Web & Social Media Analytics Previous Year Question Paper.pdf
Developing a Publication Strategy
1. Publication Strategy – your
work in progress
Frances Bell
Research in Learning Technology
http://www.researchinlearningtechnology.net/
Workshop given on 25 June , 2013 at
Institute of Learning Innovation,
University of Leicester
2. Aim
To provoke thinking about how to develop a
publishing strategy
To consider different media in the development and
dissemination of ‘knowledge’
3. What does Wikipedia say about strategy?
;)
https://en.wikipedia.org/wiki/Strategy
Strategy is a high level plan to achieve one or more
goals under conditions of uncertainty.
Strategy is important because the resources available to
achieve these goals are usually limited.
Strategy is also about attaining and maintaining a
position of advantage over adversaries through the
successive exploitation of known or emergent
possibilities rather than committing to any specific
fixed plan designed at the outset.
4. Some questions – 10 minute
discussion
Why do you want to publish?
Where should you publish?
When to publish?
5. Gestation or Night in
Close colleagues:
•Presentation/ feedback
•Local peer review
Conference:
•Presentation/ feedback
Personal network:
Blogging and comments
Journal:
Read content
Check audience
Offer to review
Submit , and resubmit
No such thing as failure
7. Personal network
Social media
Where is your network?
#acwri #phdchat
For PhD students http://thesiswhisperer.com/
@ThomsonPat http://patthomson.wordpress.com/
http://www.lse.ac.uk/newsAndMedia/news/archives/2011/10/tw
Blogging and comments
http://francesbell.wordpress.com/2012/01/29/comparing-two-publication-channels-academic-
8. A word on Open Access
Benefits for readers and authors
Link makes article accessible via social media
http://www.researchinlearningtechnology.net/index.php/rlt/article/view/17163
/html
12. Fitting it all together
http://francesbell.wordpress.com/2012/01/29/comparing-two
Strategy to include different media and channels
http://www.slideshare.net/lisbk/using-social-media-to-
enhance-your-research-activities
13. What is your publication
strategy?
Make a note of your
Goals
Uncertainties
Resources
Plan at least one thing you will publish in next
Month
Year
5 years
Check against your goals
14. Check back on questions
Why do you want to publish?
Where should you publish?
When to publish?
15. Summary
Personal goals important – short, medium and long
term
Personal networks help –information, encouragement,
feedback
Things will change – you, your life, your job,
knowledge, technology
Need flexible strategy
