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Passenger Social Business Keynote
- 2. • • • • •
- 9. •
- 13. TIER 1 Publications Digital Village using Connections
- 22. TO HELP OTHERS 80% NETWORKING 66% BELONGING 41% 19% PERSUADE OTHERS TO ADOPT MY POV Seen as an expert 39%
- 23. CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST
- 52. CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST INFLUENCERS HELP BUILD
- 53. COMMUNITY + TRUST = $$
- 54. • Build relationship with influencers • Have them build community • Validation of product and business model • Create content GOALS
- 56. TO SURVIVE, BUSINESSES MUST CHANGE STRUCTURE SEEK AND BE INFLUENTIAL MAKE COMMUNITY MEMBERS FEEL SPECIAL RALLY AROUND A CAUSE CREATE A PROMISE AND DELIVER
- 61. Mark Fidelman CEO Evolve! TWITTER @markfidelman
- 62. • • •
- 64. • • • • • •