This document discusses how technological innovation is driving social change and the empowerment of consumers. It notes that consumers now make up 70-80% of GDP and are reallocating their money, time, and attention in ways that are shaping sector growth. Technology is becoming more accessible through cheaper hardware and software, and computing power is moving to the edges of networks. This is activating consumers and enabling social innovation through new lifestyle applications. The challenge is to unlock the social value of new technologies in a way that addresses citizen concerns, not just economic metrics.

1. Co-creating health
ThinkLab 01: Menzis Investment philosophy
Investing in the socio-economic impact of
technological innovation

3. Challenge: Breakthroughinnovation

5. 2012: Participatory cultures
Activation of the consumer

6. Technology
•Cheap hardware and software reach
the masses
•Computing power migrates to the
edge of the network
Technology increases the speed and
force of social change
SocialInno
vation
Social forces shape technology development and
custom applications
Social change
•Aging consumers look to technology
to support families and communities
•Younger generations pioneer the use
of personal networks and viral
communications

7. 80%
GDP
CONSUMER PRODUCER
De consument is 70-80% van het GDP

8. Herallocatievan beschikbaar geld,
tijd&aandachtbepaaltsamenstelling van GDP en
groei van sectoren

9. Informatie-technologie is een General Purpose Technologie

10. Eennieuwetechnologiewordtgeïn
troduceerdmiddels hardware

11. De
socialeinnovatievindtplaats
via lifestyle applicaties

14. Van
harddrive
naar de
cloud
Computing Power
(Moore’s Law)
Bandwidth
performance
(Grove’s Law)
'60 '65 '70 '75 '80 '85 '90 '95 '00 '05 '10 ‘15
Infrastructuur nietlanger de bottleneck

15. Discontinue innovatie:
Een auto is geen snelle fiets

16. Dial-up Breedband
Discontinue innovatie:
Breedband is geen snel internet

17. Feature Phone
Smart Phone
Discontinue innovatie:
Een smart phone is niet slimmer
bellen

18. Flatscreen
Internet TV?
Discontinue innovatie:
En social TV, is dat tv met email of een
browser?

19. Radio
Internet Radio?
Discontinue innovatie:
En Net Radio, is dat radio zonder frequentie?

20. Huisarts E-health
Discontinue innovatie:
En Ehealth = .....?

22. Technology = the hardware + the lifestyle

25. Over-estimationon the short term...
1956: 1st musical ringtone available
1957: Radio printer 1958: Flat screen

26. Augmentation: Advanced interactive app

27. General purpose apps

28. NECESSITY

29. Explosion of home media capacity 1980 vs2010
...

30. Mass-media ánd the media-mass
Mass media Media Mass?

31. Intelligence
Information
Het Informatie-effect
•Media
•Health
•Energy
•Education
Data •Finance
Participatio
Closed n Open

32. Door crisis verschuiveninterestsnaarneeds

33. Pensioen
Huis
Baan
Auto

34. De consument is empowered
en eistrelevantie

35. Applicatiesgaan van luxury naar necessity

36. US corp profit before/after tax vs US nom GDP as of 1950 31/1/12
0.18
0.16
0.14
0.12
0.10
12%
0.08
0.06
0.04
0.02
50 55 60 65 70 75 80 85 90 95 00 05
USCPATAXB/USGDP...B
USPROFBTB/USGDP...B
HIGH 0.1 15/8/11,LOW 0.0 15/8/74,LAST 0.1 15/8/11 Source: Thomson Reuters Datastream

37. ...now pc, mobile, iPod, Xbox etc. Etc.

38. Acceptatie van ICT (Smart Living) versnelt in tijden van crisis

39. De consument is in de driver seat

40. Met eenvolledignieuw social belief system
Hoe adaptief is jouworganisatie?

41. “In who shall I trust?”

42. Activation of the consumer
X
Passive
Active
1 InterActive X

44. Health 2.0, a service model?

46. Bezos: ‘In the oldworld, finding the right 15,000 people to
buythatbook was ridiculouslyexpensive.’

47. Theme 2010:
Unleashing the social value of Healthcare?
Economic Value
Social Value
There is a perceptual mismatch between consumer needs vs citizen concerns. 2012-2015 will be about
unleashing the social value which is nominator NOT de-nominator driven!

48. Social business
X22
Traditional business
X4
Social value generates economic valu

49. Stop thinking in technology.