual.
  • So now we’re in a new era where a single integrated system delivers on all the needs of business application users.With Oracle Exalogic & Exadata.
  • The systems is fully integrated – which means all hardware and software components are:(see slide)
  • Many of our customers have realized that their differentiation is in their unique business logic and business processes, not their data center build up.Complexity in the data center has become an inhibitor to fast time to market, which is viewed as a key source of competitive advantage.The bottom line is that enterprises can no longer afford to do custom engineeringYou need a solution that is built from the ground up that includes servers, storage, networking, and software that you can run your business on. And ongoing maintenance and management of your environment, including adding new applications is much easier
  • We are excited to launch 4 new products that joined Exadata and Exalogic in the Engineered Systems family earlier this year. These new products adhere to the same technology principles as Exadata and Exalogic, and extend the Engineered Systems’ value proposition. We have been in this business delivering Engineered Systems since 2008 with the introduction of Exadata followed closely by Exalogic. The success of these products has been trulyamazing – outpacing even our goals for adoption. We have over 1200 systems sold to date and expect that number to be 4000 later this year. Exalogic has already surpassed Exadata as the fastest growing product in Oracle’s history and the demand for our new products leads us to believe we will see even greater adoption of our products as they were designed to be “Better Together”.With all of our products the deployment time is minimized, manageability is maximized, the lowest total cost of ownership in comparison to our competitors is delivered to you, implementation risk is minimized, and as always you have one single point of contact for support. These core principles apply to our existing products, our new products, and will certainly apply to the innovation we continue to deliver.
  • Oracle hardware and software are not only engineered to work together, they are engineered to be maintained, updated, and supported together. We are uniquely qualified to provide optimized performance at every level of the integrated stack,delivering the essential services and resources your business needs to maintain high availability, increase operational efficiency, and gain competitive advantage.Oracle Premier Support provides fully integrated system support with a single point of accountability… 24/7 support with access to Engineered Systems experts 2 hour onsite response Updates, upgrades and support for the Oracle operating system, database and integrated server and storage hardware. Access to My Oracle Support portal which contains a 1 million article database and many, many proactive tools to help you keep systems running at peak performance Oracle Automated Service Request – where your system phones home to Oracle to let us know if there is a problem with the hardware…and now, qualifying customers can alsoreceive the enhanced coverage of Oracle Platinum Services for no additional cost.Oracle Platinum Services is a special entitlement under Oracle Premier Support, delivered at no additional cost.It’s exclusively available on Oracle Exadata, Exalogic and SPARC SuperCluster based on certified configurations.It provides 24/7 Oracle remote fault monitoring Backed by extremely fast response times:5 Minute Fault Notification15 Minute Restoration or Escalation to Development30 Minute Joint Debugging with Development And, quarterly patching deployed by OracleOracle Platinum Services takes standard support to a whole new level with additional, no cost services targeted to delivering high availability.To learn more about Oracle Platinum Services go to: www.oracle.com/goto/platinumservices
  • Industry analysts agree that the integrated systems trend is really catching on.According to Gartner… (read from slide)
  • 4 new products have joined Exadata and Exalogic in the Engineered Systems family. These new products adhere to the same technology principles as Exadata and Exalogic, and extend the Engineered Systems’ value proposition. We have been in this business delivering Engineered Systems since 2008 with the introduction of Exadata followed closely by Exalogic. The success of these products has been trulyamazing – outpacing even our goals for adoption. We have over 1200 systems sold to date and expect that number to be 4000 later this year. Exalogic has already surpassed Exadata as the fastest growing product in Oracle’s history and the demand for our new products leads us to believe we will see even greater adoption of our products as they were designed to be “Better Together”.With all of our products the deployment time is minimized, manageability is maximized, the lowest total cost of ownership in comparison to our competitors is delivered to you, implementation risk is minimized, and as always you have one single point of contact for support. These core principles apply to our existing products, our new products, and will certainly apply to the innovation we continue to deliver.
  • Oracle Sistemas Convergentes

    1. 1. Oracle Engineered Systems Strategy and Overview Fran Navarro Sales Consultant - Barcelona Febrero - 2014
    2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle‟s products remain at the sole discretion of Oracle.
    3. 3. Agenda • Simplify IT • Engineered Systems Strategy • Engineered Systems overview
    4. 4. Retos de los clientes y « pain points » Increasing Operating Costs - 70% of data center costs are non-revenue generating OPEX Resource Constraints– 80% of IT resources are spent on maintenance vs innovation Time To Value– Businesses lack the agility necessary to deploy applications in a timely manner to address customer expectations Dated Infrastructure - According to IDC 44% of installed servers are between 4-5 years old Unpredictable Computing Demands - Variable & unpredictable demands from internal and external sources Source: IDC Directions 2013
    5. 5. MORE COMPLEXITY MEANS LESS INNOVATION HIGHER COSTS
    6. 6. BLOG SMART METER Mobile Computing Evolution of Work Big Data Cloud Silos
    7. 7. ENGINEERED TO WORK TOGETHER
    8. 8. The Unique Oracle Advantage Hardware and Software Engineered to Work Together vs.
    9. 9. Transforming the Data Center From Best in Class to Engineered Systems Best-of-Breed Products Oracle Optimized Solutions Engineered Systems
    10. 10. Oracle Optimized Solutions Complete Solutions Addressing a Broad Range of Customer Needs A P P L I C A T I O N Applications Full Stack Testing Middleware Database OS and Virtualization Servers Storage
    11. 11. Agenda • Simplify IT • Engineered Systems Strategy • Engineered Systems overview
    12. 12. A NEW ERA: ORACLE ENGINEERED SYSTEMS HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER Before Now
    13. 13. A FULLY INTEGRATED SYSTEM Engineered Certified Deployed Supported Tested Packaged Upgraded Managed TOGETHER
    14. 14. GROUNDBREAKING TIME TO MARKET FEWER PIECES TO BUY, DEPLOY & MAINTAIN 100’s of Components 1000’s of Hours   1 Machine 1 Day
    15. 15. Pre-built and Optimized Out-of-the-Box Custom Configuration Performance Achievement Performance Achievement 100% Time (Days) Test & debug failure modes Assemble dozens of components Measure, diagnose, tune and reconfigure Time (Months) Multivendor finger pointing
    16. 16. Engineered System Transformation Less Risk, Better Results • Hundreds of engineer years spent optimizing and hardening the system end-to-end – Frees I/T talent to focus on business needs • Standard platform improves support experience • Runs all existing Oracle workloads • Building block of the Oracle Cloud
    17. 17. Engineered Systems I Universal Benefits 1. Mejor disponibilidad y soporte unificado 2. Rendimiento Extremo 3. Menor coste de propiedad 4. Reducción del riesgo 5. Velocidad en la implantación 6. Facil de gestionar y administrar
    18. 18. Engineered Systems I Best Possible Support ORACLE PLATINUM SERVICES Complete. Integrated. Proactive. No Additional Cost  24/7 support  Only available for Engineered Systems  Specialized Engineered Systems Support  Oracle Engineers perform patching and Team  2-hour onsite response to hardware updates issues1  New Updates and Upgrades for Exalogic Elastic Cloud Software, Storage, Network and OS software, drivers and firmware for certified configurations  Faster and better service during outages: 5 Minute Fault Notification  My Oracle Support proactive support portal  "Phone home" automated service requests (ASR) 15 Minute Restoration or Escalation to Development 30 Minute Joint Debugging with Development
    19. 19. THE INTEGRATED SYSTEMS TREND IS CATCHING ON “By year-end 2015, integrated systems will account for 35% of total server shipment value.” Gartner Symposium/IT Expo presentation, “Is the Concept of the Server Obsolete – or in Need of Redefining?”, November 2012
    20. 20. Converged Infrastructure is HOT! Single biggest growth segment in server market - Virtualization Market Globally is estimated to grow to $50B by 2015
    21. 21. Engineered Systems Workload Centric Exalogic (Applications) Exadata (Database) General Purpose SuperCluster OVCA + Storage (Database + Applications)
    22. 22. Compute Appliances Have a Role Within Gartner's Fabric Continuum Exa-Systems OVCA
    23. 23. IDC: Converged and Integrated Systems: Defining Integrated Systems Apps/Middleware Integrated Platform Systems  Server/Storage/Network/Management Storage  Adds Middleware, Database, Apps  Single Vendor Sale and Support  Single SKU/Complete System/Support Network Integrated Infrastructure Systems  Server/Storage/Network/Management  General-Purpose Distributed Workloads Servers Management SW  Single Vendor Sale and Support  Single SKU/Complete System/Support 24 For additional information, refer to IDC's Worldwide Quarterly Integrated Infrastructure and Platform
    24. 24. Top Vendors, Worldwide Integrated Platforms and Infraestructure (Revenues are in Millions)
    25. 25. Agenda • Simplify IT • Engineered Systems Strategy • Engineered Systems overview
    26. 26. Specialized NetApp FlexPod Oracle Optimized Solutions COTS Components PureFlex Application System VCE vBlock Exadata Exalytics PureData Exalogic OVCA SSC (Multiple workloads) General Purpose Pre-integrated (More SKUs and Vendors) ODA BDA Teradata (Fewer SKUs and Vendors) Reference Architecture (Fewer Workload Choices)
    27. 27. ENGINEERED SYSTEMS: HARDWARE & SOFTWARE Adding In memory database NEW! NEW! NEW! Exadata Database Machine Exalogic Elastic Cloud RDBMS storage compression and database parallelization via “Exadata Storage Servers” Extreme performance I/O connecting large amount of compute power and memory Exalytics Huge amount (1TB/4TB) of contiguous memory for large data sets Database Backup Logging and recovery Appliance Massively scalable database backup, Assured protection from disk to tape, replica and cloud Big Data Appliance Massive disk storage array with highbandwidth I/O for loading „big‟ data SPARC SuperCluster Oracle Virtual Compute Appliance SPARC servers, highperformance I/O and Exadata storage servers in one rack “Wire once”, software-defined infrastructure system designed for rapid deployment IaaS
    28. 28. 1000s of Deployments at Leading Companies Half are Warehouses, Half are OLTP or Mixed Workloads  Petabyte Warehouses  Online Financial Trading  E-Commerce Sites  Consolidation of 100s of Databases 29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
    29. 29. Datacenter of the Future 30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
    30. 30. Datacenter of the Future  Datacenter Core ̶ Intel 2-socket servers ̶ Virtualized Linux ̶ Ethernet Interconnect Core 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
    31. 31. Datacenter of the Future  Plus Purpose Built Specialized Machines Backup - Best Cost/Performance - More Reliable & Secure - Much Easier to Use Analytics Core 32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Database
    32. 32. Datacenter of the Future  Plus Purpose Built Specialized Machines Backup - Best Cost/Performance - More Reliable & Secure 10X - Much Easier to Use Analytics Core 33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Database
    33. 33. HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER Get Better Results with Oracle 34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
    34. 34. 35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
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