What History Teaches us About the Next Boom in Mobile Business

HISTORY MOBILE PRODUCTIVITYReturn to sender: MARK FIDELMAN

Before we look FORWARDWe MUST understand the past

doing what we can do today

doing what we can do today in seconds

YET…

Nothing

and…

ANDwere the precursors for today’s mobile tools

LIKE THIS ONE

So, what were some of the

We highlight the ones that were at the time.

We highlight the ones that were at the time. LET’S GET STARTED…

Can youwhat these are?

1979 ANDERSONJACOBSON AcousticModem110 baud doesn’t soundlike much today (110 bitsper second) WhereMobile 4G speeds canbe up to 1 billion bits persecond

How manydid youget right?

Because of these precursor technologies andothers, mobile communications haveWorldwide smartphone units grew 55% year over year2010 305 MILLION2011 472 MILLION2015 1 BILLION

HARMON.IE

Can you guess these

Stereo Records

Tape Card

Book Rolodex

How many did you get right?

BY THE WAY… of companies • Stats on mobile or summarize it 25% Have NO plan to deal with information 66% Don’t have digital explosion in orgs content governance policies

What are these

Need to showyour latestimages? Justwhip out thistiny 35mmslide projector.

With a price tagof $309, this‘portable’movie camerawas equippedwith 3 lenses

This instant developed film camera was powered by a battery built intoPolaroid 1000 Land Camera -circa 1977 the film pack.

• Briefcase • File folders • emailHow many did you get right?

TODAY, video is currently halfof all mobile traffic • Stats on mobile or summarize it35% Mobile video consumptionincrease in 2011

MAJOR EVENT TIMELINE 1896 1960 1968 1971 1977 1993 2001 Today

DID YOU 1896Guglielmo Marconideveloped the firstwireless telegraphsystem

1960s Have you heard ofThe IMTS, short for ImprovedMobile Telephone Service is oneof the radiotelephone systemsthat belong to the “0G” or ZeroGeneration pre-cellular systems.The system is just anenhancement of the existingMTS or Mobile TelephoneSystem.

Internet’s Father is born –1968Defense Advanced Research Projects Agency – US (DARPA) selectedBBN to develop the Advanced Research Projects Agency Network(ARPANET), the father of the modern Internet.

Modern day eMail is born 1971The first NETWORK emailwas sent via ARPANET thusbeginning a globalphenomenon

Where did ‘cellular’ come from?1977The Advanced Mobile Phone System (AMPS), inventedby Bell Labs, first installed in the US with geographicregions divided into ‘cells’ (i.e. cellular telephone)

Internet reliability improves 1993Internet Protocol version 4 (IPv4) established forreliable transmission over the Internet in conjunctionwith the Transport Control Protocol (TCP)

Microsoft’s SharePoint is born 2001Ushering in the Enterprise Content Management (ECM)era, SharePoint was typically associated with documentmanagement systems, but it is actually a much broaderplatform of web technologies, capable of beingconfigured to suit a wide range of solution areas

TODAY, Wireless data growth is unprecedented 85% Of world’s population is covered by wireless 3 in 5 Don’t need to be in office to be productive

S0, what do all of the Mobile productivityTechnologies add up to?

Each of the previous technologies provided afoundation for revolutionary new mobile solutions

iPhone Win8 AndroidiPad

And now Social Business technology platforms are supporting Mobile

The Latest ExampleOF COMBINING MOBILE WITH SOCIAL BUSINESS PLATFORMS…

2012LIKE THE ONE FROM HARMON.IE

HARMON.IE& SHAREPOINTTogether at last on the iPad & iPhone

HARMON.IEworks where you work

YOUSo that you are productive no matter where you work

It’s so good,people are getting hurt…

CONNECT WITHMARK FIDELMAN Chief Social strategist HARMON.IEFORBES: Socialized and Mobilized

CREDITS and information http://www.flickr.com/photos/christianmontone/4171804306/sizes/o/in/set- 72157622842020779/ http://idm.net.au/article/008977-companies-not-coming-grips-sharepoint-governance-survey http://harmon.ie/blog/02-27-2012 http://searchcontentmanagement.techtarget.com/news/2240148478/Survey-Enterprises-lacking- strong-information-management-plan • Mobile video consumption has increased 35 percent in the last year (Nielson) • Video is currently half of all mobile data traffic (Morgan Stanley)

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What History Teaches us About the Next Boom in Mobile Business

by Mark Fidelman

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