www.ForwardProgress.net(877) 592-6224
Session One
How to Build and
Optimize Your LinkedIn
Account for New
Business
#fpwebi...
www.ForwardProgress.net(877) 592-6224
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a mo...
www.ForwardProgress.net(877) 592-6224
Game Plan
Road Map to Success
• Today – How to Build and Optimize Your LinkedIn
• Ne...
www.ForwardProgress.net(877) 592-6224
Game Plan - Today
Road Map to Success
• Build an optimized account
• Maintain optima...
www.ForwardProgress.net(877) 592-6224
Commitment to Results
www.ForwardProgress.net(877) 592-6224
Social Network Efforts
Why do they not
work for
organizations?
www.ForwardProgress.net(877) 592-6224
Social Networks You Already
Know
• You!
• Bridgeview Bank
• BBM
• Chambers
• Industr...
www.ForwardProgress.net(877) 592-6224
Social Networks You Already
Know
• You!
• Bridgeview Bank
• BBM
• Chambers
• Industr...
www.ForwardProgress.net(877) 592-6224
Mark
How Many Contacts and eMails
Do YOU Have?
• That Know YOU?
• That Trust YOU?
• ...
www.ForwardProgress.net(877) 592-6224
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One d...
www.ForwardProgress.net(877) 592-6224
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hu...
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
Network Science – Best Relationships
List Top 5
People
List Top
10 People
List Top
2...
www.ForwardProgress.net(877) 592-6224
Network Science
YOU!
HUB?
HUB?
HUB?
HUB?
HUB?
HUB?
www.ForwardProgress.net(877) 592-6224
Your Personal Keywords
 What are you an expert in?
 How would your ideal prospect ...
www.ForwardProgress.net(877) 592-6224
Sample Mortgage - Keywords
 HIGH
 Mortgage Rate
 Mortgage Rates
 A Mortgage
 Le...
www.ForwardProgress.net(877) 592-6224
Your Personal Keywords
 What are you an expert in?
 How would your ideal prospect ...
www.ForwardProgress.net(877) 592-6224
Bring out your
worksheets now…
www.ForwardProgress.net(877) 592-6224
Log into LinkedIn
Now…
www.ForwardProgress.net(877) 592-6224
QUICK TOUR
www.ForwardProgress.net(877) 592-6224
Turn off Updates Broadcast
www.ForwardProgress.net(877) 592-6224
Turn off Activity Broadcasts
Change to “ ” for this
session only. Remember to
change...
www.ForwardProgress.net(877) 592-6224
Optimal Settings
LIVE
DEMO
www.ForwardProgress.net(877) 592-6224
Get Found
 Your Personal Business Keywords
www.ForwardProgress.net(877) 592-6224
Your Business Keywords
 What are you an expert in, products or services?
 How woul...
www.ForwardProgress.net(877) 592-6224
Your Personal Keywords
 GENERAL
 Mortgage Rate
 Mortgage Rates
 A Mortgage
 Len...
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
Backup!
www.ForwardProgress.net(877) 592-6224
Profile Changes
 Complete Profile
 Be Clear
 What will you do for others?
 Why &...
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
More New Items
LOOK
VIDEO
www.ForwardProgress.net(877) 592-6224
#1 Lets Make Sure – Look Good
www.ForwardProgress.net(877) 592-6224
Profile Tune Up
What are
YOUR
Keywords?
www.ForwardProgress.net(877) 592-6224
Create Relevance!
Profile Tune Up
1. Create your personal tagline
2. Appear focused
...
www.ForwardProgress.net(877) 592-6224
Peer Review – What is this?
www.ForwardProgress.net(877) 592-6224
Improve Your Google Page Rank
Contact Settings
www.ForwardProgress.net(877) 592-6224
Turn on Activity Broadcasts
Change to “ ” for this
session only. Remember to
change ...
www.ForwardProgress.net(877) 592-6224
Next Steps
 Book a meeting right now with your team!
 Create a plan and make a sys...
www.ForwardProgress.net(877) 592-6224
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deande...
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Linked in beginner class one - how to build and optimize your profile for business 2013

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  • I want to welcome everybody to session 1. Everybody has found the questions area of the GoToWebinar task bar.In our training, what we want to do is make sure you are learning, retaining and doing what we say to help you generate business.Session 1 is the fundamentals. All of you should have a basic account to get started, even if it’s a shell.Everything we’re going to show you is for the free version—that’s the good news. Paid subscribers will see some additional options.
  • Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
  • Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
  • We train Fortune 500 to sole proprietors. Regardless of size, the reason that some aren’t succeeding is the mindset.You are on this call because you are trying to learn what it’s all about. You have the right mindset. What you need to do is make sure you’re working within your organization to keep this top of mind.One company, during the 4 weeks we worked with them had 100 new appointments collectively. Top appointment setter had 17 in one week. Depends on your goal. Talk to team members, have a team conversation. Students that are succeeding are bringing this knowledge into their weekly meetings, measuring ROI, making investment in knowledge. Have the right mindset for generating business.
  • Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
  • Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
  • Most of you are adding people to your core network. On your screen you’ll see “Bob” and “Sue” and this is what typically happens.We meet people and we add them to our Blackberry or our contact management database and if we’re really good, we’ll put in some key elements of the relationship and maybe even determine what kind of business we’ll be able to do with them.The magic here is that if Sue is too busy or we’re not a fit for her right now, LinkedIn and other social networks make it easy for Sue to recommend us without working too hard.Think about the network hubs you have—you want to be top of mind with them. Also want to see the people that Sue is connected with so you can ask “Would you mind making an introduction to (specific name)—looks like an ideal connection.”The other day the Sue I was talking to said, “You know what, that person might not be a great fit, but I’ve got some others.” Unfortunately doesn’t always happen, want to be able to make a direct connection.What we’re seeing is that people are coming from 2 and 3 levels away. We’ve had it happen where someone from 3rd level and they read a blog post and really made an impact on them that led to a call to us.
  • Start with poll.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
  • Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
  • Pair up!
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Use your key words. Summary is not a rehash of all of your past positions. It’s what’s relevant about what you offer today.Back it up in a Word Document.
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
  • Linked in beginner class one - how to build and optimize your profile for business 2013

    1. 1. www.ForwardProgress.net(877) 592-6224 Session One How to Build and Optimize Your LinkedIn Account for New Business #fpwebinar
    2. 2. www.ForwardProgress.net(877) 592-6224 • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 60,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Using LinkedIn for New Business Development
    3. 3. www.ForwardProgress.net(877) 592-6224 Game Plan Road Map to Success • Today – How to Build and Optimize Your LinkedIn • Next Thursday – LinkedIn Beginner Session Two - Building Connections and Getting Found & Getting Referrals • Next Tuesday – Social Jack – Network Building Class • Next Wednesday – Open Group Coaching ALL ARE AT NOON CENTRAL
    4. 4. www.ForwardProgress.net(877) 592-6224 Game Plan - Today Road Map to Success • Build an optimized account • Maintain optimal account settings • Manage options to add new target contacts • Change your settings for Google search
    5. 5. www.ForwardProgress.net(877) 592-6224 Commitment to Results
    6. 6. www.ForwardProgress.net(877) 592-6224 Social Network Efforts Why do they not work for organizations?
    7. 7. www.ForwardProgress.net(877) 592-6224 Social Networks You Already Know • You! • Bridgeview Bank • BBM • Chambers • Industry Clubs • Organization • Charities • Religious • Country Clubs • Network Groups
    8. 8. www.ForwardProgress.net(877) 592-6224 Social Networks You Already Know • You! • Bridgeview Bank • BBM • Chambers • Industry Clubs • Organization • Charities • Religious • Country Clubs • Network Groups
    9. 9. www.ForwardProgress.net(877) 592-6224 Mark How Many Contacts and eMails Do YOU Have? • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Stop Thinking One Dimensional!
    10. 10. www.ForwardProgress.net(877) 592-6224 • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page 2013 LinkedIn Stats - Growing OVER 1,000 to 1
    11. 11. www.ForwardProgress.net(877) 592-6224 Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Network Science Courtesy of US Army
    12. 12. www.ForwardProgress.net(877) 592-6224
    13. 13. www.ForwardProgress.net(877) 592-6224 Network Science – Best Relationships List Top 5 People List Top 10 People List Top 25 People 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the outer layer?
    14. 14. www.ForwardProgress.net(877) 592-6224 Network Science YOU! HUB? HUB? HUB? HUB? HUB? HUB?
    15. 15. www.ForwardProgress.net(877) 592-6224 Your Personal Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Refinance Home Equity Mortgage Rates Chicagoland Lake County Home Lending FHA Mortgage VA Loans
    16. 16. www.ForwardProgress.net(877) 592-6224 Sample Mortgage - Keywords  HIGH  Mortgage Rate  Mortgage Rates  A Mortgage  Lenders  Mortgages  Mortgage Loan  Mortgage Loans  Refinancing  Lenders for Home Loans  MEDIUM  Mortgage  Home Loan  Home Loans  Home Mortgage  House Mortgage  Home Financing  Home Lending  FHA LOAN  FHA loan  FHA  FHA Mortgage  FHA Loans  VA Loan  VA Loans  FHA Lending  FHA Lenders  LOCAL BASED  Illinois Mortgage  Illinois Loans  Illinois Loan  Illinois Lenders  IL Real Estate  IL Mortgage  Chicago Mortgage Rate  Chicago Mortgage Lenders  Chicago Mortgage  Chicago Loans  Chicago Loan  Chicago Lenders  Chicago Home Loan  Bridgeview Bank  Bridgeview Bank Mortgage  MyBBMC
    17. 17. www.ForwardProgress.net(877) 592-6224 Your Personal Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Exercise: 1. Write 10 things you are an expert in 2. What terms would someone use to find you
    18. 18. www.ForwardProgress.net(877) 592-6224 Bring out your worksheets now…
    19. 19. www.ForwardProgress.net(877) 592-6224 Log into LinkedIn Now…
    20. 20. www.ForwardProgress.net(877) 592-6224 QUICK TOUR
    21. 21. www.ForwardProgress.net(877) 592-6224 Turn off Updates Broadcast
    22. 22. www.ForwardProgress.net(877) 592-6224 Turn off Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes”
    23. 23. www.ForwardProgress.net(877) 592-6224 Optimal Settings LIVE DEMO
    24. 24. www.ForwardProgress.net(877) 592-6224 Get Found  Your Personal Business Keywords
    25. 25. www.ForwardProgress.net(877) 592-6224 Your Business Keywords  What are you an expert in, products or services?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Exercise: 1. Write 10 top things you are an expert in 2. What terms would someone use to find you
    26. 26. www.ForwardProgress.net(877) 592-6224 Your Personal Keywords  GENERAL  Mortgage Rate  Mortgage Rates  A Mortgage  Lenders  Mortgages  Mortgage Loan  Mortgage Loans  Refinancing  Lenders for Home Loans  Mortgage  Home Loans  Home Mortgage  House Mortgage  Home Financing  Home Lending  FHA LOAN  FHA loan  FHA  FHA Mortgage  FHA Loans  VA Loan  VA Loans  FHA Lending  FHA Lenders  LOCAL BASED  Illinois Mortgage  Illinois Lenders  IL Real Estate  IL Mortgage  Chicago Mortgage Rate  Chicago Mortgage Lenders  Chicago Mortgage  Chicago Lenders  Chicago Home Loans  Bridgeview Bank  Bridgeview Bank Mortgage  MyBBMC  YOUR NAME!!!  Suburb’s
    27. 27. www.ForwardProgress.net(877) 592-6224
    28. 28. www.ForwardProgress.net(877) 592-6224 Backup!
    29. 29. www.ForwardProgress.net(877) 592-6224 Profile Changes  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you wantneed?
    30. 30. www.ForwardProgress.net(877) 592-6224
    31. 31. www.ForwardProgress.net(877) 592-6224 More New Items
    32. 32. www.ForwardProgress.net(877) 592-6224 More New Items
    33. 33. www.ForwardProgress.net(877) 592-6224 More New Items
    34. 34. www.ForwardProgress.net(877) 592-6224 More New Items
    35. 35. www.ForwardProgress.net(877) 592-6224 More New Items
    36. 36. www.ForwardProgress.net(877) 592-6224
    37. 37. www.ForwardProgress.net(877) 592-6224 More New Items LOOK VIDEO
    38. 38. www.ForwardProgress.net(877) 592-6224 #1 Lets Make Sure – Look Good
    39. 39. www.ForwardProgress.net(877) 592-6224 Profile Tune Up What are YOUR Keywords?
    40. 40. www.ForwardProgress.net(877) 592-6224 Create Relevance! Profile Tune Up 1. Create your personal tagline 2. Appear focused 3. Put your elevator pitch to work 4. Point out your “RELEVANT” skills 5. Explain your experience 6. Distinguish yourself from the crowd 7. How will you help them?
    41. 41. www.ForwardProgress.net(877) 592-6224 Peer Review – What is this?
    42. 42. www.ForwardProgress.net(877) 592-6224 Improve Your Google Page Rank Contact Settings
    43. 43. www.ForwardProgress.net(877) 592-6224 Turn on Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes”
    44. 44. www.ForwardProgress.net(877) 592-6224 Next Steps  Book a meeting right now with your team!  Create a plan and make a system that works  Fix Your Profiles – ASAP  Remember your Keywords!  Search for yourself  Peer Review by next Thursday!  Be Active – Keep Moving! Next Class – Thursday, April 25 – Noon Central
    45. 45. www.ForwardProgress.net(877) 592-6224 Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET

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