2. Sharable Slide Version
This presentation is the sharable version of the regular
Webinar offered in the series
Some of the case studies have been removed for copyright
purposes – permissions have been acquired for those that
are featured
Please visit http://socialmediapower.com/webinars to
sign for more of our Webinars
Neither the presenters nor their respective businesses directly endorse
any tools discussed in this presentation. There are many social media
tools out there, the tools featured here are only a select few that the
presenters have had experience using with success.
3. How to keep from
falling off the
face of the
Internet...
Copyright 2009, Deltina Hay
4. With Deltina Hay of Dalton Publishing, Social
Media Power, and PlumbSocial.com...
Author of
A Survival Guide to Social Media and
Web 2.0 Optimization
Featuring case studies from host Cynthia
Baker of Accolades Public Relations
5. Why the Social Web?
No secret that it is the future of the Internet
Levels the playing field for small and large business
A static Website will no longer cut the mustard
Need an entire (Social) Web presence to succeed
SEO is not enough, need to increase your reach
6. The Social Web
Is more than just blogging and social networking
Media communities like Flickr & YouTube
Social bookmarking and crowd-sourced news sites like delicious & Digg
Viral widgets and social applications
Social media newsrooms
Document sharing sites like SlideShare and Scribd
Social pages like Squidoo and Hubpages
Tools are built using similar technologies so they are easily integrated
And the best part is that they are free!
7. Building a Solid Foundation in the Social Web
Create a strategy
Prepare your content
Implement and optimize your tools
Integrate your tools
Evaluate what is working
8. A Realistic Beginning Strategy
Blog
Facebook presence
LinkedIn profile
Twitter account
Flickr account
YouTube account
9. Preparing Your Content
Key Terms! Key Terms! Key Terms!
Use Google Keyword Tool to Research good key terms
(AKA keywords/tags)
Use them in:
Blogs:
In post body, within titles, as categories and tags
Social networking:
In profiles, postings, and status upgrades
Images and Video Clips:
In file names, descriptions, and tags
10. Implementing and Optimizing Tools: Blogs
What is a Blog?
Chronological and categorized list of entries
A blog is an RSS feed
What is an RSS feed?
RSS=Really Simple Syndication
A “simple” way to subscribe to information
New entries are “fed” to subscribers automatically
Think of it as a steady stream or flow of information...
11. Implementing and Optimizing Tools: Blogs
Options for starting a blog:
Host it yourself (WordPress.org)
Free or nearly free options:
WordPress.com
Typepad.com
Blogger.com
12. Implementing and Optimizing Tools: Blogs
Optimizing your blog:
Remember your key terms
Add your blog to FeedBurner.com
Use a good search engine optimization plugin
Add to many blog directories like Technorati
Make it easy for others to subscribe and share...
15. Subscribing to a Blog via Feed Readers
(same post in a feed reader)
16. Implementing and Optimizing Tools:
Social Networking (Facebook, LinkedIn)
Represent yourself authentically
Follow submission guidelines
Join or start groups
Use key terms in your profiles
Use applications to enhance your presence
Know the difference between a Facebook Profile
and a Facebook Page...
22. Implementing and Optimizing Tools:
Micro-Blogging (Twitter)
As a blogging tool: used for posting short posts or
updates
As a social network: used to interact in real-time
Businesses and individuals gain “followers”
23. Implementing and Optimizing Tools:
Micro-Blogging (Twitter)
Keep a consistent message
Use key terms in posts to aid in search
Utilize directories like WeFollow.com
Utilize tools like TweetDeck and HootSuite
Tastefully personalize your page using a tool like
twitbacks.com
Use attribution when posting other's information
26. Implementing and Optimizing Tools:
Media Communities (Flickr and YouTube)
Share images on Flickr & Video on YouTube
Use key terms in:
Files names
Descriptions
Tags
Meta information
Landing pages
Create playlists on YouTube even if you don't have video
of your own
29. Integrating Your Social Web Presence
Social Web is an integrated system
Make your tools work together using:
RSS feeds
Widgets & Badges
Applications & Plugins
30. Integrating with RSS Feeds (example of feeding
other social sites into Facebook)
34. What we have done so far...
Created our strategy
Prepared our content
Implemented and optimized our tools
Integrated our tools
35. Evaluate What is Working
Phase out tools that are not working
Integrate & optimize new tools carefully
Keep abreast of new features in existing tools
Be your own best judge of what is working and what is not...
37. Interactive Austin 2009
Objective
– Increase IA09 conference
visibility and attendance
Strategy
– Use traditional online marketing
and social media tools,
including Twitter, LinkedIn and
Facebook
Result
– Gained visibility by over 2.4
million Twitter followers
– Increased event attendance by
100 new attendees
38. Dell Factory Outlet loves Twitter
Objective
– Boost sales of Factory Outlet
specials using Twitter as a
channel
Strategy
– Use Twitter to tweet unique
coupon codes
Result
– Dell sold $500,000 of DFO
products directly attributable to
the Twitter feed
– @DellOutlet has over 547,000
followers
39. Mercury Mambo Business Development
Objective
– Hispanic marketing firm wants to
demonstrate expertise in
Hispanic markets
Strategy
– Accolades PR assisted with
technical set-up, content and
strategies of their company blog
Result
– Firm’s blog gained top 5 Hispanic
marketing blog status
– Blog helped establish agency’s
credibility; gained speaking
opportunities to provide Hispanic
marketing training to PR firms.
40. Flamingo-A-Go-Go for Planet Cancer
Objective
– Increase community support,
attendance at the annual
fundraiser
Strategy
– Use a combined social media &
PR campaign, which could be
duplicated in other cities
Result
– In two months, the charity’s
Facebook community grew from
0 to 712 members; 80,000
Twitter followers
– Reached fundraising goals and
maintained donations while
most non-profits experienced
40% decrease in donations
41. Thank you for participating!
Buy the book at these trusted sources or wherever books are sold:
Amazon
Barnes & Noble
IndieBound
Cynthia Baker
@cynthiabaker
AccoladesPR.com & AccoladesCommunications.com
cynthia@accoladespr.com
Deltina Hay
@socialmediapwr & @deltina
SocialMediaPower.com & PlumbSocial.com
deltina@socialmediapower.com
42. Upcoming Webinars...
We limit the number of Webinar attendees so we can answer as
many questions as possible, so they fill up fast...
Some of our upcoming Webinars include:
Introduction to social media tools and technologies
Building an optimized presence in the Social Web
Integrating your Social Web presence
Register at http://socialmediapower.com/webinars
Thank you for your interest!
We hope you gained knowledge you can use right away...
